DDG Breaks Down How Online Drama Really Works - Social Proof Podcast

Summary

Social Proof Podcast – DDG Breaks Down How Online Drama Really Works

Date: July 11, 2026
Host: Social Proof Network (David Shands)
Guest: DDG (Streamer/Content Creator)

---

Episode Overview

This engaging episode of the Social Proof Podcast dives deep with DDG, influential streamer and content creator, on the mechanics behind successful streaming, online drama (“beef”), and the real business strategy of modern content creation. The conversation is a mix of practical tips, industry wisdom, and behind-the-scenes realities of streaming culture. Host David Shands, with his entrepreneurial lens, challenges DDG to decode the often-misunderstood world of viral content, live streaming income, and the psychology of digital fame.

---

Key Discussion Points & Insights

1. The Realities of Becoming a Successful Streamer

• DDG on Age and Streaming:

  • DDG jokes about being “41” (he’s not), countering the idea that streaming is only for those under 30.
  • “My brother, like, 41... Yeah, he lit.” (02:05)

• Start-Up Advice:

  • “Just do it every day and clip yourself.” (02:54)
  • Importance of short-form content: TikTok and Instagram reels are key for initial growth regardless of your stream’s size.

• Content is Key:

  • “You gotta do it. You gotta make it interesting.” (03:44)
  • Success in streaming isn’t about one formula; it’s about finding your unique brand of entertainment—informative, funny, family-oriented, etc.

• Audience Growth:

  • “It's just about growing that audience of what you're doing.” (04:15)
  • Leverage short-form content to drive traffic to your streams.

---

2. The Path to Monetization

• Consistency Pays:

  • DDG discusses how daily streaming for eight months led to immediate growth, aided by his prior presence on YouTube, Instagram, and TikTok. (05:03)

• Earnings Breakdown:

  • “You can stream every day and make, let’s just say, five figures, let’s just say $10,000, right?” (05:50)
  • Need a consistent average of 400–500 viewers to realistically earn $10K a month from streaming.

• Biggest Pay Days:

  • Highest-earning stream: “80 or 90, something like that” ($80K or $90K) from a 24-hour stream with 40,000–50,000 concurrent viewers. (06:43–07:08)

• Production Investment:

  • DDG invested $400K–$500K of his own money to produce a high-end live “love show.” Took a $50K loss, but saw it as brand building, hoping sponsors would step in later. (08:16–09:23)
  • “I didn’t do it for the money. I did it because I’m like, I wanna get these folks something…maybe next go around, they sponsor this because it’s gonna be lit.” (08:31)

---

3. Platform Discussion – Twitch, YouTube, Kick

• Multi-Platform Streaming:

  • “I do all three of them at the same time.” (09:58)
  • Audience is largest on Twitch, but streaming works across platforms (Twitch, YouTube, Kick).

• Strategies for Growth:

  • Short-form clips from streams are essential for discoverability (TikTok, IG Reels).
  • “The motion easily comes from the short form content.” (12:00)
  • Even top streamers struggle to start from scratch—without audience, “you gotta promote it.” (13:10)
  • Consistency and cross-platform promotion drive viewership.

---

4. The Business of Online Drama ("Beefing")

• Drama as Engagement:

  • DDG taught “How to Beef Online” at Kai Cenat’s Stream University:
    • “Because I’m like a serial beefer. Like, I used to beef with a lot of people online.” (19:27)
    • “These be my business partners at that point, you know, ‘cause we beefing…I got. My viewers is 10x because people love drama. And then you going live, your viewers 10x because they like drama. So we making money together at this point.” (19:40–20:01)
    • Drama isn’t real; it’s entertainment and business, but can get disrespectful and fan bases may take it seriously.

• Elements of Strategic Beef:

  • Manufacture beef for engagement but be wary—“it might turn into something for real. Because the fan bases get real disrespectful.” (21:33–22:09)
  • Guiding principle: “How to benefit off of the situation and…not take it too serious…disrespect them this way. But don’t cross this line.” (22:18)

---

5. Industry Trends & The Future

• YouTube’s Comeback:

  • “I think YouTube going to come back. I think…YouTube videos, vlogging, people pranking folks…is going to start coming back.” (23:16)
  • As streaming gets harder, creators shift back to YouTube-style content (long-form, vlogs, pranks).

• Shifting Consumption Patterns:

  • Large followings on Twitch don’t guarantee high concurrent live viewership. (23:55–24:18)
  • The most viral trends: Food content, simple funny reviews, “regular content.”

