How To Save Your Profits From Being Swallowed By DR Campaign Costs

Summary

Podcast Summary: Special Ops – Episode: "How To Save Your Profits From Being Swallowed By DR Campaign Costs"

Host: Emma Rainville
Co-Host: Travis Gomez
Release Date: March 4, 2025

Emma Rainville and Travis Gomez dive deep into the critical topic of cost management within e-commerce businesses, particularly focusing on preventing Direct Response (DR) campaign costs from eroding profits. This episode provides actionable strategies, insightful discussions, and practical advice to help business owners maintain and enhance their profitability through meticulous financial oversight.

---

1. The Dichotomy of Financial Management

The conversation kicks off with Travis acknowledging Emma's complex relationship with money management. Despite her discomfort with personal finances, Emma excels at making significant financial decisions for clients, balancing stress with strategic action.

• Travis Gomez [00:02]: "Welcome to Special Ops, your tactical guide to driving your business by actions, not words."
• Emma Rainville [00:40]: "As much as someone who likes money, I hate money."

This juxtaposition highlights the necessity for business leaders to manage finances effectively, even if it induces personal stress.

2. Understanding Cost Management in E-Commerce

Emma elaborates on what cost management entails in the realm of e-commerce, emphasizing the importance of closely monitoring every dollar, especially for businesses with limited cash reserves.

• Emma Rainville [02:15]: "When you don't have a lot of cash, you have to manage your money very, very closely because every dollar has to be identified."

She underscores that effective cost management ensures businesses can sustain operations, scale appropriately, and navigate financial challenges without compromising growth.

3. The Importance of Accurate Financials

A significant portion of the discussion centers on the necessity of having robust financial records. Emma points out that less than half of their clients possess proper financials, which hampers their ability to make informed decisions.

• Emma Rainville [06:31]: "First thing you have to do is have proper financials."

Travis adds that without clear financials, businesses often struggle with scaling issues and profitability misconceptions.

4. Strategies for Effective Cost Management

Emma and Travis outline several strategies to manage costs effectively:

• Regular Financial Reviews: Conduct bi-annual cost management analysis meetings to scrutinize every expense line by line.

  • Emma Rainville [12:11]: "We go through and it's every C suite and director in the business goes through and we literally go line by line..."

• Cost Cutting and Optimization: Question the necessity of each expense and explore alternatives that offer better value.

  • Emma Rainville [13:38]: "What happens when I stop paying for that? Sometimes I'll find out that I'm paying $5,000 a month for something and I'm only saving an hour or two of labor a month."

• Labor and Automation: Assess labor costs and identify tasks that can be automated or reassigned to more cost-effective resources.

  • Emma Rainville [14:18]: "Can we automate that? Is there a tool that'll do that for us on their behalf?"

• Reserve Building: Allocate funds to create a financial reserve that can cover major costs and unforeseen expenses.

  • Emma Rainville [16:43]: "We built a reserve. We just didn't take money until we had the reserve."

5. Contingency Planning and Financial Resilience

Emma emphasizes the importance of having contingency plans to handle financial hiccups. By setting aside funds for major costs such as labor, operational expenditures (OPEX), and traffic, businesses can navigate downturns without jeopardizing stability.

• Emma Rainville [16:43]: "What are my major costs? ... We didn't take money until we had the reserve."

6. Comprehensive Cost Analysis

Understanding both the direct and indirect costs associated with various business operations is crucial. Emma discusses the need to evaluate the true cost and value of services like customer support and marketing tools.

• Emma Rainville [09:05]: "Costs aren't just the invoices that come in and managing how quickly we pay them. It's looking at what things are costing us as well."

She illustrates this by analyzing the efficiency of software subscriptions and their actual impact on productivity and profitability.

7. Actionable Steps for Listeners

To empower listeners with practical tools, Emma provides actionable steps:

1. Schedule a Cost Management Analysis Meeting:

   • Engage with your financial team to review the Profit and Loss (P&L) statement and balance sheet.
   • Break down expenses into categories (e.g., labor, software, miscellaneous) and evaluate their necessity and efficiency.

