This whole world we live in is amazing. The way we can connect with people the way we can get aligned with people and meet people in online in a way that just wasn't possible a couple years ago.

And I know I'm preaching to the choir, you all do that the same. And it's really fun how, when we're in our businesses, when we're running it, it can feel very stifling. If you let it, it can feel like the walls are closing in around, you can feel like you got this whole big weight on your shoulders. But that doesn't mean you have to do it alone. As a matter of fact, the most inspirational leaders that I've ever worked with in my entire life, still have coaches.

It's knowing that you don't know it all. It's knowing that you need help knowing that you it's not that you're not enough, it's that you are an unfinished product. And I think that's a very healthy thing to to just recognize and say I'm unfinished. I'm not perfect, I need someone else, if nothing else, to point me in the right direction when I need it, to keep me moving forward, because that's what growing is all about.

Which is why I am super excited to have Joe Calloway with me. Joe is a performance coach and advisor who helps great companies get even better. So he's an author, coach, speaker and his client list reads like, whoa, who are these people? He's the author of four ground-breaking business books, including becoming a category of one how extraordinary companies transcend commodity and defy comparison, which received rave reviews from the New York Times.

We discuss:

The idea of having a simple mantra or phrase that can guide the team and have tactical application
The value of coaching and exchanging ideas.
Leadership, management, and caring for employees.
Developing a "filter system" for ideal types of clients to work with

This was an incredible episode that I am so proud to have been part of! If you're not connected with Joe already, do yourself a favor and take a listen to this episode.

Connect with Joe on LinkedIn: https://www.linkedin.com/in/joecallowaycoach/

157. Becoming a Category of One with Joe Calloway