← Social Media Marketing Talk Show
Social Media Marketing Talk Show
TikTok Updates: Mobile Scheduling, Bulletin Boards, and More
00:17:07
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- [00:02]
A
Welcome to the social media marketing Talk show, your guide to the ever changing world of social media.
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B
On today's show, we're going to Explore some fascinating TikTok updates, including are we finally going to be able to schedule TikToks on mobile? Also, a new tool using some really strong psychological triggers to get even more sales during live streams. Another feature that TikTok is borrowing, we'll say from Instagram. And if you market for a nonprofit, there's a new program launching that could be a total game changer. We're gonna get into all of that right now. My name is Jerry Potter, host of the social media marketing Talk Show, a social media examiner production. We break down all the latest social media news and what it means for marketers like you. Today I'm joined by Kenya Kelly. Kenya is a TikTok and Instagram Reels expert and runs a social media agency and is also host of the if you create it podcast. Kenya, welcome to the show.
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C
Thank you, Jerry. Excited to be here. Thank you.
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B
Yeah, I know you just got off a with TikTok, so I'm glad you were able to join us today. So we'll say they're borrowing it, but Instagram has had these broadcast channels for the last couple of years and TikTok is introducing its own version with a new name. So what is the name and what can we expect with these?
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C
Yeah, so it's called bulletin boards, and right now they're only beta testing it with a few people. I still don't have the feature yet. And basically it's going to allow you to do very similar to what you can do with the broadcast channels on Instagram, but there is a limitation. So you're going to be able to Post up to 20 bulletins per day in this private chat, but it's going to be capped at a thousand characters. Kind of reminds me of like when Twitter had those limits, but as the thousand characters and you just really have an opportunity where you can build more intentional community in private.
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B
Yeah. So you kind of see this as the limitation being that you can only put in a thousand characters 20 times a day. So. 20,000 characters a day?
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C
Yeah. And I think a thousand. It's not necessarily bad. It's just as marketers, if we're wanting to do the way that we always do things, you're going to be limited. But I think we can figure it out. With a thousand characters. It's a lot.
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B
Yeah. I'm not an author, so I'm just trying to think like word count, what that Would be. It would be. I'm trying to think like bio sometimes. What's a TikTok bio? Like 100.
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C
The TikTok bio is 80.
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B
80.
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C
Okay, so that bio, that means there's times 110.
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B
Yeah, yeah, that's about right. Those are times 12. Yeah. Either way. Yeah, we get that. Gives us an idea. So. All right. They have not disclosed the full rollout plans for this or eligibility criteria. It's just being tested with some users. And speaking of tests, we found out about this one from you. TikTok is finally testing the ability to schedule your stuff and in the TikTok app. So what are you seeing with this so far? Have you played with it?
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C
Yeah, so I still don't have the feature yet. I just saw it come up from someone else. But you're going to be able to finally schedule your post on TikTok from your phone. Because right now, for years you just don't have the scheduling feature. You literally have to go to desktop. But now they are testing that with. They always go with certain people first and then it scrolls down or whatever. But it really is going to allow you to schedule all your TikTok content right there in the mobile, which is huge because many of us have all these things in our drafts and now we're going to be able to schedule them. It makes me so excited.
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B
Do we know if this is available for, like, all types of accounts?
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C
We don't know just yet. Right now, they're just rolling out so many new features and you're just watching it as it comes out. I think it's going to be for everybody initially, but we'll see what happens.
- [03:21]
B
Okay. Lots more updates we got to get into. You know, at Social Media examiner, though, we operate with a growth mindset, which means anytime something happens, good or bad, we say, okay, what does this make possible? And when we do this, we always discover exciting new possibilities. So if you were thinking about this with your marketing, you might consider joining us at Social media marketing world. April 28th through the 30th. Gonna be in Anaheim this year. For those of you listening to the podcast, Kenya is doing a little dance. Cause she's excited, too. You're gonna discover the latest marketing strategies, meet other marketers facing the same challenges and opportunities that you are. So ask yourself this. What does Attending Social Media Marketing World make possible for everyone who's been there before? It's big things, so learn more. You can save 50% off your ticket right now at Social Media Marketing World. Again, Social mediamarketing World. All right, another TikTok update. These, they're calling footnotes. And you have seen these. So tell us what are footnotes and what are you seeing about them so far?