2. Develop Contingency Plans:

   • Identify major cost areas and establish financial reserves to cover these expenses during downturns.

3. Implement Regular Financial Audits:

   • Conduct thorough reviews every six months to eliminate unnecessary expenses and optimize spending.

• Emma Rainville [15:16]: "Book your cost management analysis meeting. Sit with all that information."

8. The Human Element in Financial Management

Emma draws an analogy between financial management and the human heart, illustrating the flow of money through the business and the importance of ensuring that each dollar circulates effectively to generate returns.

• Emma Rainville [17:30]: "If you think about the human heart, there are four chambers... it's your money, okay? Your money comes in and it needs to be fed and it goes back out so that it can feed, so that it can come back."

This metaphor underscores the necessity of a continuous and efficient money flow to sustain and grow the business.

9. Leveraging Free Resources for Mastery in Cost Management

The episode concludes with Emma promoting their free downloadable playbooks and the "Cost Management Mastery Manual," which offers detailed reports and strategies for effective financial decision-making.

• Emma Rainville [22:10]: "Get your PhD in Cost Management with our mastery manual... how to make sure that you always have those reports at your fingertips."

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Key Takeaways:

• Prioritize Accurate Financials: Without clear and detailed financial records, strategic decision-making becomes challenging and often misguided.

• Regular Cost Reviews: Implementing systematic reviews of all expenses ensures that money is allocated efficiently and unnecessary costs are eliminated.

• Build Financial Reserves: Establishing a financial cushion can safeguard the business against unexpected expenses and downturns.

• Optimize Labor and Tools: Assess the ROI of both human resources and software tools to ensure they contribute positively to profitability.

• Continuous Education and Resources: Utilize available resources, such as the podcast's playbooks and manuals, to stay informed and adept at managing costs.

Emma and Travis provide a comprehensive framework for businesses to safeguard their profits against the high costs of DR campaigns through disciplined financial management and strategic planning. By following their actionable steps, listeners can enhance their cost management practices, leading to sustained growth and profitability.

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Notable Quotes:

• Emma Rainville [02:15]: "When you don't have a lot of cash, you have to manage your money very, very closely because every dollar has to be identified."

• Emma Rainville [06:31]: "First thing you have to do is have proper financials."

• Emma Rainville [13:38]: "What happens when I stop paying for that? Sometimes I'll find out that I'm paying $5,000 a month for something and I'm only saving an hour or two of labor a month."

• Emma Rainville [17:30]: "If you think about the human heart, there are four chambers... it's your money, okay? Your money comes in and it needs to be fed and it goes back out so that it can feed, so that it can come back."

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For more actionable strategies and resources, visit Special Ops Podcast and download the free playbooks to elevate your business operations through disciplined action-driven approaches.

Transcript

[Travis Gomez]

All right, so welcome to Special Ops, your tactical guide to driving your business by actions, not words. I'm Travis Gomez, along with my co host and business partner, Emma Rainville. And if you're new, please be sure to visit specialopspodcast.com and sign up for our free membership where we provide additional content, resources, checklists and action guides. So I think today I'll start off with, with just touching on this topic, which is mastering cost management. And when I look at, When I think of the times that I've seen you stress the most, it's around finances and taxes specifically.

[Emma Rainville]

As much as someone who likes money, I hate money.

[Travis Gomez]

You hate it. And it's like. And like every.

[Emma Rainville]

I like money, but I hate money.

[Travis Gomez]

And the level of stress that you get, it takes you to a different place. And I don't know why, but. But then, like, you're very comfortable, like, looking at a client's business and making very large financial decisions for them because you know that it's going to drive, like, the profitability of the company.

[Unknown]

Right.

