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After 13 years, we are making a bold move. We've been hosting thousands of marketers in San Diego, California since 2013 for social media Marketing World and it has been epic. Here's the news. We're making a bold move to Anaheim, California in 2026. The decision came down to three very compelling factors. First of all, the location advantages are incredible. Orange County's central location means easier access for our growing international audience. There are five different airports that service the area, including the Los Angeles airport, which means it's a lot more economical for you to get here. Second, the weather. April in Anaheim is absolutely perfect. 75 degrees, sunny skies, less chance of the random rainstorms that sometimes surprise us in San Diego. And third, this is really the big one. And Disneyland. It's only a 20 minute walk away from our venue. Imagine being able to experience Disneyland with your new friends that you make at the conference, literally after the event. I did this with one of my brand new employees. It was an incredible experience. Talk about developing lifelong relationships. This is the way to do it. This is the year to finally come and experience the magic that is Social media marketing world. Grab your tickets right now because we have a really big sale going on. Visit social media marketingworld.info I can't wait to see you there.
B
Welcome to the Social Media Marketing Talk show, your guide to the ever changing world of social media.
C
All right, on today's show we have some important Instagram updates that we need to be on top of as marketers including. We can now link reels to other reels. But what reels should we be linking to? Also, Meta admitted that videos edited in a certain way are getting more reach on Instagram. We'll tell you what that little hack is, if you want to call it that. More restrictions on live streaming. Not as many people are going to be able to do it on Instagram. And does saying link in bio reduce your reach? That and some other Instagram myth busting all coming up on today's show. My name is Jerry Potter, host of the Social Media Marketing Talk show where we break down all the latest social media news and and what it means for marketers like you. This is a Social Media examiner production. Today I'm joined by Chelsea Peitz. Chelsea teaches sales professionals how to leverage social media and technology to build powerful personal brands and develop content that generates real leads. She is the host of the Chelsea Pites podcast and her most recent book is called what to Post. Chelsea, welcome to the show.
B
So excited to be here. Thanks for having me.
C
So let's start with the 2015 feature that we now finally have the ability to repost legally with a third party app on Instagram. So exactly how does this work and what are your thoughts around this?
B
Yeah, I think there was some confusion because at first I was confused. So I'm glad that we're talking about this at the top of the show. It is pretty cool. Now we can actually repost other people's reels, carousels, their public posts that go into the feed. And where I was confused, I was like, but where does it go? Let's say you posted something, of course, like I want to repost that. We're on this show together. You posted it on your account. And if I see it because I'm following you, or even if I'm not following someone, if I see something, I can hit the little, it looks like little, two little arrows, like in a circle. I can hit that repost and it goes two places. One, it's going to go to a dedicated tab on my profile. So kind of like when people tagged you, you know, in other content there's like that tagged tab.
C
Yeah.
B
So now it's going to be living there. So I can repost events that I'm doing or show shows that I am, you know, collabing with people on so I can post those there. And also anything that you repost to your profile tab, it's also going to be like inserted almost like suggested posts into like your friends and your community's home feed. So what you'll see is like, you'll see that my little profile picture kind of floating on that post that I reposted. So I kind of understand it as almost like it's like a suggested post that's going into your feed, but it's a repost. And so that's where I was confused. I was like, but where is it going?
C
Yeah, well, I mean it makes sense because it's kind of like, okay, well if I repost a reel, is it going in the reels feed? And I would imagine it has a higher chance of coming up in the reels feed, like you said, as a suggested video. And then I haven't actually used it. Can you do anything or do you just. It just gets reposted and you. It shows that it was reposted by you and that's it.
B
Oh, I've used it once. I don't know why I'm like, I'm saving it. I don't know why I'm doing that. But I did try what I kept looking at is like, why don't I have a tab yet? So I noticed that until I reposted something, I didn't have the tab. And then once I reposted something, it finally appeared. And so now I have the extra tab on my profile. It's living there, almost like as if I posted something onto my profile. And I of course, haven't seen what it looks like from your perspective when I repost something. But my assumption is that particular reel that I reposted will have my profile picture. And I think it also has a little icon, the arrow icon. So you can tell that. Oh, so. And so you posted this video. Yeah, but it should go the home feed, not specifically the real speed, but the home feed of your community's content.
