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Social Media Marketing World Announcer
After 12 years of running Social Media Marketing World, I can spot the difference between two types of marketers pretty instantly. You've got the reactive marketers who come looking for quick fixes. They need to solve Instagram's latest algorithm change or figure out why their Facebook ads are not working. They walk away with answers, but months later they're back in the same cycle. Then you've got the visionary marketers who come looking for the complete picture. They they want to understand how AI enhances their marketing, how paid and organic strategies complement each other, and how to build a marketing system that adapts to any change. They walk away transformed and they stay ahead for years to come. Listen to what Fadan Aladdon said after attending this conference Changed my life in many ways. It changed my vision, it changed the way I was approaching my strategies in marketing and I made wonderful connections. Social Media Marketing World 2026 gives you complete AI mastery. Platform specific strategies for Instagram, Facebook, LinkedIn, TikTok plus integration frameworks that connect everything together. Grab your tickets today by visiting social mediamarketingworld.info and transform your marketing approach before change forces your hand.
Show Producer/Outro Announcer
Welcome to the Social Media Marketing Talk show, your guide to the ever changing world of social media.
Jerry Potter
All right, on today's show we're gonna explore some big yout updates, including an AI feature that claims to turn raw footage into a nearly ready to publish video theoretically. Also a mobile only feature that's coming to desktop and if you're running ads on YouTube, a better way to see how your organic strategy is working versus your paid strategy. That and a whole lot more that which we've got to update you on today. My name is Jerry Potter, host of the Social Media Marketing Talk Show, A social media examiner production where we break down all the latest social media news and what it means for marketers like you. Today I'm joined by Liron Segev. Liron is a YouTube strategist that helps businesses turn YouTube channels into lead machines. Liron, welcome to the show.
Liron Segev
Thank you for having me. Super excited. Every time we can geek out about YouTube, I'm in.
Jerry Potter
Absolutely. All right, so first big thing is a new AI edit feature. So this is in the YouTube Create app. This is YouTube's answer to Capcut and all of these different mobile video editing apps that have been rolling out over the last couple years where it says it'll turn raw footage into, quote, a coherent first draft edit using AI. Now, I'm all for anything that, you know, cuts down production time, especially for busy business Owners. This is available in the Shorts camera, in the regular YouTube app, or in the YouTube Create app. So thoughts on this? How well you think it's going to work? How does this fit into a marketer's plans?
Liron Segev
I love this to bits. I saw it when we were in New York when the Metron YouTube event, when they announced it, and this was absolutely one of my favorite, favorite new features out of the 32 odd features that they launched all at once, like, go YouTube team. So the reason I love it so much is because, like you said, anything that helps us create content and get it out there faster, I'm all for it. Love Capcut. I think Capcut's great. You know, not loving their privacy terms of service anymore. But what they do really, really well is make it simple for you to take a whole bunch of clips on your phone and in a couple of minutes have a nicely edited video that you can just post. That's brilliant. I am really hoping this is the answer we've been waiting for. And for, you know, from a business point of view and a busy marketer's point of view and a busy executive point of view, you're all at an event, you've taken it. You can take a couple of quick video clips with your phone and you no longer have to then wait, you know, like a week for your editor to get it done and send it to a team and do all that. You can literally go outside over a cup of coffee, select your clips that will splice it all together, put some little editing things within the app itself, and in minutes you're going to get a beautiful clip that's ready to post. I think this is a huge winner.
Jerry Potter
So when you saw this at made on YouTube, did they demo it? And if so, is it the kind of thing where it's just whatever random clips, or is it mostly like B roll, where talking doesn't matter, or what.
Liron Segev
You selected from your camera roll, essentially. And the nice thing is it's intelligent enough. And this is what I really like about this. And the demo that they showed was somebody doing a recipe. It was making chocolate cake, I think it was. And what they did was with their phone, they filmed a bunch of clips on the ingredients and putting it all together and how it all comes out. And the final product, they then selected all the clips, not necessarily that were filmed in a specific order, but it actually managed to auto magically. I think that's a technical term. Yeah, auto magically figure out that this is a recipe, automatically figure out that this is Step one, step two, step three, step four. And really put in a nice timeline that you can just play with and then just drag things and move things and add some effects to it and it just instantly gets done. So I like the idea of me coming out of an event. I've just given a talk. I want to give my 3 cents worth, and I want to have interviewed someone about what they thought. And now I've got these clips on my phone instead of it just sitting on my phone. Open up the app, select them, splices it together, go. Oh, this is actually dang good.
