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- [00:00]
Kendall Strample
Foreign. Welcome to Slay the Gatekeeper.
- [00:06]
Courtney Johnson
I'm your host, Courtney Johnson, and I.
- [00:08]
Kendall Strample
Am here to un. Gatekeep the gatekeep. Thank you so much for being here. Enjoy. Okay, well, Kendall, welcome to the podcast.
- [00:19]
Thanks for having me here. I'm excited.
- [00:20]
I'm so happy you're here. I feel like we've, like, interwoven but never actually met up in. In real life until today.
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And here we are.
- [00:28]
And here we are. Yeah. I feel like we have so many, like, mutual connections. And so you've been in Austin for a year, you said?
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Yeah, I moved here last March.
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Where did you move from?
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So I was in San Diego for the past eight years, and then I took my hiatus in Tulum, so I lived there for, like, four months, and then I was like, okay, I think I'm ready to get back to America.
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Yeah. The San Diego to neutral jungle, E beach spot to Austin pipeline is really strong.
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It's so strong.
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Yeah. It's like the path. It's either Tulum or Bali.
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Totally.
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Or wherever else, but it's. It's a strong pipeline.
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It was good, you know, I was like, I am a pretty structured person. So then when I went and was just, like, really floaty for a few months, it like, taught me to kind of swing the pendulum one way and then swing it back and found kind of, like a middle ground.
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How did you keep up with your business and work when you're swinging the pendulum the other way?
- [01:21]
You know what? It's like, we were just saying, like, Tulum is kind of like a vortex. It was, like, pretty simple for me because as much as I wanted to, like, go out and explore, I would have, like, most of the day to work, and then I would, like, go watch the sunset. And it was honestly, like, a really good balance between working and playing.
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Yeah.
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Yeah, it was cool.
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Now I want to go back to Tulum. It is a vortex. It's a vortex here, too, in Austin.
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It totally is.
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It happens so fast.
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It does.
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And I love when people come to visit and they're like, well, what the fuck just happened to me?
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Then they move here and then they move here. So I did.
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It sucks you in.
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It does, yeah.
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It really does. Well, I'm happier here. Yeah. We need to, like, explore more of Austin. Oh, I got you. I got you. Okay. I want to talk through some of your cheat codes. And you've been in the game for a long time. Like, you're an og.
- [02:04]
I've been in it for a minute, girl.
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Wait, It's Been a minute. Before we get in the cheat codes, can we get, like, the TLDR version of your. Your story? Because that is, like, really, really wild how you're.
- [02:15]
Yeah, Yeah. I mean, okay, so this is so funny. I posted this in my story yesterday. I started a Justin Bieber fan page when I was 12 on Instagram, and I, like, became obsessed with the whole social media game. I obviously, like, dissolved that. And I was on social. And social media is such a beautiful place, but for me, it also was the thing that kind of led to a lot of comparison at a young age. And so I ended up with my health swinging the pendulum too far one way. Ended up developing an eating disorder. And while it was also the thing that kind of, I would say, contributed to it, it was the thing that also helped me recover. And so through finding a really awesome community, I recovered and I shared the entire thing on social. And so it's kind of crazy, but I graduated high. Like, almost 100,000 followers.
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Wow.
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And I was like, okay, how do I, like, utilize this for something bigger? And so I got my personal training certification. And it was really funny. I had this girl from Switzerland reach out to me and be like, hey, can you coach me online? And I was like, I don't know, I have. How? Like, I have no idea. And I basically just created, like, a program for her and got her some really awesome results. Like, I got so lucky. She was my first client. And from there, it just kind of, like, spiraled up. I started building out my coaching company at 18 and ended up scaling it to seven figures by the age of 22. And then when the pandemic hit, everyone was just like, yo, how are you doing this? And I was like, honestly, I have no idea, but I will try to translate it into a system. And so I started with, like, really baby steps. Teaching people how to build the systems for, like, client onboarding and just, like, client fulfillment. And then from there started hiring team members. And that's when I ended up starting business coaching. And so I juggled both of those for quite some time. It was like three years between the two of them to the point where I was like, okay, I need to make a decision and go on all in. And then I went all in on business coaching. And so, yeah, I've been on social media since, like, seriously, since I was like, 16 maybe so a little over 10 years.
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So this is like 2014ish.
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Yeah, this is.
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Yeah. I also had an eating disorder at the time because of social media. And this is like, Tumblr days. Totally side gap days. Oh, my God, it was really bad. There's this girl undressed skeleton, and I was, like, obsessed with her.
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Yeah.
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Also, like, peak Freely, the banana girl. And, like, I don't think I know that one. Oh, dude. She would, like, eat, like, mono diets where she would just eat bananas for, like, 10 days and then just, like, oranges. And I was like, that's healthy. I'm gonna try that. It didn't. Didn't go well. That's crazy that you started with a Justin Bieber fan account. One of my favorite stories ever is I was hiring this girl who was like, I'm not super qualified in social media. Like, I've never worked for a brand in social media or whatever. And I'm like, okay, whatever. And then she goes, oh, but. But I started a Taylor Swift fan page, and it has a half a million followers, and Taylor Swift actually flew me out for her secret sessions, and I went to her apartment in New York. I said, you didn't. And you didn't put that in your house?
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Yeah. Right.
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What? What?
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That's a hustle. That's a grind.
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Such a hustle. And she's like, oh, but it's not for a brand, so it doesn't count. I'm like, it fucking counts.
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Yeah. Most people can't even do that.
- [05:13]
Like, no, that's insane. And to get the most famous person in the world to get your attention is. Takes incredible skill at such a young age. Anyways, I h. She didn't see how amazing that was. Okay. Speaking of social media, you have a really spicy cheat code. And this is something I love around social media that I want to talk about. And that is the algorithm doesn't hate you.
