A (1:37)

Nothing panned out. Nothing. Yeah, absolutely nothing.

B (1:39)

They're not. They're not writing that. Okay, so we've got some good cheat codes today. And one. Our first she code.

A (1:46)

You literally saved my life.

B (1:47)

I'm not kidding. You saved me, like, one day a month. And that is like aspirin for period cramps. Yeah. What? Why? You told me. Like, I've been searching everywhere. I'm like, what is the period cramp solution? Getting all these supplements. We. All this random. The heat pads. Whatever. Nothing works. I mean, you're just like, take aspirin. I know. What the did you do to me?

A (2:08)

Okay. You texted me out of the blue. I was like, don't worry. I know what to do. Grab some aspirin right now. Why aspirin? Is seriously one of the most underrated things in the world. And that's what annoys me. Like, all these naturopaths are like, take Ashwagandha. I'm like, no, it's not gonna work. Like, you need to take aspirin if you have period. I mean, because I was there too. I had that happen to me. But yeah, aspirin's just. I mean, it's one of the oldest medicines in the world. And the actual mechanism is it blocks enzymes that make prostaglandins, which are like hormone, like, substances that can be really stressful. So it blocks them from. From that being produced.

B (2:45)

So your period cramps come from, like, body stress?

A (2:48)

Well, no, like, you know, period cramps is like a hormonal related thing. And, and all that has to do with, you know, it's all flowing together in the body. Like, there's a cascade of. Of things going on.

B (2:59)

A big waterfall. Yeah, it is, it is.

A (3:01)

And aspirin just. It's just the best pain reliever and very safe, except. And you just don't want to go at really high doses.

B (3:09)

See? Yeah.

A (3:10)

But most people don't.

B (3:11)

Yeah, Just what the box says.

A (3:13)

Yeah. Do what the box says. Okay. I didn't listen to the box. And also learned the hard way.

B (3:17)

Yeah. We don't need these, like, 75 period cramp supplements.

A (3:22)

No. And it's just, like, nonsense stuff.

B (3:25)

But a $75 period cram supplement is cuter than a box of generic aspirin.

A (3:29)

I know. Actually, one of our, like, business ideas is making aspirin, like, cool again. So that's stuff. It's on the docket, like, for me, for my life, things.

B (3:40)

Yeah. Make us maca. Make aspirin cool again. Yeah.

A (3:46)

I can also treat cancer. Really? Breast cancer, prostate cancer for the same mechanisms.

B (3:51)

You know, do like, Dr. Cancer. Doctors do that.

A (3:53)

Yeah. They. They use aspirin all the time for cancer. Wow. But a lot. Some people say there's like, propaganda against it because it would say save a lot of people from these, you know, cancers and diseases. Specifically breast cancer. It can treat breast cancer, but, you know, not just.

B (4:12)

Yeah. I have a friend that has breast cancer right now, and I can't. I can't be telling her tips, you know, like, if you have cancer. I can imagine, like, so many people telling you things all the time. Like, have you tried this? Have you done this? No. Like, that could probably is overwhelming. The same thing is when people have like, like pmdd.

A (4:32)

Yeah.

B (4:32)

It's like every. They get so many. So much advice I was like, what do you even take?

A (4:35)

Especially cancer, you know, because once you get the big C word labeled on you, it's like, oh, you know, you're labeled as this thing that I need. Like, urgency and opinions are of the essence.

B (4:46)

Yeah.

A (4:46)

And so you're just, like, bombarded. But it's really a time to be, like, pause and be strategic because the urgency benefits, like, the. The system, the doctors and stuff, you know, they're like, let's get into surgery. Biopsy, you know, scans, let's go.

B (4:57)

But it doesn't benefit you.

A (4:59)

Well, I mean, you know, you may need that, but you may not, you know, and. And when it might change the state of your life, you want to be really careful and strategic and thoughtful.

B (5:08)

Yeah.

A (5:08)

With your health, no matter what.

B (5:10)

Yeah. Okay. Speaking of health, what do I eat? Oh, my gosh.

A (5:18)

Okay. My. One of my hottest takes is that no one. You know how people are. Like, everyone's different.

B (5:24)

Yeah.

A (5:25)

I'm like, no, they're not. Like, we're all human. The humans. We're all the human race, you know? Like, I just think that's such a cop out.

B (5:31)

You did post in your ebook.

A (5:34)

Post.

B (5:35)

You wrote in your ebook that, like, dogs don't eat different food. No. Like, dogs just eat, like, meat and bones and organs. Yeah. I mean, they're supposed to.

A (5:43)

Not everybody eats their dogs.

B (5:44)

That.

A (5:44)

And dogs are scavengers. So there's, like, a little nuance to saying that, but I don't know. It's just such a way of not having an opinion. Everyone's different.

B (5:53)

Yeah.

A (5:54)

You know, everybody's different. Everyone's different. Just do. And it's like, obviously that's true. And everyone has, like, a different story and a lens, but, like, they're foundational, like, concepts of, like, what we need.

B (6:02)

To eat and what's foundational?

A (6:04)

Oh, my gosh.

B (6:07)

Meat. Veggies.

A (6:08)

Well, yeah, meat and sugar and. I mean, protein, basically, like, there's only in a cell. There's only two pathways of making energy. Fat and sugar. Only two. So you got fat and sugar to make energy, and then protein doesn't get made. You know, you don't use protein to make energy through the cell.

B (6:26)

What is the protein for?

A (6:28)

Amino acids and.

B (6:29)

Oh. Oh, guys, this is biology 101. I didn't take science class growing up. I took, like, Theology of the Body. Really? And I took, like. Oh, my gosh. What was this class class I had? It was God's design or something. And it was just like, creationism, science. Like, it. I did not get an education the way I didn't take a single science class and know nothing about science.

A (6:56)

I technically didn't learn any of this in school.

B (6:58)

Really? Yeah. I learned it where? Online, Just on the Internet, on the PubMed.

A (7:02)

And Reading. Reading, like how the body is created. Like they're, they're actual closed containers so we can understand them. It's not this mystery, esoteric thing. Just look at what it is.