C
But if something got a bunch of reposts, it's more likely to come up in the reels feed anyway, I would think. But there's no way to add like your own commentary to it or anything. Like you can on, like on LinkedIn, you repost something, you can add your thoughts at the top.
B
Right. I would assume that's coming. I don't think they have that yet, but I would assume that that's coming. I don't know if you've seen it, but I've seen like if you've commented on something, it will pop up and we'll show your profile picture and your comment. I don't know if I'm in a testing group, so it's possible it's just a matter of like seeing if they're going to be doing that.
C
Yes, I have seen that in comments, you're more likely to see comments from people that you follow on other content and things like that. So, yeah, so that'll be interesting to see. I think for me, as I'm browsing, I'm just used to not being able to share, so I just. It never even occurs to me.
B
Yeah, it's funny because I still see a lot more people hitting the share button to share to stories and then to directly to friends than the reposts. So on my content specifically. So I think that's interesting. It might just take a little bit of time for us to get used to it.
C
A consumer adoption. Yeah, for sure. All right. And then another feature that rolled out is reels linking. And so this is the opportunity to link your reel to another reel. So explain to us, I guess, first what that looks like. So if I link to another reel, can I link to only my own or anybody's? And then when it shows up in the feed. What exactly does that look like?
B
Yes. So this I was at first really excited because I thought we were finally getting playlists and it's not exactly like a playlist because if you're looking at other apps that have a list and Maybe you have 10 videos in a series, maybe they're just related content, maybe it's part one, part two, part three, etc, then you would have all of them in one playlist and you could autoplay them. It's not quite like that. I'm hoping that's where we're going. But this is literally the ability to link to one of your own previously posted reels. It's your own, so it's not linking to other people. So you click the button that says link reel on the last flow page before you post it, it pulls up your own reels and you can select one, unfortunately just one at a time. So this really would be more conducive to a part one. And then go here and it'll show part two. You can actually make a little title so that it shows on that reel, Part two Watch next or something like that so people realize they can go to the next video. And then on that part two, if you have a part three, you could then rinse and repeat and it put part three, Watch Next. So ultimately it would be great to just have it all in one place, but for now it's better than nothing.
C
Well, and I think too it also, you know, it removes some of the pressure of having to plan quite that far ahead or even plan a series. Because as you know, you know, obviously you are amazing at Instagram and YouTube is my primary platform where we've had essentially it's kind of like an end screen thing. Even though they have a thing we in YouTube shorts where you can also link to other videos. But I would see this as an opportunity if you actually plan your content out like the way we do it on YouTube. It's like now that you know that you probably are wondering about this, click the related link or the related reel or the linked reel. What does it say?
B
So the button elf, when you're actually linking your reel, it says link reel and you push that button. But when the viewer sees a reel with a link on it, it's sort of down at the bottom, it's like a little gray highlight and it will say the title of whatever you have created. So when you click your okay reel that you want to link, it will say do. Would you like to give it a title like part 2? Or watch next and then that will pop up.
C
Okay, so if the button says linked reel. Yeah. You'd probably say, you know, click the linked reel down below to find out, you know, such and such.
B
Yeah, it's very similar, I find, to YouTube. Yes.
C
Yeah. That, you know, on Instagram, part of the problem from a marketing standpoint is it's like somebody could watch your reel and. And maybe it's even a Longer 1. Right. Two and a half, three minutes, and they could even like it. But then are they going to remember it an hour later? So if you could get somebody to binge multiple pieces of content and spend 10, 15 minutes with you, I feel like conversion could go a lot faster.
B
Yeah, I think you get a lot more followers this way, getting them to convert. Because if you're not just watching one, but you're starting to watch multiple, I'm much more likely to say, yep, I'm going to follow this person. Especially if it is a part series and I want to. I want to see what's coming. I would follow for sure.
