In this episode of the Social Proof Podcast, we dive deep into the intricacies of payroll and HR management for small businesses with our special guest, Lawrenthia, also known as "Ren", from Gusto. We start by discussing the importance of moving away from informal payment methods like cash and apps, and the benefits of having a structured payroll system.

Ren explains her role at Gusto, emphasizing their commitment to making their services accessible to minority, women-owned, and small businesses. She highlights how Gusto started as a payroll service but has evolved into a comprehensive people platform offering a range of HR services, including health benefits, 401k options, and DEI initiatives.

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