B (7:14)

Whoa.

A (7:14)

No one wants to do that though. What's a lot of time? You gotta go search and like peel back layers and layers and layers and layers and keep searching and like you're 2:00am in a PubMed like, PDF from 10, 20 years ago.

B (7:25)

Whoa.

A (7:26)

Yeah, it's only for the ruthless that.

B (7:28)

Want to learn it, you know, and you're ruthless.

A (7:30)

Yeah, yeah, yeah. So it's only for the, for the lucky, you know, persistent people.

B (7:35)

Yeah. Why do you think people don't go that far? Like, that is like the true heart of, like, science is discovery and understanding and proving yourself wrong and like, curiosity. I don't know. We love science. I have no idea.

A (7:50)

I think people just have different, different DNA of what they want to do. And not everyone is wanting to search for the truth.

B (7:57)

Yeah. I often wonder that. I'm like, low key. Why aren't people, like, hungry? Like, why aren't, why aren't you, like, feral your dream? Yeah. You know. Yeah.

A (8:11)

Some things are written in the stars, you know, before you're born and the way things are meant to be. But. Yeah, so they're feral. Yeah, you're feral with my dreams.

B (8:19)

Feral creature. You're.

A (8:21)

You're interesting because you're feral with other people's dreams, you know, which I'm learning, you know, from you about that with myself, I'm voracious and ferocious.

B (8:31)

Yeah. I am feral with other people's dreams because I think I'm mostly living my dream.

A (8:35)

M. That's interesting.

B (8:37)

Yeah. Now I get to help other people. I mean, the only thing that's not in my dream right now, it's not yet in my dream, is my pj. Mm. It's really important. Okay. Something else that was in your ebook that I didn't think about is gelatin. And please don't get mad at me. I'm going to stop doing this. But when I make bone broth, so sometimes I scrape off the gelatin and give it to my dogs. Oh, that's the good part. No, so it is really good. But it's jelly. I love it.

A (9:02)

Yeah, it's jelly.

B (9:03)

So you're telling Me. I get to eat it?

A (9:05)

You get to eat it.

B (9:05)

Okay. Okay. Yeah.

A (9:07)

Well, like, meat is really good for you. It's. It's definitely foundational, but you want to make sure, like, the amino acid ratios are right in your body. And sometimes it's lacking in glycine, because glycine's heavy in, like, gelatin. We just don't eat a lot of gelatin anymore. So you may be heavy if you're eating mostly, like, just pure, like, protein meats. It's more methionine and tryptophan. And so you're not balancing out your amino acid ratios. So that's why you'd want to do the gelatin. And honestly, like, I've cured a lot of people with gelatin.

B (9:39)

Really? Yeah.

A (9:40)

Like, just as aspirin. My best friend was. Had really high platelets when she was pregnant, and I was like, oh, gotta do your. The gelatin. And she went back to the oncologist. Like, they were so high. She was going to an oncologist, and they completely went back to normal. And then she stopped doing it. You got lazy. And then they went back up, and I was like, you can't. Your health doesn't stop.

B (10:01)

Your health doesn't not slack on the gelatin.

A (10:04)

Stop. Yeah, the gelatin is really important. Yeah. And I have a lot of funny, fun gummies. You can get just fun with it, but mostly just orange juice gummies. I'll make the orange gummies.

B (10:13)

Yeah.

A (10:13)

It takes 10 seconds to make it home.

B (10:15)

How do you make it?

A (10:16)

I'll just grab, like, lemonade or orange juice from the grocery store, and then you mix it with gelatin on the stove, and then it turns into, like, jello.

B (10:22)

Like, gelatin. Like the shelf gelatin. Yeah.

A (10:25)

Or you just buy it on Amazon and then you make your own, like, gummies. So you don't have to do the bone broth. Cause I don't do a ton of bone broth, but.

B (10:32)

Whoa. Okay, so, like, any gelatin.

A (10:34)

Yeah.

B (10:35)

I guess that comes from bone, right? I'm embarrassing myself with my science. No, you're not. But, yeah, it's.

A (10:42)

It's literally like one of those cure all. I think people should be eating a lot more of the jello.

B (10:46)

Okay, I'm eating gelatin now.

A (10:48)

Yeah. I'll show you how to make it. I should have brought some. I have some at my house.

B (10:51)

Cute. I love that. I can get some, like, cutesy little molds.

A (10:53)

I have really cute ones. They went viral on Twitter.

B (10:56)

Not audio.

A (10:57)

Yeah.

B (10:57)

Wait, you're like, an og Twitter.

A (11:00)

I used to be obsessed, but I like, it made me crazy.

B (11:03)

Well, you worked at Twitter. That's why I did.

A (11:05)

But then I was like, had an anonymous profile and I just got really into like what I was saying and it was like taking over my life.

B (11:11)

Yeah.

A (11:12)

Because I like wanted to just like express myself. There's over. Express myself in real life, which was like, that's weird. At some point.

B (11:23)

I have struggled with Twitter. Like, it's the one. I feel like I'm really good at social media. I'm really good at stuff. And Twitter is the one place where I'm like, I've never taken off. Like, I've posted consistently for years and I moved the topics.

A (11:40)

Like, it's like getting into the communities. You know, it's like these neighborhoods of. Of the town square. Yeah, but it really is like the town square and you just get into the. In the. You almost have to be like, you know, wanting to make mutual, like mutual that you have to have your mutuals and everything. But I've met a lot of friends and boyfriends off Twitter, but I paused a lot of that activity because I was like, what am I. What is the ROI on this right now? Like, I want to write a book. I want to build my business. Like, is this the best place to do that?

B (12:12)

Wait, that's a good cheat code. Time audits. And what's the ROI of where you're spending your time?

A (12:17)

Yeah, and for some people, it has a really hard roi. They make like business connections, co founders, investors. Like, I, I have no doubt it's like extremely valuable. It was just for. For my specific goals. I didn't know if it was the right energy deposit.

B (12:31)

What else have you taken off your plate? Because it wasn't roi positive.

