9: The Aftermath

Summary

Sold a Story: Episode 9 - The Aftermath Released April 4, 2024 | Host: Emily Hanford | APM Reports

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In the ninth episode of Sold a Story, titled "The Aftermath," Emily Hanford delves into the repercussions following the podcast's initial investigation into the flawed reading instruction methodologies propagated by influential educators and publishing houses. This episode examines the responses and transformations of key figures and organizations implicated in the flawed balanced literacy approach, focusing on Lucy Calkins, Irene Fountas, Gae Sue Pinnell, the Reading Recovery Program, and the publisher Heinemann.

1. Chancellor David Banks' Declaration

The episode opens with a significant announcement from David Banks, Chancellor of the New York City Public Schools, who publicly denounces the balanced literacy approach:

• David Banks [00:20]: "We have not taught the kids the basic fundamental structures of how to read."
• David Banks [00:30]: "We have gotten this wrong in New York and all across the nation, and many of us follow the same prescript of balanced literacy."

This declaration marks a pivotal shift, signaling the city's move away from balanced literacy—a method heavily influenced by Lucy Calkins' curriculum.

2. Lucy Calkins' Response and Rebranding Efforts

Lucy Calkins, a central figure in the balanced literacy movement and founder of an influential teacher training institute at Teachers College, Columbia University, faces significant challenges following the podcast's revelations.

• Lucy Calkins [02:16]: "One of the things I would say is no one person gets to own the word science."

Initially advised to remain silent, Calkins changes her stance:

• Lucy Calkins [03:14]: "I made the decision to kind of come out from underneath the bushel basket."

She launches a new initiative to address the criticism and adapt to the evolving educational landscape:

• Lucy Calkins [03:15]: He introduces a new website, Rebalancing Literacy, aimed at bridging the divide in the national conversation on reading instruction.
• Lucy Calkins [04:04]: "I tell kids, you're the author of your life. And I'm making these videos in part because I decided that I need to tell my own story."

In her revised curriculum, Calkins removes cueing strategies and incorporates more phonics-based instruction:

• Lucy Calkins [05:15]: Describes the addition of an imaginary character, Mindy Reader, to engage children in decoding words without relying on cueing techniques.

Despite these changes, Calkins faces professional repercussions:

• Teachers College Announcement [03:15]: Shortly after launching her study group, Teachers College Columbia removes Calkins from her leadership role at the teacher training institute she founded, citing the need to align programs with the latest research.

3. Irene Fountas and Gae Sue Pinnell's Stance

In contrast to Calkins, Irene Fountas and Gae Sue Pinnell, co-creators of the Fountas & Pinnell reading program, maintain their commitment to cueing strategies and resist fully embracing the science of reading.

• Gae Sue Pinnell [09:30]: Expresses frustration with the backlash against cueing, stating, "People don't really know what they're talking about when they say cueing is bad."

• Irene Fountas [10:31]: In a webinar, Fountas voices concerns about the current shifts in reading instruction, hoping for a productive rather than destructive outcome.

Despite the declining popularity of their methods, Fountas and Pinnell show resilience but remain cautious:

• Fountas & Pinnell's Affiliation: Irene Fountas continues her work at Lesley University, emphasizing the importance of diverse teaching methodologies.

4. Impact on the Reading Recovery Program

The Reading Recovery Program, once widely adopted across the United States, faces significant financial and operational challenges exacerbated by the podcast's reporting.

• Michael Lee Master [16:23]: Reveals internal financial struggles within the Reading Recovery Council of North America, citing "overspending" and "deficits every year."

The organization struggles with declining membership and conference attendance:

• Matthew Mugo Fields [18:27]: Discusses reliance on substantial financial bailouts, including a $1 million donation from Gae Sue Pinnell in 2020 to sustain operations.

The pandemic-affected finances have led to increased scrutiny and defensive tactics:

• Christopher Peek [19:16]: Notes a strategic pivot towards hiring a PR firm to counteract negative publicity from reports like Sold a Story.