C
Yeah, that's awesome. All right. Takes a little more planning, but there's definitely a lot of upside and potential here. So we're obviously talking about the latest Instagram updates and we're always trying to think of, like, how do we future proof our marketing? The marketing landscape obviously continues to shift faster than ever. AI tools that seemed impossible last year are almost outdated now. By April 2026, the strategy you're using today won't be enough. Which is why we want to invite you to Social Media Marketing World. It is coming up quick, you're going to learn how to create better content in less time. Master Instagram and LinkedIn video tactics build really loyal communities that drive sales. Connect with other future ready marketers. Plus, you'll discover how to turn AI tools into your personal marketing assistant. So Sarah Hybron, or was there last year, said the AI speakers were amazing. Every bit of information they shared was completely new and valuable to me. This is the kind of event where the speakers update their slides the day of the presentation sometimes just to make sure that you're getting the absolute latest. So get ahead of the curb, grab your ticket. Now go to social media marketing world again. Social mediamarketing world. All right, we have to talk about the reels, map sharing and the Friends tab, because when this rolled out, everyone thought, oh, my God, Instagram is sharing my location and I didn't give them permission. Turned out that wasn't true. But explain to us what this feature is and where the confusion was just so we can clear it up.
B
I think I had a flashback first and foremost to Snapchat, as you probably did too, because this was a thing on. On Snapchat. And yes. Of people thought, oh my gosh, wait, my location is being shared. I don't think I want that. Adam Mosseri came on and said, whoa, whoa, whoa, don't panic because it's going to be something that is by default going to be off and you're going to have to turn on. And there's a few other things. Right. I think they said it would be like only sharing with people that were like mutual followers or friends and you would actually have to tag wherever your location is in like the story. So personally, I tried to go into my settings, I did not have the button at that time, but essentially where if, let's say we're tagging ourselves at Social Media Marketing World, then we would be able to see that show up on a map in the particular location that that area was in. And so the map feature is rolling out. I don't know if it's available globally yet. And there are of course parental controls included for location sharing, etc, and it kind of ties in also to the friends tab, if you will, if you have that in reels where you can also kind of see what your friends are liking and engaging with. And of course there is a sett for that to be turned off as well.
C
Yeah. And it seems to be all of the privacy is tied to whatever is already on your account. Right. So if somebody can see your stories and you put your location in your stories, then they can see you on the map. But I totally understand why people freaked out.
B
Yes, absolutely.
C
Yeah. So it'll be interesting to see if, you know, I was trying to think of, you know, marketing applications. If you'll be able to see people that are showing at or near your location and then maybe make them a special offer or different things like that. But it will obviously depend on how they have all their privacy settings.
B
Right.
C
With all of that. And so hence, this is a really interesting update where Instagram has basically said, yeah, if you edit your videos in this way, you're we're going to give you more reach. I'm surprised that they admitted this, but it's tied into their app, the Edits app. So walk us through what they said about this.
B
Yeah, yeah. So they said, hey guys, if you use Edits, you might get a little bit more reach for a time. They didn't say how long for a time, but I Mean, it's a kind of a smart move if you're going to have the head of Instagram say, hey, use this thing, and we're going to give you more reach for a time. I personally have not noticed that. I've not noticed a difference, but I do use Edits now pretty much exclusively.
C
You do?
B
Yeah, I do.
C
Oh, wow. Okay.
B
I no longer use Cap. I use Edits, and they have put in quite a few new updates, which I know we're going to talk about a few. But, yeah, he said, listen, short term, we're going to let you get a little bit more of a boost in reach. So I don't know what short term means. Like, you know, when is that going to go away? That is. But definitely a way to drive adoption of a new tool is to have your head of programming say, hey, you might want to use this because we're giving you a little bit of extra love.
C
And they were pretty transparent about it. They're like, yeah, we're trying to grow this other app, so this is. This is what we're doing. So tell me why you decided to move on from Cap Cut or editing natively in Instagram to Edits. Was it a specific feature or what made it for you? Finally just go, this is where I'm going to do my stuff.