A (12:35)

Most socializing. You know, I'm not the biggest social butterfly. So mostly that I pretty much like am always comparing, like, do I want to be like creating and in flow state or do I want to like go laugh with my friends? And like, it is a very hard. I'm like, what should I do? You know, conversation with myself.

B (12:54)

Can it be both?

A (12:54)

And it can be, but sometimes it's not.

B (12:57)

Yeah, I know. I get it. In order to be in flow state and I'm around people that are chit chatting. It's really hard.

A (13:03)

I'm like, I like to be in solitude and you know, totally. Or with someone I'm working with, like in working with them and thinking about things. And so I don't socialize that much, but I want to start again.

B (13:15)

Yes, Previously. Start socializing.

A (13:17)

You get to talk to people.

B (13:18)

You're gonna have a lot of time on your hands. Okay. Your other cheat code around food is no seed oils.

A (13:26)

Oh, yeah. That's the biggest, like, such a big one. Just not eating it because it doesn't have. It's really high in polyunsaturated fats. And the structure of pufa, polyunsaturated fats is a lot more unstable than saturated fats just because of their structure. Because PUFA has two, you know, two double bonds. And so you don't want to. They can oxidize really easily and cause, like, aldehydes in your body. Yeah, I think they. They slow metabolism, they can be estrogenic, they can be carcinogenic. Um, like, literally, animals in the wild that don't have pufa content in their body don't get cancer. There's so much we can learn from them. Yeah. Like naked mole rats, like, don't get cancer and they live a really long life.

B (14:12)

Why would you. Some animals have PUFAs and some don't.

A (14:14)

Well, you know, if they just like, don't have a lot of fat on their body, a lot of fat content. Like, we all have, like, fat all has every type of fat in it, but the ratios are off. Like, we could have eat a food like seed oils, canola oil. Rapeseed is what, you know, it's called. And it's called that for a reason.

B (14:31)

Did I rape the seed because it.

A (14:33)

Rapes your body inside you. It's not good. It's not good. I don't know if I should say that, but it's not good. Canola oil.

B (14:42)

What about avocado oil? Isn't that like a cop out?

A (14:44)

Yeah, yeah. I mean, I will sometimes be like, okay, but it is just like, people will be like, okay, this is healthy, though, because it's avocado oil. But I'm like, but it's just as much high in pufa. But it's just because you said avocado oil and that's marketing in action. No one knows what they're talking about. They're just like. It says the word avocado.

B (15:03)

Have you seen the TikTok channel that, like, takes really unhealthy candy and it turns them into, like, a health food via branding.

A (15:10)

No, but that's fascinating. It's really funny.

B (15:13)

It's. It'll be like Reese's peanut butter cups and then they'll, like, just do a rebrand and everything is true. Like, they just, like, change it to green and they're like protein cups. 8 grams of protein per cup. Wait, I need to see that. It's crazy.

A (15:26)

I would love to see that.

B (15:27)

Yeah.

A (15:28)

And that's why every single health packaged food uses avocado oil, not olive oil. You know, it's like, always avocado.

B (15:34)

Yeah. Also like, olive oil. Expensive.

A (15:37)

Yeah.

B (15:38)

And you get the good kind. Like, I heard of olive. I heard. I read this, I saw it on TikTok, that if olive oil is, like, less than, like, $30 for a bottle, then it's fake. Or it has other things blended in. That's a little sus.

A (15:53)

Yeah, they're always blending in. They're like oil blend. Canola, sunflower.

B (15:58)

No.

A (15:59)

And a drop of olive oil.

B (16:00)

I got some truffle oil. It was really expensive, like, $60. And I got home and it was like, canola oil with, like, truffle flavor. No, I know.

A (16:11)

Oh, my gosh. Yeah, it's just. It's the wrong ratios of fats. Chum high and pufa. You want to stick with more saturated fat. Like coconut oil.

B (16:19)

Yeah. Or butter.

A (16:21)

Yeah, butter. Really high in saturated fat. Um, and honestly, like, I live by these principles, and they work amazingly well. Just no seed oils. And I'm kind of. I'm pretty strict with it. But like, sometimes at the store, they. I was so hungry, and they only had chips. They didn't have olive oil chips. So I had to grab the avocado, but I was so hungry, I hadn't eaten all day, you know?

B (16:41)

Oh, no. What about restaurants?

A (16:45)

My ex would always, like, be really, like, you need to cook everything in butter. And I still sometimes do that. I try to just order, like, raw food that doesn't have it or eat at places that use butter. Most places accommodate butter. If I'm like, can you cook this in butter? Like, everywhere I go, I'm like, can you cook that steak in butter? Can you cook that in butter? You know, and they always do. I've never had someone be like, no.

B (17:08)

Okay. This is a good hack. Yeah.

A (17:10)

Just be like, can I have my eggs cooked in butter? I'm really kind of gets allergic to.

B (17:14)

Canola oil, so they default to cook eggs and canola Everything. Everything.

A (17:22)

Except for the. The well local in Austin.

B (17:25)

Well. And Picnic. Yeah, the Picnic uses avocado oil, but.

A (17:29)

I bet the well does too.

B (17:30)

Yeah, maybe. But Picnic only uses avocado oil to, like, deep fry. I don't know if you can, like, deep fry in butter.

A (17:36)

Yeah, it's definitely tougher, but yeah, I'm. I'm. I'm like, probably the wells, like, number one customer.

B (17:41)

I was at an event on Saturday, and this girl comes up to me and she's like, hey, do you go to the. Well I see there all the time. I'm like, yeah, except for I go to the Westlake one. Oh, closer. Yeah. And Honest Mary's and Sweet Grain is also a there. Do you like picnic?

A (17:57)

I love picnic.

B (17:58)

Yeah.

A (17:58)

I think they have a fantastic food.

B (18:00)

Yeah, it's really good. Okay. If you're in Austin, go to picnic. Okay, your next cheat code. Progesterone. Why is progesterone. Why can progesterone be a cheat code?