Legal challenges emerge as states implement laws to limit cueing strategies:

• Ohio's Legislation [20:01]: Ohio passes a cueing ban, prompting the Reading Recovery Council to file a lawsuit against the state and Governor Mike DeWine, ironically supported financially by Gae Sue Pinnell.

• Governor Mike DeWine [20:52]: Publicly criticizes Reading Recovery, stating, "I think Ohioans ought to be pretty angry about that type of a lawsuit."

5. Heinemann's Financial Decline

Heinemann, the publisher behind many reading instruction materials by Calkins, Fountas, and Pinnell, experiences a sharp decline in sales as educational institutions abandon balanced literacy methods.

• Sales Data [22:14]: Heinemann's sales peaked in 2019 but plummeted by over 75% by 2023, coinciding with widespread curriculum changes.

In response, Heinemann attempts to defend its products:

• Matthew Mugo Fields [24:33]: Emphasizes the need for unity in the field, saying, "We need everyone at the table focused on helping us address what is undoubtedly a big challenge that we face."

However, the company's efforts to counteract declining sales include revising curricula to incorporate more phonics-based instruction, paralleling Lucy Calkins' adjustments.

6. Conclusion and Forward Look

The episode concludes by highlighting the significant shifts in the educational landscape following the Sold a Story podcast. Organizations and individuals once dominant in the balanced literacy approach are grappling with losses and the need to adapt or defend their methodologies. The episode sets the stage for the next installment, which will explore the new directions schools are taking and the concerns surrounding the science of reading movement.

• Kathlyn Goulding [26:04]: Expresses fears about the movement's potential to overlook critical details: "Movements sometimes gloss over detail. And here's the details are so critical."

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Key Takeaways:

• Sold a Story has catalyzed significant changes in reading instruction methodologies across the United States.
• Influential figures like Lucy Calkins are adapting their approaches, while others like Irene Fountas and Gae Sue Pinnell remain steadfast in their methods.
• Organizations and publishers supporting balanced literacy, such as the Reading Recovery Council and Heinemann, face financial and reputational challenges.
• Legal and legislative actions are actively reshaping the implementation of reading programs in various states.

Notable Quotes:

• David Banks [00:30]: "We have gotten this wrong in New York and all across the nation."
• Lucy Calkins [05:15]: "Let me tell you how one particular unit has been revised."
• Gae Sue Pinnell [09:30]: "People don't really know what they're talking about when they say cueing is bad."
• Patrick Peek [19:43]: "Reading Recovery is on defense right now."
• Matthew Mugo Fields [24:33]: "We need everyone at the table focused on helping us address what is undoubtedly a big challenge that we face."

This episode underscores the evolving dynamics in educational strategies for reading instruction, highlighting the tension between established methodologies and emerging evidence-based practices.

Transcript

[Emily Hanford]

At the beginning of the school year.

[David Banks]

So it's hard to believe that it's already September.

[Emily Hanford]

The guy in charge of the largest school system in the country held a back to school press conference. He talked about a bunch of things facing the schools, a looming bus driver strike and the growing number of asylum seekers entering the school system. And then he said this.

[David Banks]

We have not taught the kids the basic fundamental structures of how to read.

[Emily Hanford]

David Banks is the Chancellor of the New York City Public Schools.

[David Banks]

We have gotten this wrong in New York and all across the nation, and many of us follow the same prescript of balanced literacy.

[Emily Hanford]

Balanced literacy is the approach to teaching reading we focused on in Sold A Story.

[David Banks]

And like the Dance of the Lemmings, we all march right off the side of the mountain and generations of kids have been hurt by that.

[Emily Hanford]

The chancellor says that all schools in New York City will have to get rid of balanced literacy. People across the country are asking their school districts to get rid of balanced literacy too.

