If you’ve ever thought, “We’re doing good work… so why is nobody paying attention?” this episode is going to hit close to home. I sat down with Amy Kehs, who’s spent decades helping museums, including the Smithsonian, go from overlooked to deeply loved. And while her background is in museums, everything we talk about applies directly to creators, solopreneurs, and small businesses.

We dig into why marketing alone isn’t cutting it anymore, especially in a world where people are overwhelmed with messages all day long. Amy breaks down the real difference between marketing, advertising, and public relations, and why PR builds trust faster because it relies on relationships, credibility, and other people talking about you. We also talk about brand messaging, customer experience, and why being “a hidden gem” is usually a relevance problem, not a visibility problem.

This episode is all about creating brand love. Not louder promotion, not more content, but clearer messaging, better experiences, and trust that compounds over time.

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Key Takeaways

PR builds trust faster than marketing: People believe what others say about you more than what you say about yourself.
Being ignored is usually a relevance problem: If people don’t quickly understand why you matter, more promotion won’t help.
Clear messaging beats clever messaging: Repeating a simple, consistent message is how brands become memorable.
Experience is part of the brand: Websites, emails, and first impressions shape trust long before someone buys.
Earned media validates decisions: Third-party mentions reassure people they’re making the right choice.
Relationships compound over time: Long-term trust and loyalty outperform short-term attention every time

Links

Amy Kehs: www.lovemymuseum.com
Amy's FREE Resources: https://www.lovemymuseum.com/resources
Love My Museum Podcast: www.lovemymuseum.com/podcast
The Unsinkable Conor Brown: www.vacationkingdoms.com

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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.