- [05:37]
Yes. Yeah.
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Tell me more.
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Okay, so, like, here's the thing with content. I think a lot of people want to kind of use the algorithm as, like, a scapegoat or, like, the default. But the truth is, like, when you really put intention and focus into your content and you make it interesting. And, like, from somebody who had an account that, like, my account blew up from fitness, and I had to kind of revitalize it once I shifted into business coaching because I was so used to getting so much attention, and when I kind of swung and pivoted, I didn't get as much attention. And so it was like, okay, how do I bring that back to where I get the right kind of attention? And I could have blamed the algorithm. I could have sat on my butt and been like, this is not working. But the truth is, like, you need to test different types of content and you need to make your content less boring. Like, you just need to make it interesting. And I think a lot of people, they want to use the algorithm as a scapegoat, when in reality it's like sit and ideate for just a little bit more time. Like, go to other industries and take a look at what's popping off for other industries and take a look at what people are actually interested in. And I think the most important thing that people can do is look at how they're consuming content, like the way that you're consuming and like, what actually makes you stop the scroll and watch the rest of that reel or carousel or whatever it is. It's probably how a lot of the people in your audience are going to stop the scroll. And so if people just took a little bit more time and attention to look at what people are interested in, they would recognize that that' probably the thing that's gonna get them a little bit more attention and more importantly, like, provide more value to the space too. Not just get the attention.
- [07:02]
Totally. Yeah. I've helped thousands of people with social media and there's only been one person where I can honestly say the algorithm was punishing them. And it's because of the topic she talks about. It's like, about sex, whatever. So, you know, she got a restriction where she could. Her content can only be shown to her followers and no one can.
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That's tough.
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That is the one situation I have ever seen where the algorithm genuinely is against you, everyone else. It's like your content just boring. You're not being honest enough. You're playing it too safe. You're trying to make everybody like you. The algorithm doesn't hate you. You're just trying to make everyone like you.
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Yeah, it's like, go be cringe.
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Like, go be cringe.
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Please be cringy. Like, be weird. It feels weird at first when you do it, but it's like once you get over the hump of being cringe and you recognize that, like, you can just show up and like, be yourself and be like people. Especially nowadays and especially this year, what I'm noticing is like, people just want, like, the real deal. Like, they just want to see you. They want to see, like, educational content, but also, like entertaining content. You know, like add something new and different, like spice it up with like a skit or like actually script out some of the reels that you're doing instead of just kind of like winging it. Is Also great. But be intentional about creating a new style of content that brings a little bit of spice. You know, bring something different to the Internet.
- [08:16]
Or people can join my content club, where I give you a post every single morning and we brainstorm together on Zoom. But, yeah, my favorite way to find content, if you need to spice it up, is Viral Finder. Have you used that?
- [08:29]
I haven't, no. But I've heard a ton of people talk about it.
- [08:31]
Yeah, it's free to use. You just type in someone's name that is in your similar niche. You see their top performing content. Like, I typed in Mel Robbins. Her top post was her and Oprah talking. So I'm like, okay, I'm gonna talk about Oprah in my post. Clearly, Oprah performs well. And Oprah was talking about, I don't know, some subject on motivation. So I'm like, okay, I'm gonna green screen put Oprah on the back and talk about the quote that she said. And it blew up. Like, it's. There's already proven frameworks that you copy.
- [08:57]
Yeah. And it's like almost like borrowing attention at that point too, which I think is such a smart hack, you know, in trying to integrate into the space and like, bringing topics to life. Like, repurposing is so underrated, I think, even for myself. Like, I've gone back and taken some of my best performing pieces of content, which might be like, stitches or whatever, and just finding new angles or like new ways to present them that create even more. More curiosity for people. But I love borrowed attention. I think it's one of the smartest things that creators can do.
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Dude, I repurpose my content all the time. Like, if I have a post too, well, it's going out 20 times at least the exact same post. Yeah.
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And like, you don't have to wait that long either. And like, people don't even remember.
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That's the crazy part. Yeah. Literally nobody remembers. And if they do, it's helpful because you're trying to get them to do a behavior change. And the only way to influence behavior change is repetition. Like, you need to tell someone over and over and over to do something. Okay. You're also, like, really good. You're a wizard at selling on Instagram stories.
- [09:54]
How I love. I love this topic so much. You know, it's. It's so funny. Like, I used to have this thing back in probably, like, I don't know, 2020 to, like 2023, where it was like, show the up daily was like the whole entire, like, hashtag that I would use. And I basically, like, just got in the habit of talking on my stories every single day. And I would say, like, over the last probably, like, two to three years, a lot of that started translating into, like, how do I show up every day? But then how do I also, like, move people into action every single day? And I think the more that you focus on, like, what your ideal client or whoever it is that you're working with just, like, needs to hear and focus on, like, what actually moves them into taking action by giving them perspective shifts. It's so much easier to sell in a way that feels really organic. And so, like, every day, for me, it just became so simple to sell in a way that was from a place of, like, embodiment and sell from a place of, like, this is what I'm doing today, and, like, this is the framework I've created for my clients, and here's an opportunity for you to change and do the same thing. But there's so many nuanced ways to sell on stories. And, like, now you see so many different hacks that are coming around where it's like, delete your stories for a full 24 hours, post one single story post with a CTA, it will blow up. And that's a hack, by the way, guys. But, yeah, if you delete your stories, like, let it run dry for overnight, post one story, the next day, that will blow up. I learned that hack, and, like, once I learned that, I was like, ooh, like, what other things can I do to, like, get people's attention? Like, be able to be more nuanced and strategic with how I sell on Instagram stories. But what it really comes down to is, like, give people a perspective shift. And, like, once you give them that perspective shift, show them what's possible and provide an opportunity for them. And it's so silly because there are so many, like, people and coaches that I see in the industry that they'll, like, take it almost all the way. They'll, like, talk about, you know, a client transformation, or they'll, like, talk about something in their day, but then they forget the call to action at the end, and it's like, dude, it's so simple and it's so easy. Just let people know what's up. Like, let them know that there's an opportunity on the other side of the perspective shift that you are giving them. But you can do it in so many different ways now, you know, think about your ideal client. Do they want to watch a full talking series on Your story or for me, a lot of my ideal clients are entrepreneurs, so I do a lot of like the type and text out stories and I sell that way on my Instagram story and they love it because they're like, I don't have to watch 60 seconds of a video.