[Lucy Calkins]

I urge the school committee to follow the neuroscience and vote not to accept the grant to Reading Recovery.

[Emily Hanford]

My question is why are we still using leveled readers?

[Lucy Calkins]

I implore you to vote against the.

[Emily Hanford]

Heineman materials purchased tonight.

[Gae Sue Pinnell]

I urge the members of this board to do what is right for our children and to vote no on the Lucy Calkins curriculum.

[Emily Hanford]

I'm Emily Hanford and this is Sold A Story, a podcast from APM Reports. It's been more than a year since Sold A Story caused a bit of an earthquake in education. In this episode, we're going to focus on the people who are at the center of our investigation. Lucy Calkins, Irene Fountas, and Gesu Pannell. We're also going to hear about the Reading Recovery Program and the publisher, Heinemann. What's happened to them since the podcast came out? None of them wanted to talk to us, but we were able to piece together what's happened through other sources. We're going to start with Lucy Calkins.

[Lucy Calkins]

One of the things I would say is no one person gets to own the word science.

[Emily Hanford]

Lucy Calkins is the professor at the prestigious Teachers College at Columbia University. She was like a rock star walking into that building. Who founded an influential teacher training institute and created a popular reading curriculum rooted in the flawed theory we told you about in the podcast. If Beyonce came and gave a private concert in my district, it would not have been a bigger deal for many of my teachers. Calkins once estimated that a quarter of elementary schools in the country used her curriculum, including lots of schools in New York. So when the chancellor said that schools in the city have to get rid of balanced literacy, he was telling them they have to get rid of Lucy Calkins reading curriculum. Solda's story was a big blow to Calkins. After the podcast came out, she didn't say much.

[Lucy Calkins]

I had been advised to be. To be quiet.

[Emily Hanford]

But she changed her mind.

[Lucy Calkins]

I made the decision to kind of come out from underneath the bushel basket.

[Emily Hanford]

This is Lucy Calkins on Zoom last year. It's a meeting of a new study group she started for teachers and school leaders. The announcement on her website said the group was for people who want guidance in responding to the national conversation around reading instruction.

[Lucy Calkins]

What I finally came to believe is that if I'm quiet, I'm not really helping any of you to speak up and to stand strong and to reach out to others.

[Emily Hanford]

She also launched a new website. It's called Rebalancing Literacy. It's branded as a site for educators who want to, quote, put aside the reading wars and focus on helping kids.

[Lucy Calkins]

People are asking, why this site?

[Emily Hanford]

There's a series of videos on the website.

[Lucy Calkins]

I tell kids, you're the author of your life. And I'm making these videos in part because I decided that I need to tell my own story.

[Emily Hanford]

The videos feature Lucy alone in a room, talking into the camera.

[Lucy Calkins]

In the last year, there have been a lot of podcasts, articles, editorials, programs that are scaring the public into thinking that somehow half the teachers in America have been hoodwinked into teaching reading in a way which deprives kids of the essentials that they need. They're actually suggesting that kindergarten and first grade teachers are not teaching kids their ABCs. That is absolutely inaccurate.

[Emily Hanford]

In the videos, she's defending herself, but she's also saying to her followers, look, I know you're grumpy about the science of reading. She uses that word, grumpy. But she says there's stuff here to pay attention to.

[Lucy Calkins]

At this point, there is a line of research that's come to be known as the Science of Reading.

[Emily Hanford]

She talks about what she's learned.

[Lucy Calkins]

We can be grateful for the reminder that teachers need professional development in the.

[Emily Hanford]

Teaching of phonics and about changes she's made to her curriculum.

[Lucy Calkins]

Let me tell you how one particular unit has been revised. In Superpowers, the first decoding unit in kindergarten, a new imaginary character sends messages to the kids to rally them to use their reading powers to decode words. Mindy Reader gives the kids a special.

