Guest: Jill Rowley, SaaS Legend, Advisor, Board Member and so much more

What does it take to go from being one of Salesforce's first employees to becoming a trusted advisor for the industry's most innovative companies?

From shaping how enterprise software is sold at Salesforce to advising today's fastest-growing tech companies, Jill Rowley has been at the forefront of B2B. Through Eloqua's rise and Marketo's $4.7+ acquisition by Adobe, she's consistently redefined what's possible in go-to-market strategy.

In this candid conversation, Jill shares her philosophy on continuous learning, partnerships, and why trust is the new data in enterprise sales. She also opens up about burnout, the complexities of professional identity, and her evolving definition of success.

In this conversation, they explore:

* Why earning attention is harder than ever in B2B sales

* The shift from FOMO to FOMU (Fear of Messing Up) in enterprise buying

* How to sell change by painting a vision of what's possible

* Why partnerships are the next frontier of growth

* The dark side of winning and lessons from burnout

Connect with Jill Rowley: LinkedIn

Connect with Laura Colagrande:LinkedIn

Timestamps:

* 00:00 - Intro

03:19 - On Being an Underdog, Drive and Determination

07:02 - The Evolution of B2B Sales: from FOMO to Trust

14:53 - The power of partnerships

34:18 - Burnout, Trade-offs and Turning Points

43:00 - Sense of Identity and Redefining Success

43:54 - Influence Shout Out and Closing

In this episode, Jill also mentions:

* Must-Follow Partnerships Leader: Kelly Sarabyn

* Mentioned Book: The Jolt Effect by Matt Dixon

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit softsides.substack.com