A (18:11)

Oh, my gosh. Oh. Progesterone is, like, literally a miracle medicine and no one knows about it. It's literally the most underutilized medicine in the world. It also can treat breast cancer, prostate cancer, all types of cancers. But PMS, it used to be, like, originally studied with PMS, PCOS2, endometriosis, fibroids. It's basically a hormone in your body that opposes estrogen, has no toxic downsides. It's truly, like the born protector in your body. And that's why it gets so high during pregnancy. Like 800 times higher than normal.

B (18:43)

Wow.

A (18:44)

To protect the baby from stress.

B (18:46)

Yeah.

A (18:46)

And that's where people say the pregnant glow comes from. From the progesterone.

B (18:50)

Wow. Okay, so, like, who. Who needs to take progesterone? Oh, actually, first, why do you think.

A (18:55)

It'S on the DL?

B (18:57)

Yeah, it's like gate. We. We're all about un. Gatekeeping here. And it seems like progesterone is gate kept.

A (19:03)

Oh, totally.

B (19:04)

Like, this is something that, like, the billionaire wives are doing that other people aren't. Yeah.

A (19:10)

I guess doctors just default to birth control. And you don't mix these medicines. You really shouldn't mix them with birth control. Birth control is, like, easy. It's like, let's just. It's just such an easy, like, blood blanket thing. Like, just go on it. Your cycles stop. No fluctuations. You're flatlined in hormones now, and. Oh, we'll just see what happens, you know? And then most of the time, because it flatlines so much, the, like, erratic waves go away. But with progesterone, there's more complexity. You have to. Like, if you have a menstrual cycle, you have to time it 14 days off, 14 days on with using it, which makes it more complicated to dose. But if it's mostly used in menopausal women, you don't have to worry about the timing of the. You just Take it every day. So. Because there's that, you know, doctors have like what, seven minutes with you and they don't have. That's a lot even right there to explain it. And they're not really taught this. So they don't know. And then patients aren't really given the option. Yeah, but it really is, it's. I mean it's a miracle hormone. I use it. I use it. My mom uses it. My mom has used it for like 30 years. She, you know, makes it. That's how I got into the progesterone business is she makes it in her office.

B (20:19)

Wow. Shiva lab. Yeah.

A (20:21)

So cool.

B (20:22)

Yeah.

A (20:23)

So she compounds it and then I. When I was younger I used to like have to help. That's what our job was when we were like seven years old is like helping the compounders do stuff in the back. So like full circle. Cuz that's my work is progesterone. We. Our bread and butter is progesterone.

B (20:38)

It's amazing. And you have like a topical progesterone?

A (20:41)

Yeah, we specialize in transdermal but we also sell capsules. But that goes through the pharmacy. So we don't. The pharmacy compounds it. And then our transdermals are made in a like.

B (20:53)

Where do you put it?

A (20:53)

Factory. You put it on a fatty area of the body and then you rotate sites.

B (20:58)

Okay. So you could do a thighs, tummy, butt.

A (21:00)

Yeah. And a lot of time your breasts. Because it. It for the fibrocystic breasts, you want to put it directly to the breast. If you have like that. If you go. And they said oh it's very dense. You would put it directly on it and it'll break up that density, that dense collagen. Because that's like collagen buildup, you know. And that's from the estrogen. So the estrogen tells the collagen like to osteoblast, like keep blasting, keep building up that collagen thickness and then the progesterone calms it down and it gets rid of it. Yeah, it's amazing.

B (21:31)

So it's not just for menopausal.

A (21:34)

No can use it. It was. Yeah. Originally studied for pms, pmdd. And the reason. So once you hit like in your 30s, the natural production of progesterone decreases it. So a lot of women need to go on it cuz their production's decreasing in their 30s and then 40s and 50s too.

B (21:53)

Oh.

A (21:53)

But you don't want it to go low or you can get like breast cancer and stuff.

B (21:57)

Get it from Reina. Yeah.

A (22:00)

Um, yeah, but we. We saw all hormones, you know, as much as different kinds of hormones as we can.

B (22:05)

Yeah.

A (22:05)

Not just progesterone, but progesterone. Important.

B (22:08)

Yeah. I love it. Yeah. What? Do you have any cheat codes on starting a majorly successful, amazing, transformative health. Health tech? Would you give yourself health tech?

A (22:20)

Yeah.

B (22:21)

Yeah.

A (22:24)

Chico's on it. Oh, my gosh. Just get into it, you know, Get. Get into it. Get messy, you know, just like, don't stop until you get to where you want to go. And just don't listen to anyone that says you're not going to do it.

B (22:37)

Like, did people tell you you couldn't do it?

A (22:39)

Oh, yeah. My. Even my twin brother was like, you should go do something else. And I was like, what? No, I. I've. And so many investors and stuff.

B (22:47)

Like, what?

A (22:48)

And I was like, you don't get it. I'm also. I have like all of the vision in my head and I sometimes don't. It's not their fault. I don't always depict it the way it's all playing out, but. So that's probably on me. I take agency for that. But yeah, just get so into it. You can't stop. You know, it's like obsession beats talent.

B (23:08)

Obsession beats hard work. Like, obsession beats everything totally.

A (23:11)

Because, I mean, businesses are a ten year arc, right? It's not just one year, it's not just six months. It's a ten year journey. And you're gonna get thrown everything like legal lawsuits, financial stress, employee people stress. Everything will about to hit you. And so it's such a humbling experience and so much suffering that you have to just be like, this is what I'm doing, no matter what.

B (23:34)

You know, I feel like entrepreneurship is like a training camp to everything you've ever wanted. If you can start a company and not go fucking crazy, you have this immense power to not be phased by anything.

A (23:48)

That's so true.

B (23:50)

Yeah. And you're.

A (23:50)

You're just like, you feel this competence, I think, inside you. Once you've reached some level of like, okay, I think I've gotten somewhere.

B (23:57)

Of course.

A (23:57)

I think with Raina, there's. Sky's the limit on like what we want to build and do, so I think there's just a lot more to go. But, you know, what we've done so far has been just the best journey of my life.

B (24:08)

Yeah.

A (24:08)

I'm so blessed with an amazing team. I really feel like, God, like plate, like it was just everything the universe put it all Together and there's still a lot more to do and build. But I like it. It's my song.

