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Today in the business of podcasting:

Tom Webster's latest Podcast Atlas installment digs into podcast clips as the industry's discovery engine, finding that 89% of listeners watch clips on social platforms and roughly a third convert into full-episode listeners.
Amazon DSP adds Triton Digital as a programmatic partner, giving buyers access to Triton's global audio and podcast inventory paired with Amazon's first-party shopping and streaming data.
A new WARC Media report pegs YouTube's 2025 ad revenue at $40.4 billion, but growth is decelerating even as podcast viewership on the platform surges 70% year-over-year.
Digiday explores creators breaking into Hollywood with box-office hits and private equity backing, while flagging IP ownership as the ceiling on how far that crossover can go.

To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.