Most entrepreneurs can rattle off their revenue goals or marketing plan without hesitation. But ask them what they stand for — what they refuse to compromise on — and the silence is deafening.

In this solo episode of Small Business Big Deal, Tracy pulls back the curtain on the one thing that makes or breaks your business: your values. Far from being fluffy buzzwords, your values shape who you hire, how you market, what clients you accept, and how you lead your team.

You'll hear real stories from Tracy's own journey (including how ignoring her value of simplicity nearly derailed her business and family) and from clients who discovered that being out of alignment with their values was the source of their frustration, burnout, and resentment.

By the end of this episode, you'll walk away with:

A step-by-step process to uncover your top five values.
Reflection questions that reveal what truly drives you.
A framework for aligning your business decisions with your values.
Practical ways to use values as a compass for growth, boundaries, and joy in your work.

Your business doesn't have to drain you — it can (and should) reflect who you are at your core. This episode will help you make sure it does.

✨ Free Resource: Take the Values Assessment to uncover your top five values and put this exercise into action right away