---

6. Notable Quotes & Memorable Moments

| Timestamp | Quote | Speaker | |-----------|-------|---------| | 02:54 | “Just do it every day and clip yourself.” | DDG | | 05:03 | “I already had an audience on YouTube, Instagram, TikTok...” | DDG | | 06:43 | “I think like. 80 or 90, something like that [thousand dollars].” | DDG | | 08:31 | “You spent a half a million dollars? … My own bread. … I didn’t do it for the money.” | DDG | | 10:49 | “What if Jay Z was on Twitch right now and you can gift him $25 and he say. He say your name. … You clip that, you show your friends. Look, he shot me out.” | DDG | | 12:00 | “The motion easily comes from the short form content, which is like TikTok, Instagram…” | DDG | | 19:27 | “I was a teacher. Yeah. And what’d you teach [at Stream University]? Teaching people how to beef online. … I’m like a serial beefer.” | DDG | | 20:01 | “If you really look at it, it’s like, okay, we both making money. This ain’t no beef beef, you feel me?” | DDG | | 23:16 | “I think YouTube going to come back. … Just like the YouTube world is going to start coming back.” | DDG |

---

Important Timestamps

• [02:54] — DDG’s core advice for starting streaming: consistency and clipping content.
• [06:43] — Discussion of DDG’s largest single-stream income ($80K–$90K).
• [08:31] — DDG’s personal investment in high-production streaming shows.
• [10:49] — The psychology of fan engagement (gifting and recognition).
• [19:27] — Teaching “How to Beef Online” at Stream University.
• [23:16] — DDG’s prediction for the next wave in online content (YouTube comeback).

---

Final Takeaways

• Consistency, content clipping, and cross-platform promotion are the backbone of successful streaming.
• Monetization requires both an audience and strategy. You can grow from scratch, but leveraging short-form platforms is almost essential.
• Online drama is mostly performance, but it’s a lucrative viewer magnet—so long as boundaries are carefully managed.
• DDG forecasts a renewed focus on YouTube-style long-form content as the streaming market saturates and matures.
• For entrepreneurs: Content should serve the larger business, not the other way around.

---

For Listeners

Whether you’re an aspiring streamer, content entrepreneur, or just fascinated by the mechanics of digital fame, this episode breaks down both the hustle and the art behind modern streaming. DDG’s insights are frank, actionable, and peppered with real-world anecdotes that pull back the curtain on the business of going viral.

---

Guest info:
DDG everywhere. Three letters everywhere. (27:06)

Transcript

[Commercial Narrator]

When you're a maintenance engineer in a beverage manufacturing plant, you keep production lines moving and quality on track because there's no room for slowdowns. With Grainger's vast selection of high quality motors, sensors, belts, and hard to find parts, you can get what you need fast and all in one place. So nothing gets in the way of getting the job done. Call 1-800-GRAINGER Click grainger.com or just stop by Grainger for the ones who get it done. Grainger knows when you're a procurement manager for an office park, you're not managing one building, you're managing all of them. And to stay ahead, you need to see through walls and around corners. Lights about to fail, Filters ready to clog H Vac on its last leg. If you wait until something breaks, you're already behind. Count on Grainger for quality products, easy reordering and 24. 7 support. Call 1-800-GRAINGER. Click grainger.com or. Or just stop by Grainger for the ones who get it done. The Sherwin Williams summer sale is here. Get 30% off select paints and stains or 35% off our newest product, Emerald Symmetry, July 17th through the 27th. Whether you're refreshing your interior or exterior, we've got the colors to bring your vision to life. And with delivery, getting everything to your door is easier than ever. Shop online to have it delivered or visit your neighborhood Sherwin Williams store. Click the banner to learn more. Retail sales only some exclusions apply. See store for details. Delivery available on qualifying orders.

[Podcast Host]

Welcome to another edition of the Social Proof Podcast Man Podcast Summit edition. We are here live, man, with someone I really admire, and I haven't gotten a chance to get to know you like that. But I admire you for what you've done because there's a part of content creation that I just don't understand. And I think to be a successful streamer, you gotta be at least. You gotta be under 30. I think you know what I mean?

[DDG (Streamer/Content Creator)]

I'm 41.

[Podcast Host]

I don't know if I. I don't know if. Can I win, bruh?

[DDG (Streamer/Content Creator)]

Yeah, for sure. My brother. My brother, like, 41.

[Podcast Host]

Is he lit?

