S5:E15

Discover how small businesses can punch above their weight with actionable PR strategies from Mickie Kennedy, founder of eReleases and renowned PR expert. In this episode, Mickie shares his journey from creative writing to building a leading press release distribution service, and delivers practical insights for entrepreneurs aiming for real media coverage, credibility, and results without the big agency price tag. Growth hacking at its finest!

Key Takeaways for Small Business Owners & Entrepreneurs via Mickie's discussion with Dr. LL: [4:15] The Power of Storytelling in Press Releases: Mickie explains how shifting from dry data tables to compelling stories in press releases led to major media coverage, opening new markets and building credibility for his company.

[7:24] Identifying Market Opportunities: He describes how listening to journalists' needs and early trends (like email distribution) inspired the creation of eReleases, showing the importance of adapting to industry shifts.

[9:00] Affordable Access to National Media: Mickie reveals how eReleases partners with PR Newswire to offer national press release distribution at a fraction of the typical cost, making media access feasible for small businesses.

[10:25] Knowing When to Make the Leap: For those balancing a day job and a side hustle, Mickie shares his conservative approach—saving six months of living expenses and waiting until his business generated double his living costs before going full-time.

[11:31] Financial Caution in Growth: He discusses the importance of financial reserves before hiring employees, emphasizing responsible growth and risk management for entrepreneurs. Whether you’re a startup founder, author, or small business owner, this episode delivers actionable PR tips and inspiring stories to help you gain real media traction and grow your business.

🤝 Connect with Mickie on LinkedIn: https://www.linkedin.com/in/publicity/

📣 Learn how to get seen with Mickie's FREE resources regarding How to Win with Press Releases https://www.ereleases.com/

✴️ follow @MidlifeSuccess on YouTube and don't forget to 👍LIKE this episode!

#entrepreneur #marketing #pressconference