B (24:22)

I get it. You want to create content, but you're stuck. You feel like you start creating content and then you stop, you push and then you pull back. You create this big strategy and you don't actually implement it. And I know you, I know that you have a million content ideas in your notes app that you just haven't actually started to create. This is exactly why I created Content Club. I created Content Club to be a place where you can come and bring all of those ideas and we guide you through the content creation. So what is Content Club? We meet every single morning at 8am Central Time. My team and I give you a prompt, we give you brainstorming, we give you coaching support. We all create the content together and we all post together and like and comment and engage on each other's posts. So if you are desiring a community and a container that can help support your content creation and bring you into being a extraordinary and results driven and consistent content creator, I will see you tomorrow morning, 8am Central on Zoom In Content Club. So there's a cheat code of trust here. Like trusting that people are coming across your path, trusting that this is all like happening perfectly.

A (25:41)

Yeah, totally. And just like looking down, I mean it's, it's so funny because I remember when I first started, all these like huge companies got funded like competitors. Like, oh, they raised 30 million. And I remember looking at them and being like, wow, do what are they doing that I'm not? And I was just like, I'm just gonna look down and focus on, on my work and my art. And a lot of the, most of those business didn't ever think they shut down and stuff. And so it's just, it's just like focusing on the art and not anything else. Like, I'm here for the art, I'm here for what I'm creating. Not any, not anything else.

B (26:10)

Well, that's, that's like profound. B is art.

A (26:14)

It is, it's my art. You know, everyone like this painting someone is theirs. But for me it's looks a little bit different, you know.

B (26:23)

Yeah.

A (26:24)

But I also didn't like, I, I didn't just like decide I wanted to start a business. Like I like worked on the topic for years and years and really understood it and really felt like this connection to it that I was like, oh, this is something I can be on top of for the rest for like many, many years.

B (26:40)

It's like Soul level.

A (26:42)

Yeah. Because, like, even substances and objects have energy, you know, and so you want to feel, like, energetically connected to what you want to sell. And if you don't, someone else will have that and will come through way stronger. It doesn't have to be, like, the exact product you can have a connection to, like, the way you sell it. Like, Brian Johnson doesn't care about health, but he cares about being an outlier, and that's his connection to it. My connection is not being an ally. My connection's to the substance. So it's like you have your own, you know, lens with it, too. And your connection to what you sell. So beautiful.

B (27:10)

It really is, like, soul level. It's like connecting with your dream. Yeah. And being delusional enough to believe it's possible. Yeah.

A (27:18)

And just chipping away every single day and making it better every day. And one step at one break at a time, you know, like, what the company looks like today. Looks different from two years ago.

B (27:27)

Yeah. I think that brings us to our next cheat code. Do things with messy action. Tell me more.

A (27:36)

Yeah, I mean, I guess I never had, like. I never had a single mentor or, like, really.

B (27:40)

No.

A (27:41)

I didn't know what I was doing. I set up the business, like, wrong, like, five times. Like, had so many lawyer bills, and I'm like, why can't I get this right?

B (27:47)

Is this. Is this not hard?

A (27:48)

Like, why do we keep setting it up wrong?

B (27:52)

Just like your legal stuff. Yeah, I know. It's like, so many lawyers.

A (27:56)

I'm like, I was, what's happening? So it's just been messy every single day. Employees and all of that, you know, you don't. No one has a blueprint when they get into the arena. That's when it really gets interesting.

B (28:10)

Yeah. How have you stayed level in the craziness?

A (28:16)

You know, when we first started, I wasn't level. I was. It was very eruptive. I was, like, crying and emotional. I was taking on too much and didn't know what to do. We couldn't. You know, I didn't have anyone helping me or anything, but, yeah, it just becomes. Every day you just become more tolerant, you know, you're like, I. I've seen this before. Let's get through this. And you realize it all just passes, you know, And I. But I still have a little, like, you know, we had something happen this week without our. Not in our control that something happened, and I. I did, like, go into fight or flight. But then it's like, okay, let's just move on. And yeah, you should get better at moving on.

B (28:52)

Yeah, yeah. It's like I, I love that. It's like you've seen it before, you know that it can, it's going to pass too. But I totally agree. Like first, the first situations that come up, you're like, this is the end of the world. It's over for us. Like, I swear this is happening. And it's like, oh, this is a Tuesday.

A (29:11)

Literally, that's exactly, exactly how I felt. Like the first year. It was like the end of the world every day.

B (29:17)

Do you have any delegation cheat codes? I feel like you're a master delegator.

A (29:22)

I mean, I have like a lot of assistants that are in the Philippines. I don't know. I think that's a really good cheat code. They're so good.

B (29:30)

They're, they're good. They're my friends through an agency, some.

A (29:33)

Through agencies, some through not. I've tried like so many agencies. I just think it just depends on getting lucky with, with everything.

B (29:41)

Yeah. I haven't found a perfect agency yet. I feel like most things have just come from referrals.

A (29:47)

Yeah.

B (29:48)

Yeah.

A (29:49)

And a lot of times if they know, if they're really good, they know someone really good. So I'm always like, who. Who do you know that's as good as you? I'm very quick to fire someone.

B (29:58)

Really? Yeah. Yeah.

A (29:59)

I just can't handle it. I'm. I get really resentful about it.

B (30:03)

Yeah.

A (30:03)

I'm like, like, don't waste my time, you know.

B (30:05)

What's the sign?

A (30:07)

Oh my gosh. First day. You know everything. I mean, I just think you, everyone knows everything about everything. You know, like you're, we're animals at the end of the day and we're picking up on everything. And so first day I'm like, this is gonna work or it's not. I'm very fast, very quick.

B (30:21)

Wow.

A (30:21)

I don't mess around with that stuff.

B (30:23)

Yeah. Do you always hire full time first or do you like contract to hire off?

A (30:27)

Pretty much all. Mostly full time.

B (30:30)

Yeah.

A (30:30)

There's been times where I've hired like part time interns and stuff like that. But, um, and I have part time, you know, agencies that I work with.