Jerry Potter
Yeah. Okay, now that you've said that, the AI can figure out, like the order of the steps, that changes everything, because was it GoPro has had an app for years where it's like, we'll take a bunch of your clips and throw into music. And it's like, okay, that's all right. But yeah, this is definitely on another level. So. All right. Another announcement with this, another AI announcement is super resolution, as they call it, is rolling out. So they now are using AI to what they call upscaling your videos originally uploaded at a lower resolution, as low as 240p. So a lot of us now have 4K TVs, or mostly on YouTube is 1080p. And now they're saying, even if it was 240p, which I don't even know what that is. Was that the first camera, video phone? You're the techy guy. I mean, yeah. This is incredible.
Liron Segev
Do you remember the first post? Flip phone, One of the old Nokias that you slid out and had a little keyboard even.
Jerry Potter
You know, it's one of those.
Liron Segev
I'm not sure how super sexy that is for a 240p, although I'm not sure that many of those clips are still around, but from nostalgia point of view, they are definitely there. I like this feature because, as you know, more people watch YouTube on TV than people watch Netflix. So we're definitely going after that TV audience, and we want to make the TV experience the best experience that can be. So being able to take my clip that shot, maybe in 1080p in HD and being able to upscale that to 4K, which makes it brighter, sexier, more clear, and people can see it and engage with the content better. Those tools, I'm for it. The one thing I didn't see was whether it allowed you to opt in or opt out for that. I don't know. Did you see anything about the opportunity for the creator to make a selection?
Jerry Potter
Everybody's opted in by default. This is one of those ones where they're. Yeah. And I think if I was in charge of YouTube, I would go, this is for the greater good, for videos to look better. But if you do want your videos to stay the way they were or you don't like the way the upscaling works, because I got to think certain types of video, like you mentioned, if it was 240 pixels originally, May not upscale very well. You can opt out of it.
Liron Segev
Okay. So as long as you can opt out of it. I like options, right. So I may want to have all my stuff upscaled, but I have maybe a clip within my. I'm doing a montage of like my YouTube channel history. I don't want those clips upscaled. I want them to look with all this crappy resolutions. So it keeps the nostalgia factor of it. So well done for giving us options. Options are good.
Jerry Potter
All right. Lots more updates by the way though, if you're wasting time with generic marketing advice, Social Media Marketing World delivers proven strategies that you can put to work even before you leave the conference. Beth Harner was one of our attendees. She said, great lineup of speakers, content was great, we relevant and useful. I walked away with many things that I could start doing right away. And then Jules McGuire was also there. She said, every single session I've attended, I've been able to take away probably three things minimum that I'm going to be able to immediately implement. So if you've never been, this is how we design this conference. Every session is designed for immediate implementation, including AI workflows that streamline your content creation, Instagram tactics that boost engagement fast, LinkedIn strategies that generate qualified leads, video creation shortcuts that can save you hours every week. Plus if you get an all access ticket, includes an extra day of workshops where we go even deeper into implementation. Grab your ticket, check out the speaker lineup. Now go to social mediamarketing world again. Social mediamarketing world. All right. YouTube has announced a huge partnership now with Adobe so that you can use Adobe's new premier mobile app, which is free to what they're saying is use pro grade tools including AI sound effects, transitions, templates and Firefly powered asset generation. So that's Adobe's generative AI tool to generate video clips and images and it's literally designed to where you can literally publish right to YouTube from that. So as we were talking about removing friction. So what have you seen about this liron and what are your thoughts?
