Podcast
Smash The Bottom Line
Hosted by Maddie Brown · ENGLISH
Smash The Bottom Line with Maddie Brown, interviews successful solo and small business leaders to uncover the keys to their success. Tune in for strategies to make your small business more profitable, from CPA and consultant Maddie Brown.
19episodes
Episodes
Newest firstAll episodes
19: Helene Scott | You Can’t Eat an Elephant in One Bite
Apr 8, 201900:29:37Tap to summarizeWhen your car’s suspension is out of alignment it can make driving difficult… even dangerous. The same goes for your business, says branding expert and business coach Helene Scott. She advocates creating guiding principles for your company that will inform every decision you make, from how you speak with customers to your marketing campaigns to the partnerships you take on to your website. In short, everything you do in your business must be in alignment for you to move down the road to success. We talk about how to make that happen, as well as… How to prevent attracting the wrong types of customers When you should go against the status quo (it’s more often than you think) A 3-part morning ritual to get your day started right The only thing you should ever regret And more
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18: Neal Parker | Superstar DJ to Entrepreneur
Mar 25, 201900:55:36Tap to summarizeNeal Parker’s dad didn’t buy him a car at age 16… and that set him on a lifelong journey of entrepreneurship. Along the way, he’s learned many lessons in business and life that he shares today that can impact your financial success… while making sure you don’t lose yourself in the process. He admits that there is a luck factor in success. But in order to take advantage of that lucky opportunity, says Neal, you need to have skills and knowledge to take advantage of it fully. He shares what you can do to prepare for your “lucky break,” as well as… Why you can never catch happiness when you chase it What should be your true driving force (it’s not money) How your network can help you succeed but also keep you balanced The real meaning of sacrifice And more
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17: Rocio Perez | Curiosity Is Stronger Than Fear
Mar 11, 201900:25:29Tap to summarizeLeadership is something that most people think is an innate skill… something you’re born with. But leadership can be learned. And, says Rocio Perez, founder of Inventiva Consulting, even natural leaders should be examining what makes them effective… and figuring out how to take it to the next level. We explore her framework of the Three Pillars of Leadership Success and get into detail on… The #1 thing you can do to inspire employees to seize opportunity Why you must be your own best leader The importance of recognizing your achievements The real role of coaches in your success And more
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16: Deb Brown | How to W.O.W. Your Clients
Feb 25, 201900:23:33Tap to summarizeDeb Brown, founder of Touch Your Client’s Heart, loves to surprise and delight her coaching clients. How does she do it? It’s something you already do… but probably only with friends and family. It’s just one strategy Deb uses and promotes to strengthen the most important element for success in any business: relationships. Too often, she says, business people and professional service providers have too much churn, and focus on getting new clients instead of developing profitable long-term relationships with existing customers. She tells us the fun – and effective – way she does that, as well as… * What you should always ask your customers and clients at first contact * The 4 business relationships that will make you the most money * How to make sure you don’t neglect your best customers * The W.O.W. framework for leading prospects to a sale * And more
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15. M. Shannon Hernandez | What Entrepreneurs Are Afraid of Most
Feb 11, 201900:25:43Tap to summarizeAre you charging enough for your services? There’s a good chance you’re not, says marketing consultant M. Shannon Hernandez. She’s seen too many coaches and consultants setting fees that make it impossible to make a healthy profit. They have a hobby – not a business… and don’t even realize it. She teaches a “fee formula” that ensures you turn a profit and can live the lifestyle you want. We go over that step-by-step and also discuss… How to ensure you’re viewed as an expert – and get paid accordingly 3 ways your business must benefit you The free quiz that provides your perfect content marketing strategy The secret of a joyful business
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14: Dawn DelVecchio | Awakening Success Within Yourself
Jan 28, 201900:25:16Tap to summarizeLeadership coach Dawn DelVecchio presents a harsh reality: 80% of entrepreneurs out there right now are going to crash and burn. In our interview, Dawn explains what sets the other 20% apart. It’s not their startup capital, number of clients, marketing plan, or anything like that. She calls it the “inner compass.” We get into the nitty-gritty of what that means and face some harsh – but also enlightening – truths. And with Dawn spending a good chunk of the year in Southeast Asia, she also offers some practical tips for making a “digital nomad” lifestyle possible. It’s easier than you might think to have the adventure of a lifetime as you run a thriving business. Listen in to discover… The technology that makes a “global” business possible What to use and what to ignore in traditional coaching Where to find deeper motivation to move you forward How – and why – to incorporate “spirituality” in your business And more
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13: Emi Kirschner | Conscious Mindset Management
Jan 14, 201900:28:35Tap to summarizeEverybody has limiting or negative thoughts at some point… even the most “positive” person. It’s how you deal with those thoughts that matters, says business coach Emi Kirschner of Tribe of Leaders. One of the most harmful impacts of limiting thoughts you can experience as an entrepreneur and service provider is not valuing yourself, your product, or your service enough… and not making the money you deserve as a result. We explore the practical and mental tasks you must do to turn that around, as well as… 3+ ways to actively re-train your brain and embrace positivity Eliminating shame and guilt around money How to pinpoint negativity – it’s not always obvious Why you must run your business according to core values – and how to do it And more
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12: Melinda Wittstock | Why Having a “Job” Is Bad News
Dec 31, 201800:33:50Tap to summarizeYou can have a six- or even seven-figure business… and still be on shaky financial ground, says serial entrepreneur Melinda Wittstock. We take a deep dive into how and why that’s possible, as well what you can do right now to make sure it doesn’t happen to you. A big part of the problem could be your attitude about money… something you may not even be conscious of, says Melinda. Many entrepreneurs are also very busy… without anything to show for it. We discuss strategies for leaping over those obstacles and so much more, including… Why working hard doesn’t automatically translate to success The next step beyond positive thinking you must take Overcoming the limiting beliefs you don’t know you have A visualization technique for getting important things done And more
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11: Michelle Mazur | A Successful Business Is a Journey Not a Destination
Dec 17, 201800:31:43Tap to summarizeYou’re an expert in your field. You do good work… when people actually hire you. Trouble is, says communication expert Dr. Michelle Mazur, you’re getting lost in the crowd. You need a brand… and a core message that ensures you stand out from the competition and compels prospects to say “Yes!” Michelle has spent a lot of time refining this approach and how it applies to everything you do in your business, from marketing to speaking engagements to client interactions and beyond. She tells us all about that and… What you can learn from today’s big social movements An unexpected reason to form an S Corp Why you shouldn’t think of prospects as adversaries How to tell if your business must “evolve” And more
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10: David Neagle | Living in Your Purpose
Dec 3, 201800:41:53Tap to summarizeEverybody wants to be successful in business and life. But, says best-selling author and success mentor David Neagle, many people always struggle. What makes the difference? David explains the three things you must change in yourself to be one of those who enjoys personal satisfaction and financial freedom. These are things you can start doing right now. The foundation of lasting change though is taking full personal responsibility. David explains what exactly that means and the other values you must adopt. We also discuss… How your perception of the world is holding you back Aligning yourself with universal principles for success 4 questions you must ask yourself before every decision Strategies for combining mindset and skillset And more
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