LinkedIn Updates: Comment Analytics, Newsletter Metrics, Predictive Audiences, and More

Summary

Podcast Summary: Social Media Marketing Talk Show Episode: LinkedIn Updates: Comment Analytics, Newsletter Metrics, Predictive Audiences, and More
Host: Jerry Potter
Guest: Judy Fox, LinkedIn Strategist
Release Date: March 24, 2025

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Introduction

In this episode of the Social Media Marketing Talk Show, host Jerry Potter engages with LinkedIn strategist Judy Fox to delve into the latest updates on LinkedIn that are pivotal for marketers. The discussion centers around enhancing content visibility, advanced analytics, integration with third-party tools, and innovative features aimed at optimizing marketing strategies on the platform.

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1. LinkedIn Feed Update: My Network Feed Tab

Overview:
LinkedIn is testing a new feature called the My Network Feed tab, which prioritizes content from first-degree connections over recommended or viral content from second or third-degree connections.

Key Points:

• Enhanced User Experience: The update ensures that users see more relevant content from their immediate network, reducing the clutter of unrelated viral posts.

• Impact on Content Reach: Marketers may experience a shift in how their content is disseminated, potentially affecting reach to non-connections.

Notable Quotes:

• [02:22] Judy Fox: "If you are first degree connected to them, you will see their content, not third degree or even second degree."

• [03:23] Judy Fox: "I am excited for that to be a possibility for everyone now to be truly immersed in a newsfeed that is of their own choosing."

Implications for Marketers:

• Strategy Adjustment: Focus more on nurturing existing connections rather than solely seeking to expand reach through viral content.

• Content Relevance: Ensuring that content resonates with first-degree connections to maintain visibility.

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2. Calendly Integration: New Custom Button

Overview:
LinkedIn has partnered with Calendly to introduce a new "Book an Appointment" button within the platform, allowing seamless appointment scheduling without leaving LinkedIn.

Key Points:

• Seamless User Experience: Clicking the button opens Calendly within LinkedIn, enhancing convenience for both the marketer and the client.

• Data Insights: Potential for better tracking of engagement and appointment bookings directly through LinkedIn.

Notable Quotes:

• [06:17] Judy Fox: "It's more seamless and actually pushes people back to your profile after they book a call."

• [18:33] Judy Fox: "You would at least know, oh, wow, I have this many clicks but they're not booking. So I need to fix something on the booking page."

Implications for Marketers:

• Enhanced Tracking: Ability to monitor how many interactions lead to booked appointments, providing clearer ROI metrics.

• User Engagement: Streamlined process may increase the likelihood of potential clients taking action.

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3. LinkedIn Newsletter Analytics Updates

Overview:
LinkedIn has enhanced its newsletter analytics by introducing metrics such as email open rates and email send rates.

Key Points:

• Comprehensive Data: Marketers can now track not only in-platform engagements but also how newsletters perform in email clients.

• Performance Insights: Understanding open rates helps in evaluating the effectiveness of newsletter titles and content.

Notable Quotes:

• [08:08] Judy Fox: "I think this is powerful, this is good data and you're now going to know the results on the other side."

• [09:15] Jerry Potter: "Does the headline show up in the subject of the email or what?"

• [10:11] Judy Fox: "I'm getting a 35% open rate on my LinkedIn newsletter on email."

Implications for Marketers:

• Content Optimization: Crafting compelling subject lines to improve open rates.

• Strategic Planning: Utilizing open rate data to refine newsletter strategies and increase subscriber engagement.

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4. Comment Analytics

Overview:
LinkedIn is introducing comment analytics, allowing users and company pages to track the performance and reach of their comments on posts.

Key Points:

• Measuring Impact: Ability to quantify how comments contribute to post visibility and engagement.

• Strategic Engagement: Encouraging meaningful interactions in comments to foster relationships and increase profile visibility.

Notable Quotes:

• [11:27] Judy Fox: "You can actually prove it within your company and your marketing team as a metric that you can point a finger to and say, no, we've increased our Commenting reach."

• [14:00] Judy Fox: "I've already seen the numbers. If you are an early commenter, especially you've been smart about your commenting. We're talking the difference of thousands of views."

