It’s okay to not be okay. The question is, who notices?

Hello Smart Firefighting Community!

Welcome to another episode of covering real world innovations via interviews with fire service and technology industry experts that empower YOU to develop your very own Smart Firefighting strategy.

Recorded live at the Institution of Fire Engineers (IFE) 2025 Conference alongside the AFAC, WAFA, and Australian Institute for Disaster Resilience Conference in Perth, Australia.

In this episode, Maxwell Cottingham of Fire and Rescue New South Wales shares how his department is building a culture where firefighters feel supported, seen, and safe to speak up. From peer support programs to chaplaincy and professional services, the structure is there, but the real shift is happening at the human level.

Max explains why most firefighters do not turn to formal resources first. They turn to each other. That reality is reshaping how departments think about mental health support, placing new focus on the people who receive those first conversations.

This discussion explores the continuum of mental health, the weight of self stigma, and the importance of early care before challenges grow into something more serious. Max also breaks down a simple but powerful framework for checking in, listening without judgment, and staying connected over time.

In sum, this episode is about culture, trust, and the responsibility firefighters carry not just for their communities, but for each other.

So take a listen to hear what he has to share.