Join us for a high-impact conversation with Amanda Robinson, Meta Certified Lead Trainer and founder of The Digital Gal, as we break down what’s working, and what still needs a human touch, in Facebook advertising for 2025.

Amanda shares how Meta’s AI-powered Advantage+ tools are reshaping the way small businesses run ads, from generating creative variations to expanding targeting. She explains where these features help level the playing field and where advertisers still need to step in and babysit campaigns.

We also explore how to structure budgets, when boosting a post makes sense, and how to move into Ads Manager for more control. Amanda walks us through practical strategies for testing tiny offers, building email lists, and balancing automation with authentic creative.

Whether you’re brand new to Facebook ads or ready to refine your funnels, this episode offers clarity and strategies you can put into practice right away.

Key Points:

How Meta’s Advantage+ AI tools work and where they still fall short
Why creative assets now play a bigger role in ad performance
Boosted posts vs. Ads Manager: when to use each
Smart budget strategies for small businesses
How to build effective tiny offer funnels with Facebook ads
Using reach, traffic, and retargeting campaigns in the right order
Tips for growing your email list with lead ads that attract quality subscribers

Resources:

Amanda Robinson – The Digital Gal – thedigitalgal.com
Connect with Amanda on Facebook – facebook.com/thedigitalgal
Paul Gowder - paulgowder.com and powwows.com

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