Episode Summary: "He Built a Billion Dollar Video Production Company in a Year!"

Podcast: Special Ops
Host: Emma Rainville
Guest: Chris Encarnacion
Release Date: February 11, 2025

Introduction

In this compelling episode of the Special Ops podcast, host Emma Rainville welcomes Chris Encarnacion, a Driven Mastermind member and agency owner, to discuss his remarkable journey of building a billion-dollar video production company within a single year. The episode, part of the Driven Diaries series filmed in Mexico, delves deep into Chris's strategies for rapid business growth, team building, and overcoming operational challenges.

Guest Background

Emma Rainville opens the conversation by highlighting Chris's impressive transformation over the past year. From initially struggling with basic equipment needs to becoming a dominant force in the video production industry, Chris's ascent exemplifies entrepreneurial success.

Emma Rainville [00:02]: "Chris, we've watched you over the past year go from having a pretty decent offer and business to an agency and a force to be reckoned with."

Building a Billion-Dollar Company

Chris attributes his extraordinary growth to an "obsessive work ethic" and relentless grinding. His commitment to working extended hours, often sleeping only a few hours a day, underscores the dedication required to scale rapidly.

Chris Encarnacion [00:54]: "Sickening, obsessive work ethic. ... I'll rest when I die."

He emphasizes the importance of balancing talent with hard work, ensuring that his skills are complemented by unwavering effort. This mindset allowed him to outpace competitors who relied solely on hard work without strategic planning.

Work Ethic and Personal Drive

Chris’s relentless drive was fueled by a clear understanding that talent alone wouldn't suffice without the corresponding effort. This realization pushed him to pursue excellence beyond his inherent capabilities.

Chris Encarnacion [01:30]: "I knew if I just gave it my all and I have that talent, which is the sprinkle on top, I wouldn't be touched."

Team Building

A significant portion of the discussion focuses on Chris's transition from a solo entrepreneur to leading a robust team. Initially, he struggled with establishing proper Standard Operating Procedures (SOPs), systems, and effective communication.

Chris Encarnacion [02:15]: "I can't be high on my own supply, ... I can't be high on my own supply, you know, which I was a little bit in the beginning."

Recognizing these gaps, Chris prioritized building a team based on fundamental values rather than just talent. He sought individuals who were dedicated, resilient, and aligned with his company's mission.

Chris Encarnacion [06:10]: "I needed that person that was down to get on his knees and hold the camera steady. ... not complain and not, you know, just someone that's got a callous, tough."

Systems and Processes

Implementing structured systems was pivotal for Chris's company's scalability. He introduced daily huddles, monthly company meetings, and clear delineation of team roles to ensure seamless operations.

Chris Encarnacion [12:00]: "We actually started doing daily huddles every day, and we...has company meetings once a month just to see where are we, are we hitting our KPIs?"

This organizational overhaul allowed his team to function efficiently, fostering an environment where creativity and productivity could thrive simultaneously.

Challenges in Hiring and Client Management

Chris candidly discusses the difficulties encountered while hiring. Initially, he faced challenges with unreliable team members, which hampered project timelines and quality. This prompted a shift in his hiring strategy, focusing more on candidates' values and dedication.

Chris Encarnacion [05:08]: "I had to really focus on building a team ... started looking for their fundamental values."

On the client side, Chris emphasizes the importance of attracting the right clients—those who are prepared and aligned with his company's capabilities. This selective approach ensures high-quality partnerships and successful project outcomes.

Chris Encarnacion [19:20]: "We don't turn it on all the time now because now systems and processes ... really tripling down on quality people."

Scaling Operations

Managing multiple productions across various cities became feasible thanks to the robust systems and a dedicated team. Chris highlights the operational complexities of handling simultaneous video productions, especially with clients unfamiliar with being on camera.

Chris Encarnacion [17:59]: "But being able to film, coordinate actual production ... working on three projects, making 3x the amount."

His ability to streamline production processes and maintain high standards across different locations was instrumental in scaling his business exponentially.

Client Alignment and Management

A key factor in Chris’s success is his focus on client alignment. By ensuring that clients are genuinely ready for Video Sales Letters (VSLs) and other services, he maintains a harmonious working relationship that leads to superior results.

Chris Encarnacion [18:25]: "We're here and there's something happening in Austin, Texas, right now."

This strategic client selection not only enhances project efficiency but also fosters long-term collaborations based on mutual respect and understanding.

Conclusion and Insights

Throughout the episode, Chris shares invaluable insights on the intersection of hard work, strategic team building, and system implementation. His journey from being overwhelmed by multiple projects to leading a well-oiled machine serves as a blueprint for entrepreneurs aiming for rapid growth.

Emma Rainville [20:10]: "Your speed of implementation is why you were able to build such a phenomenal big thing."

Chris concludes by reflecting on the lessons learned from past challenges and the continuous pursuit of excellence, emphasizing that the right team and systems are the cornerstones of sustainable success.

Key Takeaways

• Relentless Work Ethic: Dedication and long hours are essential but must be balanced with strategic planning.
• Team Values Over Talent: Building a team based on shared values ensures reliability and cohesion.
• Structured Systems: Implementing SOPs, daily huddles, and clear roles facilitates scalable operations.
• Selective Client Partnership: Choosing clients who are aligned and ready enhances project success and satisfaction.
• Continuous Improvement: Embracing feedback and refining processes leads to sustained growth and excellence.

For entrepreneurs seeking to scale their businesses effectively, Chris Encarnacion’s journey offers a testament to the power of hard work, strategic team building, and unwavering focus on quality and client alignment.

Notable Quotes:

• Chris Encarnacion [00:54]: "Sickening, obsessive work ethic. ... I'll rest when I die."
• Emma Rainville [04:32]: "You'll never do great things if you're relying on you doing all the things right."
• Chris Encarnacion [06:10]: "I needed that person that was down to get on his knees and hold the camera steady."
• Emma Rainville [20:10]: "Your speed of implementation is why you were able to build such a phenomenal big thing."