← Small Business Quick WINS w/ Jay Schwedelson l Presented By Thryv
Small Business Quick WINS w/ Jay Schwedelson l Presented By Thryv
SOCIAL MEDIA SUCCESS SECRETS! 🚀 Daniel Murray Shares Tips for Small Businesses 🔥 1M+ Followers on LinkedIn
00:19:34
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- [00:00]
Daniel Murray
Foreign.
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Jay Schwedelson
Welcome to Small Business Quick Wins, presented by Thrive. This podcast is exclusively designed for small business leaders like you. Prepare to get invaluable insights from every episode, equipped with actionable tips made for immediate implementation in your business. Tune in as we teach our firsthand lessons from fellow small business owners and thought leaders. I'm your host, Jay Schwedelson. Over the last 25 years, I've grown multiple small businesses that have generated over $300 million in revenue. Along the way, I've learned pitfalls to avoid and quick wins that can transform your business immediately. I'm excited to share it all. So if you're ready to win on Main street, let's dig into this episode.
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Podcast Host
We are back for Small Business Quick Wins, presented by Thrive. And we got a special episode because we got an important dude here today. So who's here? We have Daniel Murray. Now, you may know Daniel Murray if you follow the Marketing Millennials, which is our podcast. It's a bunch of different social pages. To give you an idea, Daniel has over a million followers and he crushes on social media. His podcast is one of the top ranked marketing podcasts in the country and he's here today to share with us how to really get your small business social media game going. Daniel, welcome to the show.
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Daniel Murray
Thank you. I thought you were talking about someone else when you said there's a big deal coming in the pocket. I thought I was going to be joined by an extra guest or something like that. Join this.
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Podcast Host
You're a big deal. You're a humble guy and that's the best part about you. So before we get into how to crush it on social media, if you really don't have the time or energy or know how to do it, how did Daniel Murray become this, this force in the marketing world?
- [02:02]
Daniel Murray
Well, I think it should ease some people's thoughts because I was just running marketing ops for a software company and I started learning social media on the side, just trying to, just testing a bunch of things. And before even I got start on LinkedIn, I try to create an Instagram account that failed. Then I tried to create a TikTok account that failed. So I've been doing a bunch of things that failed before I even got into a successful LinkedIn page. And once I decided to, when I was in that job, started posting, I realized there, there is a little bit of strategies you could follow that and a playbook that you could follow to, to grow a social media following. So I just did it as a test and the test worked. But I can just. When we go into questions, we can describe. But now the marketing. Millennials is over a million followers on LinkedIn, over 150 followers, almost 150k on Instagram. Podcast is doing well, 100k newsletter subscribers. And a lot of the 100 grade newsletter subscribers came off of social media too. So it's a way to drive actual business leads, business subscribers, whatever you want to do, get first party data. So a lot of the market Millennials is built off of social media.
- [03:29]
Podcast Host
So let me ask you a question. This is a little bit off script, but if I'm out there, I'm a small business owner and I'm like, okay, I can either, you know, start a podcast, start a newsletter, or try to go grow my social media following, but I probably don't have the bandwidth to do all of it. Would you prioritize one of those over the other if you wanted to get rolling if you don't really have any of it?
- [03:51]
Daniel Murray
Yeah, I would prioritize the social media because it gives you autumn, it gives you organic reach. With a newsletter, you're going to have to go find a strategy to go capture more subscribers. That means you have to either do paid social or organic social to get people onto your list or a podcast, you're going to have to have some sort of distribution to get the podcast on there. Unless you really know how to do really great SEO. And that's even doesn't really help. So you just got to figure out, I would focus on a, a platform that's already giving you high organic reach at the start. And we can go into how I think about that and all, all that.
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Podcast Host
Okay, so, so I'm sitting out there, I own an H Vac company. I'm like, okay, now listen, Daniel, this guy knows what he's talking about. I'm gonna go heavy on social first because the organic reach, where. Which would I go on TikTok, on X, on Instagram, on LinkedIn? How do I know where to go? And is one easier to grow more rapidly than another?
- [05:01]
Daniel Murray
I think you got to start off with the first question is where do my audience hang out? And that's. I wouldn't start just because TikTok has high organic reach. I wouldn't start on TikTok. I wouldn't start on whatever. I would start on the platform that my audience hangs out with. Luckily, I work for service titan, so I know a lot of H Vac people are on Facebook and Instagram. So I would probably either start on Facebook and Instagram, but probably Instagram. Because Instagram has high organic reels and I mean high organic reach. And you also can basically double post those reels onto your Facebook page, your Instagram page. I mean your, your face. So your Facebook page or so. Yeah, I would probably, if I was an HR company, I would probably start on Facebook or Instagram. Cause I know that's where those people hang out. They don't hang out on LinkedIn.
