Episode 103 - The Guilt Screen: How America Turned Gratitude Into a Transaction

You go to a coffee shop. You walk up to the counter. The barista turns the iPad around. There are four options. Eighteen percent. Twenty percent. Twenty-five percent. And then, in tiny little letters, in the bottom corner - no tip. And you feel like a monster for even looking at it. Like you just kicked a dog in public. That feeling (that little electric jolt of guilt and social shame) that didn't happen by accident. That was engineered. And today, we are going to talk about how America took a polite little European custom, pumped it full of steroids, attached it to a touchscreen, and turned it into the most passive-aggressive financial transaction in human history. Welcome to the world of tipping.