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Sophia Kianni, the dynamic co-founder of Phia, an AI-powered shopping agent revolutionizing how we snag the best fashion deals, has been lighting up the scene with back-to-back power moves. Just a week ago on March 11, she stole the spotlight at Hearst Magazines' star-studded Female Force Summit in New York City, kicking off Women's History Month alongside Stanford roommate and Phia co-founder Phoebe Gates. National Today reports they dished on turning a class project into a startup sensation, now boasting one million downloads and backing from heavyweights like Hailey Bieber and Kris Jenner. Sophia gushed to Cosmopolitan about their sustainability-first vibe and owning their narrative through The Burnouts podcast, which has racked up over 200 million organic views—Kris Jenner's episode alone hit one million in a flash. She emphasized building a tight-knit team of "hungry" all-in players who own their stakes, calling it the secret to sustaining hype beyond viral peaks.

Fast-forward to this week's SXSW EDU 2026 in Austin, where Sophia flexed her climate-activist roots as a judge for the Student Impact Challenge, per the official SXSW EDU site. She joined youth leaders like Nandana Menon to crown Singapore's Immunova AI the winner for its game-changing cancer detection platform—a nod to her own trailblazing path from teen UN delegate to tech mogul.

No fresh social media buzz or business deals popped in the last 24 hours, but insiders whisper Phia's NYC expansion is heating up post-summit. These spots cement Sophia's biographical arc: from eco-warrior to AI innovator mentoring the next gen.

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This content was created in partnership and with the help of Artificial Intelligence AI