[DDG (Streamer/Content Creator)]

Yeah, he lit his name.

[Podcast Host]

Dub. All right, so you. You gotta break this down to me, bro, because I come from an era where someone's online. I need game, I wanna. If I'm watching, I need information, Right? But y' all ain't really giving information, bro. Y' all just. People are just watching you at a party when they could just go to a party themselves.

[DDG (Streamer/Content Creator)]

Yeah, I mean, I don't hold the sauce. I'll be. I'll be telling folks, you feel me? But it's like you could tell somebody how to play basketball or shoot. Shoot a three. That don't mean they gonna make it. You know what I mean?

[Shopify Advertiser]

Yeah.

[DDG (Streamer/Content Creator)]

So it's like I don't be. I don't be gatekeeping.

[Podcast Host]

Give me the psychology behind. Okay, I'm. Let's say I'm your brother and I'm gonna mentor you. Okay. I mean, you're gonna mentor me even though I'm older, you're gonna mentor me in streaming. What are you gonna tell me to do?

[DDG (Streamer/Content Creator)]

Just do it every day and clip yourself.

[Podcast Host]

Okay, let's do what every day?

[DDG (Streamer/Content Creator)]

Stream and clip yourself every day.

[Podcast Host]

I don't need to have some sort of message brand behind it, like brand messaging. Like, before I stream, I could like stream me at the crib, but who want to see that if I don't have no subscribers?

[DDG (Streamer/Content Creator)]

Yeah, I mean, that's why you got to clip yourself. Like, it's hard to grow on the streaming platforms, but it's easy to grow on, like tick tock. Instagram reels like them always go viral. You just clip yourself, smack your username on there and just keep it pushing and then something gonna catch on.

[Podcast Host]

What if I don't. What if I'm not doing nothing in my stream that is interesting to clip? I'm trying to. Here's what I'm trying to understand. I'm trying to.

[DDG (Streamer/Content Creator)]

You gotta do it. You gotta make it interesting.

[Podcast Host]

And what makes an interesting stream?

[DDG (Streamer/Content Creator)]

Just regular entertainment stuff. It's like, whether it's informative, funny, you know, it's like either or, you know, it's like, it's really. I don't know. Everybody got their own little niche.

[Shopify Advertiser]

Like me.

[DDG (Streamer/Content Creator)]

I just be me. Funny. I'll be around girls and stuff like that fam. My family is, like, funny. So it's like a little dynamic of a bunch of different things. But like, for other people, it might be, oh, they teach people how to do this or teach people how to do that, or they build stuff or. It's so many different ways to do content. It's not like a specific way for you to win. It's just about growing that audience of what you're doing.

[Podcast Host]

So your brother, who's in his 40s. Yeah, he's streaming. What is he streaming about? What is he doing in history?

[DDG (Streamer/Content Creator)]

Kind of the same thing. I do like, funny.

[Podcast Host]

Does he stream with you?

[DDG (Streamer/Content Creator)]

Yeah, sometimes.

[Podcast Host]

Yeah, that's the. That's the oop, though. That's like. That's you giving him the audience.

[DDG (Streamer/Content Creator)]

Yeah, but he got the audience now, though. Like, it's like I started doing YouTube before the streaming stuff. Like, really like the streaming stuff. I just started 2025 for real.

[Podcast Host]

Really?

[DDG (Streamer/Content Creator)]

Yeah. And I just. But I did it every day for like eight months, and I blew up immediately. But I already had an audience.

[Podcast Host]

Yeah.

[DDG (Streamer/Content Creator)]

On YouTube, Instagram, TikTok, all of that. And then, like, when I started streaming, like, real consistently, people caught on quick.

[Podcast Host]

You don't stream as much anymore, though, every day, right? I do.

[DDG (Streamer/Content Creator)]

I mean, but it's not like a. I don't like, I used to, like, get up. Like, I gotta stream today. No matter what I'm doing. I don't care if I'm just sitting here, I'm streaming. But now it's like, more so, like, I try to think ahead and do stuff that's more meaningful or like, you know, content that's well thought out. But streaming every day, it works. But you can do like a.

[Podcast Host]

You can do it.

[DDG (Streamer/Content Creator)]

You can stream every day and make, let's just say, five figures, let's just say $10,000, right? You stream every day, make $10,000 for

[Podcast Host]

the month, or you can stream every day. You think I can get to 10,000amonth?

[DDG (Streamer/Content Creator)]

It depends on how many viewers you got for show. You gotta have a lot of viewers and you gotta, like I say, if you.