Liron Segev
Yeah, I think that people who use the Premiere suite or the Adobe suite, we do that so that the end result will be a clip that, that we can take and upload. Right. So if that's going to take away another barrier and it's going to make it easier, especially for those who are not your traditional editors, who have. Whose editing is not their strength, great. Any tool that helps us create and then upload, I am all for it. The nice thing is that if you're a seasoned editor, you may use bits of it and maybe not do the final upload. Maybe you got to send it to your team to get approval. But if you're a solo creator, the last thing you want is additional steps. If we can get into that habit of got my clips, I've edited them, I've used all these AI tools. They now looking great. I can push a button and now it gets does the upload. Great. Now I can just focus on my title, my descriptions, adding all that other good stuff that we all know has to go with every piece of video. Tools are awesome. Because tools help doesn't mean it's one thing that absolutely everybody will use. No, but that's not what they're going for. They're trying to just make it easier so that more people can get their content online and hopefully share their messages with the world. You know that when we speak to businesses, one of their biggest struggle is, okay, I've got these clips now. What?
Jerry Potter
Yeah.
Liron Segev
So if this can help. And you know, maybe they've got a junior editor who's just doing some Instagram reels and now they can take this and augment that power and stick it onto YouTube. Fantastic. I'm all for it.
Jerry Potter
A little bit of a theme today. Yeah. And I'm, I'm curious with this deal, like, is YouTube paying Adobe or did Adobe pay YouTube or like, what did it look like? But just to give you an idea of how integrated this is in the YouTube app, you're going to see an edit in Adobe Premiere Icon on shorts. So it's a, it's a full integration, which makes me think that Adobe's playing YouTube, but we'll see as time goes on.
Liron Segev
Well, Jerry, on that, I'm interested to know if Adobe has got their mobile app. I saw it at VidSummit like you did, that allows you to create your content and edited on your phone. And now we have YouTube's own creator apps. I'm kind of wondering what's the deal here? Like, which one are we going to land up using more? Probably the one that we like more.
Jerry Potter
I would assume yeah, well, the best app is the one you know how to use personally. And this just might be me aging, but I don't ever want to edit a video on my phone. So unless it's going to be the, I don't know, my thumbs are too big or something. Unless it's going to be the, like the Create AI Edit app we talked about earlier, where it does most of it. You know, I'm going to be sticking with computers for as long as I can, so.
Liron Segev
Same.
Jerry Potter
Yeah. All right, this is an interesting test. If you manage a channel that gets a lot of comments or have a channel, or if you get a lot of comments right away, YouTube is testing AI comment summaries so you can quickly gauge viewer sentiment on video. So basically, if you get a bunch of comments in your first hour, rather than having to read through them, you. It'll sort of give you a summary about all of it. So thoughts on this, Liron?
Liron Segev
Okay, this one's weird for me, man. This is one. I tell you why. Because we know that we watch a lot of videos and we don't leave a comment with every single video that we watch, right? We're just naturally just consuming the product, consuming the content. We may thumbs up something that we like because we want to see more of it, but I don't leave a specific comment, positive or negative. I don't leave comments on every single video that I watch. The reason I'm a bit kind of iffy about this one is because a lot of the communities are broken up into very polarized views. Either there's lots of haters or these lots of supporters. I'm really worried that when somebody comes to your video, they look at the comments and right now they kind of scroll through and they make up their own mind and they go, they're a bunch of idiots. This is a good video. Forget the comments. Or now that they'll see a summary and the sentiment is like, well, most of the people said this was rubbish. Oh, is that going to turn people off without giving it the benefit of the doubt yet? I don't know. I'm. I know that YouTube went through that whole like and dislike, you know, when they hit the dislike button. And the community was in uproar about that as well. Because the dislike button was how a lot of people figured out whether a channel look, whether that video was good or bad. To YouTube's kind of defense, they said, look, it was actually being weaponized because people were raiding other people's channels and disliking a lot of videos and it actually took a very big mental issue on a lot of creators who were getting all this hate. So I don't know where this comment summary fits into play and whether we land up on a video we can't see the dislike button, we get a quick summary of the comment saying that this was crap. Well, are we going to stick around? I don't know.
Jerry Potter
Yeah, well, and one thing to clarify my understanding is only the channel owner or channel team will be able to see these. So is as of now, I don't think unless you saw something different again.
Liron Segev
Definitely happy to be corrected if I'm wrong here. Yeah, I assumed. Or the way I read it, again, very open to be incorrect here. Just like we currently have AI summaries on videos.
Jerry Potter
On the videos.
Liron Segev
Okay, I think think is the big word here. I think it may be a comment summary that's public if it isn't and it's just for the content creator to kind of figure out what their audience is saying. Whoa, I take it all back. I'm all for it.