B
Well, it really was like, hey, if I were Facebook, Instagram, whoever, and I had my own editing system, why wouldn't I want people to use it? So I just thought, you know, from day one, before they even announced something, I thought, well, maybe this is, you know, a way for them to say, oh, you're using our tools. And also, I do teach Instagram, so it's important for me to, like, really know how to use those tools. Of course, other people that are in social media may not, so they might love Capcut. And I loved Capcut as well. Capcut is very robust, and so it can be overwhelming for a lot of people. Instagram's edits has been a little bit more easy to adopt because there's not so many buttons yet, but it is expanding, and I do love the quality. I don't know how they do it, but the quality of the video is, like, so crisp over there. And also, I don't know, again, if there's. I know a lot of people had issues with, like, 4K and, like, the size of their videos, and then they're getting compressed. I don't know if that's changed at all. If you're using it through edits versus going to an Outside app. But I did sort of notice the quality of my videos just looking different if I was exporting from something outside. So I kind of thought, well, I like the quality of it. So that's mainly why I decided to stay.
C
Yeah, well, and Capcut, I think, started easier to use, but then if you came in later, they've added all of these more features and edits will probably do the same thing, but.
B
They will. Yes, they will.
C
Yeah. All right. And they are always adding new features to edits, and we're not going to go into all of them, but what are some of the. The few new features you think that you like the most that would be helpful for markers?
B
Yeah, you know, I didn't think I would like it as much, but they have this new, like, safe zones area and they, they did have the, the lines where it would tell you if you're putting your text too far down, you would see sort of those grid lines come up. But the way that they've done it now, it's like just a highlighted area. So it's a much more easy to visualize full highlighted area. And I was like, oh, this is way better than just like the little lines that they had. So that was great. I've been using that quite a bit. They do have. They've added keyframes a while ago, which, if you're not exactly sure what keyframes are, it's when you see somebody do one of those, like smooth zooms in and smooth zooms out, that's what you use is called a keyframe. Now they have what's called keyframe curves. And I tried it and I was like, I don't really see like a huge difference, but I think for anybody who's doing more cinematic things, is maybe used to cap cut. They're adding more of those elements in there. And then the last thing, I think for anybody who's really interested in like the data and the insights, you can swipe between reels and insights now. So you can kind of go back and forth and you can compare your engagement metrics. So anybody who is really focused on that, it's going to be a little bit easier to do those things.
C
Well, and you bring up another good point, too. There are insights built into edits. Right. Without having to go back to Instagram. And so it is almost like a studio for somebody who's serious about growing and marketing on Instagram. So. All right, speaking of analytics, they did announce a couple of new tools in Instagram analytics, or Insights, as they call them, which Sound like they'll definitely be useful if you are looking to improve your content. So tell us what these updates are about.
B
Yeah, so they are doing some, I think if we're looking at analytics, if we've got any, you know, data nerds out there that are constantly looking and people who are really focused on their hooks and the developmental of like the storytelling and keeping people's attention, these are going to be right up your alley. It's called reels retention rate. I believe at once upon a time, they used to have a curve. It was called audience retention. So probably nothing like super new for those who've been following along. But reels retention and skip rate. So you can now see what part of your reel did people decide to just skip or I guess it would be skip and go to the next one.
C
Yeah.
B
And so they're also looking at, you know, shows the percentage of viewers within the first three seconds. So they have, you know, different metrics that can help you understand where in your video did people decide to stop watching, which of course can help you with your hooks, with your storytelling, with your editing and all of those things.
C
Yeah, and I think it's always important with that kind of thing to just compare it to your other videos because we often we're like, well, what's good and what's normal? And it's not all on us. Like, part of it is. Yeah, if ever, if too many people are swiping away, our hook is weak or too many people are swiping away because it's not reaching the right audience. So I think that would be another thing is to give it some time before you panic on anything, like, let Instagram have some time to figure out who it's for. And then I think your swipe rate will go down. What do we say if it will get better? I don't know if that's up or down will improve.