B (30:38)

Yeah. Marketing agencies. What are your assistants for?

A (30:44)

Everything. Customer experience per my personal life. Inventory, forecasting, warehouse. Just anything under the sun. Yeah, just everything. So answering my emails, I used to like, I just don't like emails. I don't like doing them and thinking they take so much. I'm like, I definitely not saying this right I just know I'm not. I'm, like, too weird to answer emails.

B (31:09)

I don't answer emails either. I'm just like. I get a document every week with, like, a list of questions. Oh, really? And then.

A (31:17)

Oh, my God, that's.

B (31:17)

Funnel that to my email.

A (31:19)

Yeah, that's such a good idea.

B (31:20)

Unless something's urgent, then they'll just, like, text me immediately. But I'm not. Yeah. Yeah, I don't.

A (31:25)

That's so interesting. I should do that.

B (31:28)

Yeah.

A (31:28)

And then, I don't know, just hiring people that really care like, that just want to be there and care, like it's their own business, which is really hard to find. But I'll never let them go if they feel like that same.

B (31:39)

It's like if somebody shares your same obsession.

A (31:42)

It's gold. Yeah.

B (31:44)

Like, true gold.

A (31:45)

Totally.

B (31:46)

I love that. Okay, our next cheat code. You have to care so much about the information and the products over yourself. What does that mean?

A (31:57)

Well, I. I think it's more. It's so fleeting to care about, like, your image and yourself and, like, press. Like, those are drops in the buckets. But, like, the actual information you put out there, the actual substance behind what you're doing, the facts, I just think those are. Those are foundational. Like, those are so much more concrete. They matter. They're so meaningful. So that's what we've always cared about. But I think other people have different ways of succeeding with their image and stuff and making that work. But for me, it's just never been my path, really, thus far.

B (32:30)

So you're, like, grounding into the product. You're grounding into the science. You're grounding into, like, the tangible rather than the emotional or getting yourself in the way.

A (32:43)

Totally.

B (32:44)

Yeah.

A (32:44)

And this is why I think, like, before you start, like, a CPG product, you should get really, like, in. In bed with it. When we were in bed.

B (32:52)

Yeah.

A (32:52)

Like, I think you should really get into it. Like, massage it, chew on it, every. All the things that you're about to sell. Like, I see some people, like, just throwing something up, and I'm like. But we can tell you're not, like, you're. You're not connected to it, you're not into it, you're not in bed with it.

B (33:08)

It's not an extension of you.

A (33:09)

No.

B (33:10)

Like some random things.

A (33:11)

A random thing.

B (33:12)

Yeah. I do get pissed off when people are like, oh, I'm gonna do, I don't know, red light beds, because I found a manufacturer in China and it's like the. The. The the data is telling me that, like, the trend is going up. And so, like, that's the company I'm starting, and, like, that's fine and whatever. And there's, like, so many examples of this, but it just lacks, like, passion or heart. And, like, again, obsession beats everything. Obsession beats literally everything. And if it's just, like, the numbers on the spreadsheet telling you what the next deal is from some sort of projection, but you're not connected to it, it's not. Yeah, it's not going to win.

A (33:50)

I don't think so either.

B (33:51)

No. Yeah.

A (33:52)

That's why I think. I mean, you should be obsessed with. If it's not the product, be obsessed with, like, the videos or the something. Something being said. Something. Yeah, something. But I think with cpg, when you're telling people to ingest something or take something or improve their health, I think there is a slightly more onus to, like, knowing the health product.

B (34:10)

Oh, yeah. I've seen so many people, too, especially content. Just launch a supplement launch or whatever, and I'm like, girl, are you dead? What is this? What is this?

A (34:22)

If they can make it work, I guess that's.

B (34:23)

They can make it for that. But, yeah, if it's something you ingest, I'm just like. I guess unless they're repackaging something else, like, I don't know, you make a sexy Advil, make a sexy, like, Metamucil.

A (34:34)

Yeah, yeah. Then you're obsessed with the branding or something. You got to be obsessed with some angle, or else I'm just like. I can sense it. I can sniff that out. I can sniff out, like, a scam, like a.

B (34:44)

Is it like a prominent company that there's so many.

A (34:49)

There's this one hormone, like, daily blend that's like the worst ingredients ever. And she's like, it's gonna save your life. And I'm like, oh, my gosh. That's like. A lot of those ingredients are carcinogenic, you know?

B (35:00)

Really?

A (35:00)

Yeah. Like, there's tryptophan in it, there's glutamine in it. Cancer cells love glutamine.

B (35:06)

Why? Like, why?

A (35:08)

It's a great fuel source. No, I mean, do you think that.

B (35:13)

Do you think people are disconnected from their dream?

A (35:17)

No, I think their dream is to, like, start a successful CPG business. But they're doing it, I think, in a very unsavory way.

B (35:24)

Yeah, I just don't want to buy something unless somebody's obsessed with, like. That's why I'm going to the farmer's Market. Because there'll be someone just, like, obsessed with pickles. Same. They're like, this is all my pickles. And I pickle every day. You can tell they love it.

A (35:36)

Yeah.

B (35:36)

And they're so excited they're buying their pickles.

A (35:38)

Totally.

B (35:39)

That's. That's what I want. Yeah. Of everything. Because, like, things carry energy.

A (35:43)

Totally.

B (35:44)

I want someone, like, obsessed with them. Yeah.

A (35:46)

And you only live once. I'm like, I'm not going to settle for this run of a mill, like, daily hormone product that I know they don't know what they're talking about, and they're just like a. A model that, like, happens to have, like, a. I mean, it's funny because, like, most people are interested in health in some form because we all live in our bodies and we want to feel good every day. So, you know, it's not. I guess it's not that much of a stretch for them to, like, want to be interested in it. But I don't know. I think too many. Honestly, my. I also think that too many people, like, advertise health suggestions without finding the truth first or finding some pebble of truth.

B (36:25)

Yeah. Without being investigative, like you.

