SMME #469 Why Being the Mayor of Your Town Is Your Best Marketing Strategy

Summary

---

Spa Marketing Made Easy Podcast

Episode #469: Why Being the Mayor of Your Town Is Your Best Marketing Strategy
Host: Daniela Woerner
Guest: Beth Nideck, Media Strategist
Date: February 2, 2026

---

Episode Overview

In this dynamic episode, Daniela Woerner invites media strategist Beth Nideck to discuss why “being the mayor of your town” is the essential marketing mindset for spa industry professionals in 2026. Emphasizing visibility, boldness, and genuine community connection, the conversation breaks down how spa owners can overcome discomfort to authentically show up—in person and in media—in their local area to drive business growth and trust with clients.

---

Key Discussion Points & Insights

The Power of Showing Up Locally

• "Being the mayor of your town" means actively engaging in your local community and making yourself known beyond the walls of your spa.
• Daniela stresses that many spa owners (and women in business) are natural people-pleasers, and stepping out to ask for what we want—whether in networking or media—is both challenging and essential.

  “We become the bottleneck in our own business.” (03:00, Daniela)

Visibility Builds Trust Before the Consultation

• Beth explains that trust is built long before a client arrives for a consultation—it happens through visibility and media presence, which makes the sales process smoother and faster.
• Clients want to know your philosophy, values, and approach before they're even on your treatment table.

  "My judgment is left up to them and not just their services." (07:33, Beth) “The trust...is built not in the consultation, but beforehand.” (07:52, Daniela)

• Being visible allows clients to approach you with trust, leading with, “What do you recommend?” instead of questioning your expertise.

Finding Your Comfort Zone While Being Visible

• You don’t need to force yourself into uncomfortable situations, but you must find a platform—media, podcasts, local events—that suits your personality and energy.

  “Finding that right avenue for you or hosting events so that you’re in control of the space…” (12:02, Beth)

• Even introverts can succeed: you can start by being interviewed for local publications, podcasts, or even your town’s high school TV station.

  "To being from Jersey is like—it's terrifying. Do it anyway." (09:44, Beth)

Networking and Leveraging Local Partnerships

• Daniela describes the conundrum of meeting fellow business owners when time is scarce, but both she and Beth agree that genuine FaceTime and partnerships are where unexpected opportunities thrive.
• Don’t try to be everywhere—just make sure to show up consistently, even if that means bringing a friend for moral support.

  “You do not have to be the busy bee.” (14:33, Daniela) “Finding that one friend or that employee that can come with you so you could be a team, it's just about doing it.” (14:44, Beth)

The Importance of Articulating Your Philosophy

• Your services aren't always what set you apart—it's your philosophy and the reasons behind your work that differentiate you from other spas.

  “If everyone offers the same services, but your philosophy around why you do what you do is different, that's going to make connections." (15:59, Beth)

• Communicating your motivations and beliefs makes you more memorable and referable.

Getting Started with Local Media & TV

• Beth demystifies the process of getting local media exposure:
  • Start with your town’s high school or college TV station.
  • Approach local news desks directly and pitch value-driven, seasonal topics.
  • Persist—often it’s about following up multiple times and being clear about the value you offer their audience.

  “I’m a TV producer in my town. I need people to come on the show to have content. You’re my content, so why aren’t you?” (17:50, Beth)

Content Ideas for Spa Owners

• Share topics you already discuss daily with clients: expectations about results, skin care education, or tips relevant to community events or seasons.
• Broaden your thinking—pitching about teenage acne can get your spa in front of both teens and their parents.

  “You spend all day long talking about results take time … that exact explanation … is gold for media…” (23:56, Beth)

Facing Discomfort and Building Resilience

• Both Daniela and Beth emphasize that discomfort is a normal part of growth and entrepreneurship; leaning into it leads to deeper connections and bigger impact.
  • Daniela recounts the joy of meeting podcast listeners at an in-person event, despite her nerves.

