This episode is jam-packed with e-commerce and social media advice, especially for all those who struggle with having to be “the face” of a business while running said business (um, that’s all of us right?!). Today’s guest, Victoria Ann Meyers, runs her jewelry brand from her home full time and is also a single mom with sole responsibility for her two kids. She’s completed "the checklist" of what to do to have a successful business – an e-commerce website, social media, email lists, wholesale clients, and diversified income streams – but is not seeing enough sales to make a full time salary.

She’s having trouble bridging the gap between connecting with people on Instagram and converting them into customers. She hopes Sonja is going to give her tips to increase web traffic, because basic logic says more traffic to a website will increase sales… not if the homepage isn’t great! Sonja instead identifies issues in Victoria’s social media presence and shows how to improve her website by “storytelling, not selling."

Lifeline Links:

Sonja's Instagram & Newsletter Work in Progress

Victoria Ann Meyers Instagram, Website

Thanks to our Presenting Partner, Constant Contact, for supporting us and all small businesses this season. Visit www.constantcontact.com/unique for our exclusive deal to save up to 40% off annual fees for life!

SOS with Sonja Rasula is produced, edited, and engineered by Sherry Guo

#502 Personal vs. Professional

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