A (36:30)

Yeah. And that's like, I. I don't like saying that because this almost sounds, like, authoritarian. Like, you shouldn't be saying that. And I'm not that, you know, I'm like, such a, you know, like, everyone has autonomy over their body kind of person. But I don't know. Some people, I'm like, They're almost, like, too confident. I'm like, why are you so confident over this? Like, why are you so common over this hormone blend? Like, even me, I, like, I wrote a book about cancer. I'm still like, but what if. You know, I'm still like, I'm. I still love hearing opposing opinions. I'm like, but what if that's wrong?

B (37:01)

You know, I think that's just humility. You have humility.

A (37:05)

I think, like, literally so on.

B (37:07)

You're so humble. I'm literally so humble. Yeah. I like talk of the hole in it. Okay, my last question.

A (37:14)

Okay.

B (37:16)

Why does literally everybody have autoimmune diseases.

A (37:21)

Like Hashimoto's.

B (37:22)

Yeah. Or just, like, people being like, sorry, I have an autoimmune disease.

A (37:26)

I have Lyme disease.

B (37:27)

Everyone has Lyme. Everybody has one. I mean, I think I have a theory that's not rooted in science. I have a few, too. Okay. Probably yours. Okay, bye. I work with a lot of people, specifically women that are in jobs that they hate and they always have Autoimmune diseases, then I always connect them with their dream. And as the path along their dream is like a path of healing of their physical health too. And I kind of think, again, I'm not a scientist and you tell me you're theory. I did. I again, I didn't take science. But the patterns that I see, and I see a lot of patterns is like there's healing when you shift your direction into your true purpose. Absolutely. Or like toxic relationships and stuff. Like a physical manifestation.

A (38:14)

Absolutely. I mean there no disease doesn't. Like every disease has an emotional aspect. Like, especially something like cancer. I feel like most cancer patients I've talked to went through a divorce. Well, we talk about this in the book, but they went through a divorce or they lost a child, or they had a really stressful job, or they had childhood abuse in a young age. And there's like studies on this, like if you, I mean, if you have childhood abuse, um, you start your, your menstrual cycle earlier.

B (38:40)

Really? Yeah.

A (38:41)

And so that's one of the reasons they're at higher risk of being breast cancer. Because the earlier you start your menstrual cycle, the more ovulations you have in your life. And what happens during ovulation, you have estrogen surges. And estrogen can cause cancer if it's unopposed or high. So every, every disease has that emotional streams attached to it. And my mom always says, you know, my mom's a cancer doctor. My mom always says breast cancer is unrest in your nest. Like at home. There's home trauma, unrest in your nest. And a breast is actually very like a nest shape. Um, and so yeah, there's nothing random though about it that, that autoimmune diseases, I mean, they affect women more too, like way higher rates. Um, but yeah, I mean, I think it's all the things we talked about, like toxin exposure, eating, wrong hormone unbalance. But you know, I, sometimes the, I don't know, I think people focus on the wrong things. Like, I hate how they say the body's attacking itself. Like I, I, the body's not, the body doesn't attack itself. Like, it just has messages that get explained in the body. But nothing is like, nothing is against you. There's no gene that's like gonna eat you alive, you know, And I hate that, I hate that people like think because it's so powerless, it's such a powerless approach, like my body's attacking myself.

B (39:53)

No, it's not.

A (39:54)

So much more complicated that like there's millions of different pathways Going on. But, yeah, I think it's all the 21st century, like, modernity, things eating, plastics, estrogen, birth control, statins. All these things, you know, are cumulative in nature.

B (40:11)

Tell me about your new book. Goes on pre order. Probably by the time this podcast comes out, it'll be on pre order. Pre order. Yeah.

A (40:18)

I mean, I do. Like, I've never been. Like, I want to write a book. I've never been that person.

B (40:22)

But why'd you write a book?

A (40:23)

Because people. I just feel like cancer patients are so. They're. They're told. We were talking about this. Like, they're told so many opinions. They don't know where to go and where to turn, and they feel, like, helpless because they are told they're gonna die soon. And this is not just for cancer patients at all. It's literally for anyone with a body. You know, anyone can benefit from it. But I just wanted a resource to send them that they could, you know, find their way back to, like, what is really going on with my body.

B (40:55)

Yeah. So what can we expect in the book? Like, what are they covering?

A (40:58)

Oh, my gosh. We go into, like, what cancer actually is, because if you ask, like, seven different oncologists, what is cancer? Like, they're all gonna have a different idea, which is ridiculous, because it's, like, pretty big deal. So what actually the meaning of cancer is. Because cancer is just what life used to look like billions of years ago. Every cell used to be cancer.

B (41:17)

Really?

A (41:17)

Yeah.

B (41:18)

Yeah.

A (41:18)

So it's.

B (41:19)

What do you mean? Because it replicates.

A (41:21)

Because cancer is like a highly glycotic cell, so the way it makes energy is different than a healthy cell. And the way it makes energy is just a backup way, like our backup method. And so, of course it's our backup method. It's like the original soft. It's like the original iPhone. That's how we originally made energy is cancer cells, their pathways. And so when you understand that, it's like, oh, my gosh, it all come. Like, it's all. You know, you can't understand cancer without looking at evolution. So it goes into the evolution, the past, and what cells mean, the history of cancer treatments and how to solve cancer and what you can do about it and. And get your, you know, get your power back.

B (41:56)

Wow. Okay. We get to order the book and what's it called?

A (41:59)

Cell U verse.

B (42:00)

Cell U verse. Yeah.

A (42:01)

Every cell is like a universe. A beautiful, perfect, magical universe inside that.

B (42:09)

Yeah.

A (42:09)

Every. Every cell is like, just. I just still I'm in wonder about it. It's so amazing.

B (42:14)

I love how you love cells.

A (42:15)

I love, like, let's sell my entire iPhone photos.

B (42:19)

I have like 50, 000 pictures of cells.

A (42:20)

I just think they're so cool.

B (42:22)

Yeah, they are.

A (42:23)

They're amazing. They have literal turbines inside them making energy. Like wind turbines inside your cell making water and energy.

