Matt Hullander sold Hullco to private equity in 2021. He walked into the Westin Hotel, signed the papers, introduced his buyer to 72 employees, then went and ate lunch by himself. Five years later, he has built V2 Strategy to help other home service owners avoid the mistakes he made, joined Legacy Dental Group as a partner across 7 practices in North Georgia, ran for mayor of Chattanooga, and is now designing $4M luxury condos.

In this episode of the Spectruss Speakeasy, Matt talks openly about the part of the exit nobody prepares you for: the identity loss, why he signed an LOI without shopping the deal, and what an advisor could have done differently.

---

What we cover in this episode:
- Why 75% of business owners report regret or a loss of purpose after selling
- How Hullco grew from $4M to over $20M, and what a COVID backlog looked like ($9M in sold-but-not-installed jobs)
- How V2 Strategy took one HVAC owner from a $4.7M LOI to an $8.2M close
- What private equity actually wants, and what nobody tells you before you sign
- Why Legacy Dental's model works: acquire the dentist, run the business, let them treat patients
- Matt's plan for luxury condos, and his take on the next chapter for Chattanooga
- Running for mayor, and Charlie Kirk's advice he didn't take
- The three books every business owner should read before they sell

---

Connect with Matt
🌐 v2strategy.com

---

Hosted by Spectruss, an award-winning marketing and advertising agency.
📍 Based in Chattanooga, TN | Serving businesses nationwide
🌐 spectruss.com

For more information, visit our website www.spectruss.com

Matt Hullander on Selling Your Business, Post-Exit Identity & Chattanooga's Next Chapter