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Yeah.
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You know, so, yeah, I mean, I love, I think it's been probably the most instrumental part of scaling my business is like really learning how to sell on social and sell on stories because I was just mainly doing in feed posts or like email campaigns or funnels. And I think the best thing you can do is like give people a perspective shift, get them into a resource, like expose them to your work, expose them to your community. And if they choose to buy from you, then awesome.
- [12:42]
Yeah. I think what you do really well with the perspective shifts is you're coming from a place of empathy. Like, I get where you're at, I get what you're feeling. Like you truly, truly, truly understand deeply your audience's needs and desires and also like every single block that will stop them. And you're really good at like undoing those blocks in your reframing.
- [13:03]
Thanks. Yeah, it's. You gotta know your people like the back of your hand. And I always tell my clients this, but for that to be the case, like, you have to do the soul searching, like, you have to understand yourself. You can only meet people as like much of you as you've met yourself. And so I always go back and reevaluate, like, what are the habits, what are the things that I call them, like the symptoms, basically, like, what are the symptoms that you experience on a day to day basis? And a lot of people just aren't even problem aware. They don't even know that they're experiencing certain things. And so when you can kind of paint the picture for them, like, it's one thing to be like, hey, I help you gain confidence. And it's another thing to be like, hey, that size 2 dress that's been sitting in the back of your closet you're dying to wear. I'm the coach for you if like you want to get back into that. And it's so different when you actually add some, you know, like spice to it and you add more of that like nuance and that depth. And so when you get to know your people like that, that's I think when everything changes.
- [13:55]
What are some ways you've done that? Just like, I mean, time, I would assume, just like experience, girl, like everything.
- [14:03]
That you could possibly imagine happening in a Business I probably experienced at this point, you know, so. And asking questions, like observing my clients and they experience things that maybe I haven't experienced. And so getting curious, like, I'm so curious. I'm such a problem solver that I always want to know, like, how did that happen and like, why did we get here and what's the feedback loop and how are you feeling? You know, more importantly, because that's really what's selling. It's. You have to understand how people feel and what is the desired feeling that they want to have instead. And so when you learn that and you get to understand that, I think it's way easier to sell.
- [14:37]
Yeah, I think that's a really important cheat code to call out is. It's the transformation you're talking about. There's a lot of transformations that are happening in your work, but we're talking about now is in the feeling. So like feeling state before, feeling state and after and making sure you're communicating that.
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Yeah. And like very clearly and like, with like descriptiveness, being really descriptive about what that looks like and pulling your own personal story. That's the one thing I really want to see this year on social a lot more from people is just like, show me who you are and like what you've experienced. I feel like a lot of people have gotten into like education and value based content, which is awesome. But also a lot of like, how people are able to establish that is through their own experience. So telling more stories too.
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Yeah, I find it interesting because a lot of people especially that I work with are like, no, I can't talk about that because I'm going to confuse my audience. If I talk about my divorce or getting sober, all these like, personal things. I'm like, no, that is exactly why they're going to want to work with you because you have the story of being a mother and they're going to relate to you in that way. Like, I get so pissed when people are like, I can't talk about that. I'm going to confuse my audience. Like, no, you're not. No, you're not. And if you only talk about one thing, you're boring.
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Totally.
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If you only talked about. If everything was just like a prescription of a workout, like, nobody would follow that. There's got to be some juice.
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Yeah. It's also just like humanize yourself a little bit. Like, I want to see the human behind the account and like what you believe, what you don't believe in and not sitting there saying you have to go talk about like your political beliefs. But like go talk about some of the things that you enjoy, like your own personal evolution or for me, that was like really integrating style. Last year. It was like something I really got into. And it's so funny because when you start posting that kind of stuff on your story, that's when the floodgates open. Like everyone starts responding to you. When you start sharing the more like personal things and things that you like outside of just like the industry that you're in.
- [16:28]
Yeah, totally. Anytime I share like house content, people I like make money from it.
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Okay, to be fair, your house is fire. Your house is awesome.
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One of the reasons why I bought a lot of, I bought this house for a lot of reasons, but one of the reasons is I'm like, yeah, I know this is gonna make good social media content. This is a business investment.
- [16:46]
You gotta, you gotta.
- [16:48]
Okay, next cheat code. Speak to the symptoms your ideal client is experiencing daily and then position yourself as the best possible solution for the symptoms. This is how to articulate your offer. Tell me more.