  “The joy of giving somebody a hug that, you know, you impacted in their life in some way...was worth every moment that I felt like I was gonna puke.” (25:00, Daniela)

• Building resilience paves the way for building confidence in all areas—including stepping into media appearances.

  "I go on national TV … I'm shaking before that green light goes on … But because afterwards I'm so happy I did it." (28:45, Beth)

---

Notable Quotes & Memorable Moments

• On Visibility & Trust

  “When we allow people to see or hear what we think … that trust is built, the goal for media isn’t always just visibility. … It really eases the conversation and has fewer objections upfront.”
  — Beth (08:24–09:10)

• On Action Over Perfection

  “If you’re thinking too much, you’re not acting enough. Because if you’re acting, then you’re forgetting to think.”
  — Beth (12:15)

• On Facing Fears

  “Let’s take that fear-based reaction away and then really think about … how you’re impacting the people in your community.”
  — Beth (29:20)

• On Entrepreneurship as Growth

  “Entrepreneurship is your greatest lesson in personal development, apart from having children.”
  — Daniela (28:04)

• The Central Challenge: “Why Not Me?”

  “A lot of people say … why me? Why am I the one to have this conversation with the world? My response is, why not you?”
  — Beth (32:38)

---

Timestamps for Key Segments

• 03:00 — The importance of being assertive and bold as a spa owner
• 06:52 — Building trust before the consultation
• 09:44 — Tips for introverts to show up in their way
• 13:28 — Networking goals and strategic relationships
• 15:59 — Differentiation through philosophy
• 17:19 — Getting started with local TV and media
• 20:00 — How to pitch yourself to local media
• 23:56 — Repurposing everyday client education as media content
• 25:00 — The value and impact of in-person community engagement
• 28:04 — Entrepreneurship as personal development
• 32:38 — “Why not me?”—Claiming your voice

---

Closing Thoughts & Call to Action

Daniela and Beth wrap up by encouraging all spa owners (and especially women) to step into discomfort, take bold action in their communities, and remember that everyone faces self-doubt—even public figures. The episode closes with a challenge:

“I ask you to be in action. … Why not me? And when you can answer that question … then let’s go and let’s do it.” (32:38, Beth)

Connect with Beth Nideck:
Find her on Instagram (@bethnideck), DM "Daniela" for exclusive content.

---

Transcript

[Daniela]

Hello, my dears. Daniela here and welcome to the Spa Marketing Made Easy podcast.

If you are watching this rather than listening to it, you'll see that my intro. I am coming to you from my hotel room, which I thought was very appropriate for 2026 in general and for this interview in particular. Because in 2026, something that is very important to me, something that I am committed to, is playing a bigger game, is stepping outside of my comfort zone. And I covered that in episode 465. If you want to go back and listen to what that means for me and the things that I'm specifically doing in my business, you can hear that in episode 465. But for today's interview, I invited my friend Beth, who is a media strategist who focuses on teaching visibility. I wanted her to come in and share her expertise for our spa owners, for our listeners, because getting out there when we talk about being the mayor of your town and, you know, showing up at a networking event can be uncomfortable. That can be pushing yourself out of your comfort zone. I wanted to have her come on to give us some frameworks, to give us some, some perspective shifts and to give us some practical tips on how to actually do that. So it's perfect. She's hilarious. I adore her. We've been in a mastermind together for the past year, year and a half, meet every month, and so I get to hear her expertise all the time. I'm so blessed for that. So I wanted to share her with all of you.

So let me go ahead and read her bio and then we'll go ahead.

And play the interview. So Beth Nidick is a former network TV producer turned media strategist who teaches entrepreneurs how to turn every podcast interview into real revenue. She's the creator of the Mike 2 million system, helping experts go from visible to in demand with strategic storytelling and high conversion interview frameworks. Think Jersey energy producer level precision and the receipts to back it up. From MTV and NBC to Oprah Daily and Fast Company. When she's not helping clients land 10k clients from a single interview, she's building her own TV show and reminding everyone that visibility is cute, but revenue is hotter.

