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I'm Malcolm Gladwell, host of Smart Talks with IBM, which brings you into the stories shaping the future of business. In season six, we stepped outside the studio to meet the innovators using AI in the real world. Leaders transforming how they work, how they serve customers, and how they solve problems at scale, where the breakthrough ideas and conversations actually take shape. At l', Oreal, we explored how AI is transforming product creation and personalization, bringing science, beauty and data closer than ever.
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If we have 16,000 terabytes of data from consumer insights, from market research, from sales, with the new technology, you can solve that problem.
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With Ferrari, we saw how data driven insights help create richer fan experiences.
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Ferrari fans and super fans want to be part of a community and ultimately they want to be part of
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a winning team. And we learned how NASA and IBM utilize AI to analyze satellite data, revealing patterns across the earth and beyond.
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As we advance AI, we have new tools to understand the surroundings, understand the world, understand the language, and understand our planet.
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Now Smart Talks is going even deeper. In season seven, we're going behind the scenes at Heineken, ufc, Cleveland Clinic, and so much more. We'll show you how companies are looking to reinvent their work, adopting AI and quantum to to unlock new breakthroughs. Find out how IBM helps create smarter business. New episodes of Smart Talks are coming April 21st. Listen wherever you get your podcasts. This is a paid advertisement from IBM.
Air Date: April 14, 2026
Host: Malcolm Gladwell
Podcast: Smart Talks with IBM (Pushkin Industries and iHeartPodcasts)
In this teaser for the upcoming season of Smart Talks with IBM, Malcolm Gladwell offers listeners a dynamic glimpse into how the podcast is evolving. Emphasizing the move outside the studio, Gladwell introduces Season 7’s mission: to engage directly with industry leaders and innovators who are applying artificial intelligence (AI) and quantum technologies in groundbreaking ways. By visiting businesses around the globe, the show aims to uncover real-world stories of invention, transformation, and collaboration in business through technology.
Malcolm Gladwell on the Show’s Evolving Format (00:02):
"In season six, we stepped outside the studio to meet the innovators using AI in the real world. Leaders transforming how they work, how they serve customers, and how they solve problems at scale, where the breakthrough ideas and conversations actually take shape."
L’Oréal’s Data-Driven Approach (00:35):
"If we have 16,000 terabytes of data from consumer insights, from market research, from sales, with the new technology, you can solve that problem." – L’Oréal Representative
Ferrari’s Fan Community (00:52):
"Ferrari fans and super fans want to be part of a community and ultimately they want to be part of a winning team." – Ferrari Representative
NASA and IBM’s AI Collaboration (01:07):
"As we advance AI, we have new tools to understand the surroundings, understand the world, understand the language, and understand our planet." – NASA/IBM Contributor
Malcolm Gladwell on What To Expect Next (01:16):
"We're going behind the scenes at Heineken, UFC, Cleveland Clinic, and so much more. We'll show you how companies are looking to reinvent their work, adopting AI and quantum to unlock new breakthroughs."
This preview episode efficiently builds anticipation for Season 7 of Smart Talks with IBM, promising an insider’s perspective on how leading global businesses are using AI and quantum technology to evolve and stay ahead. Malcolm Gladwell and his guests highlight practical applications—from L’Oréal’s beauty data revolution to Ferrari’s community engagement and NASA’s planetary research—setting the tone for a season rich with real-world impact and forward-thinking conversations.
New episodes begin April 21st.