Podcast
Smarter Building Materials Marketing
Hosted by Venveo · EN
The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online?
Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.
12episodes
Episodes
Newest firstAll episodes
How Florida Paints Proves Marketing ROI
Feb 900:24:09Tap to summarizeFlorida Paints has been around for decades, competing in a category where brand loyalty, regional trust, and contractor relationships matter just as much as price. But proving the impact of marketing in that environment isn’t simple. In this episode of Smarter Building Materials Marketing, Beth sits down with Santiago Quintero, Director of Marketing at Florida Paints, to talk about how the company approaches measurement, alignment, and accountability in a traditionally hard-to-track industry. Santiago shares how Florida Paints connects marketing activity to real business outcomes, why internal trust matters as much as dashboards, and what it takes to earn buy-in from sales and leadership.
Transcribe →How AI Is Reshaping Product Imagery in Building Materials
Feb 200:16:08Tap to summarizeAI is quickly changing how product imagery gets created, edited, and personalized in building materials. In this episode of Smarter Building Materials Marketing, Beth and Zach talk with Greg Weyman, Founder and Managing Partner at MarketThrive, about how manufacturers are blending AI and CGI to build scalable visual content libraries. Greg shares how these tools are helping brands visualize complex products, cut down lead times, and produce tailored assets for different marketing channels—all while keeping creative costs in check. It’s a look at how the product imagery workflow is being reimagined from the ground up.
Transcribe →