[Podcast Host]

If you can.

[DDG (Streamer/Content Creator)]

If you can have around, like, you can average like 400 viewers, you can get 10,000.

[Podcast Host]

If I could average few 400 viewers.

[DDG (Streamer/Content Creator)]

400, 500 people, you can make 10,000. You got to stream for a minute, though. You have to stream for some hours, but you can make it. I don't know. You know, sometimes I do 24 hours. You know.

[Podcast Host]

What's the most you've ever made from a stream?

[DDG (Streamer/Content Creator)]

From one stream?

[Podcast Host]

Yeah. And does it work like that? Like, you stream and then you see how much you made?

[DDG (Streamer/Content Creator)]

Yeah, you see it like two days after. I think like. 80 or 90, something like that.

[Podcast Host]

From one stream?

[Shopify Advertiser]

Yeah.

[Podcast Host]

How long was you on?

[DDG (Streamer/Content Creator)]

I was there for 24 hours, though. How many you said, like, in one day? Yeah, it was like. It was like 24 hours.

[Podcast Host]

How many consistent people did you have

[DDG (Streamer/Content Creator)]

shoot at that time? Probably like 40, 50. 40, 50,000, something like that.

[Shopify Advertiser]

Yeah.

[DDG (Streamer/Content Creator)]

So it depends on your viewers, though. But I was gonna say, like, you can stream every day with your 500 and make 10,000, or you can put some real thought, promo marketing, do a trailer, everything Hype everybody up, then spark up and make 10,000 in a day. But you gonna spend some money, you feel me?

[Podcast Host]

Where will we spend the money?

[DDG (Streamer/Content Creator)]

Like on marketing?

[Podcast Host]

Yeah.

[DDG (Streamer/Content Creator)]

And just like getting people hyped. Like, I did like a couple shows on Twitch. Like, I did like a love show, like, Flavor of Love type vibes.

[Podcast Host]

I saw that. I saw that. Yeah. And really, this is the first time I saw you because you were sitting on a stage and it seemed like there was like hearts or balloons or something flying around. Like you was popping it too. Like, yo, don't nobody do what I'm doing.

[DDG (Streamer/Content Creator)]

Right?

[Podcast Host]

What did that cost you to produce? Because that. What is it? Where's. Are you my ball?

[DDG (Streamer/Content Creator)]

Yeah. Yeah, that shit was like. He was like half. Half a ticket. I didn't make no money either. I lost.

[Podcast Host]

You spent a half a million dollars?

[DDG (Streamer/Content Creator)]

Yeah. Well, four to five between that of your own bread. My own bread. Cause at the time, like, you know, folks probably looked at me as like, you know, sponsors wasn't coming in at that time for its own reason. So it's like, you know, you gotta put your own money in at that point. So it worked out, though. I didn't do it for the money. I did it because I'm like, I wanna get these folks something, you know, and then maybe next go around, they'd be like, okay, this, this worked. So let me go ahead and. You know what I'm saying, Let me sponsor this because it's gonna be lit.

[Podcast Host]

Let's say you spent 400,000. What do you. What do you think you got back from that?

[DDG (Streamer/Content Creator)]

I mean, I know what I got back. Like, I. I probably lost like 50 or something like that. Yeah.

[Podcast Host]

And the other. The rest of the money. Let's say. Let's say you spent 400. You got 350 in. You lost that 50. That 350,000 came from just people streaming or are they paying something or what?

[DDG (Streamer/Content Creator)]

Yeah, people sub. They gift subs to, like get shout outs from you and stuff like that. People sub up so they don't get no ads. It's like a bunch of different things that go with it.

[Podcast Host]

And this was on Twitch at the time?

[DDG (Streamer/Content Creator)]

Yeah, Twitch.

[Podcast Host]

Are you still on Twitch? Because I'm seeing kick a lot now.

[DDG (Streamer/Content Creator)]

Yeah. I mean, I do all three of

[Podcast Host]

them at the same time. Where's your biggest audience? Still Twitch?

[DDG (Streamer/Content Creator)]

Yes, Twitch.

[Podcast Host]

All right, so I need. I. I still need to understand how to get started. So let's say I come up with a concept. So I got a content studio right My. My biggest headache is how can I still run my business and do what I'm doing while I'm trying to consider the live itself, you know what I mean? Or do you have to, like, 100% consider this live and think I'm entertaining them for this six, eight, ten hours?