- [05:57]
Podcast Host
Okay, so now I'm gonna do social media, now I'm gonna do Instagram. And I'm sitting there, I got no content. I know how to fix an AC filter, I got some field reps that are out there. I have a decent website. But how do I get going? What are, how do I get the juices flowing on Instagram? What do I do? Do I need an agency? What do I do?
- [06:18]
Daniel Murray
So first of all I would say just focus on that platform. So like don't try to be all over the place. I see a lot of companies when they start off, they like, I need to be on Facebook, Instagram, TikTok, Twitter. Just be the best on one platform and then once you've learned how to do that, move away. I would say it depends how hard you, how much effort you want to put in, how much time you would you have. So you might need an agency if you're, if you say you literally have zero time to go on social media, but if you can dedicate an hour a day or 30 minutes a day, you probably can build a decent enough following. I would dedicate probably more if I was starting off, probably an hour or two a day to get this off the road. And what I would do is I wouldn't focus on being, I wouldn't focus on my company as the center of the content. What I would focus on is how can I be the best resource in my industry for X. So if I was an H Vac company, I would try to give tips on how to fix your air conditioning, how to, what to do during the summer, what to do during the winter. Like little things that people are aware of in different formats. So if I was on Instagram I would probably focus double dumb on video content and maybe give your the lead H Vac technician, be the face of the company or the founder. So that's one route you can go is be that number one or you can go deep on being, showing the behind the scenes on day to day life as a, as a founder of an H Vac company or a technician and show like how, what happens in the day, how you guys go in a car, go to the house, fixes the happy customers. So I would focus on storytelling aspects and you can do either expertise storytelling like in that way or expert expert or storytelling in the. As an, in a personal level of hey, we have a. If you have interesting characters in your company, it's like a reality TV show. People love seeing the behind the scenes of how things works, how things are going, what happens in the house, what happens to make it like a reality TV show. So those are the two routes. I would go either be the expert content or be the entertaining H vac company that shows the behind the scenes of their company.
- [09:02]
Podcast Host
So I love that and I see that content. That's the content I want to interact with. So that makes a lot of sense. And so. So let's say I got my account, I got like 50 followers. It's like I don't even know what's going on. Is it a good or bad move? And let's say I'm in some sort of geographic area like I'm living near Lael area. That's where my company is. Should I go and follow like all the local restaurants and newspapers and civic organizations and anybody notable in my area, should I start following a zillion people so hopefully they follow me back. And is that way the way you kick off growth or is there another way to get people to really start to follow your page?
- [09:39]
Daniel Murray
Yeah, I mean what I would do, I wouldn't go follow all those people because then the, the ratio goes all or wonky 50 followers to your 2000 people you're following in your community. But what I would do is on, on the platform you can go search your area, the location, see what's posts are happening around there. And I would be in the community as opposed commenting on at least 30 to 40 posts a day from that account. So like you want to be social media is social for a reason. So you got to be put in the unscalable things at first. So what I would do is go search all those, whatever area you in. You can search all those posts in those that area that are trending and I would go comment on 40 a day. Leave something interesting or helpful or fun. Don't just be like great post, thumbs up. Leave something that actually shows that you're, you're caring, you're interesting, you can leave good feedback, something like that. That's what I would do at first is I would double down on that. But also reels have high organic reach. So when you, when you Posting on reels. What you could do is one, your location on TikTok. And reels are very important. So if you're trying to do localized things, you're like, if you put your location, it will start feeding content to that location. So then your content will show up at that location or that city or that town. You're trying to do so using the location. Utilizing hashtags that are pretty specific. I would only do like three posts. But like I would put one that's high, maybe a broader one like H Vac as a broad tag. And then I'll probably put, let's say if you're in Tampa Bay, I'll put like hashtag H Vac Tampa Bay. And then I would put something like that so that, so the algorithm knows what to feed that content to. And then to get things in the algorithm, you have to do things worth sharing. So that's why I said like insightful. Content usually is shared. So you can give like five takes, but you can also like specify in your content something. So if you only in Tampa, you could say five ways to get through the Tampa summer, you have to tell people what this content's for. So if you Tampa some. Either someone in Tampa is going to send that person content or if someone outside of Tampa is going to send their Tampa friend content, or that Tampa person is going to be looking for that piece of content because people also don't get that. Social media is also used as a search algorithm now, especially TikTok. So on TikTok you could. I could search Best H Vac in Tampa Bay. And if nobody's doing videos there, you basically own the that search term on TikTok now because a lot of people will search or how to get through the summer in Tampa Bay. Imagine your H Vac company comes up when you do that. So you have to do content that you think people would search for as well or share. That's how you create great social media content. I know, I just went down on a whirlwind of stuff. You.