Implications for Marketers:

• Engagement Strategy: Prioritizing timely and relevant comments to maximize visibility and foster connections.

• Performance Metrics: Using comment analytics to inform and adjust marketing tactics based on measurable outcomes.

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5. Custom Date Range in Analytics

Overview:
LinkedIn has introduced the capability to select a custom date range for analytics, allowing marketers to track performance metrics specific to campaign periods.

Key Points:

• Targeted Analysis: Enables precise tracking of campaign effectiveness by aligning analytics with specific start and end dates.

• Enhanced Reporting: Facilitates more accurate communication of results to teams and stakeholders.

Notable Quotes:

• [15:27] Judy Fox: "Track your metrics that way. I love that. That is so much more power in your communication to your team, your results, how your success is going around a specific campaign too."

• [16:23] Jerry Potter: "I almost am like, why did that not exist?"

Implications for Marketers:

• Campaign Evaluation: Better assessment of individual campaigns' performance and ROI.

• Data-Driven Decisions: Informed adjustments to ongoing and future strategies based on specific campaign data.

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6. LinkedIn's Crackdown on Third-Party Tools

Overview:
LinkedIn is actively removing certain third-party tools, specifically data scraping and automation tools like Seamless AI and Apollo IO, leading to the deletion of associated company pages.

Key Points:

• Compliance Risks: Using unapproved third-party tools poses significant risks, including loss of company presence on LinkedIn.

• Shift to Approved Tools: Emphasis on utilizing LinkedIn-approved integrations to ensure platform security and maintain functionality.

Notable Quotes:

• [19:02] Judy Fox: "They had to start somewhere and they started. So do a risk for your business or company to use a third party, unapproved third party tool."

• [20:24] Judy Fox: "The ripple effect is pretty big there."

Implications for Marketers:

• Tool Assessment: Reviewing and potentially discontinuing the use of non-approved tools to safeguard LinkedIn presence.

• Transition Plans: Developing strategies to migrate to approved tools without disrupting marketing operations.

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7. LinkedIn's London Experience Center

Overview:
LinkedIn is opening a new Experience Center in the heart of London, designed as a creator space offering workshops, expert access, and content creation facilities.

Key Points:

• Physical and Virtual Integration: Combines in-person and virtual experiences for enhanced content creation and networking.

• Resource for Marketers: Provides a dedicated space for marketers to develop and refine their LinkedIn strategies.

Notable Quotes:

• [21:55] Judy Fox: "There’s a lot of power in recognizing how much we do want to be back in person together."

• [22:51] Judy Fox: "There's a lot of power in recognizing how much we do want to be back in person together."

Implications for Marketers:

• Networking Opportunities: Facilitates in-person connections and collaborations with other marketers and LinkedIn experts.

• Content Development: Access to state-of-the-art facilities for creating high-quality LinkedIn content, including videos.

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8. Video and Newsletter Integration

Overview:
LinkedIn is enhancing the intersection of video content and newsletters by allowing native video embedding within newsletters.

Key Points:

• Increased Engagement: Embedding videos directly into newsletters can capture attention more effectively than static content.

• Best Practices Support: LinkedIn provides resources and a dedicated newsletter focused on video creation, offering best practices and featured content.

Notable Quotes:

• [24:31] Judy Fox: "It's very like video on video. So they're giving you best practices."

• [25:11] Judy Fox: "They’re putting these videos in the feed for sure. So if you want to find this newsletter, it's called Create Video."

Implications for Marketers:

• Content Strategy: Leveraging embedded videos to enhance newsletter attractiveness and information delivery.

• Audience Engagement: Utilizing video to deepen engagement and convey messages more dynamically.

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9. Social Media Marketing World Conference Promotion

Overview:
The podcast promotes the upcoming Social Media Marketing World 2025 conference, highlighting opportunities for learning and networking.

Key Points:

• Event Details: Scheduled for March 30 to April 1 in San Diego, with both physical and virtual attendance options available.

• Speaker Participation: Judy Fox will be attending and discussing the integration of AI and LinkedIn for B2B marketing success.

