Podcast
Social Soup
Hosted by Michelle D'Attilio · EN
Ready to drink in some freshly simmered insights? Slurp on! The Social Soup podcast serves seasoned takes on ethical digital marketing, business, entrepreneurship, and life. Hosted by marketing expert Michelle D'Attilio from sōsh.
Learn more about what we do at www.getsosh.com
Interested in connecting with Michelle?
Reach out via LinkedIn: https://www.linkedin.com/in/michelledattilio/
29episodes
Episodes
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Social Soup Podcast (S2 Ep 26: Be Like a Toddler: The Business Case for Constantly Asking Why)
3w ago00:43:08Tap to summarizeIn this casual team chat episode of Social Soup, Michelle, Maggie, and Ashley explore the power of curiosity…and why thinking a little more like a toddler might actually help you in business, marketing, and life.This conversation wanders through the ways curiosity shapes how we learn, solve problems, and keep up with a rapidly changing world. The team shares real examples from agency life, lessons learned from asking "why," and thoughts on how curiosity can help us avoid autopilot both professionally and personally.Share, review, and subscribe if you enjoy Social Soup!Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh: getsosh.com
Transcribe →Social Soup Podcast (S2 Ep 25: Why Your Website Might Be Hurting Your Business, & How to Fix It)
4w ago00:35:40Tap to summarizeMichelle dives into why outdated, neglected, or technologically weak websites are becoming a major problem in today’s A.I.-driven search landscape. She breaks down what modern business websites actually need to do to support sales, visibility, and long-term growth.Michelle also shares practical action items business owners can use right away to evaluate whether their website is helping their business or quietly working against it. If your website hasn’t had a serious review in the last few years, this episode is your sign to take a closer look!If you like the show, then share, rate, and subscribe!Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh: getsosh.com
Transcribe →Social Soup Podcast (S2 Ep 24: Unpacking Instagram’s Instants Feature. Will it Last, or Be Gone in an Instant?)
May 2200:36:24Tap to summarizeInstagram dropped a new real-time photo feature called Instants. Eerily similar to BeReal and Snapchat. The sōsh team has thoughts.Michelle, Ashley, and Maggie break down Instagram’s newest rollout, and whether users actually want another social feature in an already crowded app. They also explore authenticity, doomscrolling, changing social habits, Gen Z behavior, and why more people may be stepping away from screens altogether.Also: A near-miss deer story, wine-fueled casserole making, and Zoom makeup filters.Comment, review, and subscribe if you like the show!Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh: getsosh.com
Transcribe →Social Soup Podcast (S2 Ep 23: We Shoot the Sh*t and Share Our Podcast Rebrand Idea)
May 1500:51:12Tap to summarizeIn this episode of Social Soup, Michelle D'Attilio and sōsh team members Maggie and Ashley discuss a potential rebrand of the Social Soup podcast! They also talk about the current roses and thorns of marketing, and share predictions for where marketing is going.We’ll be honest. This one’s got a lot of antics and banter. It’s a good peek into our team!Share, rate, and subscribe if you like the show!Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh: getsosh.com
Transcribe →Social Soup Podcast (S2 Ep 22: What Are We ACTUALLY Optimizing for With A.I.?)
