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Kristine Segrist got her start writing meta tags for SEO at a small St. Louis agency (probably not exactly the Don Draper copywriter role one might envision), but that humble beginning opened doors she couldn't have imagined. From there, she spent over a decade building digital practices at WPP, before heading to Meta for nearly seven years where she rose through roles spanning media, product marketing, and brand.

Kristine joins the podcast to talk about why agencies are such a powerful training ground for operating with ambiguity, what working at a product-first company like Meta taught her about what marketing can and can't fix, the power of "listening until your ears bleed," and what drew her to Canva's mission of putting the power of creation into everyone's hands.

Kristine and Jordan also explore whether AI will homogenize creativity or make the best creators even better -- and Kristine makes a case that it's both. They dig into how Canva uses Canva to run its own marketing, and they talk about approaches for having healthy conflict at work.