[Travis Gomez]

And so I just, I find it, like, fascinating that on one hand it stresses you out when it comes to, like, taxes and finances specifically, but on the other hand, when you look at what those expenses can do for the business and how to actually manage those costs, like, you're very comfortable making, like, strong financial decisions very quickly, probably faster than most people.

[Emma Rainville]

Very large.

[Travis Gomez]

Yeah, yeah, yeah, yeah. So I think it'd be helpful to, to dive into some of this as we explore, like, how. How can companies properly and, and realistically, like, manage the cost of their. Their businesses? Like, how do they actually master those costs and manage those things properly? And so with that, I think maybe it might be helpful to just give, like, what is cost management in E Commerce? Like, how do. What does that really mean?

[Emma Rainville]

I don't know what cost management and E commerce means.

[Travis Gomez]

Well, cost management and online business.

[Emma Rainville]

Direct response. Sure. I guess if you're really dumb, I can say it. So you manage the money you're spending. No, cost management is, It's. Here's the thing is a lot of businesses that we work with don't have a lot of cash.

[Unknown]

Mm.

[Emma Rainville]

And when you don't have a lot of cash, you have to manage your money very, very closely because every dollar has to be identified. When am I going to get it back?

[Unknown]

Right.

[Emma Rainville]

And what expenses do I have coming in that I'm going to need to cover? And so we've worked with people that had $2 million liquid in the bank at all times, and we were, because we were spending a million a week and traffic. Right. And we were good. Like we were good.

[Unknown]

Yeah.

[Emma Rainville]

And then we've worked with people who every week it's like, how do we get to the next week?

[Unknown]

Right.

[Emma Rainville]

And that, that happens a lot when we come into a company because their profit margins are so low. So that beginning dance is tough. And I think first of all, my own money freaks me out and that's okay. I hate making decisions for my own money. I think that frustrates you. I just have to get over it. But when it comes to someone else's taxes and financial structures, it's just, I don't know why it's different, it just is. And I feel, I think that I feel comfortable making decisions because I make good decisions based off data and not very strict knowledge of what I know.

[Unknown]

Right.

[Emma Rainville]

When I don't know something, you've seen me navigate through taxes, of having a California business partner, never having filed taxes with the K1 before, getting international stuff, Puerto Rico issues and, and then my family issues in Israel. And so all of those things have been soul sucking and time consuming. But this stuff I know. And so I know that I can confidently make decisions because I actually know it. And when I don't know, I have really smart people around me. I've always been good at surrounding myself with really smart human beings who know how to give me and feed me the information I need to be fed in order to make the decisions.

[Unknown]

Right.

[Emma Rainville]

So let's talk about cost management and why it's so crucially important. People who don't have good financials can't run their company properly and they can't run a business that's going to be sustainable and effective and they can't possibly get to where they want to go in the speed they want to get there because they're so busy trying to make a dollar that they're not managing the cost. Managing the dollars.

[Unknown]

Yeah.

[Emma Rainville]

And so cost management is all about taking a business, launching or scaling and making sure you don't run out of money.

[Unknown]

Right.

[Emma Rainville]

Basically. And so how do I do that? I have to project. And so in our industry, we, not everyone, but most people don't make money on day one.

[Unknown]

Right.

[Emma Rainville]

So what's your break even day? You have to know those numbers, what is your traffic cost, what's your roas? And then you have to calculate out how much money do I have and how much can I grow?

[Unknown]

Right.

[Emma Rainville]

Because if I grow, I'm going to get more money and then I'll Be all good. Right. A lot of people think that one of the things that we've seen over and over again is not people running out of money and going out of business because they were having sales, but people running out of money and going out of business because they had too many sales. They had to pay for the traffic on a net 3. But they didn't have break even till day 45. They grew 20, 30, 40, 60%. Get with a traffic source like Kago behind you and you can scale. They'll crush everything. So you have to know how to direct them on your money because you got to pay them.

[Unknown]

Right?

Yeah.