[Emily Hanford]

In her revised curriculum, the cueing strategies are gone. And she's now selling books designed to help beginning readers practice sounding out written words. It's a big turnaround. A turnaround that had begun before sold a story, but a turnaround that's more urgent now because of the school districts dropping her curriculum.

[Lucy Calkins]

I find I'm in a position to answer a few questions, to share a few facts, and maybe to open a dialogue among people who care about kids and teachers and education.

[Emily Hanford]

What I hear Lucy Calkins saying in these videos is I'm still relevant. She presents herself as someone who knows the science of reading now and can help school districts get up to speed. But when she talks about the science of reading, she gets some important things wrong.

[Lucy Calkins]

The research has been developed mostly in clinics with a researcher working with a little group of two or three kids with a diagnosed reading problem engaged in the very beginning stages of reading.

[Emily Hanford]

This isn't true. The big body of research known as the science of reading includes hundreds of studies that have been done with entire classrooms of children and not just beginning readers and not just kids with reading problems. I think it's important to understand this because what I'm hearing in some of the pushback to our reporting is that all of this fuss about the science of reading is overblown, that it's a narrow body of research, that it's not relevant to most kids, and that calls for wholesale changes to how kids are taught are not warranted. And that's what I hear Lucy Cawkins saying on her new website, that she learned something from the science of reading, she fixed up her curriculum, and it's time to move on. Lucy Calkins launched her new website on the last day of August. The very next day, September 1st, there was an announcement from her employer, Teachers College Columbia. The college announced that Calkins would no longer be in charge of the teacher training institute she founded there back in the 1980s. She's still a professor at Teachers College, but she's out as head of the institute where she built her brand.

[Kathlyn Goulding]

It's just like watching one of those statues being pulled down from the Cold War.

[Emily Hanford]

This is Kathlyn Goulding. She went to Teachers College and is now an instructor there.

[Kathlyn Goulding]

I mean, she was such a domineering force in this school, not even as a professor, but mostly as an entrepreneur and business owner and consultant.

[Emily Hanford]

Teachers College announced the news in a written statement. The college said the decision was part of an effort to ensure that its programs are informed by the latest research and evidence. I wanted to ask Teachers College about this. Hadn't their programs always Been informed by the latest research and evidence, but the college wouldn't make anyone available for an interview. Yep.

[Christopher Peek]

Thomas.

[Emily Hanford]

Yeah.

[Lucy Calkins]

Thank you. Thank you. Thank you for your student work.

[Emily Hanford]

Just a month after the announcement from Teachers College, Lucy Calkins was launching that stage study group you heard at the beginning of the episode. The one for people who want guidance in responding to the national conversation around reading instruction. As that meeting was wrapping up, Lucy Calkins noticed a familiar face on the zoom screen.

[Lucy Calkins]

Is that Gay?

[Emily Hanford]

It's Gay Sue Pannell.

[Lucy Calkins]

Hi. I'm so honored to have you here. Gay.

[Gesu Pannell]

Oh, I have to unmute. Okay.

[Lucy Calkins]

So lovely.

[Gesu Pannell]

How you doing?

[Lucy Calkins]

I'm okay. I'm just doing great.

[Gesu Pannell]

Good.

[Emily Hanford]

Gesu Pannell was the professor at Ohio State who helped bring the Reading Recovery Program to America. She's also the person who came to Teachers College to help Lucy Calkins when Calkins was writing her first book about teaching kids to read.

[Gesu Pannell]

We're all in a dilemma.

[Lucy Calkins]

Yeah, yeah, absolutely. You know, I think we're in the the aftermath after a war. We hope it's the aftermath.

[Gesu Pannell]

I hope so. It could be, yeah. Beginning of the end or the end of the beginning.

[Emily Hanford]

This is the first time I've heard Gay supinel talking about what's been going on in the wake of our reporting. She's been keeping quiet and staying out of the spotlight. But on the zoom call with Lucy Calkins, she vents some frustration.