I think you can tell from her.

Bio just her type of energy and her personality. She's so, so much fun and I hope that you enjoy this interview.

All right, Beth, welcome to Spa Marketing Made Easy. I'm so excited to introduce you to our listeners. You have so much zest for life. You have this, like, incredibly dry sense of humor that I adore. So much. Every time we get on a call, I'm like, what is Beth gonna say? That's gonna make me laugh?

[Beth Nidick]

That's gonna make me, you're so good for my ego.

[Daniela]

I'm here for it. I'm here for it. So we were on a call a couple of months ago, and you were telling us about a talk that you did. Tell me the name of your talk.

[Beth Nidick]

Pretend you're from Jersey and get whatever the F you want.

[Daniela]

Okay? And then I obviously was like, beth, can you please be on our podcast? Can you pretty please be on our podcast? And because it is such a, you know, in the spa space, and I think really, like, I obviously identify with the spa space so much, but I think women in general, it's a scary thing to ask for what we want or what we need. We are people pleasers. It's ingrained in who we are to be a people pleaser. And that causes problems with our team. It causes problems with our marketing. It causes a lot of, like, we become the bottleneck in our own business. And so the premise of that talk was really about how to be bold, how to get out there and push yourself outside of your comfort zone. And so today's conversation, we're going to jump into some kind of tactical around what I usually call being the mayor of your town. And, you know, a lot of times I'm like, you got to get out there. You got to be in the community. You've got to be showing up for BNI or Chamber of Commerce or Rotary Club or meetups or like, whatever you can do to have that FaceTime and form real connections with others in your community, with other local business owners, with other people who are active in the community. So where do you want to start?

[Beth Nidick]

I think I love that that resonated so much with you and those that are listening, that are east coast girls and boys and everything in between, there's just a different sense of vulnerability and assertiveness that I think I just grew up with. I also grew up in a house full of entrepreneurs, so asking for what you want is really.

[Daniela]

But are you from Jersey or are you from New York? Because you're.

[Beth Nidick]

Okay. Okay. I was born 10 miles from where I'm sitting right now. So I didn't go. I didn't go far. But I think it comes down to really understanding your client and also how to adjust your mindset and your thinking to know that you are the solution for their problem. I think we're so often looking at what we can do for them. Versus how we can adjust how they're thinking so that our solution, our spa or anything becomes what they need without us having to convince them that, okay.

[Daniela]

So talk to me a little bit more about that. Because in spa, when a patient comes in, we a lot like our primary focus is education, right? We are saying, oh, you have a brown spot or a red spot, or you have lines or wrinkles. And let me educate you on the science of how we can address that. Because they are coming to us in such a vulnerable state of sharing. These are the things that I don't like about myself. And there's so many empathetic women and providers in our industry that we want to lift women up. We want to make them feel amazing about themselves. We don't want to be like, oh, well, we need some serious talks there. We need some filler here, we need some energy based devices here. We need, you know, we want them to be like, yes, this is it. So when we're looking at like reframing, how do you position that in an industry like ours?

[Beth Nidick]

So I always think about it from the, you know, I'm a media strategist, so I think about it from like a media point of view. And when you're thinking about what they need, right, you're talking about your off, your offer, your treatment, the promos, it's not actually building trust so that when they're on, you're on there on your table, and there's not a question of who you are, what your credibility is. It's all happened before they got there. Because when we allow people to see or hear what we think, how you make decisions, when you say, yes, when you offer a treatment to somebody, or somebody comes in and says, I want this treatment, and you're like, you know what? That's not for you and for them to take your advice. If the client is thinking, oh, she knows what she's doing before you've educated me on the table. And because to be honest, sometimes I'm like, I don't just do what, like, I trust you. Because I've already invested time and energy in picking the right person and seeing who they are. And my judgment is left up to them and not just their services.

