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When Sara Cullen couldn’t find a clean, functional vitamin that supported her health, she made one herself, literally, in her kitchen. In this episode, we sit down with the founder of GEM, the first real food vitamin bite, to unpack how her own health struggles with Hashimoto’s sparked a movement to reimagine supplements as food not pharmaceuticals.Sara shares how a DIY concoction turned into a science-backed wellness brand with over $22M in funding, why algae is the unsung hero of nutrition, and what she learned launching a category-defining product. We talk about building community before product, the power of in-person persistence, and why sometimes knowing less is an entrepreneurial superpower.

Plus: CBD drinks, vitamin myths, negotiating with integrity, and how showing up, literally, can change everything.

Whether you’re a wellness junkie, a founder in the trenches, or just want to hear what it takes to build something that actually helps people, this episode is packed with grit, growth, and game-changing insight.

Follow for more:

@spearpodcast

@seanspear

#saracullen #GEM #entrepreneurship #founderstory #spearpodcast