B
Also, one other thing, I love that you kind of put that little different reframe on it. I think another thing to reframe is how, how in essence, we consume content, especially on Instagram right now. And, you know, one of the upcoming test features we're going to talk about, your content can be really good and, and well edited and formulated. And still it's almost this compulsion for us to go to the next thing. And so there is an element of, you know, yes, look at these, compare with your own, but don't get too wrapped up in it because, you know, people in the nature of how we scale scroll is to scroll to the Next thing. So I wouldn't say that it's it out of the ordinary. If people watch half a video and then go on to the next and then go on to the next, it doesn't necessarily mean that there's something perhaps to fix. But sometimes that's how we've been trained to engage and that's I think part of it too. So don't get discouraged.
C
Yeah, a couple of their Insights updates, they have replaced the accounts reached with viewers which gives a more accurate view count. So they're just kind of streamlining things across the platforms. And then a new section in Insights is going to show which posts and reels drove the most new followers, which. This is very, very helpful. Is this something you're tracking in your Insights now?
B
I know I'm such a rule breaker as you know, I'm a human centered, nervous system supporting social media strategist. So I don't actually look at metrics. I make up my own because I'm very self aware know that I will absolutely, absolutely change how I do things and get caught up in the metrics. So I don't do that anymore. So I personally do not look at metrics in the same way that a lot of other social media strategists do. However, for those social media managers who do and thrive on it, I love that for them this one is a good one. If I had to put a list of like metrics that I think would be really telling, I think that retention rate, the skip rate and also which reels created the top followers, then I think that's a really good indication of what was it about this reel and how can I infuse more of that into future reels?
C
We had a speaker at Social Media Marketing World and she was talking specifically about, you know, on Instagram. It's like pick one thing to focus on at the time. Like you can't be going, okay, I want to grow and convert and you know, like think of it in seasons almost. And if you are in the growth season, then yes, you know, looking at being able to see which one of which pieces of your content brought in the most new people is an incredible way to then, okay, well, let's make more of that.
B
Exactly.
C
But you know, it is a sensitive thing if you're a personal creator or a business and you're, you know, putting your heart into this stuff and you go in and you're like, oh, like the skip rate alone just the phrase.
B
Sounds, I will not be looking at the skip. Right.
C
The phrase alone sounds like it was written to hurt our mental health almost. So.
B
Yes.
C
So that's why I like the ones where it's, you know, hey, look, these are the things that are growing. Your account is, you know, mentally healthy as well too. So, all right, live streaming on Instagram, it's still a thing. A lot of people are doing really well with it and now they are adding some new limits onto who can live stream and who can't. So can you explain what the latest on this just so kind of people know, especially if they're growing a new account, they're like, I'm going to get it. What can we expect with this?
B
Yeah, live streaming used to be available to any account of any size and now there is a requirement that you have at least 1,000 community members. So 1,000 followers. Instagram has said, hey, it costs a lot of money and there's a lot of load that goes in when we, you know, do live videos. We've even talked about this with high quality videos and them down ranking the quality. So that's probably part of it also to, you know, restrict new accounts and make sure that they really are, you know, putting in the work to create a community. So, yes, if you are under a thousand followers and you were hoping to live stream or perhaps you had actually live streamed in the past and then you got a pop up, you didn't do anything wrong. Yes, they are changing these limits for a variety of reasons. So yes, you need to have a thousand followers to go live.
C
I totally get why they're doing it, but sometimes this stuff makes me realize like, this is why people go buy followers. Right? This is why people go and do some of those things. So let's do a little myth busting. So for a long time, this has been a very sensational hook. If you say link in bio, your reach will tank because they know you're trying to promote something. You're. They know you're trying to market something. And so Instagram's head, Adam Masseri recently commented on this. What did he say about the whole link in bio?