- [17:00]
Oh, this is good. Okay, so this is kind of what I was alluding to earlier with understanding what are the feelings, emotions, experiences that whoever you're working with or you want to speak to has on a day to day basis. And so evaluate that. I always say, like write out a character story. So the best thing you can do is the morning that I'm just gonna give like a, I don't know, female nurse, for example, let's say I'm a fitness coach. She wakes up in the morning, the first thing that she does, and this is gonna be a little bit dark. Okay, but like, just bear with me, it really helps like how they show up in their day to day. But it's like she wakes up in the morning, first thing she does is she like looks in the mirror, she's like, oh gosh, like I have another pimple on my face. Like when is my skin finally going to clear up? And then, you know, she gets her morning routine going. She does her skin care, she brushes her teeth, she runs out the door, grabs a granola bar, you know, skips breakfast. When you start to look at the nuance of the day to day, it's like, okay, one, like there's some probably insecurity there for her. That's something she's experiencing. She has acne, like that's probably something prone from like her gut health or something that she's struggling with. So you start to learn the symptoms that they're experiencing and what happens is when you do that, you end up being able to paint the picture of where they're currently at and, like you mentioned earlier, like, the desired state that they want to end up in. And so when you speak on social and you say, hey, look, like, if you feel like this when you wake up in the morning, like, you wake up and, like, you see the acne or like, you don't feel good when you look in the mirror, that person's like, damn, she really gets me. Like, that's exactly what happened to me this morning. Like, I woke up, and that was the exact cadence that I went through. And it's not that we want to make people feel bad about themselves, but it's like, hey, I see you. Like, I get you, and I know that it sucks, and there's a better way to do it. And then that's where you can kind of position yourself as I understand you. Like, these are things my clients have experienced, and here's how I get them out of that, and here's an opportunity for you. And so it's kind of like a little cadence that I've always followed. And I think from, like, a young age, I just became really obsessed with psychology and, like, understanding how people work in their brains. And this was, I think, a big part of what got me into marketing and understanding how to shift human behavior is, hey, I see you. I understand you. And there's a better way, because most people, like, a lot of people, just don't believe in themselves or don't believe that there's a different solution. I think as an industry, especially the coaching industry that I'm in, like, you have a responsibility to show people a better path and a better way. And so, like, learn marketing and, like, learn how to do that cadence really well.
- [19:23]
Yeah, it literally doesn't matter how good your product is or how good you are as a coach or whatever. If you don't, you can't sell. If you can't market, like, no one cares. You're not gonna cause transformation. You're not gonna help people.
- [19:37]
Yeah.
- [19:37]
Like, it is such an important part. And a lot of people are like, my work speaks for itself. It doesn't. It doesn't.
- [19:42]
And, like, also, there are people who are less qualified than you, making more money than you because of that. And so if you know. And it's always the most educated coaches, I swear, like, the most educated in the industry, it's like, go learn how to do that effectively and ask the hard questions to yourself, clients, people, industry, so you can get that understanding what.
- [20:03]
Do you think stopped them from doing that?
- [20:06]
That's such a good question. I think a lot of people are afraid of their own success. Yeah. I think they recognize that when they learn that and they understand that at a deep level there's a massive amount of success on the other side of that, whether it be like the energetics of wealth and being able to hold the capacity for more money or whether it be success and recognizing that that comes with a lot of responsibility. Because like yeah, when you start signing a lot more clients, there is a little bit more responsibility in that and you have to be able to hold all of that. So.
- [20:41]
Courtney Johnson
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- [24:07]
Kendall Strample
To see you guys there.
- [24:08]
Courtney Johnson
Join the Sunrise Content Club today.
- [24:14]
Kendall Strample
Yeah, that's a bit. I, I love money cheat codes, but that's an interesting one. It's like people are afraid of the responsibility that comes with it.
- [24:22]
Totally.
- [24:23]
The thing is like as you go to different levels, your capacity of what you can hold increases. So like it's like a self trust. My favorite money cheat code is that if you can't accept compliments, you can't accept money.
- [24:36]
Oh, that's good. Yeah, that's real good. Like your relationship was receiving.
- [24:40]
Yes, yes, yes, yes. Like if, if I'm working with a client and I like oh my God, your posted so good. Congrats. Like and they're like, oh no, it was a fluke. I'm like, you're gonna be broke.
- [24:50]
Yeah, they just deflect it completely.
- [24:52]
Yeah.
- [24:53]
Like no, that's some deep work though. That is some deep work. Like working with your relationship with receivership and being okay with if you were not used to that. And you know what's crazy about our industry is like you can, it's like an 18, you can print money on demand like through creating impact, which is so awesome. It's just you have to believe that and like you have to believe that there's more available to you. So that was probably one of the hardest lessons I had to learn in.
- [25:17]
Coaching the money stuff.
- [25:19]
Yeah. And just like self belief and self trust. And, you know, I was like, 20 when I started business coaching, maybe 21. I was like, who am I to do this? Like, who's gonna believe in me?
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You know?
- [25:29]
And I was just very delusional. I think you say, like, gaslight yourself into delusion. I did that.
- [25:34]
Yeah.
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A hundred percent.
- [25:35]
Fully gasp on yourself. Because, like, truthfully, like, okay, I think of this as an infinite ladder. There are infinitely people above you on the ladder that know more than you and people below you. And all you need to focus on is people two steps below you on the ladder. You don't need to be the best. You don't need to know everything. Like, you didn't need to know everything about business when you first started. You knew more about your area of expertise than these people, and you were two steps above them on the ladder, and you're just pulling them up the ladder. Like, I think it's a huge. I work with a ton of people that are like, I. Once I get that degree, once I have this thing, I call it a credential kink.
- [26:13]
Oh, yeah.
- [26:14]
Where they're like, once I get this credential, then what? Then what? Oh, my God, Then what? And I also have so many people that are the opposite of like, oh, my gosh, Courtney, I just went through three years of training, of coaching training, and I'm finally a coach. I'm like, good for you. But no, none of your clients give a. I'm glad you learned some frameworks, but literally nobody cares what you got Coached certified.
- [26:35]
Yeah. Again, there are people less qualified, like, making more. Yeah, they just take the action and, like, they're courageous and delusional.
- [26:42]
Yeah. It's like, what. And also, what transformation are you providing for people? Like, that's what people care. Like, I don't give a. I mean, maybe some people give a. I don't.
- [26:50]
Give a. Yeah, yeah. It's like, just have an incessant need to help people. And, like, watch what that does for you. Like, watch how much more action you take when you make that the focus and intention of your life.