[Daniela]

So when I think the trust you're saying is built not in the consultation, but in beforehand. And which is why it's so important for the CEO to be out there being the mayor of the town and kind of being the face of the brand, so that by the time the patient comes to you, they're already Clear that like, this is my place, I trust what they're going to share. So ultimately making the, the sales process an easier, easier transaction.

[Beth Nidick]

Yeah, right. Because media works when it does, like the emotional and a little bit of the educational work before they walk in the door. If your media explains your philosophy, your process, your standards, then the client's arriving. They're not asking like, can you, what do you think about this? Or it's what do you recommend? What do you think we should be doing? And when that trust is built, the goal for media isn't always just visibility. It actually, I think what it can do for the listeners is really ease the conversation and have fewer objections upfront so they can just ingest what you're saying and then enjoy the treatment and be, you know, less anxiety, but also open their wallets up a little bit more because they're more open to what you're offering.

[Daniela]

So when we're looking at someone like me, like I was telling you before, that like I am a small group kind of person, I am not someone who thrives in big group. So it can feel nerve wracking to put myself out there and step out of my comfort zone and all of those things. So how do I, how do I protect my energy? How do I get out there if that is, you know, how do I pretend like I'm from Jersey?

[Beth Nidick]

Two ways. The first one is really figuring out what your platform is. If you're like, I'm not good at a networking event at a chamber of commerce or BNI or something like that, then that's not going to work for you because you're not comfortable. But when you think about being in the media, it's a one to one interaction being interviewed for that local magazine or the local newspaper. And I know TV sounds scary, but when you're filming TV, it feels like it's the 10 people in the room. It doesn't feel like it's going out. So finding that platform, that avenue that makes you the most comfortable I think is the only way to move forward. To actually let it work for you and to being from Jersey is like, it's terrifying. Do it anyway.

[Daniela]

You know, it's like, you know, I, our podcast, you know, we, we have a very successful podcast. We have over a million downloads. We've, you know, been doing this for a long time and yet I feel like I'm just here talking to my computer. You know, it's. And so when I got like this weekend, this past weekend, I was at Circadia connect, there were 500 people there. And there were so many incredible people that came up and gave me hugs and like, oh my gosh, I love your podcast.

I love.

And I was like, oh my gosh, people listen to me when I'm talking and it was such a, like this eye opening moment. So many of the ladies like shout out to everyone that came and gave me a hug. They were like, oh, I listen to you when I'm doing my makeup or when I'm on my morning walk or when I'm on my commute. And it's such a different. I feel so comfortable and open and clear that I can share a lot of stuff when I'm just here looking at you in my space. But when I'm in a room with 500 people, it makes me feel nervous. Right. So it's really identifying like that comfort zone for yourself and, and saying, but I, I do think, I do think it is important, especially in today's day and age with AI, with a local business, you've got to get some FaceTime in your community. Yes. No matter how nervous it makes you feel.

[Beth Nidick]

Right. And finding that right avenue for you or hosting events so that you're in control of the space, it doesn't matter whatever it's going to be. Right. It's a necessary evil to be able to get out there and do it. So you know, one of my, I've a local friend who's like a local food influencer, but she started a podcast and she started bringing on other small business owners in her area because that's how it made her comfortable to do it. So she found time to be able to create that for her. I always say it like this, like if you're thinking too much, you're not acting enough. Because if you're acting, then you're forgetting to think. If you walk into that room, you're there already. You're going to open your mouth and talk to somebody. And I think we put a lot of pressure on ourselves in those environments as well as to perform or to be this bigger than life because you see the extrovert in the room. But I always think it comes back to goals. And definitely I think being the mayor, I love the mayor of your town is media. But what is your goal when you're out there? Is it more awareness for you and your brand and your shop and your spa? Is it you're trying to create opportunity to bring clients in? Is it the credibility so that people know that you're the expert in your specialty instead of giving yourself this Larger. I have to go meet people. If we can make it smaller and talk about what we do really clearly and have that ask which is connected to the goal really simply. I think it just makes it easier and takes some of the pressure off.

