John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and run his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs.

Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo.

John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service.

In this episode…

It's easy to get stuck obsessing over downloads, promotion tactics, and growth hacks before you ever hit publish. But what if the real key to podcast success has less to do with flashy marketing and more to do with how you show up and who you serve? How should podcasters actually think about promotion if they want results that matter?

For John Corcoran, the key lies in not overcomplicating promotion before the podcast even exists. He explains that many people fall into analysis paralysis, worrying about promotion instead of launching, having real conversations, and letting the show evolve. His perspective reframes podcasting as a long-term relationship and partnership strategy, not a vanity numbers game, which ultimately leads to more meaningful growth and business impact

Tune in to this episode of the Smart Business Revolution Podcast as Chad Franzen of Rise25 interviews John Corcoran about smart podcast promotion strategies. They discuss why launching matters more than over-optimizing, how guest-driven growth really works, and why staying within the same medium boosts results. John also delves into partnerships, positioning, and why downloads shouldn't be your main focus.