B (42:31)

I. I can't wait to learn about my cells. Yeah. Okay, I have one more question for you. Oh, my gosh. Alana, what's your dream? Oh, my dream.

A (42:41)

My dream is to have a husband. I'm so complex.

B (42:49)

Okay, single guys, listening to this. My dream is to have a husband.

A (42:53)

With, like, five kids. My twin brother said he wanted six kids, so I'm not gonna say five. I'm gonna say six. He can't have more kids than me.

B (42:59)

Yeah.

A (42:59)

Yeah. So six kids and a husband and.

B (43:04)

Yeah.

A (43:05)

Amazing, fun business. Lots of laughter, good friends, lots of hugging. My mom. I love my mom.

B (43:15)

I love your mom too. She's so cute. A lot of mom and I are mutuals on TikTok, so we're basically best friends. Literally. Are we?

A (43:22)

Why I'm here.

B (43:23)

I know.

A (43:23)

That's so crazy.

B (43:24)

Literally why you're here.

A (43:25)

I honestly thought your content was so good.

B (43:27)

I don't.

A (43:28)

We don't follow that many people. And I was like, I think I was the first to follow you. I don't know. I'm like, 99. Sure. I don't forget that stuff.

B (43:35)

I know. And I was like, this is spicy. And I love to follow spicy people. Yeah.

A (43:40)

I hate boring content.

B (43:41)

I know.

A (43:42)

It's my.

B (43:42)

It's three tips to start your business. I'm like, shut the up.

A (43:46)

I have a disorder where content can't be boring. Like, I really do.

B (43:52)

Your content's really good. Yeah.

A (43:54)

Well, you know, I. I feel like mom is what we. As our.

B (43:57)

The main. The main thing. Yeah, her content is really spicy. I've actually taken some of the content and put it as. As ideas in my content club. Yeah. I'm like, guys, here's the post you're gonna be posting. I'm honored. And I'm like, here's the example. I'm honored. Oh, yeah.

A (44:15)

We have our own style that I came up with a long time ago. And we, you know, and that's. I think. I think you just create and you just get going. You iterate. Because the style we have now is like, what people know us as, which is a very bold, weird statement that is very controversial. And then, like, a ton of understandable data.

B (44:33)

You do in a way that's like, not clickbaity, though.

A (44:35)

Yeah, I don't. I don't like. It's too cringe. I can't do too much.

B (44:38)

People be like, this fruit prevents cancer. What is the fruit like? It costs 99 cents at your local Trader Joe's. Doctors hate for you to know about this.

A (44:50)

If you eat goji berries, you will not get Alzheimer's. Like, I literally saw that the other day. I was like, what are they talking about? But once you understand cells, you can't talk like that. You. You will literally, like, kill yourself.

B (45:01)

Like, you.

A (45:01)

Like, that is. That is so, like, like, opposite of understanding cells. You don't just.

B (45:06)

We need another episode. That's like un. Gatekeeping cells. Yeah, we just talk about cells.

A (45:11)

Yeah, you just. Yeah, you. You just couldn't go.

B (45:14)

Go there. I'm going on a science podcast. You are the science. One of my content. One of my level up on LinkedIn alumni is a astronaut. Wow. I know. She's so cool. Go follow her on Instagram. Her name's Ruby the space geologist. Okay, Well, I guess she's a space geologist. I don't know if it's an astronaut, but she talks about STEM girls. And I posted on Instagram, like, I'm going to be in LA for a few weeks. Can I go on someone's podcast? She's like, well, mine's about science, but you can. Come on. No, you.

A (45:44)

You go into the science of dreams.

B (45:47)

You. You're, like, metaphysical. Yeah, Literally. I'm gonna get weird.

A (45:51)

You're so good at it, and you're very precise, like a surgeon.

B (45:55)

I can talk about psychology.

A (45:56)

I do have a psychology.

B (45:57)

Remember you.

A (45:58)

You took my friend Kevin on a trip at Soho House, a mental trip.

B (46:01)

I did.

A (46:02)

No, he's not over that. Still. He's like, whoa, what was that?

B (46:05)

Really? Yeah. Oh, my God. Well, that's brainwashing.

A (46:08)

Oh, well, yeah, that was crazy.

B (46:10)

Yeah, that'll brainwash you too. In my VIP program. Book a call in the link below. Okay. Alana, you're so amazing. Where can people find you and follow you?

A (46:19)

Oh, my gosh. I mean, I'm on Instagram. Alana Keneally. My company is Raina Hut.

B (46:23)

Connie.

A (46:24)

I was there.

B (46:24)

Last name was Connelly.

A (46:25)

I know it's pretending to Connie, but, like, I'm gonna get married soon, so it's gonna be a different name by the time this. Yeah, I'm married a different name, but it's right now. Alana Kelly, if you must know.

B (46:35)

Yeah, Yeah, I can't. I can't wait to Your wedding. Okay. And Raina Health.

A (46:41)

Yeah, Raina Health, Canelium D, we rewrite. My team and I write on all platforms, just health content every day.

B (46:47)

It's great.

A (46:48)

Okay.

B (46:48)

I love you. Thank you for coming on. You're an icon. Yay, besties. Can we talk about the most criminally underused social media hack? Social listening. Like your audience is literally telling you what they want and you're not listening. Here's my go to the 3, 2, 1 rule track, 3 competitors, 2 trending topics and 1 sentiment shipped weekly. And boom, you know exactly what content will hit and what messaging actually works. It's like having a crystal ball, but make it data. But, Courtney, social listening is expensive. Bestie, no. You can literally set this up in 10 minutes without selling a kidney. The tool I swear by is Sked Social. It's AI listening. That actually works. Plus, it handles your whole workflow. Scheduling, approvals, reports, all in one place. So you're not tab hopping like a maniac. Your sanity will feel. Thank you. You can sign up@skyed social.com trial for a 14 day free trial. That's s.com trial for your 14 day free trial. Okay, y', all, if you like this episode, you would love, love my Patreon. Okay? You get exclusive access to me, exclusive content, tons of other resources, and a lot of juicy shit. Okay? So I hope to see you on my Patreon.