Show Notes:

(0:53) Introduction to Christina

(4:00) Christina’s Experience as a Brand Ambassador

(6:48) Christina’s Transition to Podcasting

(11:26) Unpacking the Great Resignation

(15:15) Communicating Your Vision

(18:03) A Day in the Life

(22:58) Utilizing Twitter

(36:01) Future of the Influencing Industry

(45:03) How Influence Is Wielded

Links:

Beth Stephens

Christina Royster

Young, Black & Opinionated

Quotes:

“We’re always comparing ourselves to people in the media, and I had to stop and ask myself, ‘Am I doing this to glorify myself? Or am I really doing this for my audience?’ I had to reevaluate my priorities.” - Christina Royster, (10:04)

“I feel like people are finally waking up and putting themselves first, and that’s what was most important to me, taking the time to get a little bit of clarity.” - Christina Royster, (13:31)

“We’re willing to be influenced by people we believe in or we relate to, and I think there’s probably always going to be room for word of mouth marketing in that regard.” - Beth Stephens, (39:02)

“When I stick to who I am and stay true to who I am, other people can relate and I make it cool to be kind and to not do what everybody else is doing. I think people respect that and it’s refreshing.” - Christina Royster, (45:49)