Guest: Natalie Marcotullio, Head of Growth and Operations at Navattic

Laura is joined by Natalie Marcotullio, Head of Growth and Operations at Navattic. Natalie started in B2B marketing with a focus on growth strategies like SEO and SEM, later expanding her skills in strategy and operations as a Chief of Staff. She eventually created a leadership role at the intersection of growth and marketing.

In this episode, Natalie shares how she navigates constraints at an early-stage startup and leverages community and word of mouth to drive growth.

They discuss:

Aligning your role with business needs

Key questions to ask when interviewing for your next role

The "White Sneaker Theory" and community building

How to “soft pitch” an idea and drive influence

Building strong relationships with sales and CX teams

Connect with Natalie Marcotullio

⁠⁠⁠LinkedIn⁠⁠⁠

Connect with Laura Colagrande:

⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠

⁠⁠⁠⁠Youtube⁠⁠⁠⁠

Book referenced in their conversation: The Four Tendencies by Gretchen Rubin

Timestamps:

(00:00) -- Intro
(01:48) -- Transitioning Roles: From Marketing to Growth
(03:40) -- Shaping Your Role and Building Influence
(11:22) -- Changing How People Think and Act Through Marketing
(19:02) -- Incremental Steps and Realistic Expectations
(19:56) -- How to Build Community
(21:50) -- How to Build Trust with Your Sales Team
(26:03) -- The Importance of Constant Feedback Loops
(34:26) -- How to Handle Rejection and Different Opinions
(36:39) -- How to Soft Pitch an Idea
(40:56) -- Closing: The Best Marketing Advice

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit softsides.substack.com