[Gesu Pannell]

People don't really know what they're talking about when they say cueing is bad. They don't know what it is. I understand what it is, but it's. It's not the devil that they think.

[Emily Hanford]

Pennell and her co author, Irene Fountus, aren't backing down on cueing the way Calkins has. And they're not embracing the science of reading the way Calkins has either. In a webinar, Irene Fountas did last fall.

[Gae Sue Pinnell]

Okay, everyone, people are starting to come in.

[Emily Hanford]

She characterized changes that are happening in response to the science of reading as something potentially harmful in this current conversation.

[Gae Sue Pinnell]

About literacy, which I'm hoping will be productive, not destructive for schools. Sometimes I've seen teachers in schools think that there is a right way to do something. One right way, and it's because it says it in the lesson or in the script. And in schools that are over scripting, teaching, what we may have are teachers who think they're supposed to do something instead of. They have good rationales for what they say and what they do.

[Emily Hanford]

There's a lot to unpack in what she just said she's expressing concern about new curriculum many schools are adopting. I share her concern. We talked about this in episode 8, and I agree with Irene Fountas that teachers should have good rationales for what they are doing. But as you heard in Solda's story, she participated in providing teachers with a faulty rationale for how to teach reading. That's what many teachers are coming to understand as they learn about the science of reading. And that's one reason schools are turning away from experts they once relied on. We wanted to know about the universities that Fountus and Pinnell are affiliated with. Are they making changes the way teachers College is Gae Sue Pinnell retired from Ohio State back in 2007. She's still an emeritus professor there. But Ohio State wouldn't make anyone available to talk with us for this episode. We did get an interview with someone at Lesley University. That's the Teachers College in Massachusetts where Irene Fountus is a professor and where she runs a center for Reading Recovery.

[Stephanie Spadorsha]

We're very proud of our history and affiliation with Reading Recovery.

[Emily Hanford]

This is Stephanie Spadorsha. She's the vice provost of education at Lesley University.

[Stephanie Spadorsha]

I actually remember when Marie Clay came to our campus many, many, many years ago, and we got to hear about this unbelievable program.

[Emily Hanford]

Mari Clay was the woman from New Zealand who created the Reading Recovery program. Spadorsha says Lesley University continues to teach Clay's ideas.

[Stephanie Spadorsha]

So we teach the students about the three commune system because that is one methodology, that's one theory, that's one way. And our teachers do have to be prepared for that because there's lots of schools that use that strategy.

[Emily Hanford]

Spadorsa says she listened to Solda's story. She didn't criticize our reporting directly, but she said the media has gotten things wrong. And she says while the university isn't making changes because of the reporting, there is one way they've had to respond.

[Stephanie Spadorsha]

If anything, we've had to teach our candidates how to navigate this political time of what? You know, when a parent says to them, do you teach the science of reading? So how does a teacher say, let me tell you what I know about the science of reading and what my curriculum does. So if anything, we've had to teach our teacher candidates to be more politically savvy in those arenas.

[Emily Hanford]

So we've got two universities, Teachers College Columbia is backing away from the work of its star professor. Lesley University is not. And we've got the professors themselves. Lucy Calkins is speaking up and trying to embrace the science of reading. Fountus and Pinnell are sticking with their core principles and staying out of the spotlight. There are other big players in the mix here. The publishing company Heinemann and the Reading Recovery Program. We're going to find out what's happening with them after the break. Remember this from episode two of Sold a Story.

[Gesu Pannell]

I'm a big fan of the Reading Recovery Program.

[Emily Hanford]

Back in the 90s, President Bill Clinton used his bully pulpit to promote Clay's Reading Recovery Program.

[Gesu Pannell]

And if you look at the research, it has about the best long term results of any strategy.