Apr 1700:16:04Tap to summarizeMichelle reflects on a recurring pattern: the rise of amazing technological tools...and not understanding their powers. The internet, the explosion of social media, and now, A.I. Each promised to make life better. In many ways they did, but with very real consequences.The real question isn’t how fast A.I. can help us work. It’s: What are we optimizing for? More output, or more life?Savoring Social Soup? Share it! Subscribe!Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh: visit our website and reach out! getsosh.com
Transcribe →Social Soup Podcast (Morsels: Stephanie Krubsack on Why Sustainability Has a Messaging Problem)
Apr 1000:11:06Tap to summarizeThis Social Soup Morsel is a sample of one of our favorite episodes, where Michelle chats with Stephanie Krubsack. Stephanie is a sustainability expert! She is the CEO of Purevant Living and host of the Person and Planet Podcast.Stephanie explains how businesses can reduce waste, save money, and actually get their teams excited about it. She and Michelle explore hidden revenue in your waste stream and why the word sustainability might be turning people off. And, how to navigate that.This episode breaks down practical ways to make an impact without freaking out your team or your customers.Enjoy our concoctions? Then be sure to subscribe and share Social Soup!Connect with Stephanie Krubsack on LinkedIn: linkedin.com/in/stephanie-krubsack Listen to Stephanie’s podcast, Person and Planet Podcast: creators.spotify.com/pod/profile/personandplanet Read Stephanie’s children’s book, The Pale Pickle and eco magazines: personandplanet.com/collections/all Check out Stephanie’s company, Purevant Living: personandplanet.com Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh: visit our website and reach out! getsosh.com
Transcribe →Social Soup Podcast (S2 Ep 21: Making a Game of Rebranding Everyday Products. Play Along!)
Mar 2700:29:10Tap to summarizeIn this episode of Social Soup, Michelle D'Attilio is joined by sōsh team members Maggie and Ashley for a creative experiment in marketing. Each of them rebrands an everyday item (without changing the product at all) to show just how powerful language and positioning can be.Play along and guess which products they’re describing! This episode breaks down how brands shape perception and influence decisions. It’s a reminder to always look beyond the label.If you dig what we’re cooking up, then share, rate, and subscribe!Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Connect with Maggie on LinkedIn: linkedin.com/in/maggiegoldenmke Connect with Ashley on LinkedIn: linkedin.com/in/ashley-gathman-4b87b136b Learn more about sōsh: getsosh.com
Transcribe →Social Soup Podcast (S2 Ep 20: The Team Decodes Loaded Words)
Mar 2000:44:26Tap to summarizeWhat do words like woke, DEI, and feminist actually mean nowadays? In this team episode, Michelle, Maggie, and Ashley play a game to unpack how language has evolved, and in many cases, been distorted. They explore how words shape identity, incite reactions, and fuel division…often without us even realizing it. This episode is a deep dive into why we need to slow down, ask better questions, and think more critically about the language we use every day.Hey. Liking our flavors? Share, subscribe, and rate Social Soup!Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Connect with Maggie on LinkedIn: linkedin.com/in/maggiegoldenmke Connect with Ashley on LinkedIn: linkedin.com/in/ashley-gathman-4b87b136b Learn more about sōsh: getsosh.com
Transcribe →Social Soup Podcast (S2 Ep 19: The One Where We Winged It. With the sosh team!)
Mar 1200:35:00Tap to summarizeAfter a hectic week of client work, stat reports, and strategy sessions, Michelle, Maggie, and Ashley hit the record button and see what happens! The conversation includes business lessons, workplace wins, and...a technical glitch. They also discuss why positivity and finding good news in a chaotic world matter so much right now. It’s a little chaotic and a lot funny. Grab a bowl of soup and hear sōsh speak candidly!Digging Social Soup? Rate, share, and subscribe!Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Connect with Maggie on LinkedIn: linkedin.com/in/maggiegoldenmke Connect with Ashley on LinkedIn: linkedin.com/in/ashley-gathman-4b87b136b Learn more about sōsh: getsosh.com
Transcribe →Social Soup Podcast (S2 Ep 18: The State of the Union is Marketing)
Feb 2700:22:12Tap to summarizeIn this episode, Michelle breaks down the State of the Union through a marketing lens: not a partisan one. She talks about crisis language, tribal identity, and demanding measurement and facts. Michelle also unpacks how to recognize persuasion architecture and use critical thinking.If you enjoy Social Soup, share it around! Subscribe, tell your friends, and leave a review.Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh: visit our website and reach out! getsosh.com
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