B
He said, you know, it's a myth. We're not going to punish you. Like, feel free to say it. You know, I know a lot of us have been thinking, oh my gosh, like they don't want us to leave Instagram. True. But Lincoln bio directly from the head of Instagram is, hey, listen, you're safe, you can say it. And you know, we expect people to do business and to drive people to the products. That's part of what the platform offers to its users. So, yes, you can use link in bio, but there's also story link stickers and other ways that you can do it. But I know for a long time I was one of the people. I was afraid to even type the words link in bio in my caption because I was afraid it was going to read it and, like, I was going to get in trouble. And I also never used the link emoji because I was there. So, like, see all these myths?
C
Wow.
B
I know, I know. Silly.
C
We can say it's a myth. But then you and I both know people who have had Instagram stories where there's no link sticker. No link sticker. And then the third story of the day has a link sticker, and all of a sudden the reach is just terrible. So they can say this all they want. We still need to test.
B
Yeah, exactly.
C
Yeah. But again, reaching a hundred people and getting link clicks for a lot of us is a lot more valuable than reaching a thousand people and not getting any link clicks.
B
Exactly.
C
And then another one. People have been worried that using long captions is impacting how much reach a post gets. And so Mosseri came out and commented on this one as well. What did he say with this?
B
I am so glad to hear that a long, detailed caption is not going to negatively impact your reach. Because I am a long, detailed caption writer because I enjoy it. I want to give a lot of information. I don't care if people don't read it. If one person reads it and help them, that's wonderful. It's actually more for me because it helps me think about what I'm teaching and talking about and formulate it in a way. And I use that caption for other things like blog posts, et cetera. So a lot of people that were like, ooh, you don't want to write too long of a caption because they're going to not show it to as many people. He said, in fact, that is also a myth. And you can write as much as you're allowed to to your heart's content, but don't feel like you have to. It's really more to add to whatever you're saying, to give more information that you didn't want to cover or didn't have enough time to cover. And so it's more of a nice to have rather than like a requirement that you have to have a certain length of caption.
C
Okay. And one thing I just want to put out there, this is what I see as a consumer that I think we need to be aware of as marketers, when we're doing these reels and we're putting the actual value in the caption, and then the caption shows up as black text on a dark video background or white text on a white video background. We can't read it. So that's something just to always look at and check your stuff to make sure that it's consumable. So I just did that with a smile, even though it drives me crazy, because I'm like, I want the information. I can't read this.
B
Oh, no.
C
All right. And then, you know, we talked earlier about this skip rate and, you know, people just, you know, ditching the content because they're ready for the next thing. But now Instagram is testing a new auto scroll toggle that automatically advances the next post or reel after the current one finishes. Now, I don't know how they decide the current post is finished if it's not a video. But what are we seeing about this so far? I know, it's just a test.
B
Yeah, you make a good point. Because if it's like a carousel post, you know, does it scroll through for you? I don't know, but I'm thinking more like reels, like when it auto plays. And I mean, honestly, I. I don't imagine I would personally use this as much unless my. I'm doing something and I can't actually, like, if I'm getting ready in the morning and I want to check in and, you know, have that scrolling, then I could see that being helpful because then it auto plays, I don't have to stop and like actually scroll. And I, I know again, Snapchat was kind of the first person did this in the old days. And I completely forgot about that until I was like, oh, yeah, I remember. I would just like you would watch the story and it would go on to the next person's story and you didn't even have to tap it. So it's in beta testing. No idea if it'll actually become a thing. I think this is a thing in other apps though, if I'm not mistaken. But yeah, so they're testing the auto scroll and I want to say the important thing is it says auto scroll toggle, which in my mind says, hey, guys, if you want to turn this on, you can click the button. Otherwise it's just going to be business as usual. It's so don't panic. You know, we don't going to be like, everything is going to be auto scroll.
C
And that's why I think it probably will get added because you bring up a good point. Sometimes people want a hands free experience and they're not looking to just be like next, next, next. You know, they're not filling a gap in their day necessarily, but they want to have it on while they're in the bathroom getting ready or cooking in the kitchen or things like that. So with the toggle, I could see that, you know, being something that consumers love. But just something to keep in mind if you're hoping to get your content looping like you're making some of those ones that you're hoping the only reason you're getting reach is because it's four seconds and it loops over and over again.