- [27:00]
Wow, that's such a good cheat code. Have an incessant need to help people.
- [27:04]
Yeah.
- [27:04]
Wow.
- [27:05]
You just, like, can't help but, like, want to help people. And, like, you do whatever it takes to get there. Even if it means, like, sacrificing, I mean, parts of your identity. Right. Like, you have to let go of parts of your identity or maybe time or, you know, certain things that you're used to doing in your schedule. It's like having. Obviously don't put yourself into burnout or overdrive, but yeah. I mean, sometimes you have to sacrifice things to get to that next level and be courageous and take action.
- [27:31]
Yeah. And I think for the. Helping people solve problems. If the listeners are like, what problems do I help them solve? It's a problem that you've already figured out.
- [27:40]
Yes.
- [27:40]
How did you get into law school? How did you fix your relationship? How did you. Blah, blah, blah. Like, there's all these things that you've already accomplished. Even though you're like, what I hear a lot is like, well, that doesn't count because I'm like, it fucking counts, bitch.
- [27:54]
Yeah. So many people just like, discard their. Like, what they've accomplished is like a fluke.
- [27:59]
Yeah.
- [27:59]
Like, they don't actually have the inner conviction to just believe that, like, you just. You just succeeded. And actually people want to learn from you because of that. Just one simple thing that you accomplished. But yeah, I think a lot of people just discredit it as like, it was a fluke or it happened this one time. And it's like, why don't you actually try to spend the time figuring out how and why it happened? Even if it felt like a fluke, like, unpack the one step that you took and you can translate that to other people.
- [28:23]
Yeah. Also, like, what is obvious to us is, like, really mind blowing to other people.
- [28:27]
I know, I know. I still have to remind myself of that sometimes.
- [28:30]
Yeah.
- [28:30]
Yeah.
- [28:31]
And we're in our own echo chambers. Like, you probably think everyone is like a business coach or a fitness coach.
- [28:37]
Totally. It's like, even posting on my story, it's like, so incredibly simple for me. But like, for some people, they're like, what is this feature? How do I add captions?
- [28:45]
You're like, I got you.
- [28:47]
So silly. It's so silly, but I got you.
- [28:49]
Yeah. Yeah. It's so, so fascinating. Also, I feel like another cheat code a lot of people don't talk about is like, there's a lot of self work and self development that goes into all of this. So I'm curious, what are some of the things that you've done in that realm?
- [29:06]
Oh, my gosh. So much I will say, like, I want to attribute the first thing to, like, learning how to keep promises to yourself. Like, not self abandoning, like, of all the work that I've done, which is a lot over. I mean, I started in therapy when I was like 12 and like, really, really young. And so even from that, to spiritual mentors that I've Worked with, you know, support through cognitive behavioral therapy. So much of it has just been like keeping the core promises to myself and not abandoning myself. And also that requires you to do a deep level of work to recognize who you are. And I think at the core, the number one thing that I've, I've always had like more of a self worth kind of wound where it's like, okay, am I actually worthy of all the success or are people going to actually want to buy from me? And it really comes down to like, why do you think that you were put here? And for me, again, it's just been this incessant need to like help women become wealthy. And it's actually really funny. I used to teach both men and women and now I just work with women. And I think for me it was getting really clear on like the vision that I have for my life. And then who do I need to become to make that vision come to life. And I recognize like, having the self worth wound, being a people pleaser, all of those things, I just could not be available for like, the vision was too big for me to even consider those things being a part of my day. And I have this little hack that I do that I call it like the one minute recap. Because like, I'm into meditation and like, I'm into all of those like, you know, kind of cool things. But for some reason at one point it just stopped computing for me as much as I wanted it to. And so I started doing this little one minute reframe in my day where if I started to like, feel any type of way or beat myself up or just be like meat. And to myself I was like, okay, what's up with that? What's going on? Like a very like, motherly energy of just like, what's up? What's going on? Why is that happening? Become aware of it. Observe the thought. Rather than abandoning myself or go into avoidance or start scrolling. It's very simple. Just observe the thought, think about where it came from, make the conscious decision to change it. And I think a lot of people say that they're really self aware, and they are, but it's not about being self aware. It's what you do when you're self aware with that thought. And so like the biggest cheat code I could give people is just become present in your day. Come back to reality. And a simple question is just like, what's up? What's going on? Why did that just happen? Observe the thought. Choose a different reality that aligns with whoever you Want to be the vision, the values. Because yeah, when you're building, I mean, I have a pretty big team. I have a pretty big company. And when you're holding all of that, as much as I want to be like, I have time for an hour long meditation every day to like, sit with myself, I probably could make that happen. But I also move with speed, and that's been something that's helped me a ton.
- [31:48]
That's so beautiful and so important. Yeah, I love that. Yeah, it's so much more practical because I just. I also can't do the. No, I cannot. I cannot do the hour long meditation. I know meditation is like the most perfect whatever. But that I. I'm like eight minutes max. In and out. Max.
- [32:07]
Guided.
- [32:08]
Guided. Oh, guided. Or. Or I look at the trees outside. Yes. And I' like, I can't. I can't do it. I can't do it. Okay, so I think this also comes back to like, boundaries, taking care of yourself. And you have a cheat code around calendar blocks. Tell me more.