Notable Quotes:

• [05:35] Judy Fox: "Judy is going to be there talking about combining AI and LinkedIn to improve your B2B marketing success."

• [23:34] Jerry Potter: "Maybe we do the show live from the LinkedIn Experience center in London in the summer or something."

Implications for Listeners:

• Professional Development: Opportunity to gain insights from industry experts and apply cutting-edge strategies.

• Networking: Chance to connect with fellow marketers, potential clients, and partners.

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Conclusion

In this episode, Jerry Potter and Judy Fox provide a comprehensive overview of the latest LinkedIn updates that can significantly impact marketing strategies. From enhancing content visibility and advanced analytics to integrating seamless scheduling tools and embedding videos in newsletters, these updates equip marketers with the tools necessary to optimize their presence and engagement on LinkedIn. Additionally, the episode underscores the importance of adhering to platform guidelines by avoiding unauthorized third-party tools and explores exciting new resources like LinkedIn's London Experience Center. The discussion also promotes the Social Media Marketing World 2025 conference, encouraging listeners to further their marketing prowess through immersive learning and networking opportunities.

Notable Final Quotes:

• [26:25] Judy Fox: "Go to judifox.com and you can find me on LinkedIn."

• [26:44] Judy Fox: "We’re in the biggest shift in marketing history, with AI and social algorithms transforming everything."

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For more insights and updates on social media marketing, visit SocialMediaExaminer.com and consider attending the Social Media Marketing World 2025 conference to elevate your marketing strategies.

Transcript

[Shauna Allen]

Ever wonder what happens when you bring together the world's top marketers under one roof? Social Media Marketing World 2025 isn't just another conference. It's where career defining connections happen over coffee, where you suddenly form a cohesive strategy and where you'll meet your next client, mentor or business partner. As attendee. Shauna Allen put it perfectly, I've learned more that directly helps our bottom line at Social Media Marketing World than any other event I attend. From cutting edge AI applications to Instagram strategies that actually work in 2025, this is the experience marketers call life changing. Join us on March 30th in beautiful San Diego. Physical and virtual tickets are still available at social media marketing world.info.

[Jerry Potter]

Welcome to the Social Media Marketing Talk show, your.

[Judy Fox]

Guide to the ever changing world of social.

[Jerry Potter]

On today's show we're going to explore the most important LinkedIn updates marketers need to be on top of, including a way more people can see content from connections instead of so much recommended content. And will this impact the ability to reach people that are not connected or following you? Also, a few new analytics options that I think people are going to love even if you're not a big analytics person, which I fall into that camp. And LinkedIn is cracking down on a very specific type of third party tool. Want to make sure you're up to date on this, especially if it is part of your regular strategy on LinkedIn. My name is Jerry Potter, host of the Social Media Marketing Talk show where we break down all the latest social media news and what it means for marketers like you. This is a Social Media examiner production. Today I'm joined by Judy Fox. Judy is a LinkedIn strategist. Her course is called the LinkedIn Business Accelerator. Judy, welcome to the show.

[Judy Fox]

Excited to be here. I am only working with a. I have a broken arm, so if I'm expressing myself with a large hand and a tiny T. Rex. So.

[Jerry Potter]

So for those of you watching on YouTube.

[Judy Fox]

Yes, yes.

[Jerry Potter]

So sorry to hear about that.

[Judy Fox]

That's okay.

[Jerry Potter]

All right, let's start off by talking about this test and they're calling it a My Network Feed tab where they're letting people only see a feed of content as I understand it from first degree connections. So what do you see in there?

[Judy Fox]

Yes, first degree connections. We all know that we would want to see what we signed up to see on LinkedIn. So if I get on the LinkedIn news feed, I don't want people I don't know sometimes taking over the feed. And so I think this is a really powerful update for people, especially if their user experience just is viral content. Viral content that may not actually be in their industry. So this will pull it back to. If you follow somebody and if you are first degree connected to them, you will see their content, not third degree or even second degree.

[Jerry Potter]

This would be interesting because what we've seen across the platforms is users always want. I want to see the people that I'm following that I'm connected with, but the data on the back end and the platforms. See, this is. No, you don't. Right, like. Like we know you better than you do, as annoying as that kind of is. So do you see this as something that you think will get kind of used a lot or people will switch back and forth?