[Emma Rainville]

In three days. Right. Not. Not quite, but you know what I'm saying? So you get, you get with a monster of a. A traffic source and it'll just drive you.

[Unknown]

Right.

[Emma Rainville]

But you have to make sure that you have the funds available not only to grow your business, but to sustain what you already have as well and allocate for any dips that may come up.

[Unknown]

Right.

[Emma Rainville]

And if you don't have some money to the side for issues that come up, they will come up.

[Unknown]

Yeah.

[Emma Rainville]

So. So let's talk about how to manage costs.

[Travis Gomez]

Yeah.

[Emma Rainville]

First thing you have to do is have proper financials.

[Travis Gomez]

I feel like, like, less than half the clients we work with have proper financials when we come into work with them.

[Emma Rainville]

I think less than half of our clients have financials and all, but maybe two clients ever. I can literally think they were both blonde men. Two clients ever that had good financials.

[Unknown]

Yeah.

[Emma Rainville]

Ever.

[Unknown]

Right.

[Emma Rainville]

Two.

[Unknown]

Right.

[Emma Rainville]

And they didn't. They don't know what to do with them, so it doesn't matter. So they had great financial reporting, but neither of them knew what to do with them. But. So when you have good financials and then you have a good marketing team, you can create projections and take a look at where you're at, where you're going to be. How, how. How does it all come together? And how much do I need to spend to grow? And how much can I spend to grow? So where is my cap at growth?

[Unknown]

Right.

[Travis Gomez]

When I feel like the scale and the growth, like, usually has like two types of problems because one is like the scaling and where's your break even?

[Unknown]

Right.

[Travis Gomez]

And one is they're not profitable, but they think if I just keep scaling, if I get more sales.

[Emma Rainville]

Absolutely, absolutely. That's so true. And this is why I. We've talked, I think, the other day about membership. Yeah, Memberships and membership areas. And so one of the things that is so important is to know your numbers and your memberships.

[Unknown]

Right.

[Emma Rainville]

Because if you're not making money down the line and you scale that, this is why I always preach, like, know your affiliate CL tv, but also know your affiliate and traffic source CL tv. So you can cut what isn't profitable. Because if you can cut what's profitable when you're growing, when you're scaling, and you've got to have all that money for traffic.

[Unknown]

Yeah.

[Emma Rainville]

If I can take the money from my bottom tier, people that aren't making me money or making me very little money, and allocate it to here.

[Travis Gomez]

Yep.

[Emma Rainville]

I'm increasing my sales, but I'm increasing my profitability. And so when we talk about cost management, we talk about, you know, looking at budgets, looking at projections, but it's more than that. It's also checking out the balance sheet, what's going on, what's happening with the subscription services throughout the business, software and platforms. We utilizing everything. Are we. Right, using the right tools or are we using labor because we don't want to pay for tools. Right. Or do we just not have processes in place? So we're in, you know, we've got increased labor. Are we not managing our inventory?

[Unknown]

Right.

[Emma Rainville]

Which can be very, very costly.

[Unknown]

Yeah.

[Emma Rainville]

Right. So people will look at cost, and they think that it's about dollars coming in and dollars going out. And so when I look at customer service, if I look at my customer service team, all I see is dollars going out, don't I?

[Unknown]

Most of the time.

[Emma Rainville]

Most of the time, that's all you say. Yeah, I got an invoice. I don't get. I don't. I don't get the same invoice from marketing saying, hey, we generated this much revenue. We generated this much revenue from customer service. So customer service always has their own funnel that they run all their sales through.

[Unknown]

Right.

[Emma Rainville]

Every funnel has a CS funnel. Right. And it's just for customer service. Number one, if people are calling in to buy a product, my count. For those of you that know anything about fraud prevention, my account rules can be very lapse.

[Unknown]

Oh, yeah, right.