[Daniela]

Yeah. And I think for spa, there's kind of a combination. Like we definitely want branded brand awareness that we exist. Right. But we also are wanting to meet other small business owners that serve the same ICA as us who are, you know, that could potentially be strategic partners for us that could potentially co host events. I mean there's so many benefits. But that's like one of the toughest questions. You're like, well, how do I meet people? I, you know, my kids have sports after school every single day and I'm working a full time, you know, it's like a full time job to run the business. And so like how am I finding the time to do these things? And I think it's the, the opportunities that happen when you have that FaceTime. And if you are introverted, God bless the extroverts out there that are the ones that will just come up and say hi to you and do like there, there are people there that will say hello. Especially if you're at a networking event. Like, you do not have to be the busy bee that goes and talks to everybody. If that's like not your safe space, you can show up and guarantee there's going to be someone that comes and.

[Beth Nidick]

Talks to you 100%. It's funny you say that because I'm an extroverted extrovert and I have friends that, that invite me or buy me tickets to events so that they can go with me because they know I'm going to talk to everybody. So, you know, finding that one friend or that employee that can come with you so you could be a team, it's just about doing it. And then once you're there asking for what you want ask, you know, connecting with the people, having that conversation. Be able to explain yourself really clearly so they understand. And again, it's not just about what you offer, but it's about how you decide things, how you, how you say yes or no to things like what you think and what your expertise is. Because I think sometimes we fall forward into like what are. We'll talk about what the expertise is and not our philosophy behind why we do it or why it's beneficial or how it serves our clients.

[Daniela]

So like I've been an esthetician for 20 years. Here's, you know, instead of, I believe in high quality skincare paired with energy based devices. Because of xyz. Right.

[Beth Nidick]

Yeah. Even going a little deeper than that.

[Daniela]

Right.

[Beth Nidick]

Like what's energy based devices or what's. It's more than. I just want women to feel beautiful. I want them to be able to take chances in their life and risk everything or, you know, be able to like get on stage when they're, when they want to, you know, be sick in the corner before it starts. Which I feel like sometimes too. It's not, it's, you know, it's everybody. Yeah. I think it's more the philosophy behind why you started the business and communicating that. Because in my town there's three big spas and I don't know the difference between any of them, but I met, I've met the owners, I know who they are and what they're about and that's the differentiator for other small business owners in your area so that they can really understand what you're about. If everyone offers the same services, but your philosophy around why you do what you do is different, that's going to make connections that again, we'll get back to doing collaborations, doing referrals, people doing events together and becoming, as you said, the mayor of your town.

[Daniela]

So let's talk about television because you were saying. I know, I know. You were saying that you have like, you feel like there's a big opportunity for local tv for brick and mortar. And so how do you even get started with something like that for if you're a spa owner, esthetician, nurse.

[Beth Nidick]

Yeah. Or anything. So that's how I got my. Started my start. I went on my town's television station. Sorry, my town's high school television station. You know, it was in the Facebook group, you know, looking for guests. Like there people are out there having those conversations. So everything from, you know, if you're like, beth, I'm never going on my town television, you know, whatever it is, start at the high school level. Sorry, if you have a college near you, they all have college shows.

[Daniela]

It's.

[Beth Nidick]

And that's. I would say it's like putting in the reps before you get to the largest stations. So let's not even think about what it could be in being on a big stage. But if you're on your town's high school television station, the people in your town are watching and it's a great place to build that. And if you don't know how, you go to their website and there's an email or there's a Telephone number, because they're all looking for guests. And one level up from that. Like, I live in North Jersey. There's a couple television stations here. I literally called the news desk and asked who I can talk to if I wanted to do a segment on their tv, on their show. Again, it goes back to asking for what you want. It's not. People make it very difficult, but it goes back to what social media is as well. If I'm a TV producer in my town, I need people to come on the show to have content. You're my content, so why aren't you?

