Social 333 Podcast with Chris D. Bentley

Episode 70: "Turning Your Idea into Income by Creating Digital Products" featuring Annetta Powell
Released: November 13, 2025

Episode Overview

In this episode, host Chris D. Bentley sits down with entrepreneur and digital products expert Annetta Powell to break down the real, practical steps to turning your knowledge and skills into income through digital products. The conversation is candid, motivational, and full of actionable advice—whether you’re an entrepreneur, a 9-to-5er looking for a side hustle, or someone who doubts their skills are valuable. Annetta’s journey from real estate mogul, through incarceration, to thriving digital business owner serves as a backdrop for a deep dive into the transformative power of digital product creation in the age of AI.

Key Discussion Points & Insights

1. Annetta’s Mission and What She Does

[01:31–01:57]

• Annetta helps people turn their knowledge into income by creating digital products.
• She stresses that everyone has something valuable in their head that can be monetized online.
  • “A lot of times people don’t realize that what they have is in their mind, they actually can make money online from it. So I teach people that.” — Annetta [01:41]

2. Creating and Selling Ebooks in the Age of AI

[02:55–04:16]

• Chris shares his own experience writing a short ebook for homebuyers and the “expert buzz” it created.
• Annetta reveals that creating an ebook is now easier with AI:
  • Use specific prompts in ChatGPT (e.g., “Write 10 chapters, 1,000 words each”) to generate content in minutes.
  • Customize or edit as needed, then format in Canva for a finished product.
  • “Now it’s the quick version, just the AI way. So you can create an ebook in like five minutes.” — Annetta [03:23–03:26]
• Comparison of old vs new methods: Chris spent a weekend, AI lets you do it in minutes.

3. Building Courses and Faceless Content

[04:16–05:37]

• Transition to online courses: Repurpose your ebook by prompting AI to turn chapters into course slides or modules instantly.
  • Example: “Create 42 slides for my online training course.”
• AI enables content creation with little technical effort and can even facilitate “faceless” YouTube channels.
  • “Now you got AI where you can literally, like, create content and you don’t have to do the work.” — Annetta [05:25]

4. The Power of Quality Prompts

[05:37–06:20]

• Chris and Annetta stress knowing how to prompt AI to get valuable output.
  • “The key is you gotta prompt it, right?” — Annetta [06:11]
  • “If you don’t prompt it right...you’re gonna get something very vague.” — Chris [06:18–06:20]

5. Annetta’s Story: Real Estate, Prison, and Reinvention

[06:22–09:48]

• Annetta candidly shares her background in real estate, her indictment, and time in prison.
  • She flipped over 600 properties totaling $50 million but was incarcerated due to illegal deal structuring.
  • “When I was actually going through it, I was supposed to do 63 to 78 months.…I got 33 to 41 months, and…I didn’t have no victims.” — Annetta [07:51–08:20]
• Reinvented herself through learning tax prep, branding, and business skills—preparing ahead for her sentence.
• Key lesson: “Prison for real is not worth it. And right now it’s so many ways to make money. Like, nobody should be committing crimes.” — Annetta [09:44]

6. Brush with Icons: Meeting Oprah & Michelle Obama

[10:02–10:39]

• Annetta shares her experience meeting Oprah, highlighting a lesson she learned:
  • “You only need…three good people to get through life with.” — Oprah via Annetta [10:10]
• Described both Oprah and Michelle Obama as “amazing” and “inviting.”

7. Process of Turning Skills into Digital Products

[10:42–13:28]

• Chris asks about people who don’t realize their skills are valuable.
• Annetta’s process:
  • Brainstorm: Identify what you know (cooking, hair, law, etc.).
  • AI Prompts: Use them to turn your skills into books, guides, or curriculum.
  • Building a Sales Funnel: You need a CRM, automation, and content to drive sales.
  • Community: Annetta’s program teaches students to post 30 pieces of content in 30 minutes using AI.