[DDG (Streamer/Content Creator)]

Yeah. I mean, you can't just throw it on and just put them on the wall and hope they interested, you know? You know, they. It's like real people. It's like, just imagine, like, who. Who was like, your favorite. Who was your favorite artist growing up?

[Podcast Host]

Jay Z.

[DDG (Streamer/Content Creator)]

All right, what if Jay Z. What if Jay Z was on Twitch right now and you can gift him $25 and he say. He say your name. Shout out five gifted. You gonna like, damn. I've been listening to his music. You clip that, you show your friends. Look, he shot me out. You know what I mean? It's like, that's what people do it for.

[Shopify Advertiser]

I got it.

[Podcast Host]

I got it. And maybe I'm just having this mental block because I'm trying to see if my audience would lock in for that amount of time. Because the younger generation, y' all grew up on social media. We didn't grow up on social media. So I kind of have to, at some point train them to, like, just lock into this live. And just while you're doing whatever you're doing, just listen.

[Shopify Advertiser]

You know what I mean?

[Podcast Host]

Do you think that someone can start today and grow an audience without an audience? Because it seems like what you're telling me, you got to have some motion, and you got to have something going on before you start.

[DDG (Streamer/Content Creator)]

Not necessarily. You can make the motion out of the stream, and it's just. It's just a little harder to grow that way.

[Podcast Host]

Yeah.

[DDG (Streamer/Content Creator)]

The motion easily comes from the short form content, which is like TikTok Instagram. And then people see you so much. I'm sure you see me on your timeline or something, right?

[Podcast Host]

Yeah, for sure.

[DDG (Streamer/Content Creator)]

So it's like, you know when you see me so much, you're like, all right, let me go ahead and see what. Why I keep seeing this dude.

[Podcast Host]

Yeah. I saw a streamer that said that the era has passed of someone becoming a huge streamer. He did this whole video where he. I forgot. I don't know if you've seen it. He's a big streamer. And he said, yo, I'm a. I'mma do it again. I'mma start from scratch. And he could not get no motion, bro. Same person. Who you a see that video?

[DDG (Streamer/Content Creator)]

Who is the streamer Y' all see that video?

[Podcast Host]

I forgot Jay, who is the streamer to do, he did that video where he was like, yo, he. He's a big streamer. And then he started straight from scratch again, and he was like, yo, I couldn't get no motion. Find it for me. Find it for me. Because just. Bro, I did a bunch of street probably doing some. I thought it was a fire stream. I stream from Afro Tech and I'm giving game. I'm talking. I'm trying to be fun and engaging. Trying like four streamers, bro, because they know organic reach, right?

[DDG (Streamer/Content Creator)]

Yeah. I mean, you gotta. You gotta promote it, though. You gotta let folks know you online. Until you get it. Until you get that audience, it ain't gonna be there. That's just what it is. Like, it's. It's a hard. It's a hard thing to grow.

[Podcast Host]

Yeah.

[DDG (Streamer/Content Creator)]

You know, so even me transitioning from YouTube to that, I seen how hard it was to grow. Cause when I first started streaming, 20. Beginning of 20, 25. Huh? Oh, look, yeah, he a big streamer, yo.

[Podcast Host]

He did a video. He started a new channel. He couldn't get no motion, bro.

[DDG (Streamer/Content Creator)]

Yeah.

[Shopify Advertiser]

And look, I know there's somebody listening right now that's been saying, one day I'm gonna start my business. And the truth is, most people don't have an idea problem. They have a starting problem. And that's why I like Shopify. They already have everything set up for you from day one, so you can stop overthinking and actually start selling. And one thing I really like is the checkout experience. When somebody is finally ready to buy from you. Shopify Checkout helps more people actually complete their purchase. Then when they come back, their information is already saved. So buying again is incredibly simple. Now, here's the part entrepreneurs don't think about enough. Every hour you're trying to figure out websites and payments and all the technical stuff is an hour you're not creating content, finding customers, or making sales. So Shopify handles that foundation so you could spend your time growing the business instead of building the infrastructure. And that's why millions of businesses, from brands you already know to people launching their very first companies, trust Shopify to power their business. With Shopify, nothing stands between your idea and a real business. So go make it a real business right now. Start your free [e-mail] support social. That's shopify.com social again. That's shopify.com Social.

[Podcast Host]

He tried to join his new page with the old page. And that Joyce still ain't get no love.