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C
Yeah, so I actually got the feature yesterday, and I've been just kind of playing around with it for a little while. And so basically what happens is that when you post a video to TikTok and it's trying to index the video, it's trying to determine what is this video is about. Right. So the video is on my screen right now is this is someone who has some VIP passes to an event, and she's going to leave them, and she's going to leave them on the grass for someone to pick up. And at the bottom, it asked me, was this someone actually leaving access passes, like, the way that they're trying to index the video, like TikTok is, or asking me, is this true? And I can say, yes, it's helpful or no, it's not. And it's just a really great way for, I think, SEO and then TikTok being able to accurately determine what is happening in the videos or what the intent of video is, because the algorithm is getting more and more intentional and specific as it's sending out content. I think it's kind of cool.
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B
So it's kind of just to back up the truth of things. How would you even answer that unless you, like, did you go find these on the lawn? Like, how? With the example you gave?
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C
Yeah. So what happens in this video is you see Lollapalooza and you see someone show their VIP tickets, and you see them leave them on the grass.
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B
Okay.
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And the text on screen says, leaving VIP passes on the grass. And their software is trying to determine, did this person really leave VIP passes the grass? And then I can click yes or no. Like, earlier, I saw someone saying that Kamala Harris actually won some city or some state or whatever during the election, and they're asking, is this video accurately saying abcdefg? And you're able to say yes or no, what it's saying. But also I think if there's hints of asking, is what this person's saying in here helpful? Right. And so if it's helpful, then you say yes. If it's not, you type no. And that's just. I feel like it's TikTok trying to really make its algorithm even better than it already is.
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B
Okay. All right. So what they're saying is this is being tested in the US Only right now, and only with certain people. And I guess if these are voted as, hey, this is helpful, then eventually it can appear with the video. Is that.
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C
Yep, okay. I think it's helpful. It's really telling the algorithm this is what this is. I think they're just testing out to make sure. Well, they could be doing things because of the US partnership, maybe, or maybe because of government type of things, but it feels like that they're trying to figure, figure out is this an accurate picture of what this video is about. Like, as they put that, because like, you know, TikTok will put at the bottom of the screen, this is what this video was about. And they're asking, did we get it right?
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B
Okay, all right. And they say that they are being monitored with automation, of course, but also human reviewers, at least for now. So we'll see how that goes. Speaking of the US, TikTok did finally comment on whether or not there's going to be an independent US app or not, which we'll get into here in just a second. But up next, Creator Care Mode suite. This is a suite of new tools which are using AI to theoretically help creators and marketers do things a little bit easier. So walk us through what the Creator Care Mode suite has.
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C
Yeah, so there's a lot of different things that it's offering in here, which is really cool. It says that it's using an AI driven tool that filters offensive words and comments. Because sometimes people just get on TikTok and they're just like keyboard warriors and they just say things and I think they're really protecting children and they're really protecting people in general. When folks want to come on and just start saying all these different things and AI really like flags it. So like sometimes when I'm talking about whatever, I'll click on the comments and I'll see. I have 91 comments to review and I'm like, well, because it's trying to see should this actually be said here. Because sometimes I'll comment the word weird and I'm not calling a person weird, but they, they don't know that. And so they're going to give that person an opportunity to determine do I want to actually let this comment be here. And I think it's very helpful. But also they are enhancing this for Live Stream because Live Stream really hasn't had that feature. It's always been on the videos.
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B
The Wild West.
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C
Yeah, yeah. Because more and more and more people are doing live streams than ever on TikTok and they're really allowing for AI to protect people as they're creating Content.
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B
Yeah. Okay. It's interesting what you said about kids too because it's like my biggest concern about like my teen on social media isn't so much what content he might see, but it's like people being, you know, trolling and things and oh yeah, somehow teaching him like, oh, that's okay.