- [32:27]
Okay, so I'm a sucker for my Google Calendar. I love my Google Calendar so much. I mean, there's a few things when it comes to this. Like, I have tried all the things in the world. I was like diagnosed with ADHD at a really young age and I was like, I can't use calendar blocks. Like, I refuse. But it was really just because I was trying to overload my calendar and do all these things that didn't really align with the direction I wanted to take my company. So I'm really big on planning. Like, a big part of the work that I do is kind of boring, but it's also like, really fun for me is teaching more of the operational side of business. Like, how do you actually operate? How do you plan things out? And then when you plan them out, how do you execute and delegate all of those things? And so I'm really big on like annual planning, quarterly planning. The way that I do this is pretty simple. But basically we'll look at a full 90 days. Like, what do we want to execute on in 90 days? It could be like business wise, could be life wise. I look at the projects I basically look at on a 30 day cadence. Like, how much actually needs to get done. What do we actually need to complete in 30 days to reach the bigger goal? And then I map out on a weekly basis what I need to do to reach the 30 day goals, essentially. And so each week it's really simple for me to put calendar blocks in my calendar and look at what needs to get executed on within each of those blocks. And I'm still like, for myself personally, pretty client forward. And so I still take quite a bit of calls. But I always make sure I get my deep work blocks in and I always make sure. And this is a really big hack. But I'm always looking at energy management when I do my time blocks because I think this is so true for so many entrepreneurs. And it was for me too. But like I would put a time block on and it would just roll by and I'd be like, next time, next time. And I was like, okay, I can't keep doing that. Like again, a self abandonment, just like disrespecting my own time. And that doesn't feel good because then it just becomes this thing where you train yourself to not look at your calendar blocks. So I always try to stack energetically. Like I'll stack a task that I don't necessarily love right before like a visionary period, which for me is a really fun thing for me. Like I love visionary work, I love deep work, I love creative work. So I always try to stack things that I don't necessarily love with things that, that I love. And then also just making sure you leave like white space in your calendar. I feel like for so many people when they get into time blocking, the reason they can't stick to it is because it's just like perfectly color coded and there's like all these beautiful, amazing things on there, but they're not taken into consideration that they still need white space and that they should look at the energy of what they're doing. Because if you have a whole day of tasks you don't love, then yeah, you're probably going to not feel so great at the end of that. So just energetically stacking.
- [35:01]
Yeah, I think the part about self abandonment is so important. Like my kind of deranged hack for not doing that is inviting other people. Like if I have a work blog.
- [35:14]
Oh, I love that.
- [35:15]
I'm making sure one of my clients is on there working on their thing. And I'm like, we're gonna set the intention and that way I can't leave or I'm abandoning them too.
- [35:23]
Yeah, not just yourself.
- [35:24]
Not just myself.
- [35:25]
It's accountability, buddy.
- [35:27]
It's accountability. Yeah, I have, I like with money stuff. I do money co working every Monday and Thursday and people pay me to be part of it. So I literally have to show up and I literally have to do my money tasks.
- [35:41]
That's awesome. Yeah, yeah, accountability helps a Ton. And it also, like, trains you into being self sufficient too.
- [35:46]
Yeah. Do you have any other ADHD cheat codes?
- [35:50]
Oh, my goodness. You know, I think. I think a lot of people just get, like, slapped with the ADHD thing. I think most entrepreneurs at this point are, like, labeled with adhd and I'm just like. Yeah, I'd call it attention dialed into a higher dimension. That's all it is.
- [36:06]
I love. Right, right. That's all it really is.
- [36:08]
It's like, okay, I'm just very, like, multifaceted. Like, I, you know, I was the kind of girl who, like, had the urge to, like, reorganize the condiments in my fridge like 27 times in a week. I still am that girl sometimes. And. And I think a lot of what it is, especially as, like, women in business, it's like, we're multi. You talk about this all the time, like, being really multifaceted, like, finding different channels for you to, like, thrive and grow. And I think in even my space, like, a lot of people feel so limited to just like launching one thing or like, doing one specific thing in their business, but finding channels for you to have, like, an outlet. And even for like, my calendar, that's been really big for me where, yeah, I'll do something that's like really, like, deep work, focused, but then, like, I'll go and, I don't know, hit up Urban Outfitters for like, you know, 30 minutes. And while most people beat themselves up for things like that, for me I've just recognized that taking that break in my day and like, kind of frolicking here and then going here and getting back to my work, that has helped me so much. I'm like, honestly, a really flowy person. I'm really structured, but I'm. I need the flowy piece too. And everyone's a little different, I think, especially ADHDers. But just honoring that and looking at what you need in your day to day so that you don't feel confined to time blocks and you honor kind of all the multifaceted parts of yourself.
- [37:23]
Frolicking is so important, dude.
- [37:25]
I just, I love. I love frolicking during my day.
- [37:28]
I was. I was doing this like, dream brainstorm thing in the middle of my dream. It just said frolic. Yeah. Yes, I need more frolic. What's your dream?
- [37:37]
Like, big dream?
- [37:38]
Like dream dream? Yeah. Oh, man. Like, you check your bank account and there's $5 billion in it. What do you do?
- [37:51]
Like, big, long term. For me, I always want to work with women And I always want to help women exceed and understand that, like, generational wealth is available to everyone.
- [38:04]
Big, big dream.
- [38:05]
And this is something that I really got into probably around the age of, like, 22. I joined a program that this incredible human was running, and he creates, like, entrepreneur schools overseas. But I would love to bring something like that to, like, the States. And where we are is just helping people from a young age. Like, I feel like I was so boxed in at a young age of, like, you have to go do this and, like, you have to go get the college education. And I tried that. Like, I tried that at a really young age and then going into community college, and I dropped out within six months. And so really just making entrepreneurship available earlier to kids who want to do it and understanding that. I think I'm so passionate about entrepreneurship, but it is. I mean, it's made my life incredible at such a young age. Like in my 20s. Like, I haven't had to worry about finances. I haven't had to worry about taking the trip with friends. I haven't had to worry about going to see family or missing anything important. And I would love for that to be available to more people. And so, yeah, like, taking entrepreneurship to the new level, making it available to people at a younger age and long term, like, I'd love to invest in other women's businesses and see them just explode.
- [39:16]
What's stopping you from doing that now?
