Everyone will be talking about what happens at Fanatics Fest.

Brett is more interested in what it means.

In this episode of Stacking Slabs, Brett looks beyond the athlete appearances, product releases, and show floor buzz to examine Fanatics Fest as a signal for where the hobby is headed.

He explores how Fanatics has built an ecosystem that connects sports, collecting, commerce, content, and loyalty, and why attention has become one of the most valuable assets in modern collecting. He also shares why he's attending the event as an observer, what he'll be watching on the show floor, and how Fanatics Fest and The National now serve different roles in the hobby.

This isn't a preview of the weekend.

It's a conversation about the forces shaping the future of collecting.

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