Spreaker Live Show #42 for Jan 20th, 2016

Show Duration: 62 minutes and 2 seconds

Guest: Geoff Colon is a Group Product Marketing Manager and Social Data subject matter expert at Microsoft and Podcast host "Disruptive FM".

Host: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(docom)

Geoff Colon is a Group Product Marketing Manager and Social Data subject matter expert at Microsoft In his role, Geoffrey leads a scrum team of hybrid creative and analytical marketers who create, execute and measure digitally-driven communications to help drive education and adoption of Microsoft Search Advertising products. Geoffrey was VP of digital strategy at Ogilvy & Mather in New York City.

Geoffrey is host of the weekly marketing podcast for eccentric minds, called Disruptive FM (on Spreaker), producer and host of video series “#AdHacks” and The Disruptive Marketer, is a LinkedIn influencer and blogs regularly on Medium, DisruptiveMarketer.net and the Microsoft Search Advertising blog.

Colon’s first book “Disruptive Marketing: What Growth Hackers, Data Punks, And Other Hybrid Thinkers Can Teach Us About Navigating The New Normal” is due to be released on August 15, 2016 on AMACOM Books

Topics:
- He describes his role at Microsoft as a Group Product Marketing Manager of Emerging and Social Media?
- Future of our social interaction with technology that will empower people to connect in the real world.
- Discusses Microsoft intersected with podcasting and his interest in the on demand audio medium?
- How is advertising changing today as the world becomes more polarized and authentic?
- How should advertising in podcasts develop? Dynamic Insertion or Live Reads or Both or Something New?
- What do podcasters need to do to grow audiences these days?
- How he thinks podcasting is changing now and where are the opportunities that you see today?

Show Links:
http://geoffreycolon.net
http://DisruptiveMarketer.net
https://www.spreaker.com/show/disruptive-fm
http://www.slideshare.net/geoffreycolon/introduction-to-podcasting-49572313
http://twitter.com/djgeoffe

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SLS42: Growth Hacking Podcasting, Geoff Colon, Microsoft Emerging Social Media