[Judy Fox]

I'm hopeful for it because I think the people who have, you know, been hacking the algorithm, there's so many people who post about how to post on LinkedIn for the algorithm. I mean, we can even talk about. But what ends up happening is you see content you didn't really need in. Especially like I said, if your industry conversations are not going viral because you just don't have an industry that is, maybe you're in healthcare and those posts don't go viral on LinkedIn. Yeah, you'd still want to see those. Those are the conversations you wish you were having on LinkedIn. And I am excited for that to be a possibility for everyone now to be truly immersed in a newsfeed that is of their own choosing more because of who they follow and who they are first degree connected to. That is very hopeful.

[Jerry Potter]

And they've said the plan is to test this for five weeks before deciding next steps. And obviously if it moved forward for people who do want their followers more to see their content, you know, people that they are nurturing as opposed to trying to get discovered, this could be fantastic. Now. Yeah, I know LinkedIn and you mentioned during the pre show too, LinkedIn offers quite a bit of customization in the settings for their feed. Do you see this replacing that or what?

[Judy Fox]

I would say it's going to add a really powerful layer of additional power to B2B marketers and anyone who's trying to do ideal client searches. If you're focused on a certain customer avatar, you can, number one, just make sure you're following those people and they should show up more in your newsfeed. And that is powerful. And then the second thing is if you have maybe 10 ideal customers or clients you're trying to really target, you can create a custom news feed for yourself to make sure you're checking in with those companies or brands or individuals on a very regular basis. So I think it's like, win, win. You're only then surrounding yourself by two really great news feeds now and LinkedIn's helping you.

[Jerry Potter]

Yeah, well, and it's nice too to not have to go into your settings to make changes if you just wanted to see more of your people or maybe your people are boring this week and you want to see, you know, more stuff from other people or whatever it might be.

[Judy Fox]

So, so then to me, it actually allows me to only really have to rotate between two news feeds. A custom one that I built for my opportunities, Maybe I'm targeting 10 speaking engagements this year. And so that means I'm networking with specific people to get on those stages. And then I'm just talking for myself here as an example. And then the other opportunity is who I'm following and who I'm first degree connected with. I love that. I really hope takes off on LinkedIn.

[Jerry Potter]

So one of the things that I see all the time, I'm not a LinkedIn Premium user, but I see them in my feed all the time is you can have this custom button that follows you everywhere on LinkedIn. And they just announced, I believe yesterday, a new custom button. So what's the deal with this?

[Judy Fox]

Yeah, so they've created a relationship with Calendly. It is a, I guess a partnership with LinkedIn, LinkedIn and Calendly. And when you click book an appointment, if you directly link to your calendly, it'll automatically within the LinkedIn platform open up Calendly. Which just means we're not leaving LinkedIn. We're kind of almost opening up a pop up page, booking a call on your Calendly and then going back to our regular controlled experience on LinkedIn where it's like not making us move to an outside user experience, which I think is more seamless and actually pushes people back to your profile after they book a call.

[Jerry Potter]

Well, for sure. And it'll be interesting too because obviously the more stuff that happens. We're going to talk about attribution in a bit here with another update. But the more stuff that happens within LinkedIn, the more information LinkedIn has for analytics and then even possibly for ads. So that is interesting. I like that. All right. Hey, if you want to meet other marketers and learn the latest marketing strategies, imagine spending three days in sunny San Diego learning next level strategies and meeting marketers from all over the world. Social media marketing world is coming up. And with your All Access ticket, you'll learn from some of the smartest people on the planet. Plus, you're going to get plenty of opportunities to talk shop with other marketers facing the same struggles that you are. Judy is going to be there talking about combining AI and LinkedIn to improve your B2B marketing success. But don't wait. It's almost here. Social Media Marketing World March 30 through April 1, go to Social Media Marketing World to grab your All Access ticket. Today Again, go to SocialMediaMarketing World and we hope to see you there. All right, some analytics updates. I like when other people interpret analytics for me, but some of these are actually pretty cool, starting with LinkedIn newsletter analytics updates. So what are we going to be able to do going forward with this?

