Podcast Summary: Social Media Marketing Talk Show
Episode: LinkedIn Updates—Profile Engagement, Post Analytics, Comment Changes & More
Date: September 22, 2025
Host: Jerry Potter (Social Media Examiner)
Guest: Judy Fox (LinkedIn Strategist, LinkedIn Business Accelerator Program)
Episode Overview
This episode dives into LinkedIn's latest updates impacting profiles, company pages, analytics, and engagement features. Jerry Potter and Judy Fox discuss practical implications for marketers, including new profile analytics, content sharing metrics, improved comment controls, enhanced verification, AI moderation, and streamlined video publishing.
Key Discussion Points & Insights
1. Enhanced LinkedIn Profile Analytics & Notifications
- Deeper Metrics on Content Performance ([02:23]–[03:52])
- New notifications reveal:
- Number of profile views and new followers from specific posts
- How many users save or privately share (send) posts ("dark social")
- Marketers can now better identify which content drives real action and profile growth.
- New notifications reveal:
“You're going to get notifications that are going to tell you how many profile views you've received, how many new followers you've gotten from a specific post.”
— Judy Fox [02:42]
- Dark Social Data for Marketers
- Being able to see post saves and sends provides valuable insight into what content people find resource-worthy—even if not publicly engaged.
“You need to read this—now you're going to be able to see how many people are doing that behavior where it's private... saving it and now you get that data. I'm excited for that one.”
— Judy Fox [03:19]
- Algorithm Impact of Saves
- Saves are weighted more heavily than likes, impacting the likelihood your future content appears in those users’ feeds.
“A save is ranked higher in the algorithm than a like, for example.”
— Jerry Potter [05:42]
2. Company Page Engagement Upgrades
- Comment Controls on Company Pages ([08:05]–[09:23])
- Admins can disable comments or allow only first-degree connections, enhancing moderation, especially during PR crises or sensitive campaigns.
“You can now disable comments or only allow first degree connections... That type of control on a company page can be really impactful or necessary.”
— Judy Fox [08:05]
- Company Pages Commenting More Broadly
- Brands now comment on posts across LinkedIn, opening up organic reach and brand personality.
“I've seen company pages start to comment more. I have also seen company pages limit commenting on their posts.”
— Judy Fox [08:56]
- Opportunity for Brands to Emulate TikTok-style Engagement
- Brands are encouraged to participate in creator conversations and trending threads, leveraging company personality.
“We have the power on LinkedIn to also do that—companies could start generating conversations on creators content. I just haven't seen them embrace that... but I think they would do smart to embrace that.”
— Judy Fox [09:26]
- Real-World Impact Example
- Dan Sanchez’s comment on someone else’s post garnered 35,000 impressions—showing the potential for exposure just from comments.
3. Crackdown on Low-Quality Content and AI Comments
([12:03]–[14:56])
- Suppression of Inauthentic Engagement
- LinkedIn is now downgrading posts and comments identified as clickbait, promo spam, or generated by bots and automation tools.
“We are reducing the number of low quality posts, including clickbait, promotional content and automated comments. If we detect patterns... they're going to affect that distribution.”
— Judy Fox (quoting LinkedIn) [12:24]
-
Engagement Pods Targeted
- Large-scale, reciprocal commenting groups (“pods”) and comment farms are under scrutiny, but smaller genuine groups are likely unaffected.
-
Legal Action Against Manipulation Apps
- Large third-party tools used for artificial engagement are being shut down.
4. Expanded Verification for Pages and Job Roles
([15:07]–[17:41])
- Trust and Authenticity for Brands
- Premium company pages get verification badges (checkmarks), boosting trust and credibility with buyers and followers.
“85% of business buyers say that trust is critical, especially in the age of AI... Getting that check mark may be the difference between somebody taking your brand seriously or somebody just scrolling past.”
— Judy Fox [15:24]
- Verification for Recruiters and Executives
- Recruiters are now required to verify their workplace, as are executive titles (CMO, CEO, etc.)—a move to combat impersonation and scams.
“Executive job titles are going to be verified and require verification, which is very important.”
— Judy Fox [16:45]
5. LinkedIn Video: New Tools & Best Practices
([18:10]–[20:46])
- Evolution of LinkedIn Video
- Video continues to grow, but short, direct content (both video and captions) performs best.
- Posting long-form written captions with video is less effective; overlay text on video and keep posts tight.
“The data to me doesn't lie. ... That level of likes are coming from really short posts and people are putting text on the screen to describe in the video what's happening.”
— Judy Fox [19:44]
- Streamlining Video Publishing
- Integration with CapCut: Creators can now publish videos directly from editing tools like CapCut to LinkedIn—eliminating multiple steps in the upload process.
“Cap Cut. You can now publish directly from Cap cut to your LinkedIn account in like two taps.”
— Jerry Potter [20:13]
Notable Quotes & Memorable Moments
- “I love that update.” — Judy Fox [02:42], on new analytics notifications.
- “Anything that has lots of those [saves/shares] ... that's a massive, massive indicator.” — Jerry Potter [03:52]
- “A save is ranked higher in the algorithm than a like.” — Jerry Potter [05:42]
- “I've seen company pages start to comment more. ... I have not seen companies embrace the TikTok style commenting.” — Judy Fox [08:56]
- “I've seen a few large tools get shut down in the past six months.” — Judy Fox [14:56]
- “Knowing that a page is a legit company, credible, trustworthy... getting that check mark may be the difference.” — Judy Fox [15:24]
- “Video has had hot and cold moments, I will be honest about that.” — Judy Fox [18:26]
- “Quick reminder. Learn more about your all access ticket to Social Media Marketing world today.” — Jerry Potter [20:46] (promotion, not a content segment)
Important Timestamps
- 02:23 — Introduction to profile analytics and new engagement notifications
- 03:19 — "Dark social" and tracking post saves and sends
- 05:42 — Algorithm prioritizes saves over likes
- 08:05 — Company page comment controls and moderation
- 09:26 — Encouraging brands to “act human” and participate in trending conversations
- 10:24 — Example: Huge exposure from a single thoughtful comment
- 12:24 — LinkedIn’s efforts to curtail spam, bots, and engagement pods
- 15:24 — Increased importance and rollout of verification for pages and recruiters
- 18:26 — Video strategy advice for LinkedIn in 2025
- 20:13 — CapCut integration for smoother video publishing
Summary for Marketers
What you need to know:
- LinkedIn is doubling down on actionable analytics for profiles—track who comes from what content, saves, and shares.
- Company pages have more control over comments, and can now use commenting in broader, more creative ways.
- LinkedIn’s algorithm is getting smarter; it values saves, combats spam, and punishes inauthentic engagement, including large-scale engagement pods.
- Verification is now a trust signal for brands, recruiters, and executives—especially important in an AI-driven, scam-prone hiring market.
- Short, direct video content performs best, and integration with CapCut removes friction from publishing on LinkedIn.
Actions:
- Review your analytics, prioritize content that earns saves and shares.
- Develop (or empower) a human voice for your brand’s company page—comment on creators’ posts meaningfully.
- Audit your use of automation/bots to avoid downgrading.
- Pursue verification if you’re eligible.
- Keep LinkedIn videos short and captions concise—leverage new direct publishing tools.
Discover more from Judy Fox on LinkedIn and for further updates, tune in to the Social Media Marketing podcast.