[Emily Hanford]

At its height in the early 2000s, the Reading Recovery Program was in more than 3,000 school districts in all 50 states. But things have changed and it seems to have a lot to do with our reporting. Our reporting on the Reading Recovery Program began years before the Sold a Story podcast. Back in 2019, I wrote a story that named Reading Recovery and Marie Clay's ideas as part of the problem with the way many schools were teaching reading. That story got a lot of attention. What I didn't know is that in the aftermath of that reporting, the organization that promotes Reading Recovery in the United States was beginning to experience financial strain. And things have gotten worse since Solda's story came out. At the end of 2022. I'm going to bring in my colleague Christopher Peek. He's been trying to figure out what's been going on inside Reading Recovery. Hi Chris.

[Christopher Peek]

Hey, Emily.

[Emily Hanford]

So you've been trying to figure out what is up at the organization known as the Reading Recovery Council of North America.

[Christopher Peek]

I was hoping to talk to someone about what's been going on inside Reading Recovery. I emailed back and forth with the executive director but they haven't liked our reporting and he ended up declining to talk to me. But I did hear from an unlikely source who gave us a look at what's been going on behind the scenes at Reading Recovery.

[Michael Lee Master]

Hi Chris.

[Matthew Mugo Fields]

Nice to my name.

[Emily Hanford]

Nice to meet you.

[Michael Lee Master]

Nice to meet you.

[Christopher Peek]

In December, I hopped on a plane and I went to Columbus, Ohio to meet with a guy named Michael Lee Master. Oh man, I love this carpet. He was the chief financial officer for the Reading Recovery Council for more than two decades.

[Emily Hanford]

So why was this guy talking to you?

[Christopher Peek]

Michael was laid off last year. There have been a bunch of layoffs at Reading Recovery recently. They had 12 employees just a couple years ago. They're down to five now. And he wanted to share some information about what was happening inside.

[Emily Hanford]

So you're in Ohio. That's where the Reading Recovery Council is based. And you go to this guy's house.

[Christopher Peek]

And he has a handful of papers laid out on his dining room table. What you we have laid out here.

[Matthew Mugo Fields]

We had a group within our leadership that was interested in the finances of.

[Christopher Peek]

Reading Recovery shortly, and he wanted to talk about the challenging financial situation the organization is now facing.

[Emily Hanford]

This organization is the group that champions Reading Recovery, that helps to get the program into schools. They do things like host conferences and try to win political support for Reading Recovery.

[Christopher Peek]

And it's a nonprofit. We're not talking about some big corporation that's trying to maximize profits for investors and shareholders. They're not making lots of money off Reading Recovery.

[Emily Hanford]

And so what did you learn from Michael Leamaster about what's going on with the finances at the Reading Recovery Council?

[Christopher Peek]

So Michael's main concern was that for the last few years, the organization has been overspending, and that's draining their reserves. They were posting deficits every year, hundreds of thousands of dollars, which is a sizable chunk of their annual operating budget. Their conference attendance was down. Their membership dues were down. All the indicators were red. And Michael told me he thought Reading Recovery's leadership was not paying enough attention to what was happening.

[Matthew Mugo Fields]

There was almost an attitude like, everything's just going to be okay. We're going to get money from some outside source. There was kind of a joke going around. We had to wait for someone to die to get a big bump in revenue. We get it from their estate. And I kind of felt like we were almost relying on things like that to bail us out.

[Christopher Peek]

And it's happened before. They did get a bailout from none other than Gay Sue Pannell.

[Emily Hanford]

That's the professor at Ohio State who helped bring Reading Recovery to America and then went on to make millions of dollars writing books and curriculum rooted in Marie Clay's ideas.

[Christopher Peek]

Yep. In 2020, the year after your first story on Reading Recovery, Gae Sue Panel gave the organization more than a million dollars.

[Matthew Mugo Fields]

That was huge. Gae sue panel is the Reading Recovery Council of North America. Without her, this would have probably ended already.