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C
Yep.
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B
You know, so yeah, very, very interesting. All right, so there was a story from a credible news source that there was going to be a spin off Tick Tock standalone app for the US which was going to be part of the, the ability for TikTok to stay in the US and not keep going through these 90 day extensions. And TikTok has now officially commented on it and they said it's not true.
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C
It's not true. TikTok is not going to be a standalone app. I'm glad to hear it. But it's not true. Which is like thank God, thank God, you know, because everybody was freaking out like oh my God, is it going to be the same and yeah, yeah.
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B
Well, I mean if just even when the original story came out, we were thinking as marketers, like okay, so am I going to have to post 2 places to reach people in other countries or you know, what's that going to be?
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C
So yeah, we thought that we were going to lose all of our followers. We were like, oh my God, we got to start over from scratch, you know, all those thoughts. But thank God.
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B
Yeah, yeah. All right, so you were just talking about the growth of live streaming, comment moderation and all of that, but now they're introducing a new tool to increase sales during live streams. And I hear about this from you all the time. You're like, you have no idea what is happening with live stream and shopping and everything like that. And it's just, it's kind of mind blowing compared to a few years ago. But this latest update, Countdown bidding. So can you tell us about that?
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C
Yeah. So what it's like an auction is what they said. They said it's an auction style feature on TikTok Shop, tailored to the collectibles and pre owned luxury markets. Because there are people, I've come in on live streams and there are people that are selling very high end items. They're reselling Louis Vuitton or Hermes bags or just all these like amazing pieces and it's like very expensive things and they're giving people an opportunity to kind of do auction only type experiences on a TikTok. But also I think it's countdown, countdown timers, like legitimately, like not everybody can say oh, this is the one of a kind piece, but it's very specific accounts who sell certain things and there's this new feature where they're going to be helping e commerce businesses do this when they're selling live.
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B
Yeah. And the psychological principles behind that from a marketing standpoint are obviously huge. They did say that shoppers have to pre qualify and accept the terms. And so it's not like anybody can just go on there and just be like, sure, $10,000 and they don't follow through. But I worked for a number of years actually until the pandemic on the side, I worked as a charity auctioneer for nonprofits to help them raise money. Oh, wow. And when you get people in a room, virtual or in person, it just, it changes everything. People get competitive, the fear of missing out. So it'll, it'll be interesting to see this. This is potentially a, I think a really strong feature for marketers and businesses. Could be rough on mental health for some users, but we'll see where it goes. So I don't know, I just kind of picture, you know, when I imagine being in a room raising money for nonprofits. Everybody knows exactly why they're there and that kind of thing. So. Yeah. All right. Another update from TikTok. They are again moving outside of the phone. And it's the content has the potential to show up all kinds of places now, which TikTok has been sort of been pioneering more than any of the other major social networks. So where are we going to start seeing TikTok now?
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C
Yeah, so we're going to start seeing TikTok pretty much everywhere you're going to see them. I don't really know what Curb is, but Curb and Westfield Malls, Rockbot and Hope Hydration, you're really going to be seeing it in taxi cabs and anywhere where there is a screen. You're going to be able to start seeing, watching TikTok videos without having access to a phone. So we know that right now it will connect in a, like in the Teslas. But now it's going to be pretty much everywhere. Like shopping malls, mall screens. Like if there is a digital billboard in the airport, you're going to start seeing where TikTok is everywhere. The gyms, pretty much every single place. You're going to start seeing TikTok content everywhere. And I said this was going to happen. I kept saying that when they get that deal with, between TikTok and China, Singapore and the U.S. everything was going to expand. So I'm like, I'm sitting Here, like, yay, me. I was right.
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B
Yeah. It's really interesting. They're saying 15,000 US taxis will get it. That's what Curb is, is a taxi TV company. The thing I'm wondering is, are the screens going to be, like, in the malls and stuff? Are the screens going to be vertical or horizontal?
