Podcast
So Worth It
Hosted by Jackie Ellis · EN
Growing a business, raising a family, and building a life you love -- It can feel like a lot. Some days feel crazy, most days are busy, but every day is So Worth It! Each week host Jackie Ellis brings you inspiring interviews, witty (sometimes wine-induced) banter and laugh-out-loud relatable (true) stories about where life and business intersect. Hit subscribe and go tune in now!
11episodes
Episodes
Newest firstAll episodes
161. The Meta Ads + AI Paradox
2w ago00:23:07Tap to summarizeIn this week's episode Jackie goes full unhinged on the topic of AI in Meta ads including:Why AI "helping" everyone is actually flattening results across the boardWhat Meta's AI literally cannot fix no matter how hard it triesWhere your actual advantage lives now (spoiler: it's not in your settings)Why so many brands are starting to look and sound exactly the sameA story from an event I went to that perfectly sums up what it means to be so undeniably YOU that nobody can copy itFair warning: I go off topic more than once. I regret nothing.Chapters00:00 The Impact of AI in Advertising05:02 The Role of AI in Ad Creation10:50 The Importance of Human-Centric Marketing
Transcribe →160. The Creative Strategy You Need to Embrace
3w ago00:16:32Tap to summarizeLet's get real about video content, the power of imperfection, and the importance of being different and unique. In this episode Jackie emphasizes the embrace of creativity and authenticity in advertising and content creation.TakeawaysAuthenticity drives engagementImperfection resonates with audiencesChapters00:00 The Ugly Ad Controversy06:11 Authenticity in Content Creation12:16 Being Different and Unique
Transcribe →159. The Surprising Trick for Fresh Ad Ideas
May 700:17:21Tap to summarizeMost ad creators play the waiting game for inspiration. Spoiler: it rarely works. Jackie Ellis reveals her no-nonsense, foolproof system for generating ad ideas that actually work, even when you're totally uninspired. Want to stop scrolling and start creating? Stick around.Jackie’s process is a blend of man’s best creations: nature walks, observing real humans in their natural habitats, and meticulous note-taking. Because inspiration hits when you're relaxed, not when you're staring at a blank screen. Episode break down:How to silence “social media noise” and keep your focus razor-sharp for creative alchemy.The power of systematic time-blocking (yes, scheduling creativity is a thing).Why stepping away from your work actually makes your ideas sharper and more impactful.How to harness AI not as a crutch, but as your creative sidekick—expanding ideas without copying.The “brain dump” strategy that turns scattered thoughts into powerful ad hooks, and why writing by hand is still her secret weapon.If you think great ads come only from fleeting inspiration, think again. This episode is your blueprint for crafting compelling content consistently without waiting for a genius moment. Perfect for marketers, entrepreneurs, or anyone tired of the blank page monster, Jackie’s process proves that disciplined creativity beats randomness any day.The best part? You don’t need to be a “creative” to master it. You just need to be someone willing to try a smarter system. Want more tips? Dive into Jackie’s free training and turn your ad nightmares into revenue-generating dreams.Sign up here: https://soworthit.co/easyads
Transcribe →158. The Invisible Problem Killing Your Ad Performance
Apr 2300:19:17Tap to summarizeUncover why your funnel might be sabotaging your ad results more than your targeting settings. In this episode, Jackie shares:The crux of misalignment between your ad, landing page, and customer expectationsHow to diagnose whether your traffic’s top-heavy (lots of clicks, zero conversions) or just not worth the click in the first placeThe crucial questions to ask to improve resultsWhy your ad copy might just be too clever for its own good (and how to keep it clear)Expert insights on crafting a seamless customer journey so they don't have to work so hard to buyIf you’re tired of throwing money at ads that don’t convert and want real, measurable results, this episode will shift your perspective. Because all the fancy tactics in the world won’t matter if your messaging and landing pages are speaking different languages.Perfect for digital marketers, business owners, or anyone who's tired of wasting ad budget on dead-end campaigns. BONUS TRAINING: Head over to soworthit.co/easyads to watch Jackie's free on-demand ads training.