[Christopher Peek]

And according to Michael Leamaster, the organization decided to spend a lot of that money, close to half a million dollars, to hire a PR firm. Michael told me a big focus of the PR firm's work was to push back on reporting about them, our reporting in particular.

[Emily Hanford]

So when Solda's story came out at the end of 2022, did people at the Reading Recovery Council listen to it? Were people talking about it at the office?

[Christopher Peek]

Michael said people were definitely talking about it. They were listening to the podcast, they were buzzing about it, and they were figuring out what they should do.

[Matthew Mugo Fields]

The communications director would send out something and say, okay, what's our strategy to refute? And it was a little chaotic for a while.

[Christopher Peek]

Chaotic in what way chaotic?

[Matthew Mugo Fields]

And there was a lot of people that wanted to drive how the discussion would go. In the response.

[Christopher Peek]

Reading Recovery is on defense right now. We got data that show a lot of school districts are getting rid of it. The number of districts using the program is down 40% just since 2019.

[Emily Hanford]

And some states are effectively banning Reading Recovery with these new laws that are designed to get rid of the cueing idea that we focused on in sold.

[Christopher Peek]

A story that's even happening in Ohio. Reading Recovery's home state, Ohio, passed one of those cueing bans. And that's a big threat to Reading Recovery. It's a big enough threat that the Reading Recovery Council filed a lawsuit against the state and the governor to try to stop it. And one of the things that's really fascinating is that Gay Supinel was actually a big campaign contributor to the governor, Republican Mike DeWine. She gave him more than $25,000 when he first ran for governor.

[Emily Hanford]

And now the organization that she founded and has bankrolled is taking him to court.

[Christopher Peek]

After they filed that lawsuit, reporters caught up with the governor. He was asked about it after an event.

[Emily Hanford]

Governor, do you have any comment on the lawsuit that was filed over this?

[Christopher Peek]

I got this clip from an Associated Press reporter.

[David Banks]

Yeah, I think it's really a shame.

[Christopher Peek]

The governor just rips into Reading Recovery.

[David Banks]

Now we have a lawsuit being filed by people who just.

[Christopher Peek]

He says the lawsuit isn't about what's good for kids. He thinks it's about adults trying to protect their business.

[David Banks]

I think Ohioans ought to be pretty angry about that type of a lawsuit.

[Emily Hanford]

So that's what's been going on with the organization that supports Reading Recovery. What about Heineman, the company that published Marie Clay's books and books by Gesu panel and Irene Fountas and Lucy Calkins? What's going on at Heinemann these days?

[Christopher Peek]

All this new legislation and regulation about the science of reading. The same kind of stuff Reading Recovery is fighting back against in Ohio. It's affecting Hyneman, too. The company has taken a big hit financially, and we know that because they told us. We got a letter from an attorney representing them. And it said our reporting has caused enormous financial damage to Hyneman. And we can see that in some data I got. We got access to a database that Tracks spending from government agencies, and it includes schools. And we can see in that database just how much money districts are spending on Heinemann products. And it's really changed since our podcast came out.

[Emily Hanford]

All right, so what'd you find here?

[Christopher Peek]

This will be easier for. Just share my screen. Can you see that?

[Emily Hanford]

Yep, I can see it.

[Christopher Peek]

Okay, so this is Guv Spend. They've been tracking basically every purchase order that comes out of a public agency that they're able to get their hands on since 2015. And it has everything from your state highway patrol all the way down to your local trash pickup. And.

[Emily Hanford]

Wow. So you can go in here and you can just type in some terms, like the term Heineman, and come up up with which schools are buying what Heineman products.

[Christopher Peek]

Exactly. So I put in right here. You can see this says Hyneman in its LLC's name. And this is tracking purchases since 2015. It's more than a billion dollars worth of sales. And we know that school districts spent most of that money on Heinemann's reading products. Heinemann built its brand large around Clay Fountas and Pinel and Caulkins and their way of teaching reading. That's been the bulk of their business for decades.