Jerry Potter
Yeah, because the same thing would happen is with the dislike button, people could weaponize it and haters are the loudest ones a lot of the time too. So. All right. Well, it's currently limited to a small test group. You might see it on your channel, but they are planning broader rollout. So they certainly moved beyond the, well, let's just try it on, you know, a thousand channels and see what happens. So if you do see it, you can give feedback by giving it a thumbs up or a thumbs down on how well it did. But of course that would require you to go back and read the actual comments again, which is the whole point that we're trying to get away from. So. All right. Another somewhat controversial feature on YouTube communities rolled out, I think it was earlier this year where instead of just you being able to post in a feed, your audience can now post in a feed. It's almost like a Facebook group within a YouTube channel, but it's only been on mobile. Now it's coming to desktop, including access to more settings and moderation tools. What have you seen about communities? Have you seen anybody that's using them?
Liron Segev
Well, I saw a lot of people trying them. I saw a lot of individual creators trying to build that community. I think this is kind of trying to be a Reddit slash discord version for YouTube where they understand that us as creators, we have our videos, we have our channels, and unless we're going live and having ability to real time chat with our Audience. The only other opportunity is to see the comments. So kind of community became this place where before community was called the post page, where you can post you only the creator could post. I love that feature. I think was very underrated. I used to do a lot of community polls on there and that was great because I was able to interact with an audience. The community side of it now becomes that they're allowed to post as well. How well that's doing, I am not so sure. I've seen a lot of people using it. I have seen a lot of creators just posting out content. I have not seen many that the community is so heavily involved. I'm sure there's lots of pockets like a Minecraft community. A DND community maybe is much more active from a business channel point of view. I just haven't seen that being a real thing yet. But again, keep on going back to we love options. Give us those options, let us use them, let us test them. As with everything we've got to test, there's no one rule that applies to all. So if we can test it, do I encourage testing? Absolutely. If it works, yeah. Keep at it. If it's not for you or your audience also fine.
Jerry Potter
Yeah. And you have to turn it on and then you can turn it off. And I've seen some channels where it's like, yeah, I turn it on. And then over the weekend I had 500 extra comments to moderate and it was like, nope, nope, not going to do that.
Liron Segev
I get the premise, I get the concept. The concept giving us more engagement with our audience, which I'm absolutely. For broad strokes. Is it for everybody? Probably not. I'm sure these communities who absolutely love it. But I would love to see a discordish ish equivalent somehow I don't know if it's remotely possible.
Jerry Potter
Well, and I think for some marketers and business owners too, they've already got a community elsewhere and so it's like they'd rather them again go elsewhere. You know, when I first started my channel, the second platform I added after YouTube was a Facebook group because I was like, oh, I want a place that people can gather. So I like that it's at least an option. But yeah, I'm not sold quite yet yet, so agree. All right, there is a live Q and A sticker update. There's a new AI powered smart Q and a sticker with editable suggested questions. So you can do that for mobile live streams now, which is cool. And speaking of live streams, this is one of my favorite updates you can now simulcast on both your traditional landscape, YouTube live, the VOD format if you want to do that. Or vertically where it shows up in the chat feed. Now previously you could, there's a workaround with some third party tools. It was pretty clunky, but now you can do this and the chat is unified for both of them with which is really, really cool. So what are your thoughts on this? Is it worth it trying to set it up to go both places if you're doing lives?
Liron Segev
This has been the most neglected areas I think for YouTube for a while and to the point that we had to find workarounds to do stuff. So now the fact that you can do it all in one place and you can stream vertically and horizontally, the chats comes in together. One engagement, one interface, less things can go wrong. You know, we, you know, when you go live you got to manage buttons and different links and URLs. Take away all that complexity and now it just does it beautifully for you. Love it. I think that's great. I think from a business point of view, it's going live is so underrated as a way to create content and if this takes another barrier away, yeah, absolutely. And I think it will be used really, really well. Big focus on, on the live community and I think it's only going to grow well.
Jerry Potter
And you know, here we are, you know, recording this live on YouTube right now. We have not added the vertical stream, but I think the thing to keep in mind, if you want to just go live for your existing audience, I think landscape makes the most sense because again, the vertical ones are going to come up in the shorts feed, but there's obviously a lot more chance for discovery there. The question is, if we're having an extended conversation like this, I feel like somebody would have to swipe in at the exact moment to capture their attention because you get what, two seconds before somebody swipes away in the shorts feed.