Transcribe →157. Why Waiting For a Winning Ad Is Costing You
Apr 1600:20:54Tap to summarizeFor years, the whole Meta ads game was finding THE winning combo. One killer headline, one killer creative, one killer copy. Combine them and print money for months.That's not the game anymore, friend.In this episode, Jackie breaks down exactly why "one winning ad" is the most expensive myth still floating around in 2026, and what's actually working now that Meta's Andromeda update has changed the rules.Inside:Why Meta wants variety, not perfection (and what that means for how you build your ad sets)The "shots on goal" analogy that will change how you think about testing foreverWhy her old testing method still works, but the data you're looking for is completely differentThe one persona shift that makes everything easierHow to stop chasing the perfect combo and start filling your ad set with proven directionsIf you've been tweaking ads for weeks waiting for one to "hit," this is the permission slip (and the plan) to take more swings.Ready to test smarter? Grab Jackie's free, on-demand Easy Ads training at soworthit.co/easyads.
Transcribe →156. How Meta Is Exposing Weak Ads
Apr 900:29:45Tap to summarizeIt's not that the latest changes on Meta are making ads harder...It's that it's making your weak ads more obvious.In this episode, Jackie tackles the myth that the good old days of advertising on Meta are over. You can still get great results with ads, but it requires you to become a better marketer.TakeawaysAdapting to change is crucial in the evolving landscape of ads.The power of specificity and strong hooks is essential for creating effective ads.Chapters00:00 Getting Back into the Groove05:33 The Feeling of Things Getting Harder11:15 The Challenge of Similar Ads17:02 Signals for Meta Ads22:31 The Validation Signal30:02 Becoming Better Marketers
Transcribe →155. The Hidden Psychology Behind Pre-Launching with Brenna McGowan
Feb 2600:43:42Tap to summarizeIn this episode of So Worth It, Jackie Ellis sits down with pre-launch strategist and copywriter Brenna McGowan to talk about the part of marketing most people skip… and then wonder why their launch flopped.Brenna breaks down what a “launch” really is (hint: it’s just a timed promotion), why pre-launch is the real make-or-break phase, and how to warm up your audience for 4–8 weeks so selling feels easier (and way less gross). They dig into buyer readiness, the beliefs your audience needs before they buy, how to do research that actually works (yes—talking to real humans), and why “launches are dead” is usually just code for “we didn’t adapt.”If you want launches that convert without burning you out, this conversation is your new pre-launch playbook.Grab Brenna's Free 2026 Launch Report.
Transcribe →154. The Cheat Code to a Thriving Business & Life
Feb 600:30:16Tap to summarizeThe best cheat code to a fab biz and life might be right under your nose. In this episode, Jackie discusses the impact of her marriage on her business and life, highlighting the support, encouragement, and balance provided by her husband. The episode is a heartfelt reflection on the role of marriage in entrepreneurship and personal growth.TakeawaysMarrying well can be a significant advantage in business and life.The support, encouragement, and balance provided by a spouse can have a profound impact on an entrepreneur's success.Chapters00:00 The Myth of Self-Made Success07:23 Support and Financial Stability17:05 The Role of a Supportive Spouse23:37 Personal Growth and Hobbies31:02 Balancing Dreams and Practicality
Transcribe →153. 5 Habits for Deep-Rooted Growth
Oct 3100:34:55Tap to summarizeWhen you’re in a season of growth, it can feel like everything’s speeding up — new opportunities, new systems, new responsibilities. But growth doesn’t have to mean chaos.In this episode, Jackie shares the five habits that help her grow her business with grace, intention, and peace. You’ll learn why complicated is expensive, how clarity and focus fuel progress, and why stewardship and surrender are equally important when you’re building something meaningful.This one’s for anyone who wants to grow without burning out — whether you’re scaling your business, refining your systems, or simply trying to show up better in your current season.Send me a message!Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The ROAS Rescue Kit >> soworthit.co/roas DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com
Transcribe →152. The NEW Era of Meta Ads
Oct 1700:52:44Tap to summarizeIf your Facebook/Meta ads suddenly got pricey or stalled out, you’re not alone. In this special no-pitch masterclass, Jackie breaks down the latest Meta ads update in plain English and shows you the new way to set up campaigns that actually perform. She's sharing all the deets on the new simple ad structure that works, why creative + messaging is king, plus a practical framework to build a winning “cast” of ad messages that teach Meta who your ideal buyer is.You’ll LearnThe old way vs. new way of running Meta adsWhy your creative and copy are your new targetingThe Friends Cast Method for crafting 6–10 distinct ad concepts that reach different buyer typesWhat to put in each ad so Meta learns fasterResources MentionedGrab the free video + full notes doc with diagrams and copy examples in The FREE Community: The Easy Ad Society >> https://www.skool.com/easy-ad-society/aboutSend me a message!Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The ROAS Rescue Kit >> soworthit.co/roas DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com
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