Podcast
Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators
Hosted by Emily Aborn · EN
Welcome to Small Business Casual, where we focus on designing a sustainable, cozy, and thriving business tailored to your LIFE. Not the other way around!
Here, small business meets your favorite pair of slippers. It's a little quirky, not too buttoned up, one less accessory, ahhh… just right.
From customer service, business productivity, and content marketing to making sense-of-the-behind the scenes, chaos, I walk alongside you as we make life and business less of a roller coaster ride and more like a walk in the park (with snacks, of course!).
I offer Small Business Copywriting & Content Marketing Consulting to interior designers, home trade professionals, service providers, coaches, consultants, non-profits, and entrepreneurs with a big mission!
Want to be a guest on Small Business Casual? Send Emily Aborn a message on PodMatch, here: https://www.podmatch.com/member/smallbusinesscasual
I do NOT accept pitches outside of PodMatch.
33episodes
Episodes
Newest firstAll episodes
It’s Not About You: The Freedom of Not Taking it Personally
Feb 1000:31:27Tap to summarizeText Emily! Today, we’re digging into the wisdom from Don Miguel Ruiz’s book and philosophy, The Four Agreements, and applying it to our modern businesses and creative endeavors. Marketing, content creation, client relationships, boundaries, and perhaps most importantly, your relationship with YOURSELF, we’re going to examine what it means to not take things personally and how freeing it can be. This is Part II in a four-part series, so make sure you catch each one and enjoy the journaling prompts and self-exploration along the way.In the episode: What does it mean to not take anything personally? Why is it so hard NOT to take things personally in business? What to do when clients ghost you, give you feedback, tell you you're too expensive What it means about YOU when your content engagement drops or someone unsubscribesThe cost of taking things personally in businessHow to stop taking things so personally And more! Journal Prompt #1) What's one thing in my business that I've been taking personally - and what ELSE could it mean? Pick one thing: A client decision, low engagement, slow business month, etc. Write down the story you've been telling yourself. Then write down 3-5 OTHER possible explanations that have nothing to do with your worth.Journal Prompt #2) If I stopped taking this thing personally, what would change? How would I feel? What would I do differently? Imagine the FREEDOM of not making it about you. What opens up? What becomes possible?Let's Connect! I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 120+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Email: emily@emilyaborn.comWebsiteFacebookInstagramLinkedInSubstack
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An Extra Helping: Resources & Updates from Emily
Feb 600:17:38Tap to summarizeText Emily! I'm breaking all the cardinal rules of podcasting and marketing in this one and giving you a grab bag of things that've been on my heart and mind as many of us face what to say, how to help, and what our role is in the world right now. In the episode: 3 Resources I've found helpful in navigating the current news climateMy new PodMatch network member status and what that means for YOU 3 Local events you're invited to join me forOodles of gratitude for YOU And more! Resources & Links Mentioned: Karen Kenney's Episode, “What are You Gonna’ Do About it?” Sara J McCord's Post on Instagram on how to use your voice as a business owner/brand Heather Cox Richardson Letters From an American Substack YouTube Channel and Instagram PodMatch Podcast Network! Local Events: Candid Content at Hannah Grimes Center on Friday, March 27th 10a-2pNew England Podcaster's Group -meets 2nd Saturday of each month at Westford CAT in MALean In at Hannah Grimes Center on Friday, May 1st (SAVE THE DATE) About Me & Contact Info: I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 120+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Email: emily@emilyaborn.comWebsiteFacebookInstagramLinkedInSubstack
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Beyond the Empty Seats: focusing on who’s already engaged to GROW, featuring Dave Campbell
Aug 15, 2025Tap to summarizeText Emily! How do I grow my podcast? How do I grow my business? They seem like good questions, but in reality, they’re a bit open-ended… hard to define. What does “grow” even mean? I’m doing something totally different in this bonus episode!This month is all about COLLABORATION on the Content with Character podcast and in the name of collaboration, I wanted to share this powerful takeaway from a fellow podcaster and collaborator, Dave Campbell. Dave is here to bring insights that will help you focus on who's already engaged, already listening, and already cheering you on to GROW. Key Takeaways: How to define what growth actually means for your business or podcastEmbracing the power of one listener and the ripple effect they can createShifting your mindset from building an audience to building a communityEngaging with current listeners to increase loyalty and retentionMeasuring success through depth of connection, not just downloads.Resources & Links: Dave Campbell, host of the How to Podcast Series Podcasting Made Simple Podcast Dave's Episode on Podcasting Made Simple (includes blog article!) About Dave and his link: Empty nest Dad, musician, podcaster, and collector of people - I love having conversations with creative people and building bridges with others via podcasting. In a world that seems to value our differences over what we have in common, I am hoping that we can leverage the power of our words and a life well lived and well loved.Website: https://truemediasolutions.ca/Dave Campbell on Social Media: Facebook | Twitter | Instagram | TikTok | YouTubeAbout Me & Connect: I’m Emily Aborn, a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. I live in the backwoods of New Hampshire, where my husband and I spend time preparing for winter, wishing it was summer, hiking, reading, and playing Crib Wars (IYKYK). Email: emily@emilyaborn.comWebsiteFacebookInstagramLinkedIn
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