[Daniela]

I think there's this disconnect because I. I noticed, especially in the early years of having a podcast, people were like, oh, my gosh, you have a podcast? And I'm like, yes, and you can, too.

[Beth Nidick]

It's.

[Daniela]

There's not a barrier to entry. It's like, yeah, you have to do the work to market it and to create something that's of value to your listeners. But it's not like you have to apply and say, you know, so if I think the key is, like, what value can I provide to this news station? And in our community, the estheticians and spa owners that have been on TV in the past, they're talking about, like, lip scrubs for Valentine's Day, or, like, how do we change our skincare routines through the different seasons? Or like, so think about something that's, like, going to provide value to those people who are going to watch and then pitch that thing. Right? So are we just calling and pitching, or is there like a formal pitch process? Like, how, you know? I know. Like, with the podcast, it's like, every day there's all. All these AI pitches that I'm like, what's happening?

[Beth Nidick]

It depends on where you live on the show. You know, I'm always a proponent of call. If you can find a number, make a phone call. Because I think about it this way, who's answering the phone? Usually a young person, maybe a year or two out of school, right? Then admin person, and enrolling them and helping you figure out who the right person is to talk to. So my advice would be like, hi, my name is Beth. I'm looking for the lifestyle producer. Who can I talk to? I'm a spa owner. I do X, Y and Z. Enrolling them in the idea again, you know what you're asking for. It always goes back to that question of, like, what do you actually want? But they'll either tell you to email somebody, here's a voicemail, and Then it's continuing until you get to talk to somebody. I actually talked to a client this morning that was pitching TV and I was like, how many times did you pitch this month? And she said two and I said six. Because it's about follow up. Right. It's about getting in front of the right people and then doing a great job so you can be asked back. It's not as hard as it sounds. You do it every day in your salon. Why not do it in front of a camera so that the people in your town can get to know who you actually are, why you do what you do, and really be in on you. So they come in and say, hey, Daniela, I saw you on the high school show. I loved it. It was so great. I can't wait for my services. And that's what I've seen happen over and over and over again.

[Daniela]

Well, and I think about the skincare studios that are focusing on acne and doing educational talks or tips and something like that at the high school would actually be ideal to be able to get in if you're dealing with teenage acne and not menopausal acne or something.

[Beth Nidick]

But then we could use some help on that too. So I'm a mom of boys, and if somebody would have had some sort of video, my kids are graduating college, so they didn't have it back then. But I would love somebody to go in and show men and boys how to have a skincare routine, because most don't. Right. And if you have a male acne facial, I know it's not the encompassing of what you do, but if I'm going to send my son to go get a facial, I'm going to probably come too. So it's thinking about it on a broader sense of what you're talking about. You don't always need to be talking to your exact client about their exact needs, thinking about the larger process of it. And in that case, who's actually probably paying for the facial.

[Daniela]

Yeah. So we, like when we're teaching your ica, it's like, because the brand that does everything is the brand that does nothing. Right. So we want to make sure that we're really honed in. But a hundred percent, like when we're doing the consultation, we're always thinking about the spouse or partner, about the children. Right. Because we're still honing in on this one ideal client. But how can we serve the people in the immediate vicinity of who that person is? Because if you are serving moms, which a lot of people are serving moms, they have kids, and at some point they're gonna have acne. And that, you know, and it just depends on if that's, like, aligned with what it is that you want to do in your practice. But 100%, that can be another vertical of business that is just, like, connected on how you can go deeper with your existing patient base.

[Beth Nidick]

I totally agree. You know, and it makes so much sense because it's broader than the conversation we're having in. In our marketing. Our marketing is all about letting people know who we are when it comes to media. It's allowing people to know what we're about, what we think, how people misunderstand what we're, what we offer, and what the process is for clients to get success from it.