[DDG (Streamer/Content Creator)]

It ain't easy. Yeah, but it's possible. It's not impossible to become a big streamer, but it's like, what was I just saying? Oh, yeah, transition. Like when I first started in 2025, the beginning, like, I average 300, 400 viewers and I got to 500, and I'm like, you know what? Let me lock in, go every day. And it got to a thousand, then it got to 2000. Then I started reaching out, collabing with folks and they got 3,4000. And then it got to a point where it was, you know, I'm making real money. And it's like, okay, now I'm locked in.

[Podcast Host]

Can you make the same amount on YouTube streaming as you can on kick and switch and all that? Yeah, same thing.

[DDG (Streamer/Content Creator)]

Yeah, you know, speed. Yeah, I show speed here on the stream on YouTube.

[Podcast Host]

He only does YouTube.

[DDG (Streamer/Content Creator)]

He only stream on YouTube. Yeah.

[Podcast Host]

All right, that's encouraging. That's encouraging. All right, so I want to ask you this as a 28 year old, super successful person who actually had half a million dollars to invest in a joint and take a loss and everything be okay. What do you do with your money?

[DDG (Streamer/Content Creator)]

Not much. We're like, save it. Take care of what I got to take care of. I might buy myself something nice maybe once or twice a year. Like, I used to be bad, like back in the day, maybe like five years ago or something like that. I used to spend 50,000 on clothes for the month, just shopping and just doing stuff. But like, it got to a point now where I'm like, I got everything I want. Like, if I had something I want, I'll go get it. But it's like, I don't need nothing right now. So I just, I just stack it up.

[Podcast Host]

You still single?

[DDG (Streamer/Content Creator)]

Yeah.

[Podcast Host]

How's that? Being young, rich and single. It's cool. It's all right.

[DDG (Streamer/Content Creator)]

Do you like this life, being single?

[Shopify Advertiser]

Yeah.

[DDG (Streamer/Content Creator)]

Nah, I'm a relationship type of dude for sure. But it is what it is. I'm real patient. So, you know, I'm waiting for that. When that time come, it's gonna come. But I ain't really looking for it,

[Podcast Host]

you know, bro, it seems like a huge distraction, bro. Like, I ain't even really make no money when I was 20 something and I wasn't even making no money like that. Every day I'm thinking like, yo, where can I find a little. You know what I mean? Like, you don't find it distracting? Nah, yo, you got, you got fans like Crazy, bro.

[DDG (Streamer/Content Creator)]

Yeah.

[Podcast Host]

You can't tell me, like, you ain't. It's not a distraction, bro, from business.

[DDG (Streamer/Content Creator)]

You said what?

[Podcast Host]

You can't tell me that's not a distraction from business?

[DDG (Streamer/Content Creator)]

What, girls? Yeah, it depends on, like, how you like. It depends, like, if. If I'm not easily distracted, I know I got to get my work done before anything, so.

[Podcast Host]

Or is that. That might be a part of the live, though, right?

[DDG (Streamer/Content Creator)]

What, like, mess talking to girls? Kinda. I mean, it depends on what type of content you do. Sometimes I collab with girls and, you know, I don't necessarily mean it'd be like that's gonna be my girl or we gonna mess around or nothing, but it's like, you know, I guess that's. You get that female energy from.

[Podcast Host]

Yeah, you know, I feel that. I feel that. All right, so last question. I know Kai is doing the streaming university. I don't know that I understand what it is and what I hear. You were like the. The top streamer from that last year. What is Stream University?

[DDG (Streamer/Content Creator)]

So it's basically. It's a. Imagine going to college to learn how to stream.

[Podcast Host]

So it's curriculum and all that.

[DDG (Streamer/Content Creator)]

Yeah, you got classes, you wake up everything, but at the end of the day is streaming. So it's like, it got to be entertaining. So, like, why are you learning on a serious level? You also working. Feel me? So it's like imagine. I don't know how to explain it. Imagine, like you can get what I'm saying, though. It's like you go there to learn, but you also going there to work at whether you're a small streamer, big streamer, everybody's equal on the campus.

[Podcast Host]

But you were a teacher, right?

[DDG (Streamer/Content Creator)]

Yeah, I was a teacher. Yeah. And what'd you teach teaching people how to beef online? Because I'm like a serial beefer. Like, I used to beef with a lot of people online.

[Podcast Host]

Are you really?

[DDG (Streamer/Content Creator)]

Yeah.

[Podcast Host]

I don't know that about you. That's crazy.

