🎙️ Episode 6: Meet Blair Woerfel – Creating Experiences People Remember

Podcast: Smart-ish: After the Name Tags Come Off

Description:

In this episode of Smart-ish: After the Name Tags Come Off, Tom, Chris, and Scott are joined by surprise guest Blair Woerfel, founder of BW Studio + Events.

What starts as a conversation about event planning quickly turns into a broader discussion about experiences — what makes them memorable, why details matter, and how creating the right environment can completely change how people connect.

Blair shares how she built a business around designing events that feel more like the best dinner party you’ve ever attended than a traditional gathering. The conversation also touches on how her natural ability to plan and host started early, and how that has translated into her work today.

As with most Smart-ish episodes, the discussion moves beyond business into relationships — how shared experiences (whether events, conversations, or even small moments) are often what people remember most.

This episode is a reminder that whether it’s an event, a meeting, or a networking group, the goal isn’t just to show up — it’s to create something people actually enjoy being part of.

👤 Guest Bio: Blair Woerfel

Blair Woerfel is the founder of BW Studio + Events, a Chicago-based wedding and planning company known for creating celebrations that feel like the best dinner party you’ve ever been invited to.

A lifelong planner, Blair turned her love of themed parties and nonprofit galas into a career designing customized events across the Midwest and beyond. When she’s not planning events, she enjoys reading and spending time with her two cats, Max and Misha.

🔑 Episode Highlights:

Why the best events feel intentional, not overproduced
How small details shape big experiences
Turning a natural skill into a business
Why people remember how something felt more than what happened
The overlap between events, networking, and relationship-building

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Catch new episodes of Smart-ish: After the Name Tags Come Off every month as we sit down with real ACA members to talk business, life, and the stories that don’t get told during the meeting.

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Produced by: ACA Schaumburg Business Club

Hosted by: Tom Gosche, Chris Prestegaard, and Scott Weinberg

Recorded on Zoom. Lightly edited, never scripted.