- [39:18]
That's a good question. Oh, Courtney, is that a challenge?
- [39:24]
No.
- [39:26]
Yeah, I guess that's a good question. It's. I think for me, it's been like, raising the capital is a big part of that. I think relationship building is probably a big next step for me. I've been really, really focused on scaling my company, and I think that focus and attention has been intentional. And I think it's been really appropriate for how I wanted to scale. Like, it's been really exponential year over year. I would say this is probably the year where I have more space available to start doing things like that, which. Challenge accepted.
- [39:58]
Yeah, you should. I. I'm in. One of my friends has this, like, angel investing group. And you don't need to raise capital like you can. And angel invest is as little as like, a thousand dollars.
- [40:08]
That's cool. Yeah.
- [40:09]
And still offer that guidance to these, like, young female entrepreneurs if you desire. But it's really cool. It's called bridge club. B R Y Bridge with a Y somewhere in there. Bridge club. You can Google it. It's. My friend Ruffin creates it, but it's like a slack group. Then every Wednesday, like, women come and pitch and then you can invest.
- [40:28]
That is so cool.
- [40:29]
Be on their cap table and, like, support them in whatever way.
- [40:31]
Thanks for sharing that. That's awesome.
- [40:33]
It's really cool. Yeah, there's like, a common misconception that you need to, like, like, raise money or have like, a ton of money to invest or, like, put a lot. No, not at all.
- [40:41]
That's awesome.
- [40:42]
Yeah, there's some really cool platforms too, like, for those listening that. I think it's called play money. I don't know. I'll put it in the show notes, but you can and angel Invest for, like, $10.
- [40:54]
Awesome.
- [40:54]
Like, it is so accessible.
- [40:56]
That's cool. That's cool. Yeah, yeah, yeah. Just like making it more available for women to succeed and showing them a different path.
- [41:03]
But isn't that crazy? We don't know that. Yeah, like, this isn't common. Right? I was, I was with a friend last night and she was like, yeah, my dream is to, like, to donate to women entrepreneurs. And if I have this money, I would, like, donate. I would create, like, a fund to give grants. And I'm like, girl, why aren't you just angel investing? And she's like, well, I would need like $50,000. And I'm like, bitch, no, you don't.
- [41:24]
No.
- [41:25]
Yeah, no, you don't. That's Good to know. $1,000. Yeah. Okay, so I'm going to add you to the group. It's fun.
- [41:31]
That's cool that you could just get resourceful like that. That.
- [41:33]
Yeah.
- [41:33]
But then again, it's like relationships, right? Like, building. Like, me not coming here and not knowing you. Like, I wouldn't know that. And so I think it's a big aspect of it too, which is cool.
- [41:42]
Totally, totally. I love that. And then your dream up part, the part about educating young kids on entrepreneurship, is there a way you can step into that now?
- [41:55]
I guess I haven't taken the time to honestly look into, like, what does that look like? I mean, that's a huge goal. That's like, systemically changing the way that we operate.
- [42:04]
Have you heard of Alpha School here?
- [42:06]
I haven't.
- [42:06]
It's a school actually downtown.
- [42:09]
Okay, cool.
- [42:09]
It's like on Second street. And it's an entrepreneur school for kids. Like, it starts in elementary school. And have you seen those billboards around town? That's like, education sucks. I'm changing that or something.
- [42:21]
Yeah, I pass this building all the time.
- [42:23]
Yes, yes, yes. I think they have like, five schools now.
- [42:26]
Yeah.
- [42:26]
I really want to interview the founder of my podcast. I'm calling that in right now.
- [42:29]
Yeah, let's go.
- [42:31]
But, yeah, maybe that would be a.
- [42:33]
Good start of, like.
- [42:36]
Can you volunteer at one of their something, something dater go speak there? Oh, we could go speak. Okay, now I'm gonna get my pitch ready.
- [42:43]
Let's go.
- [42:44]
Yes. Oh, they. They do pitch competitions. Like, they do, like, middle school pitch competitions. You can judge.
- [42:49]
That's so awesome.
- [42:50]
Isn't that so sweet? Yeah, they, like, all make legit businesses. Like, literally, they have to, like, I, like, follow their Instagram. Cause I just love them so much. And their, like, final project for the year was, like, to start a food truck, like, an actual operating food truck in Austin.
- [43:04]
And, like, imagine having that. Like, I'm like, what would. What would I be like if I did that when I was, like, 11 or, like, 10? You know? Like, I still think I'm dope and it's like, I'm grateful for how my life turned out, but, like, imagine having that at that age.
- [43:17]
It's crazy because, like, not only did I not have the opportunity, I was, like, actively punished for it. Like, I. I was, like, hustling candy in school. Like, I. I was doing all sorts of stuff to try to make money, and it. We got in trouble, like, every time we did something like that. So I was, like, feeling shame around. Oh, this is a bad thing.
- [43:35]
Yeah.
- [43:35]
Imagine being, like, taught that this is a great thing and you can actually change the world this way.
- [43:40]
Were you always, like, a contrarian thinker? Like a little rebel?
- [43:43]
Yes.
- [43:43]
Yeah.
- [43:44]
I went to a really religious school. Got in trouble a lot. Yeah. Were you?
- [43:48]
I was definitely a rebel kid. Like, my parents called me, like, the royal bullshitter. Like, I would, like, be the one who would, like, same thing, like, selling candy like lemonade stands. Like, I even cut my own hair and was like, I'm a hairdresser, whole thing. But, yeah, from, like, a young age, I was always kind of like a rebel, rebel kid. And I mean, I'm really grateful for social media that it gave me an outlet to kind of go against the grain. And if I didn't have it, I actually have no idea what I'd be doing. I was, like, going to school to be a nutritionist, and, like, then I was going to be a nurse, and I just bebopped all over the place. And so. Bless Instagram.