[Emma Rainville]

People stealing. People stealing don't call to place the order. Right, Right. They just don't. So my. My fraud set rules can be so much more elapsed. And so I can build those funnels a little bit differently to allocate for all of that. And so now I know how much my customer service costs me, but I also know how much they bring in. And it's a. It's a negative that I need to take the Positive. Yeah. To find the number.

[Unknown]

Right, right.

[Emma Rainville]

And that.

[Travis Gomez]

But that gives you a true cost of that service.

[Emma Rainville]

But that also has to include the retention that they provide. So when someone calls for a refund and they give them something else in lieu of. I need the dollar amount that I made on that.

[Travis Gomez]

Yeah, right, right. And so you're not allocating that properly as a cost.

[Emma Rainville]

So costs aren't just the invoices that come in and managing how quickly we pay them. It's looking at what things are costing us as well.

[Travis Gomez]

And the real cost of that, not like the value of it.

[Emma Rainville]

The real cost with the value. Right. Like, how much money does this bring in? I. I will never forget this as long as I live. Someone said to me, why are we using Wistia? Why can't we just put it for free on YouTube? It's like the dumbest thing ever. But it made me start thinking, why do we use Wistia? It's the only thing I ever knew, so where else could it. That's what I always use. That's what I always used. This is when I. This is way, way, way, way, way back. But this is when I learned that just because I knew to use something doesn't mean that it's a tool to use. And so I started investigating. And when you have high, high, high, high, high traffic, you can negotiate like crazy with Vimeo and they will give you the Brett. The best, best, best, best prices. Some people swear by other tools because it has certain analytics that they think is really important for their business. But there are other tools out there and negotiating those other tools every year as part of cost management.

[Unknown]

Yeah.

[Emma Rainville]

And so all of that goes into it. And as the COO of the business, I'm responsible for, for one thing, profit margin. Profit margin. So that means that I'm responsible for cost management. So I need to go through every six months, and I do go through every six months and look at what are our hard costs?

[Unknown]

Right.

[Emma Rainville]

What are our random costs? Random cost is where you'll find the most, by the way, creep. Most. Most crap. Most crap. Most crap happens in those stupid, random things. Like, hey, let's, let's go to budapest and like $20,000 later. How did that happen? That's because we didn't appropriately look into what we were going to spend right before.

[Travis Gomez]

And all the.

[Emma Rainville]

Before we decided to do it. And then all of a sudden it's like, oh, no, now, now we're down to the wire. We have to buy everything. Let's buy it all. And Just whine about it. So, so when we do our, our financial meetings, we have a P and L and a balance sheet meeting. But once every six months we meet with the expenses and the balance sheet and we go through and it's, it's every C suite and director in the business goes through and we literally go line by line and say, what are we using? What could be used instead? That we already have?

[Unknown]

Yeah.

[Emma Rainville]

What happens if I stop paying for that? That's my favorite question. What happens when I stop paying for that? Sometimes I'll find out that I'm paying $5,000 a month for something and I'm only saving an hour or two of labor a month. That's happened a few times. So ask good questions. Don't just say, oh, okay, this is.

[Travis Gomez]

What we're spending it for.

[Emma Rainville]

Yeah, it's a software for this pro project. Okay. This costs $5,000. You're using it for this project. How often are you doing it? What happens when I stop paying for it? What alternatives there are? Well, I'd have to do it manually. How many hours would that take?

[Unknown]

Two.

[Emma Rainville]

How much do you make? 20 bucks an hour. Done deal. Other times, other times it's the, our labor costs. Like when we do cost management, I go through every person and every dollar amount. I text you every time, where's the spreadsheet? And so we go through, what are we paying everyone? What's their contribution? What are their main tasks? Can any of those tasks be done by someone else that's cheaper?

[Travis Gomez]

Can we automate that?

[Emma Rainville]

Can we automate that? Is, is there a tool that'll do that for us on their behalf?

[Unknown]

Right.