B
Oh, that's a good tank point. Yes, that's a really good point, Gary.
C
Yeah, that may go away. So just that's why we need to be aware of, of this change for sure. So. All right, quick reminder. Learn about your all access ticket to join us at Social Media Marketing World in Anaheim. Coming up in april, go to socialmediamarketing.world. again, social mediamarketing world. And Chelsea, where's the best place for people to connect with you?
B
No surprise, it's on Instagram. You can find me under my first and last name. It's Chelsea Pites. It's P E I T Z.
C
All right, another podcast for you to check out. If you enjoy this one, definitely check out the Social Media Marketing Podcast. Search it in any of your favorite podcasting apps. And until next time, may you be wise with your marketing decisions. Thanks, everyone. Bye.
B
The Social media Marketing talk show is a social media media examiner production. For more social media Insight, visit social mediaexaminer.com.
A
This is the year to finally come to Social Media Marketing World 2026. Grab your tickets right now by visiting social media marketing world.in fox.
This episode dives deep into the latest Instagram updates, focusing on changes to Reels, enhancements in content analytics, shifts in content reach, and feature myth-busting. Host Jerry Potter is joined by social media coach and author Chelsea Peitz, who brings practical insights for marketers looking to future-proof their Instagram strategies amid rapidly changing tools and algorithms.
[02:40–06:19]
Notable Quote:
“Now we can actually repost other people's reels, carousels...and where I was confused, I was like, but where does it go?”
—Chelsea Peitz [02:52]
[06:19–09:42]
Notable Quote:
“If you could get somebody to binge multiple pieces of content and spend 10–15 minutes with you, I feel like conversion could go a lot faster.”
—Jerry Potter [09:04]
[11:04–12:48]
[12:48–15:34]
Notable Quote:
“If you use Edits, you might get a little bit more reach for a time.”
—Chelsea Peitz [13:06]
[17:15–21:16]
Notable Quote:
“If you are in the growth season...seeing which pieces of your content brought in the most new people is an incredible way to then, okay, let’s make more of that.”
—Jerry Potter [21:06]
[21:48–22:34]
[22:34–25:33]
Notable Quotes:
“He [Adam Mosseri] said, you know, it’s a myth. We're not going to punish you. Like, feel free to say it.”
—Chelsea Peitz [23:02]
“A long, detailed caption is not going to negatively impact your reach... I want to give a lot of information. I don’t care if people don’t read it. If one person reads it and it helps them, that’s wonderful.”
—Chelsea Peitz [24:33]
[25:33–26:03]
[26:03–28:11]
Notable Quote:
“If you’re hoping to get your content looping...that may go away. So just— that’s why we need to be aware of this change for sure.”
—Jerry Potter [28:11]
On the new repost tab:
“Now we can actually repost other people's reels, carousels...and where I was confused, I was like, but where does it go?”
—Chelsea Peitz [02:52]
On keeping viewers engaged:
“If you could get somebody to binge multiple pieces of content and spend 10–15 minutes with you, I feel like conversion could go a lot faster.”
—Jerry Potter [09:04]
On Edits app reach boost:
“If you use Edits, you might get a little bit more reach for a time.”
—Chelsea Peitz [13:06]
On myth-busting “link in bio”:
“He [Adam Mosseri] said, you know, it’s a myth. We're not going to punish you. Like, feel free to say it.”
—Chelsea Peitz [23:02]
On long captions:
“A long, detailed caption is not going to negatively impact your reach... If one person reads it and helps them, that’s wonderful.”
—Chelsea Peitz [24:33]
For further learning and community, the hosts encourage listeners to join Social Media Marketing World and to follow Chelsea Peitz on Instagram (@chelseapeitz).
This summary provides you with the actionable insights, context, and specifics from the episode—so you can adapt your Instagram strategy swiftly and confidently, even if you missed the full discussion.