Guest: Greg Portnoy, CEO at Euler

What does it actually take to build a Go-To-Market team that is truly aligned, and why does that matter?

Greg built multi-million dollar partner ecosystems at Attentive and Hawke Media before becoming CEO and Co-Founder at Euler, an end-to-end platform to scale partner programs, accelerate revenue, and track impact.

His approach combines data-driven methodology with a deep understanding of human psychology and the incentives that drive behaviors.

In this conversation, we talk about building and scaling partnerships programs, but it's less about partnerships and more about thinking first principles and building a GTM strategy that works for your customers.

We discuss how to have difficult conversations, drive internal alignment, reflect on lessons learned (sometimes the hard way), and explore Greg's journey from partnerships leader to founder.

Connect with Greg Portnoy: LinkedIn

Connect with Laura Colagrande:LinkedIn

Timestamps:

* 00:00 Intro

* 05:31 The Importance of Alignment in Go-to-Market

* 15:27What inspired Greg to build Euler

* 19:25 Identifying Market Gaps and Customer Needs

* 21:17 Frameworks to Think about Partnerships

* 23:28 How to Become More Data Driven

* 26:24 Everything we Learned from Ryan Murden

* 29:21 Executive Alignment and Managing Up

* 31:47 Communicating Value to the C-Suite

* 35:43 Influence Without Authority: Building Relationships

* 39:00 Influence Shout Out and Closing

In this episode, we mention Ryan Murden, one of the smartest Partnerships and Revenue leaders I know (and one of the best managers I’ve ever had!)

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