My guest today is Ian Hogg, the Chairman of SolvedBy.ai, an applied AI company helping SaaS vendors embed enterprise-grade forecasting, demand and decision intelligence directly into their platforms. In this conversation,

Ian shares his background, from the Royal Navy and Xerox to building early web businesses, a SaaS platform, and an AI-focused company.
He describes how his SaaS business began by solving his own operational problem and then expanded when others in the industry recognized the same need.
He shares how, In enterprise AI, one needs to distinguish decision-support and forecasting systems from generative AI
Ian highlights that AI adoption in organizations depends heavily on leadership behavior
The conversation also covers mindset barriers, the empowerment of non-technical users, and the need to build confidence through hands-on experimentation rather than waiting for formal permission or perfect readiness.
On branding and customer acceptance, Ian explains that people may resist AI if it feels like replacement, but respond more positively when it is framed as assistive and human-in-the-loop.
He shares career advice for both newcomers and mid-career professionals
In closing, he shares aspects that help him stay grounded

Ian Hogg is Chairman of SolvedBy.ai, an applied AI company helping SaaS vendors embed enterprise-grade forecasting, demand and decision intelligence directly into their platforms.

He has spent his career building, scaling and investing in software businesses, with a particular focus on workforce management, SaaS partnerships and AI-driven operational optimisation.

Ian is a strong voice on the “SaaS apocalypse” — the idea that AI will expose weak, seat-based SaaS models while creating huge opportunities for vendors that own deep workflow, data and distribution.

At SolvedBy.ai, he is focused on helping SaaS companies add the AI layer their customers now expect, without needing to build specialist AI engines from scratch.

Ian may be reached at:

https://x.com/ianhogg88

https://www.linkedin.com/in/ianhoggworktechgroup/

https://solvedby.ai/