8. Older Audiences and Unlikely Niches

[13:28–15:08]

• Discussion on how even “old-fashioned” skills can be leveraged online.
• Example: “Faceless” Bible story YouTube channels earning steady income, or a couple paid $25,000 for a canvas creation workshop for seniors.
  • “You will think like people not going to be interested in what I know. Somebody is interested.” — Annetta [15:08]

9. Who Succeeds? Traits of the Best Students

[15:27–16:35]

• Ideal student: Anyone with knowledge who’s open to learning and willing to put in the work.
  • “Are you going to commit? Are you going to be disciplined? Are you going to be consistent to even learn something new so that you can transition into the digital market?” — Annetta [16:21]

10. Student Success Stories

[16:35–18:00]

• Example 1: Young woman facing eviction, executes on the training, grows from $500 per week to $4,000 per week.
• Example 2: Student creates a tax prep ebook, lands a $10,000 mentorship client, grows to $15,000/month.
  • Key: Execution and consistency in posting content and raising awareness.

11. Overcoming the Motivation Trap

[18:00–19:40]

• Chris: Most people quit soon after seminars; self-doubt creeps in.
  • “That was really cool for him or her because they have it like that or like this or that…It could be anybody, any walk of life, any bad history, any trauma, anything.” — Chris [18:35]
• Annetta: Community and environment are crucial.
  • “You have to be able to provide for people and put them in an environment where they can be successful. And that’s important.” — Annetta [19:34]

12. How to Connect with Annetta

[19:40–20:13]

• Find her on Instagram: @AnnettaPowell
• DM “CASHFLOW” for more info.

Notable Quotes & Memorable Moments

• On creating with AI:
  “Now it’s the quick version, just the AI way. So you can like create an ebook in like five minutes…Once you write the ebook now you can kind of scan through it and tell ChatGPT what you don’t like. And now you done. Then you can move it over to Canva and you done. You got an ebook in five minutes.” — Annetta Powell [03:22–03:50]

• On automation and digital entrepreneurship:
  “Now you got AI where you can literally, like, create content and you don’t have to do the work.” — Annetta Powell [05:25]

• On learning from Oprah:
  “She said there…You only need…three good people to get through life with. And she’s right.” — Annetta Powell quoting Oprah [10:10]

• On reinvention post-crisis:
  “A lot of times when people get in trouble…they pretty much break down, right? And they give up on life. And I diversified. I was like, listen, I’m not about to be in prison. I gotta go. I’m indicted and I’m broke. That’s a bad combination. So I really took the time to reinvent myself.” — Annetta Powell [08:30]

• On the power of community:
  “A lot of times when we go home, we go home to, you know, people that’s not even aligned to with what we’re trying to do….if you don’t stay plugged in…then you gonna unplug yourself.” — Annetta Powell [19:05]

Key Timestamps

| Timestamp | Segment/Quote Summary | |-----------|----------------------------------------------------------------------------| | 01:39 | Annetta introduces her approach to digital product coaching. | | 03:22 | How to create ebooks in 5 minutes with AI. | | 06:48–09:48 | Annetta shares her story about real estate, prison, and resilience. | | 10:02 | The lesson from Oprah: only need three good people in life. | | 13:28 | Turning traditional and “old fashioned” skills into income online. | | 15:27 | What makes someone an ideal student for digital entrepreneurship. | | 16:46–18:00 | Real-life student success stories. | | 19:40 | Where and how to contact Annetta for joining her community. |

Episode Summary Flow

Annetta and Chris’s lively exchange peels back the curtain on how anyone can translate everyday skills into digital products—with a major efficiency leap thanks to AI. Annetta’s personal challenges and big wins offer proof that reinvention is always possible, no matter your background. Both emphasize that execution (not just knowledge) and an action-oriented community are the secret sauce to success.

Stay connected with Annetta Powell on Instagram: @AnnettaPowell (DM “CASHFLOW”)