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Social Media Marketing Talk Show
Facebook Updates: Content Features, Ads, Attribution, and More
00:11:42
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After 12 years of running Social Media Marketing World, I can spot the difference between two types of marketers pretty instantly. You've got the reactive marketers who come looking for quick fixes. They need to solve Instagram's latest algorithm change or figure out why their Facebook ads are not working. They walk away with answers, but months later they're back in the same cycle. Then you've got the visionary marketers who come looking for the complete picture. They they want to understand how AI enhances their marketing, how paid and organic strategies complement each other, and how to build a marketing system that adapts to any change. They walk away transformed and they stay ahead for years to come. Listen to what Fadan Aladdon said after attending this conference changed my life in many ways. It changed my vision, it changed the way I was approaching my strategies in marketing and I made wonderful connections. Social Media Marketing World 2026 gives you complete AI mastery platform specific strategies for Instagram, Facebook, LinkedIn, TikTok plus integration frameworks that connect everything together. Grab your tickets today by visiting social mediamarketingworld.info and transform your marketing approach before change forces your hand. Welcome to the Social Media Marketing Talk show, your guide to the ever changing world of social media.
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On today's show, we're going to explore some Facebook updates. It's actually been doing a lot of stuff lately, including a new AI update that can help you get more views on your reels the same day that you publish them. This is really interesting. Also another update that'll help you publish more content quickly as long as you're willing to sacrifice a little bit of your privacy. We'll talk about what that means and some important ads updates, including some features that are going away completely by 2026. You may need to update some things around Facebook ads. All right, my name is Jerry Potter, host of the Social Media Marketing Talk Show, a Social Media examiner production. We break down all the latest social media news and what it means for marketers like you. All right, some big updates around Facebook reels. First of all, they've enhanced the video recommendations so that they can basically learn who should see the videos faster. So now they're claiming that 50% more same day published reels will be showing up in the feed. So in case your strategy has been to publish stuff ahead of time because you know it always takes a couple of days to kick in, it might be time to adjust that. Obviously everything is worth testing, but we all know how frustrating it is when you put out a piece of content that is topical or you know, maybe for a specific promotion. And three weeks later, all of a sudden it starts getting lots of engagement and after the point you've already been like, oh yeah, now, now you come through. So that's one of the updates. Another one is a new feature that shows which posts and reels friends have liked, allowing users to start private chats directly from the reel. So this is not something that'll work for business pages, but I was thinking if, you know, you are a marketer or a business that markets with your personal profile, there may be some new benefits to going through and engaging with specific content. Now, of course, on the other side, it's all of a sudden much more publicly available which reels you are indeed engaging with. Anyway, obviously all is in alignment with what Meta has been saying about Instagram for over a year now. And obviously they're feeling this more on Facebook where it's a place where people get together to watch content and share with friends because they're adding it right there to that private chat. Another update too is some reels are now including AI driven content suggestions. So I haven't actually seen this physically yet, but I'm imagining it's kind of like what TikTok's been doing for a while where there'll just be a new little bar at the bottom with a topic related to whatever the video is and you'll be able to tap on that to explore some related topics. Now they did explain it by saying, you know, you can explore related topics without leav the video that you're currently on. So it'll be interesting to see what the user interface is like all around that. All right, more AI updates. Of course, this is a way that we're going to be able to create content faster. I know as a business owner and a marketer, sometimes I remember to take the pictures or shoot the video or whatever while we're doing something in the business, but then to find the time or the mental energy to turn it into something later can feel like a big, big struggle. So that's why I think this is potentially really, really good. So now you can basically give Facebook access to your camera roll and it'll look at your pictures and videos and most people already have this turned on if you post from your camera roll anyway and it'll use AI to suggest edits or collages or videos that it can essentially make. Now this is of course an opt in feature and you can obviously opt out of it and not give Facebook access to your stuff, but this would be an opportunity where if you had an event for your business or something like that, you took a bunch of pictures and you're like, I don't even know do with this Best case scenario. I see this as you open your camera roll and it looks at it and it goes, oh, I'm going to take these photos, apply them to this template that we have, add some music and turn it into a reel. That's a recap for your event. I don't know if it's that smart yet, but to me that's sort of the best case scenario. That would be a really, really cool way to take the camera roll dumps and instead of just dumping them on to Facebook, actually turning them into something more and more powerful. So this is available right now in the US and Canada. See it available for stories in the feed or in memories and then they're going to be rolling out global expansion soon is all they're saying. So if you're outside of the US and Canada soon is the information that we've got. So lots of AI updates as you've seen and lots more to share with you right now. But if you have been thinking about AI a lot, I don't know if you saw we announced a new conference, AI Business World. So if you've been spending hours wrestling with AI tools that promise to save you time, you're not alone. Sometimes you feel like, oh my gosh, I did not save time by doing that. At AI Business World, you're going to get 20 tactical sessions that cut through the hype and show you exactly how to make AI work for your business. So when you attend, you're going to learn exactly which AI tools work for which marketing tasks. So no more decision paralysis or having to guess. You're going to discover how to seamlessly integrate AI into your daily work without disrupting what's already working. You're going to be able to master prompting strategies that get you quality results the first time. Hey, there's an idea. Learn how to produce high quality content in a fraction of the time, enabling higher order tasks and going beyond the basics as well with sophisticated