Liron Segev
But again, I think the whole idea is that you could start watching something on your phone and then in the car or waiting for your doctor or whatever it may be. And when you get back to your computer, you just seamlessly transition across and watching it on your nice big screen. So it's about from a viewer's experience point of view, it just really helps streamline it. Not have to find another URL. We don't have to find another workaround to get back into the stream. Look, we've seen streams that go on for four, five, six hours. People are not stuck at one place for four or five Hours they're moving around and being able to have that option. I think that's pretty cool.
Jerry Potter
I'm glad you brought that up. That's a great point. And as we know with YouTube, if you close your mobile app and you open YouTube on your TV or your computer, it's going to say continue watching. So it's gonna make that connection easy. All right. If you do paid traffic on YouTube. YouTube has done a great job of making the barrier to paid traffic easier by adding this ability to promote videos. Used to be you literally had to learn Google Ads to do anything. Now in YouTube analytics you've got the ability to filter and compare your paid versus organic traffic views, watch time, engaged views and all that, which is really, really helpful. What are your thoughts on this Liron?
Liron Segev
Definitely data is king. Like we need to know what's going on and what we don' a mush, you know, it's got a mush of stuff. It's one version of this. And hey, that video did really well. Well did it like do we put ad spend behind it? Do we use some promotion tab? What do we do now that you can split the two, you can start making some real data driven decisions and say this is organic. It blew up so nicely. Great, let's put some ad spend behind it and let's monitor what the ad spend will do for it. I love having data. Like we're data nerds, you and I, so we appreciate anything with a graph and a one and a zero we love And I think, I think businesses will really appreciate the ability to be able to run their reports and get run through their KPIs and say, hey, did it hit what we were looking for? Was there an ROI on this? How much did we spend? What was the reward versus currently the way that it is, you get this thing and you got to export it and find a workaround and filter out yourself now that it does it automatically. I think that's brilliant.
Jerry Potter
I'm just laughing because I don't know where you decided I was a data nerd. I know we, you know, we met earlier this year. We've hung out in person but I am a somebody else. Tell me what the data says. I look at the data. I like the power of data, but I'm not a data. All right, another update. I thought this was sort of just a housekeeping thing, but during our pre show Liron shared something much more interesting. So the copyright tab in YouTube Studio has been renamed to Content detection. Now the tools like the Copyright Match tool tool and all of that, they're all the same. But if you're going in there looking for it, where's, you know, where's the copyright tab? It's now called content detection. But tell me more about what you were telling us during the pre show liron.
Liron Segev
Right, so this is important. So YouTube is now, you know, obviously you can't fire up anything without understanding the word AI in. And we've mentioned AI probably a gazillion times just in our little chat. YouTube is very serious about protecting their creators, that people are not able to clone and replicate and essentially copy a crater that's online. So they've given us a tool that allows us as content creators to be able to verify that we are indeed who we are. There's a bit of a process that you go through, including shoving your id, which I don't love so much, but it does go through that process and essentially it gives you a digital foot like a fingerprint, right, that says this is you, you own it. In the content little sections. Now it will go out and it will see if somebody else uses your fingerprints, in other words, clones another channel. It will come up and show it to you very much like it does with somebody ripping off your entire content. So it's YouTube step of protecting their creators. Because you can imagine the likes of Mr. Beast and Mark Rober and Casey Neistat, all those people with AI automations and a couple of clicks, you're able to become somebody else. We kind of want to keep that level of protection. So I think we're going to see more of that and with digital identity, understanding the authenticity of a particular piece of content. Because if I can clone somebody else, I can make them say anything else. Especially with voice cloners and video cloners, we're going to see wild stuff happening out there where famous people are saying stupidly things and it wasn't actually them. So I think it's a good step.
Jerry Potter
And not just for the Mr. Beasts of the world, but think about, you know, CEOs and spokespeople for, you know, brands and different things like that. So if you don't upload your ID and all of that though, will it do it based just on the history of your channel? Because it's like if you've uploaded over 500, you know, my face is on over 500 videos, at some point you'd think that, okay, this is where this guy's face goes.