- [44:21]
Honestly, bless Instagram. Seriously? Are you. Is that your only platform?
- [44:25]
It's my main platform right now. But I did get your LinkedIn accelerator.
- [44:28]
Yeah, yeah, time to, time to get on LinkedIn. I think really repurposing your content to LinkedIn, just like even automating it is going to be really strong because I find that like, once you step into LinkedIn, then you're getting more like the $15,000 speaking gig at that conference that's coming to Austin and then the, the, the, the corporate team wanting to hire you to come speak or consult for them. And it's just like getting into the like fifty hundred thousand dollar one deals.
- [44:57]
Totally.
- [44:58]
That, that's kind of what spirals up.
- [45:00]
Yeah, yeah, yeah. Like we repurpose everything over to YouTube and I have a ton of like backlog YouTube content, which is great. Like, I love the people who come in and who I meet from YouTube, which is awesome. But I've never explored LinkedIn. I always like, had that fear of like, maybe I'm too young or like, they would, I wouldn't be taken seriously because it came from a fitness brand. But that's exciting to hear that that's the avenue and like what it looks like.
- [45:23]
Do you do brand deals too?
- [45:25]
I haven't in a long time. Like when I was a fitness influencer, I was signed with like some really big companies for like athleisure wear and stuff like that. But since I've pivoted into business coaching, I haven't done any brand deals.
- [45:37]
Yeah. Do you want to?
- [45:38]
Yeah, I do. Like, I'm super open to it. I have like recently shifted my content style to be like a little more lifestyle and like started sharing a little bit more of that aspect. It's not the main thing that I'd like drive for or be super, like, super into, but I think it'd be really cool to get back into it.
- [45:54]
Yeah. I asked because right now I know that there's a big gap in between specifically like business partnerships and creators, like knowledge creators. So like, you're talking about business, you're talking about whatever. And yeah, I mean, a lot of my friends, like, own these agencies whenever they're like, Courtney, there's literally not enough people that talk about business that they're like, we have all this money coming from. I don't know, let's just say like fucking Apple as an example. And like, we can't find people that will talk about like the use case in their business. Right. Like, there's so many people that are talking about lifestyle stuff, but business stuff, there's just.
- [46:32]
Yeah, yeah, that's awesome.
- [46:34]
So that's why I ask. Okay, getting into our last cheat Code. You need to understand your personal story and use your personal story to create offers and content.
- [46:47]
Yes.
- [46:47]
What does this mean?
- [46:49]
So this just is like speaking from my own personal experience. But as a business coach, this is something that I preach a lot. Like, I've been through programs, I've been through mentorships, where it's very much like, this is the exact path and this is how you follow it, and then this is the result that you get. And like, it really does work, especially for people who just like, want to have a business that's a machine that works. But a lot of the work that I found, like, I've been in the space for a long time and people ask me all the time, like, how do you not burn out? And it's because I'm consistently creating things that I'm excited to create. Like, I love making new offers that are from personal breakthroughs that I've had or things that I've experienced. And so I think when you can start to unpack your own experience and understand how that shaped you and molded you, you kind of get to build your business on your own terms. And so for me, the way that that's really played out is like, you know, I recovered from my eating disorder. I really got into fitness. That catapulted me into building a fitness coach where I helped a lot of women who were restrictive eaters. And then when I started to build up the systems that were inside of my fitness coaching company, one of my first offers was like, here's how to onboard your client and here's how to fulfill for the client. And so I just started taking like the steps in my personal journey and story and translated those into offers. And then over time, as I got, you know, I'm. I'm a systems girly. Like, I love systems. But over the last few years, it's been a lot of identity work and expanding into who you have to become to scale a really successful company. And so then I started sharing more of my personal story around my identity shifts. And then I created offers around that. And so, you know, and everyone talks about your offer suite and like, if you just should just do one on one or if you should have multiple offers. And I think, like, that's an important question to look at for your industry and the type of business model that you want. But when you really get to know yourself, that's when you can start to translate it into your brand. I think that's also just what has the most longevity, is when you create something that you're like, excited to create because it's something that you've been through. So I always have my clients do this. Like, I have them write out the. Their dream story of, like, where did they start? What was kind of like the rock bottom, and then what was the bridge that got them to where they're currently at? And when. You can kind of understand that, one, it's really easy to translate into content. But two, you're actually, like, excited to talk about it because it comes from a place of embodiment. It's not from a place of, like, how do I say the right thing? Or, like, what's the best hook? It's like, dude, you're just sharing what is alive and true for you and what actually happened, and you're sharing it from a place of, like. Like, you know, I would say, like, the scar versus the wound. Like, you're sharing the scar, and you're sharing how you overcame it and what that's done for you as a human.
- [49:20]
That's so beautiful.
- [49:22]
Wow. Yeah.
- [49:23]
That's amazing. Yeah. I don't think we could have ended on a more perfect piece of advice. So, Kendall, people want to follow you, work with you. How do they do that? And I hear your mastermind is coming back. Yes.
- [49:34]
Yeah, we're going to be relaunching my mastermind as the League. So it's an all women's mastermind, primarily helping women integrate the systems and marketing strategy to scale to seven figure. So that's exciting. New project for us. But, yeah, you can find me on Instagram as my main platform. So it's just my full name, Kendall Strample.
- [49:52]
Beautiful. Well, thank you, Kendall, for coming on.
- [49:54]
Yeah, thanks for having me.
- [49:56]
Courtney Johnson
Okay, y', all, if you like this episode, you would love, love my Patreon.
- [50:01]
Kendall Strample
Okay?
- [50:02]
Courtney Johnson
You get exclusive access to me, exclusive content, tons of other resources, and a.
- [50:09]
Kendall Strample
Lot of juicy sh. Okay, So I hope to see you on my Patreon.