[Emma Rainville]

And so it's important to think about, and it's not about getting rid the person who's making 50, 60, 70, 80, 90, $100,000 a year. Because we can reallocate them to more tasks that, that earn more money that goes to their pay grade and that is cost management. And so I think a couple of things really quick because we like to do actionable things. The first thing is bookkeeper, controller, whoever your finance team is within your business, get a hold of them and say, I like to have a cost management analysis meeting. Ask them to bring the P L with the breakdown of all the expenses in the P L and ask them to bring the balance sheet. You're going to review all expenses, including your labor costs. And this will probably the first time be a solid three hour meeting. Because it's going to take you a long time to understand what everything does.

[Travis Gomez]

And what everything Is especially if you've not been looking at it.

[Emma Rainville]

I do not do this in a three hour setting. I break it up into three calls. One is a labor call, one is software and platforms and the other one is misc. And the other okay. Because I can't sit for three hours and do this and have my brain work appropriately. So I break them up and then that usually leads me to send a bunch of people to go cancel a bunch of things. And it just is, you know, we let me buy this app real quick or let me buy this product real quick. This is going to save me so much time. And then six months later I've used it one time to make one video.

[Travis Gomez]

Or we've tested it a couple times or we were seeing how we could leverage it. And you're like, yeah, this is good.

[Emma Rainville]

Right.

[Travis Gomez]

But then you don't use it that often.

[Emma Rainville]

But then we don't use that often. So we need to get rid of it. So that's number one. Go ahead and book your cost management analysis meeting. Sit with. With all that information. The second thing is, is create it's contingency plans. And so what are my major costs? So my major cost can be labor, opex and traffic. Those are my three major costs. The other costs that I may or may not have depending on if I. My what my products is, is is my product. Now if I take three months worth of that and I put that away. We do this at our businesses and I put that away somewhere and we don't touch that. I can overcome almost anything.

[Unknown]

Yeah.

[Travis Gomez]

No matter what comes up.

[Emma Rainville]

Most people can't do that today.

[Unknown]

Right.

[Emma Rainville]

We couldn't do that day one. We did that over time.

[Travis Gomez]

We built a reserve.

[Emma Rainville]

We built a reserve. We just, we didn't take money until we had the reserve. And then once we had the reserve, we never took money out of the reserve. It was always separate. And I think that that is really a good way to make sure that your business can sustain hiccups. Because most of us are one hiccup away.

[Unknown]

Right.

[Emma Rainville]

And so building that reserve is big. And then three, really understanding, taking time and it can, it'll take a while, but understanding what money goes out and what money comes in and how that all works within your business. I like to think if you think about the human heart, there are four chambers.

[Travis Gomez]

Okay.

[Emma Rainville]

And they. I am sorry, this is just who I am as a person. So if you think about the human heart, you know, your blood goes into one chamber and then it goes into another chamber and then it goes through one lung and it gets oxygenated and then it goes through another chamber and then it goes to another chamber and then it goes out into your body, all this oxygenated blood, and then it comes back with no oxygen to get oxygenated again. It's your money, okay? Your money comes in and it needs to be fed and it goes back out so that it can feed, so that it can come back. And the whole point is to come back with more.

[Travis Gomez]

Go and come back.

[Emma Rainville]

Go and come back. It all needs to just.

[Travis Gomez]

Yeah, yeah, keep flowing.

[Emma Rainville]

Every single dollar that goes out needs to come back. It needs to come back, but it needs to come back in a multiple. So that's how I like to think about it. This money's going out. When am I going to get it back? How am I going to get it back?

[Travis Gomez]

What's it going to do with that?

[Emma Rainville]

What. What's it going to come back as? Right, because it went out of one. My hope is it comes back a 500. Right? That's my hope. But it's probably going to come back a 20. Yeah, 15 maybe. And so when you understand that and then how long it takes for the money to take the journey and get back and get back, you can make good decisions. So when someone says, let's film a new vsl, it's going to cost us. You know, we're going to call Chris and Carnarcion and we're going to go to the beach in Jamaica and we're going to film this great footage with all these, you know, people, blah, blah, blah. It's happened. And so I'm sorry, we can't do that just to fly everybody out there. This month we're scaling.

