Spa Marketing Made Easy Podcast
Episode: SMME #416 Mindset Hacks for Major Growth
Host: Daniela Woerner, CEO of Atto Aesthetics
Release Date: January 13, 2025
Introduction
In episode #416 of the Spa Marketing Made Easy Podcast, host Daniela Woerner delves into the crucial role of mindset in achieving significant business growth. Released on January 13, 2025, titled "Mindset Hacks for Major Growth," the episode offers spa industry professionals actionable strategies to enhance both personal and professional aspects of their lives, ultimately driving their businesses forward.
The Importance of Mindset in Business Growth
Daniela opens the discussion by emphasizing the intertwining of personal development with business success. She asserts that while the initial milestone of reaching $100K in revenue validates a business concept, surpassing this threshold is predominantly a matter of mindset.
“Everything after 100k in business is mindset. So that first 100k is proof of concept. Does this idea work? Do the people I'm targeting want to buy the thing that I'm selling?”
[03:30]
She defines mindset as deeply rooted in personal growth, highlighting the necessity of expanding one's mental horizons to overcome limiting beliefs and adopt new perspectives. This foundation enables business owners to respond thoughtfully to challenges rather than react impulsively.
Personal Development Strategies
Daniela outlines several key strategies to strengthen one's mindset, each contributing to both personal well-being and business resilience.
1. Diet, Exercise, and Sleep
Recognizing the foundational impact of physical health on mental clarity and decision-making, Daniela stresses the importance of maintaining a balanced diet, regular exercise, and sufficient sleep.
“The greatest change I see when I work out consistently is in my mind. So I'm more balanced, I'm more clear-headed, I'm in a better mood and I have more energy.”
[05:45]
Despite personal struggles with maintaining a consistent workout regimen, she acknowledges the profound benefits that physical well-being brings to managing stress and improving overall mental health.
2. Therapy and EMDR
Addressing the significance of mental health, Daniela advocates for engaging in therapy to unearth and address subconscious beliefs that hinder personal and professional growth. She introduces Eye Movement Desensitization and Reprocessing (EMDR) as a particularly effective method for processing trauma and limiting beliefs.
“The point of this therapy is to move things from the subconscious mind into the conscious mind so that it can be processed.”
[08:15]
She underscores that therapy is not solely for those with PTSD but is beneficial for anyone looking to enhance their mental resilience and eliminate self-sabotaging beliefs.
3. Deepening Spirituality
For Daniela, spirituality serves as a cornerstone for maintaining a positive and resilient mindset. She shares her personal connection with Joel Osteen's podcast, which seamlessly blends faith with mindset coaching, providing her with daily inspiration and motivation.
“Connecting spiritually can be walking in nature, it can be meditating. It doesn't have to be connected to a certain faith.”
[10:20]
She encourages listeners to find their unique spiritual practices that evoke feelings of awe, wonder, and gratitude, thereby fostering a deeper sense of purpose and stability.
4. Consuming Mindset Content
Continuous learning is pivotal in sustaining a growth-oriented mindset. Daniela recommends integrating mindset-focused content into daily routines, particularly through audiobooks and podcasts, which fit seamlessly into her busy schedule.
“I ensure that I am reading a mindset book at least every two to three books.”
[12:05]
She highlights titles like Can’t Hurt Me by David Goggins and Grit by Angela Duckworth as influential resources that provide valuable insights into developing mental toughness and resilience.
5. Community Building
Emphasizing the human need for connection, Daniela points out the importance of building and nurturing a supportive community. Whether personal or professional, authentic relationships provide a sense of belonging and offer invaluable support in both good times and challenging moments.
“There is nothing more valuable in life than the relationships that you have.”
[14:00]
She encourages listeners to actively seek out and invest in genuine connections, which can significantly enhance both personal happiness and business success.
Conclusion
In wrapping up the episode, Daniela recaps the critical mindset hacks discussed:
- Foundation of Health: Prioritize diet, exercise, and sleep to maintain mental clarity and energy.
- Mental Health Support: Engage in therapy or EMDR to address and overcome subconscious limiting beliefs.
- Spiritual Connection: Develop a spiritual practice that fosters gratitude and resilience.
- Continuous Learning: Consume mindset-enhancing content regularly to stay inspired and motivated.
- Community Engagement: Build and maintain authentic relationships to provide support and a sense of belonging.
Her closing remarks are both encouraging and motivational, reinforcing her commitment to supporting listeners on their journey toward personal and professional growth.
“I am rooting for you. I am cheering you on. I want nothing but the best for you, both personally and professionally.”
[15:30]
Key Takeaways
- Mindset is Crucial for Scaling Beyond Initial Success: Surpassing the $100K milestone relies heavily on cultivating a strong, resilient mindset.
- Holistic Personal Development Enhances Business Acumen: Physical health, mental well-being, and spiritual growth collectively contribute to improved business decision-making and leadership.
- Continual Learning and Community Support are Essential: Regularly consuming educational content and building a supportive network are fundamental strategies for sustained growth and overcoming challenges.
Notable Quotes:
-
Daniela Woerner at [03:30]: “Everything after 100k in business is mindset. So that first 100k is proof of concept. Does this idea work? Do the people I'm targeting want to buy the thing that I'm selling?”
-
Daniela Woerner at [05:45]: “The greatest change I see when I work out consistently is in my mind. So I'm more balanced, I'm more clear-headed, I'm in a better mood and I have more energy.”
-
Daniela Woerner at [08:15]: “The point of this therapy is to move things from the subconscious mind into the conscious mind so that it can be processed.”
-
Daniela Woerner at [10:20]: “Connecting spiritually can be walking in nature, it can be meditating. It doesn't have to be connected to a certain faith.”
-
Daniela Woerner at [12:05]: “I ensure that I am reading a mindset book at least every two to three books.”
-
Daniela Woerner at [14:00]: “There is nothing more valuable in life than the relationships that you have.”
-
Daniela Woerner at [15:30]: “I am rooting for you. I am cheering you on. I want nothing but the best for you, both personally and professionally.”
Additional Resources
- EMDR Therapy Information: For more on EMDR and its benefits, Daniela references an article available in the show notes.
- Recommended Books:
- Can’t Hurt Me by David Goggins
- Grit by Angela Duckworth
- Greenlights by Matthew McConaughey
Join the Community
To continue the conversation and access additional resources, Daniela invites listeners to join the Spa Marketing Made Easy Facebook Group, described as “the number one free resource out there for estheticians focused on business building.”
“We’ve got weekly marketing tips, a monthly goal setting and planning session, monthly esthetician business book club, plus a community of thousands of estheticians committed to business building in the spa industry.”
[15:57]
Summary:
In this episode, Daniela Woerner provides spa professionals with comprehensive mindset strategies essential for substantial business growth. By addressing fundamental aspects such as physical health, mental wellness, spiritual connection, continuous learning, and community building, she equips listeners with the tools to enhance both their personal lives and business ventures. The inclusion of actionable tips, personal anecdotes, and motivational insights makes this episode a valuable resource for spa owners aiming to elevate their leadership and achieve enduring success.