[Judy Fox]

Yeah, LinkedIn newsletter analytics. I always love when LinkedIn is leaning more and more into a product and for them to update the newsletter analytics to add email open rates and email send rates. So that power shows you how many people have opted into receiving your emails. So of course they're going to subscribe on LinkedIn, they're going to get access to your LinkedIn newsletter on LinkedIn. But now to have the data of how many people have also allowed that LinkedIn email to come into their, you know, user experience off of LinkedIn, that is really incredible data. So thank you, LinkedIn. That is a step in the right direction. The power of knowing your reach and where it's coming from and your open rates. We were just talking and I can be vulnerable and share. I'm getting a 35% open rate on my LinkedIn newsletter on email. So email, my percentage of people opening the email that comes out from LinkedIn from my newsletter is 35%. Which I'm just celebrating that I know what the data is and I think it's really good.

[Jerry Potter]

So for people that haven't seen these emails, because I'm somebody who unsubscribes from all notification emails like I'll come to LinkedIn when I'm ready to look at this. Does the, the headline show up in the subject of the email or what?

[Judy Fox]

Yes. So your title of that specific newsletter that went out, not the name of your newsletter, not the, you know, if you call your newsletter 5 minute marketing tips or something, it's going to be the title like the how to Attend Social Media Marketing World and have an Amazing time. So that's the name of the article that goes out describing what you're talking about. That will be the email subject line. So. And it doesn't look like it's coming from LinkedIn. It really says it's coming from Jerry Potter via LinkedIn. So it really has a feeling that you're featured, the title of your article is featured and your newsletter is the star of the show.

[Jerry Potter]

So yeah, that's actually pretty great that they've gone to that effort. And obviously now when you're thinking, if you haven't been before, when you're thinking about your article titles, not only will somebody want to click the on LinkedIn, but think of it as that email, you know, that email subject line. Because you can improve it, right? If you are getting lots of clicks on LinkedIn but really low open rates on your email, then that's definitely something to consider and look at. And obviously you always have to keep in mind because I see some LinkedIn newsletter articles that are, you know, have eternal titles and so always good.

[Judy Fox]

Longest title.

[Jerry Potter]

Yes. Think about those first four to five words for sure.

[Judy Fox]

And that's something if you're using an AI tool to help you with a title creation. Because I think title creation is a powerful use of AI. You can ask it to give you ideas for ways to increase your email open rate and ways you might be able to title it that way. So I think this is powerful, this is good data and you're now going to know the results on the other side.

[Jerry Potter]

And then another opportunity is analytics now around comments, which, and I've been saying to people for years, the power on LinkedIn is in the comments like unlike any other platform. And so now they are rolling out these comment analytics. So talk to us about exactly what's going on here.

[Judy Fox]

Yeah, comment analytics are showing up for you underneath each comment that you create on LinkedIn. So it will also be available for any company page that is commenting too, which is powerful for brands to understand the power of their ability to go out and comment and how much reach are they getting. So the positives are you're going to be able to see, wait, we now have a certain way of commenting that has increased our views and there's actual data to back up commenting. Because I've always been saying, just like Jerry mentioned, The power on LinkedIn is in the comments. Many times you can start the relationships and the visibility you get on a comment has always been known, but I think now we've got data to back it up and you can actually prove it within your company and your marketing team as a metric that you can point a finger to and say, no, we've increased our Commenting reach, which is actually translated to more profile or company page views.

[Jerry Potter]

Have you ever started to try start a relationship with somebody on LinkedIn and they never post, so you can't do it in the comments?

[Judy Fox]

That is true, but sometimes even the power of you supporting their. If they're out there commenting, you can support their comments.

[Jerry Potter]

Yes. Yeah.

[Judy Fox]

So there is some power there. But yeah, obviously if somebody's not active on LinkedIn, there's nothing you can do.

[Jerry Potter]

Yeah, yeah. There's just been a couple of times over the years where I'm like, all right, I'm going to follow this person first and then I'm going to start to build a relationship in the comments. Then it's like, oh my God, it's been a month. They never post. So. But otherwise very powerful.

