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Welcome to Small Business Quick Wins, presented by Thrive. This podcast is exclusively designed for small business leaders like you. Prepare to get invaluable insights from every episode, equipped with actionable tips made for immediate implementation in your business. Tune in as we teach our firsthand lessons from fellow small business owners and thought leaders. I'm your host, Jay Schwedelson.

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Over the last 25 years, I've grown.

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Multiple small businesses that have generated over $300 million in revenue. Along the way, I've learned pitfalls to avoid and quick wins that can transform your business immediately. I'm excited to share it all. So if you're ready to win on Main street, let's dig into this episode.

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We are back for Small Business Quick Wins, presented by Thrive. And today we're going to talk about something that you are overlook that can have a massive impact on your engagement of your social media posts, your emails that you're sending out, and on the pages on your website where you're trying to get people to submit on forms. And that is the buttons. Your call to action buttons, your submission buttons. You're like, what? Why am I listening to this? This is irrelevant. The littlest things can change the number of people that are engaging with your content or deciding to submit on your form and the actual words that you are putting on the buttons, the long rectangular things, whether in your email, on your social posts, or on your landing page, those buttons, the words and phrases on those buttons have a massive impact. What do I mean by that? Well, let's say you were sending out an email, okay? And you wanted somebody to maybe sign up for something when you send out that email, what does the button in the email say? That rectangular thing you put in, does it say the word register? Right? Let's say you were selling something and the button in that email that you were sending out, does it say buy? Now, what if you were putting out a social post, right? And you wanted somebody to subscribe to something, did you write subscribe on that social post that button? How about on the landing page on your website when you want somebody to fill out your form and then finally hit enter, do you write the word submit on that button on that form? Those are all things that are going to destroy performance. So what are some things that actually can be a game changer that can actually work? Let's first talk about the power of first person. When your call to action buttons, the long rectangular things that you're putting in your social post, your email, wherever. When your call to action buttons are written in first person rather than your standard language, it increases click through rates by over 28%. What do I exactly mean by that? Let's say you were selling a product of some kind. You could either have it say buy now or let's say your offer was a 20% off. Instead of saying buy now, it could say I want my 20% off. That is what the entire button says. Your button can actually be really long. It doesn't have to be one word or, or two words, right? Instead of register, it would say I want in. Instead of register it might say save my spot. When you write it in first person, that is when you get that click through increase by about 28%. That's in your emails that you're sending out. That's in the social post that you're putting out there. Now let's say great job, you got somebody to come to your website. Now they are filling out your form. When they get to the bottom of that form, what does it say? Does it say submit the button? Does it say enter? Right, this is what we all put on there. No, what you want to do is you want to get them closer. Let's say you're an H vac company and your offer is that you're going to give somebody a free quote or free estimate by filling out the form that is your offer. So that button should say exactly that. I want my free quote, give me my free estimate. Okay, I need new air conditioning, right? I'm really hot. Help me out. Get the person involved, they're not going to look at the button and say, I love this button. This is the greatest button I've ever seen. I'm going to click on it. That's not what's going to happen. But what's going to happen is when they're moving really fast and they're deciding whether or not to click on the email, to click on the social media posts, or to finally submit on that form that little extra nudge, that thing that makes them feel a little bit more engaged in their subconscious, right? That feels like they're part of it because it's written in that first person. That is how you win. That's how you get that additional push, right? And the little things can hold you back. Because if you look at your website analytics, right, Maybe you use Google Analytics and you go in there and on the page where you have your forms, you have a really high bounce rate, which means that people get to that page and then they leave. I would bet your bounce rate is over 80% which is terrible. Why? Because it means somebody clicked on the offer. I'm going to get that free estimate to improve my air conditioning. They clicked on it. They then went to the form and if 100 people clicked on it and went to the form and you have an 80% bounce rate, that means 80 out of the hundred people that were just interested in the offer one second ago, 80% of them said, you know what? I want out of here, I'm not interested. And it was a free offer. What was it that turned them off? What little things can you do on that page to get them to convert? And just changing the language on that button is one of those little things. So when you take a step back and you say, oh, email doesn't work for us. Social media marketing doesn't work for us. Our website doesn't convert for us. No, that's because there's an attention to the little things that needs to happen. And you have to always be changing the words and the phrases are like, oh, wow, we found the phrase that works. Let's just stick with that. No, you have to always be iterating, always be changing, always be testing. Because human nature is changing. And that is what we need to react to. So small changes, big impact, call to action buttons. Let's not be boring. And I want to let you know that this podcast is exclusively presented by Thrive. T H R Y V. All right, now maybe in your business you're using some accounting software, you're using a CRM system over here, something to handle all of your Google reviews over here. Thrive is awesome. You can do it all in one place. Thousands of small businesses use Thryv. You gotta check them out@t hryv.com they are awesome. Thanks for being here for small business. Quick wins and we'll see you at the next one.