Liron Segev
Look, I'm the security nut. So yeah, I do not love the idea that I have to show my id. But I will say that I haven't had to join the YouTube Partner Program in a while because I've been on this platform for way too long. I believe if you join the YouTube Partner Program, you have to do go through that same process anyways and be able to prove that you are who you are. And then my counter to that, well, if you've proven who you are once, why am I doing it again? Right. Okay. It kind of doesn't make sense, but to your point is that it not only a famous creator, but from a business point of view, imagine a spokesperson who is all over the media and is in charge of a specific company and they're giving their press releases and they're making their announcements and imagine videos start circulating of them doing stuff that they shouldn't be doing or saying stuff that they absolutely shouldn't be saying. So I think it's important to be able to get a digital fingerprint of us as a whole, because we're just too easy to replicate today. AI space is so wild where within a couple of clicks, you're literally able to mimic anybody. And especially if you look on the. The darker web, where there is no policies, right, Real companies have some guidelines and restrictions, but on the dark web, man, it's a free for all. We're gonna seeing a world that we're just not gonna be able to trust what we're seeing anymore. And we need some way to verify that. So this is great, by YouTube giving us the creator, the owners of the content, and our faces, being able to say, hey, look, this is me. This is the content I make. If you find my face anywhere else on my voice anywhere else, let me know so I can tell you whether that's right or wrong. And it's the same process as a copyright strike. You just got to go through that motion of filling in some forms online and hopefully get it taken down.
Jerry Potter
All right, it sounds like it'd be a good idea for all of us to just go in and click on that content detection tab in YouTube Studio and just see, like, are there any suggested tasks or anything like that? So, all right, I'm going to do that after we're done with the show today. And you're right. You know where AI is going. If you've been making content or you have somebody making content for your company, your voice is out there, your likeness is out there, and the copyright laws are slowly catching up. And not everybody has a whole legal team, but I even think about some of these tools where they'll Take your long form video and they'll cut it up into shorts. You know, I saw a thing this week where you would like, if you wanted to make an animated title for a video, you would just basically design what you want it to look like in Canva or another program and then AI will basically turn it into a video that's animated. So even these clipping tools, I could see where it would. It's not going to take clips of your video and re edited, it's literally going to take clips of your video and recreate it.
Liron Segev
Right now there are tools, and this is legitimate tools that are, that are there for legitimate purposes. So as a business, you know, not dark web, we're not endorsing any of this, just to be clear. But me as a business, if I want to make an ad and I want to test three or four different creatives right now, I would have to go to my team and I would have to get it shot with three or four different people and saying different things and to see which one the audience resonates with. All of that is time and money. I've built an automation where I can literally put in the product, I can put in a description of the person or a clip of that person and it will link it together and it will read out the dialogue exactly as I put it. And within four minutes I can produce a clip. So I'm doing that for an ad point of view, but it's very easy to see how somebody could use it, not for a. For good intentions. So I think we're going to need to see some sort of blockchain, some sort of a rubber stamp to say, hey, this content is authentic versus this content is AI generated.
Jerry Potter
Yeah, well, I appreciate that YouTube is at least looking out for the people that are publishing too. So as a small business owner, I can't even imagine adding that to our plate on a regular basis. So. All right, two quick updates. If you have a membership on your channel, they've added some filtering options so when somebody visits your channel page, they can see members only videos and public videos just to make it easier to browse content. And then also YouTube is launching their creator reinstatement pilot. So it's a new program where if previously you were terminated from YouTube, you can apply for a new channel after one year. Of course, you still have to follow the rules and all of that. I would think that people would find another way around that rather than waiting a year. But in this case they're now saying, look, just because you messed up once you know, YouTube's like, we're 20 now. Just because you messed up once upon a time, you. We'll give you another shot. So. All right, quick reminder. Learn about an all access ticket to Social Media marketing world today. Go to Social Media Marketing World and Liron. Where's the best place to discover more about you?
Liron Segev
Oh, everywhere. So if you want to find me, I'm. I'm on lironsegive.com I'm on very big on LinkedIn where we share business advice specifically for businesses helping grow their YouTube channel. Very underrated platform. I think we should all get in and find that. So just my name Leron Segev there and I've got a newsletter you can join up. But I think it's super important for all of us as business owners to understand the power that YouTube gives us. And we're so grateful to YouTube for giving us that platform and being able to share our messages with the world and if it helps us find clients, what a win. So yeah, Jerry, this has been super fun.
