In today's episode, we have a different location, different tech...hence the weird sound quality from Leoni's mic AND different snacks But all of that does not compare to this spicy conversation around ad fatigue, our experiences with ad fatigue both as advertisers and consumers AND our opinions on it which might not be quite what you imagine 👀

Key Takeaways

▶ Ad fatigue can be reduced when you deeply understand your product AND your audience because it means you can keep talking about the same thing over and over in different ways without driving your audience up the wall, like certain ads drive us up the wall 👀

▶ Use ad fatigue as a way to innovate and get closer to your audience. Instead of freaking out when the CTR drops of when you see the flag in the ads manager, use it as a sign to go back to the drawing board and let the creative juices flow!

▶ Don't do same, same but different to tackle ad fatigue...that means don't change your orange frame on the template to a blue frame and expect your audience not to get bored.

About Your Hosts

▶ Khaled stacked up an impressive +14 years experience working at Ad agencies, client side and SaaS technology firms. Specializing in enabling flagship global brands, he helps them to harness the power of creative design and communication to overcome advertising challenges. ▶ Leoni comes armed with 8 years in performance marketing and automation, supporting businesses across many verticals, from start ups to eCommerce giants to embrace the power of data and automation in performance marketing Together, we offer a unique blend of creativity, performance paired with a cosy feeling and great snacks 🥟

If you wanna say hey, connect with us on LinkedIn https://www.linkedin.com/in/khaledhalwani/ https://www.linkedin.com/in/leoni-parkinson/

#brandmarketing #performancemarketing #marketingstrategy #adfatigue

Ad Fatigue and why it's NOT a bad thing

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