[Judy Fox]

The other part of this that I think is very interesting, or at least allows you to understand the power of commenting, is to be an early commenter on somebody's post. So if somebody you know is a very successful or consistent creator on LinkedIn, somebody who typically gets a hundred or 200 comments, and you're one of the first of the 100 comments they're going to get on that post, that is a very fascinating power right there that you're going to actually be able to see the difference between if you comment within the first 5 to 10 minutes versus if you comment an hour or two later. I'm not saying you run around LinkedIn trying to be the first comment on a hundred pieces of content. That's ridiculous. What I'm explaining is, even if your brand or your business recognized, maybe you have a really amazing client customer relationship and you want to be one of the first people to comment because you realize their audience is the perfect referral business for your business.

[Jerry Potter]

Yeah. And some companies do or people do comment or post at the same time every week. So if it was an important enough relationship, like a deal you're close to closing, then you could just be like, all right, Tuesdays at 9:58, get ready for that 10:00 post.

[Judy Fox]

And now you're gonna see the results of that early commenting through the actual metrics of how much views that gets. Because I will tell you, I've already seen the numbers. If you are an early commenter, especially you've been smart about your commenting. We're talking the difference of thousands of views.

[Jerry Potter]

Wow. Okay, so I'm glad you said that too, because one of the things that I tell people when they're, you know, trying to increase engagement is, you know, just like Nobody wants to be the first one to go to a party. Nobody wants to be the first one to leave a comment sometimes, right? Like it's. There's almost some vulnerability there. But what an argument for being the first one. Especially if you're going to leave something meaningful again.

[Judy Fox]

Don't be thirsty and try to be a first comment on everyone on LinkedIn. I will be blunt. You don't want to be early to every party, but what if you were early to 12 parties a year? Do you know what I mean? Like, what if you picked strategically, there's a few people that if I'm early on their content, it will serve me. It will be. The power is on the other side of getting visibility within that specific audience.

[Jerry Potter]

I love that. Okay, thank you for sharing that. And then an update too, that I'm kind of surprised wasn't there before, but now it looks like we're getting the ability to select a custom date range when looking at some of the analytics. Right. What does this apply to exactly?

[Judy Fox]

Yes. So the power of the LinkedIn analytics has been allowing us to range between I think 7 days, 14 days. We can see a 30 day window and then a 90 and 365. So they've given us ranges. But now when we click on the word custom, you'll be able to actually track the data from maybe a specific campaign date. Maybe you made a post and you know exactly the day you made that post and you started really pushing for a specific, maybe book launch or podcast or whatever you had that you were working on and you can put the exact date range and track your metrics that way. I love that. That is so much more power in your communication to your team, your results, how your success is going around a specific campaign too.

[Jerry Potter]

I don't usually get excited about analytics updates, but those are some good ones for sure.

[Judy Fox]

I almost am like, why did that not exist?

[Jerry Potter]

Yes. Yeah, yeah.

[Judy Fox]

But I'm really glad it exists now. So that is an exciting update. I'm really loving all these updates.

[Jerry Potter]

So we mentioned at the beginning of the show There is a third party tool type that LinkedIn is cracking down on that we're going to talk about here in just a minute. But a couple of ads updates, starting with an attribution update, basically how to better track how well your ads are doing. So what are you seeing with this?

[Judy Fox]

I was going to say, number one, I'm going to always refer back to A.J. wilcox as our attribution ad updates and I'm going to ask for your support on this One, because I don't know, you tell me. I am not the ads expert here, so.

[Jerry Potter]

Well, the thing I always say about ads and or attribution basically is when they're accurate, like there's nothing more valuable. Because the easiest way to be successful with ads is to know that for every dollar I put in, I get $3 back or whatever it might be. But yeah, from what I'm seeing, if this looks like they're updating the conversions API, which of course helps work with some other third party tools, which is really great. And they're testing a new revenue attribution report support feature that lets advertisers see how specific customer campaign interactions contribute to the business revenue. So you know, for people that are doing ads, AJ's and the other people of the world, that yeah, I think this is going to be a pretty impressive thing. And then the other thing they talked about was predictive audiences features which is essentially allowing new company list targeting and retargeting sources which give you more tools to improve audience selection. So again, the more we can do with this, just like we talked about with the calendly update, which, you know, the, we can't track that yet, but who knows, the more Data you have that is, you know, if it's within LinkedIn, it's first party stuff, which is really, really powerful.