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Podcast Host
No, it's good. Board the side of the road, right? Like near where I live. And it's from the H Vac company. Cracks me up. It says in giant letters, your wife is really hot. And then below it it says, but we're the best H Vac companies, so call us. We can fix your air.
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Daniel Murray
And it works because it's in Florida. It's. That's, that's localized marketing. Yeah, a lot of if you. But social media is really cool because you can use it as like a localized thing. And then what you could do if you have some money you want to put up behind these posts, you could boost the post to that area as well. Like you can put a $50, $100 to the Tampa Bay PE area who are interested in X, Y and Z, interested in H Vac and it will start serving that content as well. Because the way, the way I describe organic and social organic is just feeding the algorithm to distribute it to whoever is going to like that piece of content. Where paid social is guaranteed distribution to a target audience. So that's why people do paid but or if you can get an organic engine that builds the number one following in Tampa Bay, you're doing well. I would also like another strategy I would do to help grow the count is maybe go help like a couple influencers in that area do like with your services and get them in exchange to post something about your company to get people to come follow. So you can easily find influencers by searching where they your like I said to search those top posts. Usually those top posts are those influencers in your your city. So you can go out, reach out to them, be like hey all right, like I'll come like clean out your air docs for free. If you for exchange it would cost 5,000 bucks to do that.
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Podcast Host
Like that's super cool.
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Daniel Murray
Yeah. So you could do that. You could do that as well. There's a lot of things that you do at first you have to be very scrappy but being in the community doing, doing those things and then also the things you could do is you ready to have all this free real estate that you're probably using it. So having posts show up on your website as a section on your website, having it in your email signatures for people to follow for tips on social. Like we leave, we leave the best tips how to get through the summer. Like follow us in search on your email signature. There's on your invoices. There's so many places you can put your social following to get people who are ready and then you can announce it also to your your database of customers already and be like hey, we're going to be posting daily about X, Y and Z like how to get through the summer. Give us a follow if you are interested in that type of content. So you can build it by using channels you already have. But luckily there are channels out there that already have organic growth. So you only need a couple one out of one post a pop to start getting your following.
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Podcast Host
This is great stuff and I Feel more empowered for small business owners out there to actually be able to do this and what they should focus in on and it's doable. We're gonna put it all in the show notes. But everybody gotta go check out Daniel's podcast, the Marketing Millennials. He's also on Instagram, same hashtag, not hashtag, same handle market Millennials. And also on LinkedIn. Daniel, anything else hype up?
- [17:06]
Daniel Murray
I, I would just say like always think about what you are consuming and what you would consume as that, as that person. Because usually like you've either solved a problem that you've had before as a business owner or you've, or you're trying to, you, you know the problem that they're having. So put yourself in their shoes and say what type of content would these people like? And also you're scrolling daily on these channels. Most people are. So just always note like what makes you stop the scroll, like what makes what type of content? And note that because there's already one thing I'll say is this, there's already proven playbooks out there that work. So go find the top accounts in other industries and just do it for yourself. There's proven formats that work already. There's, there's proven accounts that show you how to do this. So you don't really have to start from zero. You just have to take inspiration and then use it for yourself. So that's, that's what I'll do. But I will also say like, you got to just be committed to being very consistent. So consistency is the number one winner on social media. And then you just have to have content that's above the average. And that's not really that hard on social media these days. So be above the average of like the content out there. Be something that you would consume. So those are the last tips I would give on social.
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Podcast Host
That's awesome. This is great stuff. All right, we're gonna put all in the show notes. Daniel, thanks for being here, man.
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Daniel Murray
Thank you for having me. It's been great. I'm excited for whoever's coming out next on this pod to give better tips than I did. So.
- [18:53]
Podcast Host
Well, I appreciate everyone checking out small business Quick wins presented by Thrive. Daniel rocks and we'll see you soon.
- [19:02]
Jay Schwedelson
Well, that was fun and great news. You got way more where that came from. Subscribe. Make sure you get the latest episode each week for more actionable tips from today's top small business leaders. And hook us up with a five star review if you've got at least one new idea you may consider using. Lastly, if you want to ensure you never miss a message from your customers Again, check out Thrive.comWin to get your free account with Command center today.