Jerry Potter
Awesome. If you want to add another podcast to your listening lineup, if you enjoy this one, you'll also enjoy the Social Media Marketing podcast. You can get that wherever you get your podcasts. Until next time, may you be wise with your marketing decisions. Thanks everyone. Bye.
Show Producer/Outro Announcer
The Social Media Marketing Talk show is a social media examiner production. For more social media Insight, visit social mediaexaminer.com.
Social Media Marketing World Announcer
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Podcast: Social Media Marketing Talk Show
Host: Jerry Potter (for Michael Stelzner, Social Media Examiner)
Guest: Liron Segev (YouTube strategist)
Episode: YouTube Updates: Creator Tools, Comment Features, Traffic Filters, and More
Date: November 24, 2025
This episode dives deep into YouTube’s latest updates with a focus on creator tools, AI-powered editing, community features, traffic analytics, and new content authentication protections. The discussion centers on what these changes mean for marketers and creators who want to maximize YouTube’s potential for brand building, content creation, audience engagement, and data-driven decision making.
[02:07] – [05:22]
Intro of the Feature:
Creator/Marketer Impact:
Notable quote:
[05:22] – [07:28]
[07:51] – [11:14]
[11:57] – [14:46]
Feature: YouTube is testing AI-generated summaries of a video’s comments, intended to help creators quickly gauge audience sentiment.
Concerns:
Notable quotes:
[14:46] – [17:41]
Feature now allows audiences to make posts in channel communities (previously creator-only), expanding from mobile to desktop.
Use Cases:
Notable quote:
“We love options. Give us those options, let us use them, let us test them. As with everything we’ve got to test, there’s no one rule that applies to all.” – Liron Segev [16:40]
[17:41] – [20:33]
[20:33] – [22:11]
New analytics feature lets you clearly compare paid vs. organic video performance (views, watch time, engaged views, etc.) without complex workarounds.
Importance: Greater insight for marketers into which videos’ performance is being boosted by spend versus true organic traction.
Notable quote:
[22:11] – [26:45]
Update: The Copyright tab in YouTube Studio is now “Content detection.”
New Tools:
Process: May require ID upload, similar to Partner Program registration.
Future Outlook: Potential need for blockchain or other authentication for all video content as AI fakes proliferate.
Notable quote:
[28:42] – [29:40]
On AI Editing Magic:
On Comment AI:
On Simulcasting:
On Digital Identity:
| Timestamp | Segment | |-----------------|------------------------------------------------------------------| | 02:07 – 05:22 | AI Editing in YouTube Create app | | 05:22 – 07:28 | AI Super Resolution Upscaling | | 07:51 – 11:14 | Adobe Premiere Mobile & YouTube Integration | | 11:57 – 14:46 | AI Comment Summaries Feature (Testing) | | 14:46 – 17:41 | YouTube Communities Expansion (Desktop & Audience Posting) | | 17:41 – 20:33 | Live Simulcasting: Vertical + Landscape Feeds | | 20:33 – 22:11 | Paid vs. Organic Analytics Filters | | 22:11 – 26:45 | Content Detection: Copyright, Digital Fingerprints & Authentication | | 28:42 – 29:40 | Additional Updates: Memberships Filter & Reinstatement Pilot |
Casual, energetic, and practical, the conversation is packed with actionable insights for marketers, practical concerns about AI’s double-edged sword, and a consistent emphasis on “options” for creators. The hosts encourage experimentation but also prudent evaluation—advising marketers to test, monitor, and use only what fits their workflows and audience needs.
YouTube’s flurry of updates continues to make content creation easier, safer, and more data-driven for both solo creators and larger businesses. However, with powerful new AI comes new responsibilities and the need for both technical literacy and strategic decision-making. As Liron puts it:
“It’s super important for all of us as business owners to understand the power that YouTube gives us... and if it helps us find clients, what a win.” [29:40]
For more, connect with Liron Segev at lironsegev.com or on LinkedIn, and tune in weekly for further social media insights from the Social Media Marketing Talk Show team.