[Judy Fox]

Yeah, I was going to say, I think they're also leaning into LinkedIn's AI to analyze and create your audience. Yeah, did I get that wrong?

[Jerry Potter]

Okay, well, AI is making everything smarter, right? Most of the time.

[Judy Fox]

Exactly.

[Jerry Potter]

Not all of the time.

[Judy Fox]

I. When you mentioned the button though, for the calendly thing, I wanted to point out like, oh, that would be such a good data point to know how many clicks am I getting? Because I won't know. Oh goodness. I. That's my next crossing my fingers. LinkedIn launches that one.

[Jerry Potter]

How many people are clicking your link and not booking? Essentially.

[Judy Fox]

Correct. Yeah, you would, you would at least know, oh, wow, I have this many clicks but they're not booking. So I need to fix something on the booking page.

[Jerry Potter]

Yeah, so there's a third party tool that LinkedIn is cracking down on and sometimes these tools come out, they make our lives much, much easier. But a very specific type of tool that you may be using in your marketing is probably going away, if it hasn't already. So tell us about this update, Judy.

[Judy Fox]

So, yeah, there was a lot of buzz on the platform when some pages on LinkedIn were removed and it literally just said company page does not exist. And it had the gray dot of death, basically where an entire company is being removed from LinkedIn and that then deletes all of their posts, all of their. All of everything. So yes, they've been removing data scraping type of tools and automation. I am not 100% sure why they targeted those two specific companies other than they had to start somewhere and they started. And I think that is an interesting signal to the platform to say you are taking a risk using these tools. Instead of maybe going after each creator using these tools, we will then just directly go to the companies to shut them down. So either way, it's a risk for your business or company to use a third party, unapproved third party tool. LinkedIn does create relationships like they're doing with Calendly with they have other relationships on LinkedIn that are approved third party tools. So try to use as many approved tools as you can.

[Jerry Potter]

Well, and it's pretty fascinating as you mentioned, that not only is like the tool not going to work, but the company page is just gone too.

[Judy Fox]

Yeah. So it work for that company. I mean the ripple effect is pretty. I can see why people's posts were very shocked. There was a lot of, I guess maybe very emotional for some people because of course if they've connected their brand and their business to a specific tool, especially if it was helping them run their LinkedIn account, they feel lost all of a sudden. That's how we were doing our business. That's how we were generating leads, that's how we were doing everything that they were banking on that tool. Yeah.

[Jerry Potter]

And the two main ones they brought up were Seamless AI and Apollo IO. And if you use these, you probably already noticed this, but I'm thinking about like the agency people in our audience where like you've been using this for clients and promising it for clients and it's working and now all of a sudden it's like, okay, well do we go back to them and tell them we can't do this anymore or do we find another workaround?

[Judy Fox]

Oh yeah, the ripple effect of agency work.

[Jerry Potter]

Yeah.

[Judy Fox]

That is also very eye opening to those relationships and how much they've had to scramble to clean that up or shift them to another tool or reassess that if they're going after all these tools, why would you shift to another tool that either isn't approved or that's going to really? Yeah, the ripple effect is pretty big there.

[Jerry Potter]

Yeah, without question. All right. One of the reasons that we love having you on the show, Judy, is because, you know, you're tight with LinkedIn. You've been there, and they announced that they are opening a new, like, physical space for people. So what is this? What are they calling it and where is it? And, you know, what are all the details around this?

[Judy Fox]

Yeah, when I think of this, I think of it as like a creator space. It says that they want to have a space for you in the UK to it's an experience center and to be able to provide workshops, access to experts. I'm picturing a place to maybe record some videos. I am very fascinated by this, and I'm going to be in the UK this summer, so I'm excited to look into how to check it out and what this is going to be like.

[Jerry Potter]

Did you see where it is in the uk? I was just looking and I realized I didn't have it in my notes.

[Judy Fox]

Yeah, you're right. It says in the heart of London.

