Podcast Summary: "Un-Gatekeeping Selling on Instagram"
Title: Slay The Gatekeeper
Host: Courtney Johnson
Guest: Kendall Strample
Release Date: August 5, 2025
In the "Un-Gatekeeping Selling on Instagram" episode of "Slay The Gatekeeper," host Courtney Johnson sits down with social media strategist Kendall Strample to explore effective strategies for leveraging Instagram to boost business growth, enhance personal branding, and foster self-development. The discussion delves deep into practical "cheat codes" that demystify the complexities of selling on Instagram, offering listeners actionable insights to elevate their social media presence.
1. Guest Introduction & Social Media Journey
The episode begins with Courtney welcoming Kendall, who shares her transformative journey through social media. Kendall reminisces about starting a Justin Bieber fan page at age 12, marking the beginning of her deep engagement with Instagram. She candidly discusses how social media was a double-edged sword for her—while it fueled her passion for digital platforms, it also led to personal challenges like comparison and an eating disorder. Importantly, Kendall highlights how building a supportive community on Instagram was pivotal in her recovery and eventual success.
Notable Quote:
Kendall Strample: "Social media is such a beautiful place, but for me, it also was the thing that kind of led to a lot of comparison at a young age." (02:15)
2. Transition to Business Coaching
Kendall narrates her seamless transition from fitness coaching to business coaching. Starting her coaching business at 18, she scaled it to seven figures by 22. The pandemic presented unique challenges, prompting her to systematize client onboarding and fulfillment processes. This pivot not only stabilized her business but also expanded her impact, allowing her to focus solely on business coaching after three years of juggling both niches.
3. Demystifying Instagram's Algorithm
A significant portion of the conversation focuses on Kendall's perspective that "the algorithm doesn't hate you." She emphasizes that success on Instagram hinges more on the quality and intentionality of content rather than fearing the platform's algorithm. Kendall advises creators to experiment with different content types, make their posts engaging, and align them with audience interests to enhance visibility and engagement.
Notable Quote:
Kendall Strample: "The algorithm doesn't hate you. You're just trying to make everyone like you." (07:19)
4. Effective Content Creation Strategies
Kendall introduces practical tools and techniques for content creation. She recommends using tools like Viral Finder to identify and replicate top-performing content within one's niche. Additionally, she advocates for repurposing existing content to maximize reach and influence, stressing that repetition is key to driving behavior change and establishing authority in the digital space.
5. Selling Through Instagram Stories
The discussion shifts to mastering sales via Instagram Stories. Kendall shares her evolution from merely showcasing daily routines to crafting content that offers perspective shifts and emotional connections. She underscores the importance of empathy and understanding the audience's needs, allowing for authentic and compelling sales pitches embedded within storytelling.
Notable Quote:
Kendall Strample: "If you can't accept compliments, you can't accept money." (24:36)
6. Articulating Offers by Addressing Client Symptoms
Kendall reveals another "cheat code": addressing the daily symptoms and struggles of the ideal client. By creating detailed character stories that reflect the audience's challenges, she effectively positions her coaching services as tailored solutions. This method enhances the relatability and impact of marketing messages, making it easier for potential clients to see the value in her offerings.
Notable Quote:
Kendall Strample: "If you don't, you can't sell. If you can't market, no one cares. You're not gonna cause transformation. You're not gonna help people." (19:23)
7. Overcoming Self-Limiting Beliefs & Embracing Success
Kendall delves into the psychological barriers that prevent entrepreneurs from scaling their businesses, such as self-doubt and an inability to accept success. She shares strategies for building self-worth and trusting in one's abilities, which are crucial for overcoming fears and embracing the responsibilities that come with business growth.
Notable Quote:
Kendall Strample: "This is one of the hardest lessons I had to learn in coaching—the money stuff." (25:19)
8. Practical Self-Development Techniques & ADHD Strategies
Addressing her own experiences, Kendall shares self-development practices that aid productivity and mental well-being. She discusses the "one-minute recap" technique to manage negative thoughts and highlights the importance of personalized productivity hacks for individuals with ADHD. Kendall emphasizes balancing structured time blocks with flexible, creative activities to honor a multifaceted personality.
Notable Quote:
Kendall Strample: "The biggest cheat code I could give people is just become present in your day. Come back to reality." (31:47)
9. Leveraging Personal Stories for Authentic Content & Offers
In the final segment, Kendall underscores the power of personal storytelling in creating authentic content and offers. By sharing her own breakthroughs and experiences, she establishes a deeper connection with her audience. This authenticity not only differentiates her brand but also ensures sustained engagement and trust among followers.
Notable Quote:
Kendall Strample: "When you create something that you're excited to create because it's something that you've been through, that's what has the most longevity." (46:59)
Conclusion & Ways to Connect
The episode wraps up with Kendall sharing avenues for listeners to engage with her work, including her Instagram handle and upcoming projects like her women's mastermind group, "The League." She encourages entrepreneurs to embrace their unique stories and utilize Instagram strategically to achieve business success.
Final Takeaway:
"Authenticity and intentionality are key to unlocking Instagram's potential for business growth. By understanding your audience, leveraging personal stories, and maintaining consistent, quality content, you can effectively 'slay the gatekeeper' and elevate your entrepreneurial journey."
Note: Timestamps are indicative and based on provided transcript snippets.