Bailey Farren is the co-founder and CEO of Perimeter. In 2017 she was evacuated from the Tubbs Fire, and what she saw that night, people with no way to know where the danger was or where to go, became the problem she has spent the better part of a decade solving.

Hello Smart Firefighting Community!

Welcome to another episode of covering real world innovations via interviews with fire service and technology industry experts that empower YOU to develop your very own Smart Firefighting strategy.

Perimeter is a real-time map that gives first responders, emergency managers, and the public one shared picture of an incident. One link. No app. No training. This conversation is about what it takes to build technology for the worst moment of a person's life, and why the future of public safety depends on getting it right.

Topics covered:

Why Perimeter is built for the public's worst moment, not their best intentions
The Google Maps test: public safety tools that need zero training
Miscommunication versus misinformation, and why agencies keep losing the source of truth
How one shareable link goes viral during an incident
The Davis Fire in Washoe County and a 40% drop in non-emergency 911 calls
Where AI actually helps, and where it should stay out of the decision
Blue sky events: concerts, parades, and the World Cup
What hundreds of investors got wrong about selling tech to the fire service

So take a listen to hear what she has to share.