[Jerry Potter]

Okay. We're both going to be at the same conference this summer in the uk, which is not in London, but my family's going to be traveling. I'm like, okay, maybe we check that out. I do like it when companies do this kind of thing where, you know, they provide this kind of space for making content creation easier for brands and individuals and things like that.

[Judy Fox]

Yeah, I think it's exciting, especially because we've gone from wanting to do a lot of things remote, which is powerful. I mean, we're remote here on a video together, me and Jared. And at the same time, we could meet up this summer, be in person and record a video here in the London UK Experience Center. So there's a lot of power in recognizing how much we do want to be back in person together. And we'll see each other really soon at Social Media Marketing World.

[Jerry Potter]

That too. Although now that you said that, I'm like, maybe we look at the dates. What if we could do the show live from the LinkedIn Experience center in London in the summer or something?

[Judy Fox]

Oh, that would be pretty cool. There's some coordination there, but we could make it happen.

[Jerry Potter]

All right. And you know, the two big stories across LinkedIn over the last couple of years has been video, especially vertical short videos, and then newsletters. And now they're sort of coming together with a new resource that marketers can take advantage of. What is this about?

[Judy Fox]

So the first one, I'll say, is this. They launched a LinkedIn video create video resource. So they're trying to support creators to do video. There's been some data that came out saying video is growing on the platform the fastest of all content. They said it's having about a 2-3x growth rate right now of how many people are jumping on that as a type of content to create on LinkedIn. LinkedIn wants it. So they are also pushing it out, finding more ways to feature it. So that one of the ways they're featuring video more is to embed a video. It's like you just upload a video into a LinkedIn newsletter directly.

[Jerry Potter]

Yes.

[Judy Fox]

So if I'm inside this Create video newsletter that LinkedIn just launched, I'm able to, at the very top, play a video that is inside the newsletter. Just living in there. It's not anything that makes me click out of it. It's, it's, I guess it's just natively uploaded inside the newsletter, which I think is really cool.

[Jerry Potter]

Yeah, well, and an opportunity too, because, you know, obviously native stuff, even though you could play an embedded YouTube video, native stuff is usually going to get favored a little bit, even though it's an extra step. That's really, really cool. And then they actually launched a newsletter specifically for creating video on LinkedIn, right?

[Judy Fox]

Yeah, it's very like video on video. So they're giving you best practices. They're giving you featured video posts that when you're scrolling the newsfeed, you're going to see the video is taking up the newsfeed. We all know that if you can pop on any social media platform and you stop somebody's scroll, they're like blowing video up. If you could see my hands, they're making it the entire scroll. So you can't almost miss somebody when they're on video. They're like, oh, wow, Judy's on video here. There's Judy Vox on video. So in your face. Powerful. Yeah, yeah.

[Jerry Potter]

And you definitely don't because I rarely click on the video tab and you do not have to go there. They are putting these videos in the feed for sure. So if you want to find this newsletter, it's called Create Video, I imagine it would be pretty easy to find either searching on LinkedIn or with a quick Google search. So. All right, quick reminder, Social Media Marketing world takes place March 30 through April 1. Judy and I will both be there. We would love to see you and say hi. Grab your ticket today at Social mediamarketing World. Again, Social mediamarketing World. Until then. And after then, Judy, where's the best place to discover more about you?

[Judy Fox]

Go to judifox.com and you can find me on LinkedIn. Hello, Judy Fox. Judi is the key.

[Jerry Potter]

All right. And a couple of other podcasts to add to your listening lineup. We have the AI Explored podcast as well as the Social Media Marketing Podcast. Until next time, may you be wise with your marketing decisions. Thanks, everyone. Bye.

[Judy Fox]

The Social Media Marketing Talk show is a Social Media examiner production.

[Jerry Potter]

For more social media insights insight, visit.

[Judy Fox]

Social mediaexaminer.com.

[Shauna Allen]

We'Re in the biggest shift in marketing history, with AI and social algorithms transforming everything. That's why Social Media Marketing World 2025 isn't just a conference. It's your complete marketing transformation. Whether you joined us in San Diego or virtually, one breakthrough could change your entire career. Secure your spot [e-mail] fox.