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Bryan Wiener has spent his career getting into new areas of marketing early and then building organizations around what he saw coming: search, social, e-commerce analytics. Now, with 37Arc, he's doing it again. This time he's squarely in the middle of the AI transformation reshaping marketing from the inside out.

Bryan joins the podcast to talk about why he believes AI represents a fundamentally different era than anything that came before it: something closer in scale to the industrial revolution, compressed into five years. He breaks down why most enterprise AI adoption is failing, and why the gap between companies using AI and companies actually scaling it is enormous and likely to stay that way.

Jordan and Bryan also get into Bryan's vibe-coding a live music aggregator website for his Boca Raton friend group while watching the NCAA tournament, the chaos-is-a-ladder philosophy he's carried from Game of Thrones throughout his career, and why he thinks young people bemoaning AI disruption are making a self-fulfilling mistake. Bryan also makes the case — bluntly — that most layoffs being blamed on AI are actually just layoffs.