AI workflows that can save you hours every single week. Here's the best part. If you've already got a ticket for Social Media Marketing World to join us, you're already in. AI Business World is included at no additional cost. But if you do want just AI training, you can get a standalone ticket for AI Business World and they're currently on sale. So go look at this right now. Go to aibusinessworld.info for all the info. All right, so if you're ready to go from AI curious to AI confident again, go to aibusiness world.info for more info. All right, AI interactions is something that Meta is adding across platforms. So starting December 16, Meta is going to basically start monitoring user interaction with generative AI features to personalize content and ad recommendations across the platforms. This is nothing really groundbreaking or new. They've obviously tracked all of our interactions to build data about us so that we can, you know, be reached with ads. And so then as on the other side, as marketers, we can reach those people. And now what people are engaging with on their generative AI platforms, that is also going to be included in that data as well. Meta is also launching a new business AI toolkit. So there's a few cool things here, but one of them really could be powerful. So these are gonna be available to be used in WhatsApp messenger and in Facebook and Instagram ads and on e commerce websites as well. And this is available for us businesses starting now. And so what you can do is you can basically create a real time 247 personalized customer support and sales engagement agent. Okay, so the way that they've described this is it's almost like somebody's walking by a store and they're looking in the window and then the salesperson is out front and go, oh, hey, you like that jacket? It's on sale today or something like that. That is an opportunity. Right? That person is much more likely to then come in the store and at least browse, if not buy something. So that's kind of how they're describing it for this. And so you will be able to then add this to your Facebook ads or your website or wherever else that you want to have it. As far as cost goes, business AI is free when integrated into Meta ads. And they're just saying it's at a low cost for websites and messaging apps. So definitely easier than trying to hook up third party tools, probably faster. And some definite benefits there as well. They are planning to streamline business business AI deployment across all touch points, including with third party tools like Salesforce and Zendesk and other customer service tools. So that would obviously make things even easier. All right, some things that are going away with ads. So starting January 12, 2026, the ADS Insight API will no longer support 7 Day View and 28 Day View attribution windows. So if you manage your ads from a third party tool through the API, just something to be aware of, you're still going to be able to see the other default windows like one day click, seven day click, 20 day click, one day engaged view and one day view. But some of those other ones are going to be going away. Also, they're limiting how far back the history goes for some of the breakdown metrics. So like things like unique actions, hourly stats, frequency value, they are going to be restricted from most of them to 13 months at the most, six months for frequency. And there's some other variables in there as well. So just be aware that you're not going to be able to go back as far in your history with that. Starting in January, it sounds like. And Facebook is beginning to phase out automated ads. So automated ads was this great thing where you could rate these ads and they would just kind of do their thing right. But full discontinuation is they're already starting to be phased out. Full discontinuation is planned for 2026. You may already not be able to create new automated ads, but existing ones will continue to run. Just something to be aware of going forward. All right, another update. If you are using a third party tool through the API for meta ads, soon you're going to be able to allow up to 5% of campaign spent on placements that you have executed with their new placement splend flexibility. That's a tricky one to say. So basically you'll be able to allocate up to 5% of your budget and if the Meta AI feels like, oh, I think we can get better performance by putting it in some of these placements that you did not select, then you'll be able to do that. So that's a way to get a little bit more out of your ad money. Assuming that it works. It is not available, sorry, it's not enabled by default. So that is something that you will, you know, explicitly go in and give it permission for. So you don't need to worry about it just getting turned on. Overall though, Meta is fully recommending that people continue to use Advantage plus placements for most advertisers because the AI is just getting smarter and smarter. If you're not familiar, it's basically making good ads more accessible to more people. You know, a lot of people have been talking about we're going to get to that point in the next couple of years where you just go in and give it your website and it goes cool. We're going to create the campaign and run it. What's your ad campaign and what's your objective? And it'll just do everything for you, so it'll be interesting to see. Google actually announced a new tool this week that will scan your website and turn it into campaigns in your voice, so I'm sure we're going to see that from lots more parties as well. All right, one more important update here. If you use it messenger for Desktop is going away. So there's been a downloadable version of Facebook messenger for Mac and it will be discontinued very, very soon. You'll get a notification, then you'll have 60 days to transition out. This is not a huge deal unless you really like using it. I downloaded it once and I don't think I ever used it. After about two days. You can still go to messenger.com and use messenger that way, but the downloadable app is going away. Just as a heads up and quick reminder, all of these AI updates if you want to learn more about AI Business World, go right now. Check it out while the tickets are on sale to aibusinessworld.info again aibusinessworld.info to get your tickets now for AI Business World, part of Social Media Marketing World. Coming up in 2026. And if you want to add another podcast, you're listening lineup, we've got one for you to check out. The Social Media Marketing Podcast available wherever you get your podcasts. Until next time, may you be wise with your marketing decisions. Thanks everyone. Bye.
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The Social Media Marketing Talk show is a Social Media examiner production. For more social media Insight, visit social mediaexaminer.com this episode is brought to you by Social Media Marketing World, happening April 28th to 30th, 2026 in Anaheim, California. For the first time ever, get two world class conferences under one roof. Social Media Marketing World and AI Business World. Master social marketing strategies. Deep dive into AI. Connect with thousands of fellow marketers all in one incredible experience. Plus you're walking distance to Disneyland. Turn your professional development into a family vacation. Ready to level up your marketing? Grab your tickets now@social mediamarketingworld.info.