[Unknown]

Yeah.

[Emma Rainville]

And all of my money is tied up in traffic and it's going to be. So I absolutely can't spend even the money on the flights. How about we film in the garage? How does that sound?

[Travis Gomez]

Yeah, because you need to continue to be putting content out all the time.

[Emma Rainville]

You need to be. You have. You have to provide. Right, but how do you.

[Travis Gomez]

But do you have to provide?

[Emma Rainville]

But do you have to. Yeah, sometimes the money. Sometimes the money's there. We've done some wild things. We've done some wild things. We've had money, but like, yeah, let's go to the Bahamas and film, you know, 19 recipes on the beach because we wanted to go to the Bahamas. When you're making money, you can do stupid shit like that, but through cost management, you know, when you can splurge or when you can't because you understand where your money is. And just because you have $2 million in the bank doesn't mean that you have $2 million.

[Unknown]

Yeah.

[Emma Rainville]

Because that. That money's probably already promised. So that's cost management.

[Travis Gomez]

Okay, do you break that into a different category? Because, like. Because, like, there's big elements, and I don't know how much time we want to dive into this, but, like, we have big elements. Like, traffic is usually like half of your budget. Many times.

[Unknown]

Right.

[Emma Rainville]

It depends on the company. Yeah, half. Half can be incredibly extreme. Half can be laughable.

[Unknown]

Yeah.

[Emma Rainville]

Some people, it's 80, 90% of their business. It really just depends. But that's why I'm saying you have to. This is why you have to know. This is why I think of the money is going through the body like blood is like it. Where does the money go? Where does it stop along the way? What does it pick up along the way? And how do I get it back? So traffic goes out if I spend $1 on traffic. So I. Adam from Kendago takes a buck from me. I know Adam from condago is bringing me $4 back.

[Unknown]

Right.

[Travis Gomez]

So how many times?

[Emma Rainville]

But then he's gonna hand me $4 back. He's gonna be like, yo, I need 10 now. But then he's gonna bring me 40 back.

[Unknown]

Right.

[Emma Rainville]

And this. And this is the cycle. This is how it goes. But you need to understand that because you need to understand because if the money's due and it's in your toes, does that make sense at all? Like, I know I think it's silly.

[Travis Gomez]

But it makes sense.

[Emma Rainville]

Yeah, but it's. It's a great way of thinking about it because it's not here now. It's mine. I have it. But it's not here now.

[Unknown]

Right.

[Emma Rainville]

It doesn't help me if the lights are getting cut off. It doesn't help me if people aren't showing up to work because I couldn't make their payroll.

[Unknown]

Yeah. Yeah.

[Emma Rainville]

And so just because I have money in the bank tomorrow, it's probably all being spent right this second. I need to understand that. So we got our action steps and we got our freebies. So in our membership portal, which is free, if you haven't signed up, go ahead and sign up. For those of you new, get your PhD in Cost Management with our mastery manual, and I actually walk through in that manual all sorts of different reports, reports and strategies that you can use to see in 14 minutes what you. How to make good financial decisions with your business and how to make sure that you always have those reports at your fingertips because that's what it's all about, is not trying to put together the data when you need it, having it readily available at your fingertips when you need it. And that is how I make fast decisions because I stay on top of that. Yeah, I love that I have my people stay on top of that. I haven't done things in 10 years, but you get the point.

[Unknown]

Yeah.

[Emma Rainville]

Right. Awesome.

[Travis Gomez]

Thank you. And again, remember, Special Ops, we're all about driving business through actions, not just words. So we put these resources together and I think with that, it's a wrap for today. On today's intel, don't forget to sign up for our free resources@special opodcast.com and now it's time for you to put these operation strategies into action for your business. Thanks for listening and we look forward to catching you next time.