[Emily Hanford]

Okay, so what I'm looking at here is a graph that shows sales have really cratered.

[Christopher Peek]

It's a big change. What we can see here is the company was consistently breaking its own sales records every year, just going higher and higher until 2019. That big mountain there in May 2019, that's their peak. And if you look at last year, 2023, it's now more like a little hill. So from what we can see in the data collected so far, sales last year were down to less than a fourth of what they were in 2019. And we're seeing this play out in school board meetings all across the country. It's not just New York City that's changing its curriculum. Superintendents are placing Hyneman programs in lots of places in Portland, San Francisco, Fargo, Louisville, Philadelphia. Change is happening statewide through new laws in places like Ohio, Indiana, Connecticut. Just so many other states. So it's no wonder we're seeing a drop in sales.

[Emily Hanford]

So what is Heinemann doing to try to turn things around? How are they responding? Responding?

[Christopher Peek]

They have tried to discredit our reporting. They put out a statement disputing our findings. But at the same time, they're also making changes. Lucy Calkins has her new curriculum. As we heard earlier, it no longer has those queuing based strategies in it. And Fountas and Pinel are revising their curriculum as well. They said they're going to add more phonics practice and new instructional routines. And it seems like the company Hyneman's at this inflection point. This is something their presidents talked about.

[Emily Hanford]

Matthew, thanks for joining me today. Great to have you. We listened to this podcast episode that the president of Heinemann, Matthew Mugo Fields, was on.

[Michael Lee Master]

Hey, Steven, great to be with you.

[Christopher Peek]

He said that Heineman's been strengthening its programs and that the company is trying to reposition itself for almost a new era.

[Michael Lee Master]

You know, I think at this moment in time, we need all hands on deck in our field. We need everyone to be at the table and we need to be helping each other. That's why I think it's important that we not get distracted by divisiveness. You know, there's resurgence and things like reading wars, all that kind of stuff. No, we need everyone at the table focused on helping us address what is undoubtedly a big challenge that we face.

[Emily Hanford]

So it sounds like the president of Hyneman is saying something similar to what we heard Lucy Cawkins saying in the first part of this episode, which is basically, we're relevant. We have a role to play here as this whole science of reading movement sweeps the nation. We're still here. Don't count us out.

[Christopher Peek]

And what we can tell at the moment is these two institutions. One, this nonprofit that's been around for decades supporting the spread of reading recovery, and the other, this company that has brought in a lot of money from the products we focused on and sold a story. They're both facing major challenges. They've lost a big share of their business because school districts all across the country are rethinking their approach to teaching reading.

[Emily Hanford]

In the next episode, we're going to talk about the new direction schools are taking and concerns that some scientists have about how the science of reading is becoming a movement.

[Kathlyn Goulding]

What I'm fearful of because I've seen it so many times is movements sometimes gloss over detail. And here's the details are so critical.

[Emily Hanford]

If you like this show and you want more people to hear it, leave a review on your favorite podcast app and be sure to follow the show. To keep new episodes coming into your feed, you can also sign up for our email newsletter. There's a link in the Show Notes. You can find our website there, too, where we have lots more, including articles, transcripts, a discussion guide, and a version of this podcast in Spanish. This episode of Sold a story was produced by me with Christopher Peek. Our editors are Curtis Gilbert and Chris Julen. Mixing and sound design by Emily Havoc and Chris Julen. Our theme music is by Wonderly. Final mastering of this episode by Josh Savageau. We had reporting help on this episode from Annika Best, Kate Martin and Emily Havoc and fact checking by Betsy Towner Levine. Special thanks to Chris Haxel and Margaret Goldberg. Andy Cruz is our digital editor, Tom Scheck is our deputy managing editor, and our executive editor is Jane Helmke. Support for Solda's story comes from the Oak Foundation, Ibis Group, and the Hollyhock Foundation.