[DDG (Streamer/Content Creator)]

Yeah, but it's like. It's sort of like you beef with somebody online. If it's real beef, you know, folks is trying to get you going. Folks trying to do this and that. These be my business partners at that point, you know, because we beefing. I'm going live and we arguing. It's like, it's not real beef. You feel me? That's like I'm sparking up and I got. My. My viewers is 10x because people love drama. And then you going live, your viewers 10x because they like drama. So we Making money together at this point. So is it real, beef? You don't make money with the people you beef with. You know what I mean?

[Podcast Host]

God.

[DDG (Streamer/Content Creator)]

Like, but it. But it get disrespectful, though. It ain't like, that's my homie or nothing, but it's like, at the end of the day, if you really look at it, it's like, okay, we both making money. This ain't no beef beef, you feel me?

[Podcast Host]

So some of it is like, you really don't like a person, but you'll throw extra sauce on it because you know this is a part of the show.

[DDG (Streamer/Content Creator)]

Yeah, I keep going live and keep making money off the person.

[Podcast Host]

He said it gets disrespectful. Yeah, yeah, yeah. Dang.

[Shopify Advertiser]

But.

[Podcast Host]

And then sometimes it's performing.

[DDG (Streamer/Content Creator)]

Like, anybody I ever beef with online, like, when I hit stop streaming, I don't get. Don't bother me. I'm chilling. I'm like, I made some money. I might go back tomorrow.

[Podcast Host]

But they be really mad or at the time you really mad, though, Like, I don't.

[DDG (Streamer/Content Creator)]

Like, they probably think the same thing, like. Cause it's like, is you making money? Like, who. How can you be mad when you just made more money? 10x money, what you usually make can't be that mad. You feel me?

[Podcast Host]

Would you manufacture beef? Would you create? I'd be like, yo, me and you sitting here like, yo, ddg, yo, let's just go online. Let's beef. They gonna clip it up. Like, would you do it?

[DDG (Streamer/Content Creator)]

But, like, the thing. I. I would, but, like, at the end of the day, it's like the viewers don't. They don't care. Like, they. They take this serious. You feel me? So it's like, if I. If I tell you that, hey, all right, we finna beef right now. They gonna be on you. They might leak your address. Like, all. All types of stuff. Like, they get real disrespectful. So it's like, you can manufacture it in the beginning if you want, but then it might turn into something for real. Because the fan bases get real disrespectful, yo. Yeah.

[Podcast Host]

So in your class, give me some of the things you were teaching about beefing online. Cause I'm outta beef with Jay. We're gonna do, like, a young versus old type.

[DDG (Streamer/Content Creator)]

I was just teaching people, like, how to, like, you know, how to. How to benefit off of the situation and, like, you know, not take it too serious and like, you know, disrespect them this way. But don't Cross this line. You know stuff. Like, I've crossed some lines, though.

[Podcast Host]

Yeah, it's hard not to cross the line.

[DDG (Streamer/Content Creator)]

Yeah. But, like, you know, it depends. I have gotten beats in it. People got under my skin before for sure.

[Podcast Host]

Really? Yeah.

[DDG (Streamer/Content Creator)]

Yeah.

[Podcast Host]

Even after you turn off the live and you see what you made, it's

[DDG (Streamer/Content Creator)]

like, yeah, I can't wait to get back on. Even though I might be mad, I'm like, oh, I gotta keep going. This lit.

[Podcast Host]

I love that, yo. And you're an innovator. And this is my last question, for real. I wanna know, what do you see happening in the future? You seem like one of those people that can see, like, what's bubbling. Oh, this is gonna be the new trend. What are you seeing right now? 20, 26?

[DDG (Streamer/Content Creator)]

I mean, I think right now I think YouTube going to come back.

[Podcast Host]

Okay.

[DDG (Streamer/Content Creator)]

I think, like, YouTube videos, vlogging, people pranking folks, like, just like the YouTube world is going to start coming back. I feel like, not like right now at this very moment, I don't know. But, like, I think that's what's next. Because the stream people realize in the streaming stuff ain't easy. So people starting to shift and, like, what else can I do?

[Podcast Host]

So the audience is still into streaming heavily, you think?

[DDG (Streamer/Content Creator)]

Yeah, but, like, you can have like, I got 2 million followers on Twitch, but right now, if I'm just sitting in my room just doing regular stream stuff, I might average like 6 to 7,000. So your conversion rate from your followers is very low when it comes to streaming. Somebody might follow you and never open the app again.

