Social Media Marketing Podcast Summary
Episode Title: Marketing Strategy Framework: How to Get More Leads & Sales in 2025
Host: Michael Stelzner
Guest: Emily Hirsch, Digital Marketing Strategist and Founder of Embodied Marketing
Release Date: December 26, 2024

Introduction

In this insightful episode of the Social Media Marketing Podcast, host Michael Stelzner is joined by Emily Hirsch, a seasoned digital marketing strategist. Together, they delve into creating a custom marketing strategy designed to boost leads and sales as we approach 2025. Their conversation is packed with actionable tips, expert insights, and strategic frameworks that marketers and business owners can implement to navigate the evolving marketing landscape effectively.

The Importance of a Clear Marketing Strategy

Timestamp: [03:04]
Michael opens the discussion by highlighting a common challenge among marketers: the tendency to focus on tactics without a cohesive strategy. Emily emphasizes the critical role of a well-defined strategy, stating:

Emily Hirsch: "Having a strategy is one of the most important things for a business... It's an intentional way that you are going to take someone from not knowing who you are to becoming a lead and then becoming a sale." ([03:04])

She further explains that a clear strategy prevents marketers from feeling overwhelmed and scattered, allowing for focused and effective actions.

Building the Foundation

Timestamp: [06:32]
Emily introduces the first step in developing a marketing strategy: establishing a strong foundation. This involves clearly defining the core outcome your business provides, articulated in a single, concise sentence using the language of your ideal customer. She advises:

Emily Hirsch: "What is the core outcome that your business solves for somebody?... Could you describe that to me in a simple sentence where I'm like, okay, I got it." ([06:32])

This foundational statement serves as the north star for all subsequent marketing efforts, ensuring consistency and alignment with customer needs.

Identifying Your Unique Process

Timestamp: [13:58]
Moving beyond the foundation, Emily discusses the importance of delineating your unique process or method. This step involves:

1. Defining Your Method: Clearly outline how you achieve the desired outcome for your customers.
2. Highlighting Uniqueness: Emphasize what sets your approach apart from competitors.

She stresses that understanding and articulating your unique process not only differentiates your brand but also builds authenticity and trust with your audience.

Emily Hirsch: "It's about creating that trust and creating that through an experience." ([42:14])

Audience Building

Timestamp: [24:12]
Audience building is the next critical component of the strategy. Emily defines it as any content aimed at increasing brand visibility without directly soliciting a sale or lead. Key strategies include:

• Content Creation: Develop content that addresses the core problems and desires of your audience.
• Visibility Ads: Allocate a portion of your budget (e.g., 5%) to promote content, thereby expanding reach and attracting new followers.

Emily Hirsch: "Attention is currency. And so it starts with someone saying, this is worth my time to consume this content." ([24:12])

She shares her personal strategy of promoting top podcast episodes through targeted ads on platforms like Facebook and Instagram, leading to increased visibility and audience engagement.

Lead Generation

Timestamp: [34:37]
Lead generation transforms your audience into actionable leads through intentional experiences that showcase your process and build trust. Emily outlines effective methods, such as:

• Webinars: Host informative sessions that provide value while subtly introducing your offerings.
• Challenges: Engage your audience with step-by-step challenges that demonstrate your expertise.
• Ebooks and Downloads: Offer valuable resources that solve specific problems, enticing leads to provide their contact information.

Emily Hirsch: "It's about creating clarity and confidence. You want people to feel very confident that you are the one." ([40:52])

She emphasizes that lead generation should provide a high-level overview of your process, giving leads just enough to understand the value without revealing everything, thereby encouraging them to seek your services for comprehensive solutions.

Conversion

Timestamp: [42:22]
The final step in the strategy is converting leads into sales through consistent nurturing and tailored offers. Emily discusses the importance of:

• Building Trust: Maintain regular communication with your audience through emails, retargeting ads, and personalized content.
• Multiple Touchpoints: Engage leads across various channels to keep your brand top-of-mind.
• Clear Calls-to-Action: Present compelling offers that align with the needs and desires of your leads.

She references a study highlighting that effective conversion often requires around 30 micro touchpoints, underscoring the necessity of a sustained and integrated approach.

Emily Hirsch: "For every person who bought it took 30 micro touch points with their brand." ([44:48])

Practical Examples

Throughout the episode, both Michael and Emily provide real-world examples to illustrate their points. Emily shares her method of running visibility ads for her podcast, which directs traffic to specific episode pages, thereby increasing downloads and building a retargetable audience.

Michael offers insights into the strategic curation of speakers for Social Media Marketing World, highlighting how ensuring high-quality, relevant content serves as a unique process that attracts attendees and fosters trust.

Final Tips and Conclusion

In wrapping up, Emily reiterates the significance of consistency and authenticity in all aspects of marketing strategy. She advises marketers to:

• Stay Aligned with Core Outcomes: Ensure all content and offers directly relate to solving your audience's problems.
• Leverage Unique Strengths: Utilize your inherent skills and passions to create compelling content.
• Maintain Consistency: Regularly engage with your audience to build and sustain trust.

Emily Hirsch: "Having consistency I think is the most important thing." ([33:38])

Michael encourages listeners to apply the discussed framework diligently, assuring that a well-crafted strategy will lead to sustained growth in leads and sales.

Contact Information and Further Resources

For those interested in connecting with Emily Hirsch or exploring her programs further:

• Instagram: Emily Hirsch
• Website: EmbodiedMarketing.com
• Free Gift: Available through Embodied Marketing's website, providing additional resources and insights.

Key Takeaways

1. Foundation is Crucial: Clearly define the core outcome your business provides in your audience's language.
2. Unique Process Differentiates: Identify and articulate your unique method to build authenticity and trust.
3. Integrated Audience Building: Use a mix of content and visibility ads to attract and engage your target audience.
4. Intentional Lead Generation: Create experiences that provide value and showcase your process without overexposing your expertise.
5. Consistent Conversion Efforts: Maintain regular touchpoints and nurturing strategies to convert leads into loyal customers.

This episode equips marketers with a robust framework to develop a tailored marketing strategy that not only attracts leads but also effectively converts them into sales, ensuring sustained growth and success in the dynamic landscape of 2025.