[Daniela]

Okay, so what else am I not asking that's important for a brick and mortar business owner that is wanting to get media?

[Beth Nidick]

I think most people and business owners, they're like, well, I have nothing to talk about, or what should I talk about? Or, you know, what's that? What's my topic? I always think about, what are you already explaining to your clients every day? That could work as a conversation. I think for spa owners, I was thinking was expectations. Right? You spend all day long talking about results, take time and maintenance, and coming in for consistent services, and you can't rush better skin. Right? But that exact explanation, the one you said like, a million times in consults, it's gold for media and saying it publicly and saying it to the right audience so they can recognize themselves and come in already educated again. The consult is going to be easier and faster. You can probably upsell into other products, but you'll also be creating a relationship with that person so that you have a client for life.

[Daniela]

I love that. So the message is, get out there, put yourself out there, Step out of the comfort zone. I mean, I. I filmed, I think, our first podcast of the year. I was talking about the things that I was going to do that were outside of my comfort zone. The first one was Circadia Connect, um, which was amazing, and I was so glad that I did it. But between now and April, I've got all kinds of things that I'm doing that are not in my comfort zone. And the joy of giving somebody a hug that, you know, you impacted in their life in some way. Just from listening to the podcast, it was worth every moment that I felt like I was gonna puke. Amazing, you know, because it's just so nice to have those opportunities. And that's the same thing for our spas. Right. Like, you, as a spa, are making an impact in that individual's life by allowing them to be calm, allowing them to breathe, allowing them to have a moment to themselves, allowing them to feel good about how they look. I mean, there's so many ways that you are impacting them, and you don't even realize it. Like, you may realize it to a degree, but you're not realizing, like, how that is cascading down into the way that they show up as a mother, as a partner, as a friend, you know, in all of those different aspects. So it's. Entrepreneurship is such a gift, and it's. I think it's okay and normal that there's parts that are not comfortable for us. I mean, that's 100% normal. But it's. How can we have the strength to push ourselves out of the comfort zone, to do those things, to then be able to form deeper connections and make a bigger impact? That was my takeaway from this conversation.

[Beth Nidick]

I'm so happy, and I appreciate and I want to congratulate you and, like, really being able to stand in how much impact you're making on strangers and get that hug after hug after hug. That had to be an amazing feeling, besides the nausea going away, but also just, like, how, you know, we make.

[Daniela]

I loved them. I loved meeting you. Every single person. I was just like, oh, my gosh. Like, I just wanted to hear their story. I just wanted to hear and, like, having a face.

Yeah.

You know, it was such a gift.

[Beth Nidick]

And when those hard times come and you don't want to, you know, those things that we always don't want to do or a terrifying or the next hard thing you need to do now, you can pull that feeling. You can pull that interaction. Because I. Somebody said this long time ago. I don't know. I wish I knew who said it. If anyone out there knows, please let me know. But they said that personal entrepreneurship is actually personal development on crack.

[Daniela]

Okay. So I have a version of that.

[Beth Nidick]

I say it's my Jersey version.

[Daniela]

Mine's not the Jersey version. I always say that entrepreneurship is your greatest lesson in personal development, apart from having children.

[Beth Nidick]

Oh, that's very. That's much sweeter the way I say it.

[Daniela]

That's the Maryland version.