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C
I would think they would be more vertical. They have been pushing us to create more horizontal content, but it's still 99.9% vertical. So I think it's going to be like, you know, when you're on the bus stop and there's the vertical thing on the side of the advertisement, I think we're going to be seeing more vertical screens in that way, and it makes more sense because most of us hold our phones vertical anyway. So I think it's all going to be vertical.
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B
Yeah, it'll be interesting. All right. YouTube Music is now coming to TikTok. I love it when the companies get along. What is this update with YouTube Music and its incorporation into TikTok?
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C
Yeah, so it says TikTok has integrated YouTube Music into its ad or add to music app feature. And I saw that the other day, and I've actually been receiving a lot of messages about promoting different artist music, which I wasn't used to, to sing. So it says users can now save songs discovered on TikTok directly to their TikTok song playlist on YouTube Music. I've never even used YouTube Music before.
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B
Yeah, I mean, it's now Google's obviously main YouTube or music app, but it's also their main podcast app, too. So it has been growing even from that standpoint. That's where I know about it a lot is from the podcasting side. But it's interesting to see this kind of stuff getting integrated together in that way. And I've decided that TikTok must just have a whole board of people who just sit around and going, all right, what have we not infiltrated yet? How can we go get there? Right. It's just constant, all of these different things.
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C
Well, you know, I think that they came in and they. They spooked the neighborhood in terms of all the people. And I think that now they're. They're playing together. I think that there has to be, you know, if you're not for Meta or you're not for Google, then you're against them. So I think that all these partnerships that they're doing is making sure that they are playing, you know, so instead of, like, fighting each other, think they're playing, playing together. Because why not? Like, they partner with Amazon, partner with Pinterest, partner with Eventbrite, and it's like it just makes more sense to forge these partnerships here in America. One, America makes money. Okay. Two, it's just a happy go. Lucky family is kind of how I'm looking at it versus them being the outsider that everybody's upset at.
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B
And this is the story I didn't see coming, but I'm really intrigued by. TikTok is essentially introducing a way for nonprofits to turn views into donations. So walk us through what we know about this so far.
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C
Yeah. So this one is very, very new to me. I know for the longest time that TikTok had been working on people like partnering with nonprofits in some type of way. But for me, this looks like their first really big push to kind of make this happen. But Basically it says TikTok introduced TikTok Pro, a new app that aimed at enhancing content enjoyment while enabling charitable support through its Sunshine program. Right. I don't really understand it a whole lot, though.
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B
Well, I love it. They call it Virtual Sunshine, and it sounds like, like you watch TikTok in this separate app and then you earn Virtual Sunshine, which will be some sort of credits, and then you can turn that into actual donations to different non profits.
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C
Oh, interesting.
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B
So from a business standpoint, you know, you and I are both entrepreneurs. From a business standpoint, it's brilliant. Right, because they're basically going to increase their views from people who want to support nonprofits, and then they're just going to share a little bit of the ad revenue. But I know we have people in our audience that work with nonprofits as well, so.
- [16:01]
C
Okay. Yeah, that one confused me.
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B
Yeah, it'll be interesting to see kind of how this rolls out. Right now, it's just launched in Germany and Portugal. Spain is going to be next. This isn't one that we're going to get in the US first, but we'll keep you posted with more about that, of course, here on the show. So quick reminder, Social Media Marketing World takes place April 28th through the 30th, 2026. And you can grab your ticket today at 50% off. Go to Social Media Marketing World again, Social MediaMarketing World. And Kenya, where's the best place to discover more about you?
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C
Yeah, you guys can actually watch me on YouTube, LinkedIn, TikTok, of course, Instagram and all the places and my podcast, if you create it.
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B
Yeah, Kenya's big. You can search for her name and it'll come up. Right. It's always nice when you get to that point.
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C
So cool, right?
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B
If you want to add another podcast to your listening lineup, couple for you to check out the AI Explored podcast as well as the Social Media Marketer Podcast. Until next time, may you be wise with your marketing decisions. Thanks everyone. Bye.
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A
The Social Media Marketing Talk show is a Social Media examiner production. For more social media insight, visit Social mediaexaminer.
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Com.