[Podcast Host]

I've done that.

[DDG (Streamer/Content Creator)]

Yeah. So it's like, you know, it's. I don't know, it's different. So it's like, it depends on how much of an impact you got right then and there. Because there's some people that got a million followers and they get more viewers than me. So, you know, you never, never really know, like, how it's going to translate.

[Podcast Host]

So YouTube, is there any trends that you're seeing? Like, is it like your relationship stuff? Comedians?

[DDG (Streamer/Content Creator)]

I think it's like, it's more so like just a regular content, like eating food. And my brother, he going up from eating food. All he do, he go to restaurants, he do food reviews. But they be funny and they go viral and then they take it from YouTube and then they clip it up and they put it everywhere.

[Podcast Host]

So in the streaming, as they clip up the street, it's easier to clip from a streaming platform than YouTube. Right.

[DDG (Streamer/Content Creator)]

So that's why it's easier to clip from a YouTube video. Yeah. Because it's right there.

[Podcast Host]

But Twitch has the little function where you could clip it in real time.

[DDG (Streamer/Content Creator)]

Yeah, you could clip it in real time, but it's like a lot of people don't know how to do that. I don't even know how to do that. So it's like, people do that, but it's like they. You can. On YouTube is right there. You watch the video, take the parts out, you think, funny. The it on Tik Tok. Make you a little money that way.

[Podcast Host]

Got it. All right, man. I appreciate you, bro. And I appreciate you coming to speak at Podcast Summit. When you got the call about podcast, what did you think about the event? Did you research it or you was like, I'm about to be booked, so I'm gonna go do what I do.

[DDG (Streamer/Content Creator)]

I'm just happy to be here, man.

[Podcast Host]

Thanks, man.

[DDG (Streamer/Content Creator)]

But that's dope, brother. This is fire.

[Podcast Host]

Thank you.

[DDG (Streamer/Content Creator)]

So, like, can you explain to me, like, it's like. So it's like everyone here wants to have a podcast or have a podcast.

[Podcast Host]

Yeah. Probably one of the two. But my angle isn't just, like, what cameras to get and all that. I know that podcasting or any type of content should be a marketing arm for something else. So I don't encourage people to be just a streamer and wait for that to build. I'm like, yo, I'd rather have a hundred people tuned into a video that I made, and I have a business and all, and those hundred people are buying something versus 2,000 people, and I'm just waiting on the platform to pay. So there's a lot of different workshops on how to make money.

[DDG (Streamer/Content Creator)]

You know what I mean?

[Podcast Host]

Like, yo, we. I'm an entrepreneur first, content creator second.

[DDG (Streamer/Content Creator)]

Yeah.

[Podcast Host]

So that's how I look at it.

[DDG (Streamer/Content Creator)]

Okay.

[Podcast Host]

We should do an event together, bro. Your audience and my audience come together, doing events, teaching content creation from both sides. That'd be fire. Actually, you're gonna be at streaming university this year.

[DDG (Streamer/Content Creator)]

I don't know. Waiting on him to announce it.

[Podcast Host]

Yeah, hopefully. Hopefully. Come on, Khan, man. Who else going to teach it? You feel me? But thank you so much, man. I appreciate you coming through. Let everybody know that I can check you out and where to follow you.

[DDG (Streamer/Content Creator)]

DDG everywhere. Three letters everywhere.

[Podcast Host]

Thank y', all, man. We about to get the Podcast Summit. I don't know why y' all not here this year. Make sure you get her next year. We out. Peace.

[Shopify Advertiser]

Look, I noticed somebody listening right now. That's been saying, one day I'm going to start my business. And the truth is, most people don't have an idea problem. They have a starting problem. And that's why I like Shopify. They already have everything set up for you from day one, so you can stop overthinking and actually start selling. And one thing I really like is the checkout experience when somebody is finally ready to buy from you. Shopify checkout helps more people actually complete their purchase. Then when they come back, their information is already saved. So buying again is incredibly simple. Now, here's the part entrepreneurs don't think about enough. Every hour you're trying to figure out websites and payments and all the technical stuff is an hour you're not creating content, finding customers, or making sales. So Shopify handles that foundation so you could spend your time growing the business instead of building the infrastructure. And that's why millions of businesses, from brands you already know to people launching their very first companies, trust Shopify to power their business. With Shopify, nothing stands between your idea and a real business. So go make it a real business right now. Start your free [e-mail] social. That's shopify.com social again. That's shopify.com Social Media.