[Beth Nidick]

It's fine. It's fine. Because I think it's really about pushing ourselves and failing and getting back up and doing it again. And no matter what's happening or not happening, getting back at your desk, getting back on camera and doing all the hard things, I Actually took a stand up comedy class last year because I was like, I need to do something that's more difficult for me. You know, I can get up and just talk, but talking from a script and telling jokes and doing, you know, pushing myself out of my comfort zone in that way so that when it came back to business and things were pushing back on me, I had that skill to go to say to myself or to experience for myself, like, I, I can do hard things, I'm capable. So those of your audience that's listening, that's like, I'm never doing tv, I don't want to be on camera. Let's take that fear based reaction away and then really think about like what happened with you, Daniela, last weekend was like how you're impacting the people in your community. How your community is going to come into your salon or your spa and be like, I saw you on the high school. It was so amazing. I love when you said X, Y and Z. That's what makes it worth it. I go on national tv, I do New York TV all the time. I'm shaking before that green light goes on, right that morning I'm always like, why do you do this to yourself? But I, because afterwards I'm so happy I did it. It was such a great experience. And then the reaction I get validates it and personifies it so that I can do it again.

[Daniela]

And I think it's building resiliency. I love that we can do hard things. When something that I love and I feel like is like a calling for me is to help women see how incredible they actually are. Because when a woman, and the guys too, we love you. But when a woman understands what she's truly capable of and believes in herself and sees herself in the way that others see her and know what is possible, that is the like the sparkle in her eye comes and she like takes over the world. Like, women are so incredible in what they can do. And so I feel like if more and more women encourage each other and celebrate each other for doing those hard things and putting themselves out there and supporting and cheering. When someone's trying something, even if it's not perfect, like they're out there trying, they're out there pushing themselves, you know, and, and that is such a beautiful thing. So, you know, it's okay to not be perfect at what you're doing. It's okay to be nervous. It's okay to like not have it all figured out yet. But like, try give yourself that gift.

[Beth Nidick]

I totally agree because I feel Like, a lot of us believe that everyone else has it together. Everyone else. Like, I'll tell you a quick story. So one of my first internships was refer the Tonight show in la and we had. That was the summer Jay Leno.

[Daniela]

Is that what the show is? Okay.

[Beth Nidick]

It was 95 and it was like, that was a summer. It was Tom Cruise, Tom Hanks, Arnold Schwarzenegger, like, all. All these amazing people. And they would come off the set and say to sometimes even me, and I'm like, this. I was like the intern taking them to the car. But they would say it to their publicist, like, how was that? Was that okay? And you would think these A listers, which have been doing it forever, would be confident what they're doing. No one ever came off and felt great about what they did. No, because no one does.

[Daniela]

I think even Oprah. I'm obsessed with Oprah.

And she.

She said the one question that, like, every single person asked after was, how was that? Was that okay?

Yeah.

Like, that's the first thing. Like, you know, they want to know that way.

[Beth Nidick]

And if you're doing something and you don't feel that way or you're like, everyone else can do it better, I promise they can't. So if this conversation can inspire our listeners to just do one thing that's hard for them, that's maybe even terrifying them, and that could be going to a chamber event or going to a networking event, or calling their local high school TV station, whatever it is. But I ask you to be in action. I ask you to share it with Daniela and I so we can celebrate you and we can support you on that too. But this is a question that I think might be helpful, is a lot of people say to me, well, why me? Why am I the one to have this conversation with the world? And my response is, why not you? So when that gremlin comes in and tells you you shouldn't, I want you to punch it in the face and tell them it was from Jersey. Like a good.

[Daniela]

But I really want solid Jersey punch.

[Beth Nidick]

Really Jersey punch. But I really want everyone to ask themselves, like, why not me? And when you can answer that question with like, yeah, why not me? There's no answer. Then let's go and let's do it.

[Daniela]

That feels like the perfect place to wrap this up. So thank you. You're so incredible. I love talking with you.

[Beth Nidick]

I appreciate you.

[Daniela]

Where can people find you and follow you?

[Beth Nidick]

I think the easiest way is Beth Nideck. That's ny Like New York, Dick. Find me on Instagram. Send me. I know. Send me the word Daniella, and I'll send you something that I just us and my podcast listeners. Don't forget to like me while you're there and follow along for all you can learn about how to use media to actually bring in revenue.

[Daniela]

Love it, love it, love it. Thank you so much, my dear.

[Beth Nidick]

Thank you.